MERCIER C.P. AUTOROUTE 40 SORTIE 220 INC.

What MERCIER C.P. AUTOROUTE 40 SORTIE 220 INC. does

MERCIER C.P. AUTOROUTE 40 SORTIE 220 INC. (operating as Mercier40) is a privately held, family-owned industrial and commercial product recovery and resale business headquartered at 1220 Boulevard de la Visitation in Champlain, Quebec, on Autoroute 40 Exit 220. The business traces to a family recovery operation started in 1960 and was incorporated in its current legal form in 2003. It serves DIY consumers (bricoleurs), individual contractors and tradespeople, and small industrial/commercial buyers across Quebec, offering new and used/refurbished containers (IBC tanks, maritime containers, barrels), construction materials (thermofoil insulation, Palruf PVC sheets, plywood, steel, doors and windows), racking and shelving systems, pallets, electrical equipment, and industrial machinery — categories of surplus and overstock goods not typically stocked by conventional big-box retailers.

The core commercial asset is a single physical site featuring approximately 6 km of customer-walkable browsing pathways, where buyers can self-select inventory from graded lots (e.g., washed, rinsed, non-rinsed, or new IBC tanks; minor-defect thermofoil). To manage the inherent complexity of pricing heterogeneous recovery inventory, the company developed an in-house QR code labeling system that links each physical product tag to live pricing and availability on its French-language e-commerce site, mercier40.ca. Online ordering is supported with in-store pickup, and a custom StreetView tour of the site is offered for remote browsing.

The revenue model is unit-level resale at variable per-item pricing denominated in CAD, with pay-as-you-go transactions spanning under $5 CAD for small accessories to over $5,000 CAD for industrial equipment. As of September 2022, the company also rents approximately 15,000 square feet of industrial condo space at the same site, adding a secondary property-based revenue stream. Marketing is primarily physical and word-of-mouth, supplemented by a Facebook page, a Google Business listing, and the e-commerce catalog; no external funding, M&A activity, or institutional ownership has been disclosed.

Name

MERCIER C.P. AUTOROUTE 40 SORTIE 220 INC.

Legal name

MERCIER C.P. AUTOROUTE 40 SORTIE 220 INC.

Website

https://mercier40.ca

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

MERCIER C.P. AUTOROUTE 40 SORTIE 220 INC. (Mercier40) is a family-owned Quebec recovery and resale business selling new and used industrial, construction, and commercial products — IBC tanks, maritime containers, racking, insulation, PVC, machinery — to DIY consumers, contractors, and small businesses via a 6 km physical browsing site and an e-commerce storefront.

Ownership category

akta.pro rank

Product category

Industrial Surplus Retail

NAICS

Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234), Industrial Supplies Merchant Wholesalers (423840), Merchant Wholesalers, Durable Goods (423)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

akta.pro secondary industries

Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH), Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Industrial surplus retail
• Used construction materials
• IBC container sales
• Maritime shipping containers
• Industrial racking systems

Headquarters

HQ city

Champlain

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Retail Resale of Industrial/Commercial Products: Revenue generated from selling new and used industrial, commercial, and construction products to the general public and contractors. Products include containers, containers maritimes, barrels, construction materials, industrial equipment, insulation, PVC products, racking, pallets, and general hardware. Both new and used/refurbished items are sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MERCIER C.P. AUTOROUTE 40 SORTIE 220 INC. (operating as Mercier40) is a family-owned recovery and valorization business that retails new and used industrial and commercial products to the general public from a 6 km self-service browsing site in Champlain, Quebec. The product portfolio spans containers (IBC tanks, maritime containers, barrels), construction materials (Thermofoil insulation, Palruf PVC sheets, lumber, plywood, steel), industrial equipment (racking, shelving, machinery, electrical components), and specialty items not typically stocked in big-box retail.

Product overview

MERCIER C.P. AUTOROUTE 40 SORTIE 220 INC. operates as a physical retail and e-commerce business specializing in industrial and commercial product recovery and valorization. The company's product portfolio centers on construction and insulation materials (Thermofoil reflective insulation products in various grades, Palruf PVC corrugated sheets and wall panels with associated moldings), industrial storage solutions (heavy-duty racking and shelving systems from brands like Redirack and Structural, available new or used), and containment products (IBC 1000L-1250L containers in various conditions, maritime shipping containers in multiple sizes, and metal/plastic/fiberglass barrels). Additional offerings include PVC piping and fittings, electrical equipment such as circuit breakers and copper wire, and general industrial machinery. The company also developed an internal QR code labeling system to provide customers with real-time product information and pricing via smartphone scanning.

Differentiator

Problem solved

Functional benefit

Products and services

• Thermofoil Insulation Products
• Palruf PVC Sheets and Panels
• Industrial Racking and Shelving
• IBC Containers (1000L-1250L)
• Maritime Shipping Containers
• Barrels, Drums, and Tonneaux
• Industrial Machinery
• Electrical Equipment and Components
• Construction Materials and Hardware
• Industrial Condo Space Rental

Quantifiable outcome

• Products with minor imperfections available at approximately half the price of hardware stores

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Trucker's BarreminorChannel Partner/ Reseller/ DistributorMercier40 resells Trucker's Barre products including truck steps, strength bars, and strap winding systems. These products are displayed at the store and can be touched and tested by customers. Products include: Trucker's Step (aluminum ladder for trailers, 450 lb capacity), Trucker's Barre (strength bar with integrated winch for rolling straps), and Kit Enroller (electric drill-powered strap winding system).

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Amazon.ca: Massive e-commerce marketplace carrying overlapping categories (industrial equipment, storage, electrical, tools, construction supplies). Competes primarily on convenience, selection depth, and delivery rather than on-site browsing, but increasingly captures Mercier40's online-adjacent customers.
• Rona: Quebec-headquartered home improvement retailer serving DIYers and contractors with construction materials, hardware, and renovation supplies. Directly competes with Mercier40 in the Quebec catchment and offers overlapping categories (insulation, PVC, hardware).
• Costco Canada: Membership-based cash-and-carry warehouse club offering bulk purchases across diverse product categories including industrial and commercial supplies. Comparable business model (cash-and-carry, bulk, value pricing) to Mercier40's wholesale-club format, though much broader in scope.
• Home Depot Canada: Large home-improvement big-box retailer selling construction materials, insulation, PVC, electrical, and tools. Overlaps with Mercier40's DIY and contractor customer base, but does not focus on surplus/recovery items or the warehouse treasure-hunt format.
• Lowe's Canada: Home improvement retailer (operating Rona and Lowe's banners in Canada) selling construction materials, tools, hardware, and supplies. Overlaps with Mercier40's DIY/contractor customer base and core product categories at a much larger scale.
• Canac: Quebec-based hardware and building materials retailer serving contractors and homeowners with construction supplies. Strong regional overlap with Mercier40's primary market and product categories, though focused on new-rather-than-recovered items.

Direct peers

• Princess Auto: Canadian retailer specializing in tools, equipment, and surplus/industrial-grade products sold through warehouse-style stores and online. Princess Auto is the closest analog to Mercier40 — both operate cash-and-carry formats offering new and industrial-grade items to DIYers, contractors, and tradespeople across Canada.
• Liquidation World: Canadian liquidation and overstock retailer selling returned, surplus, and refurbished merchandise through physical and online channels. Closely comparable to Mercier40's value-oriented, recovery-and-valorization positioning and customer value proposition.
• Bison Surplus: Canadian dealer of industrial surplus, used machinery, electrical equipment, and miscellaneous recovered industrial goods. Closely comparable niche — both resell surplus/used industrial items to contractors and small businesses across Canada.

Emerging players

• Direct Liquidation: B2B online marketplace for liquidation pallets and overstock/returned merchandise from major retailers and manufacturers. Comparable to Mercier40 in recovery-and-valorization sourcing model, but B2B-only and fully digital versus Mercier40's hybrid physical/e-commerce model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Mercier40.ca
• LinkedInlinkedin.com/company/mercier40

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MERCIER C.P. AUTOROUTE 40 SORTIE 220 INC.