Industrielle Alliance, Assurance et services financiers inc.

Name

Industrielle Alliance, Assurance et services financiers inc.

Legal name

Industrielle Alliance, Assurance et services financiers inc.

Website

https://ia.ca

Company type

Public

Founded year

1892

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Insurance and Wealth Management

NAICS

Insurance Agencies and Brokerages (524210), Funds, Trusts, and Other Financial Vehicles (525), Other Financial Vehicles (52599)

SIC

Life Insurance (6311), Insurance Agents, Brokers & Service (6411), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Life insurance
• Property casualty insurance
• Group benefits
• Wealth management
• Individual savings plans

Headquarters

HQ city

Clarke City

HQ country

Canada

HQ region

North America

Offices19 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums (Life, Health, Disability, Auto, Home): Core revenue from underwriting life insurance, health and disability insurance, auto insurance, and home insurance for individual and group clients. Products include term life, permanent life, universal life, participating life, critical illness, travel insurance, and property & casualty coverage.
2. Asset Management and Investment Fund Fees: Revenue from managing investment funds including segregated funds, mutual funds (through iA Clarington and Investia), and wealth management services. Includes management fees from group retirement plans and individual savings products such as RRSP, TFSA, FHSA, RESP, RRIF, and LIF.
3. Group Insurance and Employee Benefits: Revenue from providing group insurance plans, including health, dental, disability, and life coverage for employers, as well as group retirement/pension plans. Includes specialized solutions for special markets.
4. Dealer and Specialty Insurance Services: Revenue from creditor insurance, extended warranties, and financial products (F&I) distributed through vehicle dealerships, including programs from iA Financement auto, WGI, Lubrico Warranty, and Global Warranty. Also includes specialty coverage through industrial alliance Pacific and Prysm.
5. Wealth Management and Private Banking: Revenue from iA Gestion privée de patrimoine and Patrimoine Richardson, offering securities brokerage, discretionary accounts, financial planning for retirement, education, tax, succession, and business transfer.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Industrielle Alliance, operating as iA Groupe financier (iA Financial Group), is a Canadian insurance and wealth management company that underwrites and distributes individual and group life, health, disability, auto, home, and travel insurance, manages individual and group savings and retirement products (RRSP, TFSA, FHSA, RESP, RRIF, LIF, mutual and segregated funds), provides private wealth management and securities brokerage through iA Gestion privée de patrimoine and Patrimoine Richardson, and offers auto financing and dealer F&I/extended warranty services through subsidiaries such as iA Financement auto, WGI, Lubrico, and Global Warranty.

Product overview

iA Groupe financier is a comprehensive insurance and wealth management platform offering a broad portfolio of products across individual and group segments. The core offerings include auto insurance, home insurance, health and disability insurance, life insurance, and travel insurance for individuals; group insurance and retirement plans for employers; and various investment products including RRSPs, TFSAs, FHSAs, RESPs, mutual funds, and segregated funds. The company operates multiple subsidiary brands including Investia Services financiers inc. (mutual fund brokerage), Placements iA Clarington inc. (fund management), iA Gestion privée de patrimoine inc. (private wealth management), and iA Financement auto inc. (auto financing). Products are accessible through the iA Mobile application, online client portals, and a network of financial advisors.

Differentiator

Problem solved

Functional benefit

Brands

• iA Auto et habitation: Auto and home insurance products
• iA Gestion privée de patrimoine
• iA Financement auto
• iA Protection Plus
• Investia
• Prestation du vivant / L'Excellence
• SurexDirect.com
• Prysm Assurances
• PPI Management

Products and services

• Auto Insurance (Assurance auto) Auto insurance coverage providing protection for vehicles, liability, and related risks for individual policyholders in Canada. Customers can purchase up to 1 year in advance and obtain exclusive discounts of up to 10% when bundling with home insurance.
• Home Insurance (Assurance habitation) Home insurance coverage protecting against property damage, liability, and related risks for homeowners, condominium owners, tenants, and rental property owners in Canada.
• Health and Disability Insurance (Assurance santé et invalidité) Health and disability insurance providing income protection, coverage for medical expenses, and critical illness protection for individual Canadians.
• Life Insurance (Assurance vie) Life insurance products including term life, permanent life, universal life, and participating life insurance for individual protection and estate planning.
• Travel Insurance (Assurance voyage) Travel insurance coverage for trip cancellations, medical emergencies, and travel-related protections for individual travellers.
• Mortgage Insurance (Assurance hypothécaire) Mortgage insurance protecting lenders and borrowers against default, covering outstanding mortgage balances.
• Registered Education Savings Plan (REEE/RESP) Registered Education Savings Plan (RESP) for saving toward children's post-secondary education, with government grants eligibility.
• RRSP, TFSA, FHSA and Other Savings Plans (REER, CELI, CELIAPP) Tax-advantaged savings vehicles including Registered Retirement Savings Plans (RRSP), Tax-Free Savings Accounts (TFSA), First Home Savings Accounts (FHSA), and other retirement savings plans for individuals.
• RRIF, LIF and Annuities (FERR, FRV et rentes) Registered Retirement Income Funds (RRIF), Life Income Funds (LIF), and annuities providing retirement income streams for retirees.
• Investment Funds (Fonds de placement) Investment fund products including segregated funds, mutual funds, Guaranteed Interest Funds (GIF), and High Interest Savings Accounts (HISA) for wealth accumulation.
• Group Insurance (Assurance collective) Group insurance plans for employers providing employee benefits including health, dental, disability, and life coverage.
• Group Retirement and Savings (Épargne et retraite collectives) Group retirement savings plans and pension solutions for employers and employees, including defined contribution plans.
• Dealer Services (Services aux concessionnaires) Dealer services including creditor insurance, extended coverage, and auto loans for automotive dealership partners, distributed through subsidiaries such as iA Financement auto, WGI, Lubrico Warranty, Global Warranty, and SAL Marketing.
• iA Mobile Application Mobile application for iOS and Android enabling clients to manage individual and group insurance, savings, and retirement products. Supports digital insurance cards, claims submission, contributions to RRSP/TFSA, and investment performance tracking.
• Investia Services financiers inc. Mutual fund brokerage agency offering funds from major Canadian investment companies, providing diversified investment options for individual investors.
• Placements iA Clarington inc. Fund management and portfolio management company offering mutual funds, segregated funds, and discretionary portfolio management under the iA Wealth Management brand.
• iA Gestion privée de patrimoine inc. Securities brokerage offering investments (stocks, bonds, mutual funds, ETFs, speculative investments), retirement and education planning, tax planning, estate planning, business transfer planning, and discretionary account services.
• iA Financement auto inc. Auto loan services targeting non-traditional borrowers, providing automotive financing solutions through dealer networks.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Computershare Inc. (Services aux investisseurs Computershare)minorOthersComputershare manages iA Groupe financier's shareholder registry. Former policyholders who became shareholders during the 1999 demutualization can contact Computershare to update shareholder information and claim unclaimed dividends.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Intact Financial Corporation: Canada's largest property and casualty insurer, offering auto, home, and commercial insurance through direct and broker channels. Directly comparable to iA's P&C subsidiaries (Industrielle Alliance Pacifique, Prysm, iA Avantages, SurexDirect) on auto/home coverage and digital broker acquisition.
• Great-West Lifeco (Canada Life): Parent of Canada Life and other insurance brands, offering life insurance, group benefits, retirement, and wealth management across Canada. Highly comparable to iA's structure with multiple legacy brands and a similar mix of insurance and wealth management products targeting Canadian individuals, employers, and advisors.
• Desjardins Group: Quebec-headquartered financial cooperative offering insurance, wealth management, and banking. Competes head-to-head with iA in its home Quebec market across life and P&C insurance, group benefits, and wealth products, with similarly strong Quebec brand presence.
• Manulife Financial Corporation: Canada's largest insurance and wealth management company, offering life and health insurance, group benefits, retirement, and asset management globally. Directly comparable to iA across virtually every product line — life insurance, group benefits, mutual funds, segregated funds, and wealth management — with similar multi-channel distribution and a large Canadian advisor network.
• Sun Life Financial Inc. Major Canadian life insurer and wealth manager with strong group benefits and retirement franchise. Overlaps directly with iA in individual life and health insurance, group benefits, group retirement, and investment funds, and competes for the same employer clients and advisor talent.
• Empire Life (Empire Financial Group): Canadian life and health insurer offering individual and group insurance, plus wealth management through Empire Life Investments. Smaller-scale direct competitor to iA in individual life, segregated funds, and group benefits distribution.

Broad incumbents

• BMO Insurance (Bank of Montreal): Insurance arm of one of Canada's largest banks, offering life and health insurance plus wealth products distributed through BMO's retail bank channels. Larger balance sheet and broader distribution than iA, with overlapping life, group benefits, and wealth offerings.
• RBC Insurance: Insurance and wealth division of Royal Bank of Canada, offering life, health, travel, home, and auto coverage plus wealth management. Competes with iA in individual insurance, group benefits, and wealth segments, with the advantage of integration with Canada's largest bank distribution network.
• Power Corporation of Canada: Holding company controlling Great-West Lifeco and IG Wealth Management; major shareholder with overlapping exposure to the Canadian insurance and wealth management sector that iA also operates in. Relevant as a comparable parent/holdco structure for a diversified insurance-wealth conglomerate.

Emerging players

• CL Hinsperger / PPI Management peers (Insurance Brokerages): Independent Canadian insurance brokerages such as BrokerLink, Western Financial Group, and Hub International that compete with PPI Management (acquired by iA in 2018), SurexDirect, and iA Gestion privée for independent advisor and brokerage distribution. Represent the broker-side competitive set for iA's distribution arm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/industrielle_alliance

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industrielle Alliance, Assurance et services financiers inc.