The Lowlands

What The Lowlands does

The Lowlands operates a modern industrial event venue that hosts weddings, corporate events, meetings, and social celebrations. The company provides a two-level space with indoor and outdoor areas, flexible layouts, green rooms, and AV options for ceremonies, receptions, and corporate programs. It offers in-house bar service with beer, wine, and cocktails, including hosted, cash, and mixed bar arrangements. The Lowlands works with a curated list of approved catering partners and preferred vendors for planning, decor, entertainment, and photography. Its services include venue management support, event coordination on an hourly basis, and structured planning check-ins to organize event details from inquiry through execution.

Name

The Lowlands

Legal name

The Lowlands

Website

https://www.thelowlands.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Lowlands hosts weddings, corporate events, and social gatherings in a modern industrial event venue with in-house bar services.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Drinking Places (Alcoholic Beverages) (722410), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue & Banquet Hall Catering (THAFAIAC)

akta.pro secondary industry

Hotel Bars & Rooftop Bars (CRANACAL)

Keywords

• Event venue rental
• Wedding venue services
• Corporate event hosting
• Bar and catering services
• Private celebration spaces

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Venue Rental: The primary revenue stream is venue rental for events including weddings, corporate gatherings, and social celebrations. Rental includes use of the space, built-in bars, furniture, parking, and venue manager oversight.
2. Bar Service: In-house bar program featuring beer, wine, and craft cocktails. Clients can choose open bar, cash bar, or combined options. Bar staffing and glassware are included with the service.
3. Event Planning Services: Hourly event planning assistance at $100/hour for clients needing help coordinating vendors and event details.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Lowlands is a repurposed 1929 industrial building in Saint Paul, Minnesota, operating as a two-level event venue. It rents its spaces for weddings, corporate events, and social celebrations, with capacity for up to 250 seated or 400 cocktail-style guests. Venue rental includes custom wooden tables and chairs, built-in bars on both levels, bar staffing and glassware, a dedicated venue manager, on-site security (up to 200 guests), and free parking. Add-on services include an in-house bar program with beer, wine, and craft cocktails, hourly event planning assistance at $100/hour, in-house AV packages, and a curated list of preferred catering partners.

Product overview

The Lowlands is a single physical venue (a repurposed 1929 industrial building) offering event rental services rather than a software product. The venue comprises two levels: the Upper Level serves as the primary event space for ceremonies, receptions, and meetings; the Lower Level houses the Ladyslipper Lounge with its signature terrarium bar. Supporting spaces include Green Rooms for bridal party preparation, in-house bars on both levels, and outdoor terrace and patio areas. The venue's core offering is venue rental inclusive of tables, chairs, built-in bars, bar staffing, glassware, a dedicated venue manager, security (up to 200 guests), and parking. Additional services include event planning assistance, in-house AV packages, and a curated catering partners program. The venue accommodates up to 250 seated guests and 400 cocktail-style.

Differentiator

Problem solved

Functional benefit

Brands

• The Ladyslipper Lounge: The lower-level bar at The Lowlands, featuring comfortable lounge seating, a unique living terrarium, and thoughtfully designed bar. This elegant lounge space is used for cocktail hours, receptions, and social gatherings.

Products and services

• Venue Rental (Upper and Lower Levels) Rental of the two-level repurposed industrial venue space for events. Includes custom wooden dining tables and chairs for up to 275 guests, custom wooden hightop tables, built-in bars on both levels, bar staffing and glassware, a dedicated venue manager, security for up to 200 guests, and free on-site parking. Accommodates up to 250 seated guests or 400 cocktail-style. Suited for weddings, corporate events, and social celebrations.
• In-House Bar Service Full bar program featuring beer, wine, and craft cocktails at the built-in bars on both levels of the venue. Clients can choose open bar, cash bar, or combined options. Bar staffing and glassware are included. Locally sourced products are featured where possible.
• Event Planning Services Hourly event planning assistance priced at $100/hour for clients needing help coordinating vendors and event details. Acts as a point of contact for vendors and ensures event elements are coordinated. Available for weddings, corporate events, and social gatherings.
• In-House AV Packages Audio-visual packages to support meetings, presentations, and announcements. Both package pricing and a la carte options are available. Designed to enable corporate meetings and presentations in the upper level space.

Quantifiable outcome

• Accommodates up to 250 seated guests or 400 cocktail-style attendees
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• BrasacoreOthersPreferred catering partner specializing in Southern U.S., Caribbean, and Mexican inspired cuisine using fresh, locally sourced ingredients including natural meats, organic eggs, beans, and fair trade coffee & teas.
• ChowgirlscoreOthersPreferred catering partner known for hand-crafted fare and cocktails using fresh, seasonal ingredients. Strong relationships with local farmers, artisans, breweries, and distilleries with commitment to sustainability.
• Crave CateringcoreOthersFull-service catering company specializing in chef-driven menus, elevated presentation, and seamless event execution for weddings, corporate events, and social gatherings.
• D'Amico HospitalitycoreOthersPreferred catering partner known for innovative, award-winning chefs and highly trained service team specializing in fine dining experiences.
• The Deco CateringcoreOthersLeading caterer in the Twin Cities with over 40 years of experience offering wide variety of dishes to accommodate diverse tastes and preferences.
• Eat Your Heart Out CateringminorOthersChef-led catering team from Minnesota's best restaurants and band backstage kitchens, cooking from scratch with commitment to sharing success across team and supporting food-insecure children.
• Food Gallery CateringminorOthersLocal, woman-owned boutique catering company based in Minneapolis with decades of restaurant and catering industry experience.
• Green Mangos CateringminorOthersUpscale family owned and operated catering company based in Minneapolis focused on elevated experiences with thoughtfully prepared food and excellent service.
• Event Planners NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of 12+ preferred event planners including Ashley Skeie, Bre My Guest, Champagne and Lace, De Vasco's Daughters, Dos Goats, Events By Melod, Kastina & Co., Laine Palm, Lasting Impressions, Pink Peony Weddings and Events, SERCE Events, and Style-Architects who recommend The Lowlands to their clients.
• Photographer NetworkminorChannel Partner/ Reseller/ Distributor9 preferred photographers including Ali Leigh, James Wolf, Jordan Van Zante, Joe & Jen, Kelly Russo, Katherine Bow, and Sarah Ascanio who regularly shoot events at the venue.
• Florist NetworkminorChannel Partner/ Reseller/ Distributor9 preferred florists including Apricot Floral, Artemesia Studios, Cosmos Floral, Ergo Floral, Haute House Studios, Lilia Flower Boutique, Maven Styling, Rose Imaginative, and Sadie's Couture Floral.
• AV PartnerscoreTechnology or Integration4 preferred AV partners: Algorithm (projection mapping, audio, video), AVEX (audio, video, lighting), AV For You (audio, video, lighting), and IMAV (audio, video, lighting, installs).
• Entertainment PartnersminorChannel Partner/ Reseller/ DistributorPreferred entertainment vendors including Adagio DJ, BennyNord, Instant Request, GenerationNOW, Omaur Bliss, The Riverside Hitmen (band), Tornado Jally, and Up Event Group (DJ services).

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Depot Minneapolis: Historic warehouse event venue in downtown Minneapolis hosting weddings, corporate events, and galas. Directly comparable to The Lowlands as a Twin Cities industrial/historic venue with bar service and catering coordination.
• Aria: Minneapolis event venue offering modern industrial spaces for weddings and corporate events. Comparable to The Lowlands as a repurposed event space with in-house bar and catering partner network.
• Calhoun Beach Club: Minneapolis event venue hosting weddings, corporate events, and social gatherings with in-house bar and catering services. Comparable to The Lowlands in scale, event offerings, and target customer segments.
• The Earle Brown Heritage Center: Brooklyn Park, MN event venue hosting weddings, corporate meetings, and conferences. Comparable to The Lowlands as a Twin Cities event venue with full-service offerings, AV capabilities, and catering partnerships.
• 317 on Rice Park: Saint Paul event venue in the historic Landmark Center area, hosting weddings, corporate events, and social gatherings. Comparable to The Lowlands as a Saint Paul venue with bar service and event planning support.

Regional players

• Minnesota History Center: Saint Paul institution hosting weddings, corporate events, and galas in historic and distinctive spaces. Comparable to The Lowlands as a Twin Cities venue leveraging historical character for premium event positioning.
• The Saint Paul Hotel: Historic luxury hotel in Saint Paul offering wedding and corporate event spaces with in-house catering and bar services. Comparable to The Lowlands as a premium Saint Paul event venue, though it combines lodging with events.
• The Marquette Hotel: Minneapolis hotel with event space for weddings, corporate meetings, and galas. Comparable to The Lowlands as a Twin Cities venue offering event services with bar and catering, though it also provides lodging.

Others

• NewStudio Architecture: Twin Cities design firm involved in adaptive reuse of historic buildings. Tangentially related to The Lowlands as a participant in the renovation/repurposing of historic Twin Cities properties for modern commercial use.
• All Occasions Event Rental: Twin Cities event rental company providing tables, chairs, tents, and decor for events. Adjacent to The Lowlands as an event infrastructure provider operating in the same regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheLowlandsVenue
• LinkedInlinkedin.com/company/the-lowlands

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lowlands