Active Healthy Kids Global Alliance

What Active Healthy Kids Global Alliance does

Active Healthy Kids Global Alliance (AHKGA) is a Canadian not-for-profit research consortium (incorporated May 25, 2018, following informal operations since 2014) that coordinates the Global Matrix initiative — a standardized framework for assessing and benchmarking child and youth physical activity across participating countries. Headquartered in Ottawa with a staff of 1–10, the organization operates through a regional representative structure (North America, Europe, Oceania, South America, Africa, Asia) and a network of country report card leaders, engaging researchers, health professionals, and policymakers in 49–57 participating countries.

The core offering is the Global Matrix, which has been released in five cycles (1.0 in 2014 through 5.0 scheduled for December 2026) and compiles national Physical Activity Report Cards using a common methodology, enabling cross-country comparisons of physical activity behaviors, supports, and surveillance indicators. Supporting products and resources include the Canadian Assessment of Physical Literacy (CAPL-2) training materials, the 20-Meter Shuttle Run Test audio files (English and French), the Sleep and Activity Database for the Early Years (SADEY), the Compendium of Physical Activities for the Early Years (0–5.9 years), the Catalogue of Global Matrix Trainees, and curated catalogues of report card publications and presentations. These are produced by and for academic and public-health stakeholders rather than delivered as commercial software.

AHKGA does not operate a commercial revenue model. It is funded through partnerships, grants, and collaborative arrangements, with revenue flowing from strategic MoUs (e.g., International Sport and Culture Association in August 2018; Lithuania Sports University in November 2018) and from in-kind academic participation. The organization earns no pricing-based revenue from its frameworks, which are disseminated freely to participating countries and the broader public-health community. Its governance is provided by a Board of Directors composed of regional representatives and academic researchers, currently led by President and Chair Mark Tremblay (Senior Scientist at the CHEO Research Institute), with President-Elect Dr. Leigh Vanderloo appointed in April 2026 in preparation for leadership succession.

Name

Active Healthy Kids Global Alliance

Legal name

Active Healthy Kids Global Alliance

Website

https://activehealthykids.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Active Healthy Kids Global Alliance is a Canadian not-for-profit research consortium that coordinates the Global Matrix initiative, benchmarking child and youth physical activity across 49–57 countries via standardized national report cards, assessment tools, and longitudinal research outputs.

Ownership category

akta.pro rank

Product category

Public Health Research & Physical Activity Surveillance

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Social Advocacy Organizations (8133), Civic and Social Organizations (813410), Individual and Family Services (6241)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Membership Organizations (8600), Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI)

akta.pro secondary industries

Obesity Prevention & Healthy Lifestyle Programs (Early Years) (EDACAMAF), Economic Evaluation & Health Technology Assessment (Public Programs) (HLAJANAL), International & Global Public Health Aid Administration (Government Donors) (HLAJALAO), Global Health & Population Intergovernmental Bodies (BPADAAAD)

Keywords

• Physical activity surveillance
• Child health research
• Report card frameworks
• Global public health
• Youth fitness assessment

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Partnership and Membership: As a registered not-for-profit corporation in Canada (incorporated May 25, 2018), the AHKGA operates through strategic partnerships and collaborative arrangements with international organizations. Revenue appears to be generated through partnership agreements, grants, and collaborative funding arrangements rather than commercial transactions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Active Healthy Kids Global Alliance (AHKGA) coordinates the Global Matrix initiative — an internationally standardized framework that compiles physical activity report cards from 49+ participating countries to assess and compare child and youth physical activity. The organization produces national and subnational report cards, methodology tools, assessment instruments (including the 20-Meter Shuttle Run Test and CAPL training materials), and research databases such as SADEY, serving researchers, governments, and health professionals worldwide.

Product overview

The Active Healthy Kids Global Alliance (AHKGA) is a not-for-profit research consortium (incorporated in Canada in 2018) that operates as a network of researchers, health professionals, and stakeholders advancing physical activity in children and youth globally. The organization does not offer a unified software product but rather produces and coordinates a suite of research frameworks, tools, and databases. The core offerings include the Global Matrix initiative (versions 1.0 through 5.0), which compiles national Physical Activity Report Cards from participating countries; standalone national/subnational Report Cards; development tools and training materials (including the 20-Meter Shuttle Run Test audio files and Canadian Assessment of Physical Literacy CAPL-2); research databases such as the Sleep and Activity Database for the Early Years (SADEY); and resource catalogues including publications, presentations, and trainee directories. These products serve researchers, policymakers, and health professionals working in child and youth physical activity surveillance and promotion.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Matrix A comprehensive assessment framework that compiles physical activity report cards from countries around the world, providing global comparisons of child and youth physical activity indicators. Targeted at researchers, policymakers, and government health bodies involved in physical activity surveillance.
• Physical Activity Report Cards National and subnational physical activity report cards that evaluate and grade indicators related to physical activity behaviors, supports, and surveillance systems for children and adolescents. Produced by country-level report card leaders across 49+ participating countries.
• Report Card Development Tools Resources and blueprints available for countries to develop their own physical activity report card following the AHKGA methodology and framework. Intended for country research teams building new report card initiatives.
• 20-Meter Shuttle Run Test Audio files for conducting the 20-meter shuttle run fitness test, available in English and French, used to assess cardiorespiratory fitness in children. Targeted at researchers, schools, and physical education professionals.
• Canadian Assessment of Physical Literacy (CAPL) Training Materials Second-edition training materials for assessing physical literacy in children, covering affective, cognitive, physical, and behavioural components. Used by educators, researchers, and physical literacy practitioners.
• Sleep and Activity Database for the Early Years (SADEY) Database initiative focused on sleep and activity patterns in early childhood (0–5 years), serving researchers studying early childhood movement behaviors.
• Compendium of Physical Activities for the Early Years A research initiative to develop a comprehensive compendium of physical activities for children aged 0–5.9 years, led by international researchers. Supports consistent classification of early childhood physical activities across studies.
• Catalogue of Global Matrix Trainees A listing of trainees involved in the Global Matrix initiative, supporting capacity building and professional development in physical activity research.
• Report Card Related Publications Catalogue A catalogue of academic publications related to report cards and the Global Matrix initiative, serving as a discovery resource for researchers and policymakers.
• Report Card Related Presentations Catalogue A catalogue of presentations related to report cards and the Global Matrix initiative, supporting knowledge dissemination at conferences and events.

Quantifiable outcome

• 517 experts from 49 countries participated in Global Matrix 3.0
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Asia-Pacific Society for Physical Activity (ASPA)coreStrategic or Co-development Partner · 1 December 2026ASPA Conference 2026 (December 2-4, 2026) in Hong Kong will host the Global Matrix 5.0 launch at Hong Kong Metropolitan University.
• Lithuania Sports UniversitycoreStrategic or Co-development Partner · 1 November 2018Memorandum of Understanding signed in November 2018 creating a partnership to improve the physical activity of children in Lithuania through collaborative research and knowledge exchange.
• International Sport and Culture Association (ISCA)coreStrategic or Co-development Partner · 1 August 2018Memorandum of Understanding signed in August 2018 establishing a collaborative partnership to work together to get kids around the world moving. This was one of the first formal partnership agreements for the AHKGA.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• International Society for Physical Activity and Health (ISPAH): International professional society convening the ISPAH Congress where AHKGA presents; comparable mission of advancing physical activity research and policy translation across countries.
• ParticipACTION: Canadian non-profit that produces the country's Report Card on Physical Activity for Children and Youth and is a founding AHKGA country partner; directly comparable mission to promote child physical activity through evidence-based advocacy.
• International Sport and Culture Association (ISCA): European-based organization that signed a strategic MoU with AHKGA in 2018; comparable focus on promoting sport and physical activity, including for youth, across member countries.
• Global Observatory for Physical Activity (GoPA): GoPA compiles country-level physical activity surveillance data globally; directly comparable to AHKGA's Global Matrix in producing cross-country physical activity indicators, though it focuses on adults as well as children.

Broad incumbents

• World Health Organization - Physical Activity Unit: WHO's Physical Activity Unit produces Global Recommendations on Physical Activity for Health and the Global Action Plan on Physical Activity (GAPPA); AHKGA's child-specific data feeds directly into this broader policy framework.
• American College of Sports Medicine (ACSM): Large professional organization promoting exercise science and physical activity research globally; broad incumbent in the same evidence-based physical activity space, though with a wider clinical and adult focus.
• SHAPE America: U.S. national organization representing health and physical education professionals; comparable advocacy for school-based physical activity and youth fitness assessment frameworks.

Regional players

• Active Healthy Kids Australia: Australian national Report Card producing partner of AHKGA; directly comparable in producing child physical activity report cards and advocacy, but with an exclusively Australian geographic footprint.
• Active Healthy Kids Scotland: Scotland's country Report Card team within the AHKGA network led by John Reilly; comparable in scope but operates only within Scotland and uses AHKGA's framework.

Emerging players

• The Child & Nature Alliance of Canada: Canadian non-profit promoting outdoor play and physical activity among children; comparable child-health mission but with a more outdoor-play-specific focus rather than surveillance and policy benchmarking.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/activehealthyk
• Facebookfacebook.com/ActiveHealthyKids
• LinkedInlinkedin.com/company/ahkga
• Instagraminstagram.com/activehealthyk1

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Healthy Kids Global Alliance