LovePotion Red LovePotion Black Inc.

What LovePotion Red LovePotion Black Inc. does

Love Potion Magickal Perfumerie is an independent, privately-held artisan perfume house founded in 1986 in Venice, California, and currently operating from Vancouver, Washington. The company hand-crafts, micro-brews, and sells a catalog of more than 100 fragrance SKUs — including signature perfumes priced at $6.00, pheromone-enhanced fragrances at $7.50, unscented pheromone blends at $14.95–$48.95, layerable scents, bath and body products, and metaphysical lifestyle goods — sold through its own e-commerce store (lovepotionperfume.com), phone and email order lines, and a single brick-and-mortar Magickal Marketplace at 1104 Main St, Vancouver, WA. The core technical capability is a proprietary database of over 10,000 ingredients tagged with intended purposes (attraction, confidence, relaxation, prosperity) drawn from folklore and scent psychology, which powers both curated catalog recommendations and a Private Edition bespoke service in which customers select four notes for a ~6-week custom production cycle, starting at $34.95 per bottle.

The company's customer base is exclusively individual consumers spanning three primary segments: adults seeking romance and attraction enhancement via pheromone products, spiritual and metaphysical enthusiasts drawn to intention-based formulations, and fragrance collectors and gift buyers — including a premium Bridal Service tier starting at $350. Distribution is omnichannel and direct-to-consumer only, with no wholesale, licensing, or institutional channels disclosed; supplementary revenue comes from in-store fortune telling ($25 per 15-minute increment), psychic faire events, and practitioner rentals of the Room of Requirement at $50 per 6-hour day. The company holds US Registered Trademark rights to 'Love Potion' for fragranced items with Incontestable legal status, is one of the oldest artisan perfume houses on the web (online since 1995), and runs an active Invisionzone community forum that has operated since 2007. Operationally the firm is a small proprietorship led by founder 'Mara,' the Potion Master, with no disclosed employees, external funding, or financial reporting.

Name

LovePotion Red LovePotion Black Inc.

Legal name

Love Potion Magickal Perfumerie

Website

https://lovepotionperfume.com

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Love Potion Magickal Perfumerie is a privately-held artisan perfume house, founded 1986 and based in Vancouver, WA, that hand-crafts pheromone-enhanced fragrances, signature perfumes, and custom Private Edition scents for individual consumers worldwide via its e-commerce store and a single brick-and-mortar marketplace.

Ownership category

akta.pro rank

Product category

Artisan Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Niche & Artisan Fragrance (CRABADAH)

akta.pro secondary industries

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Natural & Clean Fragrance (CRABADAG), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Fragrance Gift Sets & Discovery Kits (CRABADAI)

Keywords

• Artisan perfume crafting
• Pheromone enhanced fragrances
• Custom fragrance services
• Bath and body products
• Metaphysical retail goods

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. E-commerce Perfume & Pheromone Sales: Online sales of hand-crafted perfumes ($6-$7.50), pheromone-enhanced fragrances ($7.50), unscented pheromone blends ($48.95), and Private Edition custom perfumes ($34.95 first bottle, $29.95 additional). Core revenue stream from direct consumer sales.
2. Brick-and-Mortar Retail: Physical store sales of perfumes, pheromones, bath & body products, crystals, tarot, jewelry, candles, books, wands, costumes, and metaphysical goods. In-store only merchandise from local artisans.
3. In-Store Services & Room Rental: Fortune telling readings ($25 per 15-minute increment), psychic faire events, practitioner space rentals ($50 per 6-hour day). Special event hosting including workshops and community gatherings.
4. Premium Bridal Custom Perfume Service: High-end consultation service with iterative sample refinement via mail correspondence. Starts at $350 for comprehensive custom fragrance development.
5. Gift Cards: Digital gift cards sold in denominations from $5 to $500. Delivered via email to buyer for gifting.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Love Potion hand-crafts and sells micro-brewed, cruelty-free artisan perfumes combining fragrance oils with proprietary pheromone blends, plus bath and body products and metaphysical goods. The portfolio includes Signature Fragrances ($6), Pheromone-Enhanced Fragrances ($7.50), Unscented Pheromone Blends ($14.95-$48.95), Layerable Scents ($6), Private Edition Custom Perfumes built from a 10,000+ ingredient database (from $34.95), and a premium Bridal Service from $350. Sales are direct-to-consumer via a global e-commerce store, a brick-and-mortar Magickal Marketplace in Vancouver WA, phone/email orders, and an active community forum.

Product overview

Love Potion is an artisan perfume house offering a portfolio of hand-crafted, micro-brewed fragrances and pheromone products. The core offering consists of Signature Fragrances (the original Love Potion and its variants in Original, Red, Pink, Black, White, and Homme, priced at $6.00), Pheromone-Enhanced Fragrances (perfumes infused with proprietary pheromone blends, $7.50), and Unscented Pheromone Blends for DIY use ($48.95). Above these sits the Private Edition Custom Perfume Service, a bespoke offering where customers select four perfume notes from a catalog of over 10,000 ingredients and receive a unique custom-labeled scent. Complementary offerings include Layerable Scents ($6.00), Bath & Body products such as Apricot & Soy Body Creams and soaps ($7.50–$29.95), and Gift Cards ($5–$500). The company operates both an online store and a physical Magickal Marketplace in Vancouver, WA, and was established in 1986.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Fragrances The original and flagship artisanal perfume line, comprising core formulas in Original, Red, Pink, Black, White, and Homme variants sold at $6.00 per bottle, with many variants also available in pheromone-enhanced versions.
• Pheromone-Enhanced Fragrances Hand-crafted perfumes infused with proprietary pheromone blends such as BAM!, Like a Magnet, Balm Bomb, Cougar Potion, OCCO, Kingmaker and others, priced at $7.50 per bottle.
• Unscented Pheromone Blends and DIY Concentrated pheromone formulas sold without fragrance for customers who want to add pheromones to their own preferred scents or wear them as-is, including Queen Bee, Love God, La Femme Mystere, Perfect Match, Gotcha! 2.0, Charisma for Men, Heart Throb, and Wanted Man. Priced from $14.95 to $48.95.
• Private Edition Custom Perfume Service Bespoke fragrance creation service where customers describe their desired scent, select four perfume notes from a database of over 10,000 ingredients, and receive a unique formula with a custom name and label, micro-brewed over approximately six weeks. Starts at $34.95 for the first 1/3 fl.oz oil bottle ($29.95 per additional bottle), with optional pheromone add-ons (+$40) and spray bottle upgrade (+$15). A premium Bridal Service with iterative sample refinement via mail correspondence starts at $350.
• Layerable Scents Complementary, subtle fragrances designed to be worn alone or layered with other scents to build personalized combinations, including the Sugared, Musky, Honeyed, and Dirty Honeyed Musk collections. Priced at $6.00 each.
• Bath and Body Products Handmade body care products crafted with body-friendly, hypoallergenic ingredients, including Apricot and Soy Lavish Body Creams in a variety of scents ($29.95), soaps, bathing salts ($7.50), and related personal care items sold both online and in-store at the Magickal Marketplace.
• Gift Cards Prepaid gift cards available in denominations of $5, $10, $25, $50, $100, $250, and $500 USD, delivered electronically to the buyer for forwarding to the recipient.
• Fortune Telling Readings and Room of Requirement Rental In-store services at the Vancouver WA Magickal Marketplace including fortune telling readings at $25 per 15-minute increment (available daily 11am-4pm weekdays, 11:30am-5pm Saturdays, no appointment needed) and Room of Requirement practitioner rental at $50 per six-hour day, equipped with reading table, chairs, massage table, and decor.

Quantifiable outcome

• 40+ years in business as artisan perfumery
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Kyse Perfumes: Small-batch indie perfumer offering gourmand and nature-inspired artisanal fragrances through online direct sales — comparable in indie positioning, hand-crafted production, and DTC operations.
• Imaginary Authors: Indie niche fragrance brand selling story-driven artisanal perfumes through DTC e-commerce — comparable in indie positioning, narrative-driven branding, and small-batch craft production.
• Demeter Fragrance: Niche fragrance house known for an unusually large scent library of single-note and themed fragrances at accessible price points — closely comparable to Love Potion's catalog breadth and indie DTC model.
• Eye of Love: Pheromone-based fragrance and personal care brand marketing attraction/mood benefits to consumers — directly competes with Love Potion's pheromone-blend positioning and unscented pheromone DIY products.
• Black Phoenix Alchemy Lab (BPAL): Long-running indie artisan perfumery with gothic/magickal aesthetic, large catalog of hand-blended fragrances, and active community forum — directly comparable to Love Potion in niche positioning and customer culture.
• Raw Chemistry: Pheromone-infused cologne and perfume brand selling directly to consumers online — the most direct comparable to Love Potion's pheromone-enhanced fragrance line and DIY pheromone offerings.
• Olympic Orchids Artisan Perfumes: Independent artisan perfumer producing small-batch botanical and thematic fragrances through DTC channels — comparable craft, niche-positioning, and catalog variety to Love Potion.
• Wild Veil Perfume: Natural and botanical artisan perfumery with hand-blended oils and ritual/intention-led branding — comparable to Love Potion's natural ingredient positioning and intentional fragrance philosophy.
• Solstice Scents: Indie artisan fragrance house with strong community engagement, hand-crafted oils, and themed seasonal collections — closely aligned with Love Potion's artisanal model and community-driven DTC.

Broad incumbents

• Alchemist's Garden (Estée Lauder): Mass-market prestige fragrance and bath/body brand from a major conglomerate — relevant broader incumbent framing for Love Potion's potential scaling pathways within the beauty retail category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LovePotionPerfumes
• Instagraminstagram.com/lovepotionmagickalperfumerie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LovePotion Red LovePotion Black Inc.