The CARE Project, Inc.

What The CARE Project, Inc. does

The CARE Project, Inc. is a nonprofit organization founded in 2014 by breast cancer survivor Carrie Madrid and headquartered in Riverside, California. The organization provides financial assistance for treatment costs, peer support through its Survivor Socials program, lymphedema care products distributed via a partnership with LymphaDivas, and end-of-life doula services to individuals diagnosed with breast cancer. Services are delivered free of charge to beneficiaries, with the organization operating as a community-led nonprofit rather than a technology platform. Headcount is in the 11-50 range and geographic reach is currently concentrated in California.

The CARE Project has built a portfolio of specialized programs targeting underserved segments within the breast cancer community. Men 2 and Man Up To Cancer address male breast cancer patients, accompanied by awareness messaging that one in 726 men will be diagnosed in their lifetime. Adam's Angels, launched in 2025, extends the mission to children who lose a parent to breast cancer through a grant program. The organization has maintained a five-year partnership with Thrive Causemetics, which donates tens of thousands of dollars in beauty products annually and named a lip gloss shade 'Carrie' after the founder.

The business model is donation and contribution-based, with revenue derived from corporate product donations, individual giving, and community fundraising rather than fees for service. There is no proprietary technology platform; the value proposition rests on direct service delivery, community-building through peer support gatherings, and a multi-program service suite. Marketing is conducted through earned media (press releases via einpresswire) and community outreach rather than paid digital channels.

Name

The CARE Project, Inc.

Legal name

The CARE Project, Inc.

Website

https://thecareprojectinc.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The CARE Project, Inc. is a California-based nonprofit founded in 2014 that provides financial assistance, peer support, lymphedema care products, and end-of-life doula services to breast cancer patients, including male patients and bereaved children.

Ownership category

akta.pro rank

Product category

Cancer Support Services

NAICS

Social Assistance (624), Individual and Family Services (6241), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Breast cancer support
• Cancer patient financial assistance
• Lymphedema care products
• End-of-life doula services
• Cancer survivor peer support

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Product Donations: Thrive Causemetics has donated tens of thousands of dollars' worth of beauty products to help survivors feel confident during recovery. These products support the organization's mission but do not represent direct revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The CARE Project, Inc. is a nonprofit organization that provides breast cancer patients with direct financial assistance for treatment costs, peer support through Survivor Socials gatherings, lymphedema care products (via partnership with LymphaDivas), end-of-life doula services, and targeted programs including Men 2 and Man Up To Cancer for male patients and the Adam's Angels grant program for children who lose a parent to breast cancer.

Product overview

The CARE Project, Inc. is a nonprofit organization founded in 2014 by breast cancer survivor Carrie Madrid. The organization operates as a single unified offering focused on comprehensive breast cancer support services rather than a platform-plus-modules architecture. Its product portfolio consists of financial assistance for treatment costs, peer support through Survivor Socials, lymphedema care products (via partnership with LymphaDivas), and end-of-life doula services. Additionally, the organization runs dedicated programs for male breast cancer patients including Men 2 and Man Up To Cancer, and recently introduced Adam's Angels, a grant program for children who lose a parent to breast cancer. The services are offered free of charge to beneficiaries, with product donations from partners like Thrive Causemetics supplementing survivor support.

Differentiator

Problem solved

Functional benefit

Brands

• Men 2: A program specifically supporting male breast cancer patients.
• Man Up To Cancer
• Adam's Angels
• Survivor Socials

Products and services

• Financial Assistance Program Provides direct financial assistance to cover treatment costs for breast cancer patients, offered at no cost to beneficiaries.
• Survivor Socials Peer support program connecting breast cancer survivors through social gatherings and community events to reduce isolation during and after treatment.
• Lymphedema Care Products Lymphedema care products provided through a partnership with LymphaDivas to support breast cancer patients managing lymphedema as a side effect of treatment.
• End-of-Life Doula Services Provides end-of-life doula support for breast cancer patients in palliative or final stages of care.
• Men 2 Program Program specifically supporting male breast cancer patients with awareness, education, and tailored support resources.
• Man Up To Cancer Awareness and support initiative targeting male breast cancer patients and raising awareness that breast cancer affects men as well as women.
• Adam's Angels Grant program providing financial support to children who have lost a parent to breast cancer.

Quantifiable outcome

• One in 726 men will be diagnosed with breast cancer in their lifetime

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• LymphaDivascoreGTM or Marketing PartnerLymphaDivas partners with The CARE Project to provide lymphedema care products to breast cancer patients. This partnership ensures patients have access to essential lymphedema management supplies as part of the organization's comprehensive care approach.
• Thrive CausemeticscoreGTM or Marketing PartnerThrive Causemetics has partnered with The CARE Project for approximately five years, donating tens of thousands of dollars' worth of beauty products to help cancer survivors feel confident during recovery. The partnership also brought recognition when Thrive Causemetics named a lip gloss shade 'Carrie' after founder Carrie Madrid. Carrie promotes 'Laughter and Lip Gloss' as a mindset that helped her through cancer treatment.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CancerCare: National nonprofit providing free professional support services including counseling, financial assistance, and support groups to anyone affected by cancer. Direct overlap on financial assistance and peer support for cancer patients.
• Breastcancer.org: Nonprofit organization providing trusted medical information and peer support community for those affected by breast cancer. Overlaps on peer support and patient education focus.
• Male Breast Cancer Coalition: Nonprofit dedicated to raising awareness of breast cancer in men. Directly comparable niche focus to The CARE Project's Men 2 and Man Up To Cancer programs.
• Bright Pink: National nonprofit focused on prevention and early detection of breast and ovarian cancer in young women. Comparable community-driven breast cancer awareness mission.
• Young Survival Coalition: Nonprofit focused on young women diagnosed with breast cancer, offering resources, community, and advocacy. Comparable survivor-support and community-driven service model.
• Living Beyond Breast Cancer: National nonprofit providing trusted information, community, and support to people affected by breast cancer. Closely comparable direct-services and peer-support model to The CARE Project.

Broad incumbents

• Susan G. Komen: National breast cancer nonprofit providing education, research funding, and direct patient support services. Most well-known peer in the breast cancer nonprofit space with vastly larger scale.
• National Breast Cancer Foundation: National nonprofit offering early detection, education, and patient navigation services for breast cancer patients. Overlaps with The CARE Project's patient-support mission at a much larger scale.

Emerging players

• METAvivor: Nonprofit dedicated to funding research and providing support for people with metastatic breast cancer. Comparable disease-specific nonprofit model with focused beneficiary base.
• HIS Breast Cancer Awareness: Nonprofit focused on male breast cancer awareness and education. Smaller scale player sharing the same male breast cancer niche as The CARE Project's Men 2 program.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-care-project-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The CARE Project, Inc.