The Chapel Films

What The Chapel Films does

The Chapel Films AB is a Stockholm-based, privately held production company and animation studio founded in early 2019 by Jonas Odell (Creative Director) and executive producers Johan Edström and Niklas Adolfsson. The company operates as a full-service production entity representing a roster of 11 award-winning directors, producing design-driven visual content across commercials, music videos, title sequences, short films, PSAs, and motion graphics for international enterprise clients.

Its core offering is organized around six production techniques — 2D animation, CGI animation, stop motion, mixed media, AI-generated content, and live action — and is delivered through a project-based professional services model. Work is sold directly to enterprise clients via the two executive producers, with quote-based pricing and no publicly disclosed rate cards. The technology stack combines traditional animation pipelines with emerging generative AI tools; AI-generated imagery has been commercialized through projects such as TOMORROW and DOUBLEDOUBLE.

The Chapel Films generates revenue from commercial production for global brands (BMW, Volvo, IKEA, Polestar, Google, Facebook), broadcast graphics for SVT, TV4, BBC, Cartoon Network and others, music video production (The Rolling Stones, U2, Goldfrapp, Franz Ferdinand), streaming content (Netflix's Headspace series), and nonprofit campaigns (WWF, Global Fund). Customer concentration is spread across automotive, retail, technology, broadcasting, streaming, music, and nonprofit verticals, and the company markets primarily through its portfolio website and organic social channels. The company is privately held by its three founders with no disclosed external investment or parent affiliation.

Name

The Chapel Films

Legal name

The Chapel Films AB

Website

https://thechapelfilms.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Chapel Films is a Stockholm-based production company and animation studio that represents a roster of 11 award-winning directors, producing design-driven commercials, music videos, title sequences, and short films for global brands, broadcasters, and music artists.

Ownership category

akta.pro rank

Product category

Film and Animation Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)

akta.pro secondary industries

Animated Feature Film Production (MPADACAH), Theatre Services & Design (Scenic/Costume/Props/Stage Management) (MPAGABAO)

Keywords

• Commercial film production
• Animation studio services
• Music video production
• Title sequence design
• Live action production

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Commercial Production: Production of commercials and branded content for international clients including BMW, Volvo, IKEA, Facebook, Google, Polestar, Samsung, and others
2. Music Video Production: Music video production for artists including The Rolling Stones, Goldfrapp, U2, Franz Ferdinand, and others
3. Title Sequence Design: Design of title sequences for broadcasters such as SVT and TV4, including series like 'Whiskey on the Rocks', 'Tronen', and 'We Got This'

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Chapel Films is a Stockholm-based full-service production company and animation studio that produces design-driven live action and animated films for commercials, music videos, title sequences, short films, PSAs, and motion graphics. The studio represents a roster of 11 award-winning directors and delivers work using multiple techniques including 2D animation, CGI, stop motion, mixed media, live action, and AI-generated imagery for international brands, broadcasters, and music artists.

Product overview

The Chapel Films is a Stockholm-based production company and animation studio offering design-driven visual storytelling using live action, animation, and mixed media techniques. Their service portfolio is organized around six core animation techniques: 2D Animation, CGI Animation, Stop Motion Animation, Mixed Media Animation, AI-Generated Content, and Live Action Production. These technical capabilities feed into four main service categories: Commercial Production, Title Sequences, Music Video Production, Short Film Production, PSA Production, and Motion Graphics. The studio works with international clients including BMW, Volvo, IKEA, Facebook, and Google, and broadcasts on SVT and TV4. Founded in 2019 by Jonas Odell, Johan Edström, and Niklas Adolfsson, the company maintains a roster of award-winning directors specializing in various animation and film production techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Production Advertising and commercial film production for international enterprise clients including BMW, Volvo, IKEA, Facebook, Google, Polestar, and Samsung, delivered through the studio's roster of award-winning directors.
• Music Video Production Music video production for artists and labels including The Rolling Stones, U2, Goldfrapp, and Franz Ferdinand, leveraging animation and live action techniques.
• Title Sequences Design and production of title sequences and graphic packages for TV series and broadcasts, including work for SVT, TV4, and Disney.
• Short Film Production Short film production including award-winning animated documentaries and narrative shorts, with prior credits including Berlin and Sundance award winners.
• PSA Production Public service announcement production for nonprofit and social impact organizations including The Global Fund and WWF.
• Motion Graphics Motion graphics design and production for graphics packages, visual effects, and broadcast design.
• Live Action Production Live action film and commercial production for various enterprise clients and broadcasters, delivered through the studio's roster of directors.

Quantifiable outcome

• Golden Bear for Best Short Film, Berlin Film Festival 2006
• +5 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

One partnership is on record.

• BESTIAcoreStrategic or Co-development PartnerBESTIA is a creative studio from Buenos Aires, Argentina, specialized in Art Direction using handcrafts as a distinctive technique. They use a wide variety of techniques such as live action, puppetry, 3D animation, or stop motion. Bestia is represented by The Chapel Films as part of their director roster.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pulse Films: London-based production company producing commercials, music videos, feature documentaries and branded content for global brands. Comparable director-driven boutique serving premium advertisers.
• Somesuch: London and LA-based production company producing commercials, music videos and branded content for global brands. Comparable boutique creative production house with award-winning directors.
• Partizan: Global production company with offices in London, LA, Paris and Berlin producing commercials, music videos and branded content. Closely comparable roster model representing award-winning directors worldwide.
• B-Reels: Stockholm-based production company producing commercials, music videos and branded content for global brands. Direct Nordic peer with comparable boutique, director-rep model and global brand client base.
• Stink Studios: Global production company with studios in London, New York, LA and Shanghai producing commercials, branded content and interactive experiences. Comparable design-and-animation-led boutique serving premium brands.
• Iconoclast: Global production company representing directors, photographers and creators for commercials, music videos and branded content. Closely comparable director-roster model targeting premium global brands.
• RSA Films: London and LA-based production company and director representation firm producing commercials, music videos and feature films. Comparable boutique roster serving global brands.
• Anonymous Content: Los Angeles-based production company and director representation firm producing commercials, music videos and feature films. Closely comparable talent-roster business model serving global brands and entertainment clients.

Emerging players

• Buck Design: US-based design and animation production studio producing commercials, branded content and motion graphics for global brands. Comparable on the design-driven animation and motion graphics side of the business.

Regional players

• Acne Studios (Production): Stockholm-based creative company with a production arm producing commercials, music videos and branded content. Direct Nordic peer with similar Stockholm roots, premium positioning and global brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/The-Chapel-Films-325090758338081
• LinkedInlinkedin.com/company/thechapelfilms
• Instagraminstagram.com/thechapelfilms

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Chapel Films