The Lowlands
The Lowlands hosts weddings, corporate events, and social gatherings in a modern industrial event venue with in-house bar services.
- Company typePrivate
- Founded2021
- HeadquartersSaint Paul, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Lowlands does
The Lowlands operates a modern industrial event venue that hosts weddings, corporate events, meetings, and social celebrations. The company provides a two-level space with indoor and outdoor areas, flexible layouts, green rooms, and AV options for ceremonies, receptions, and corporate programs. It offers in-house bar service with beer, wine, and cocktails, including hosted, cash, and mixed bar arrangements. The Lowlands works with a curated list of approved catering partners and preferred vendors for planning, decor, entertainment, and photography. Its services include venue management support, event coordination on an hourly basis, and structured planning check-ins to organize event details from inquiry through execution.
The Lowlands firmographics
Firmographics- Name
- The Lowlands
- Legal name
- The Lowlands
- Website
- https://www.thelowlands.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Lowlands hosts weddings, corporate events, and social gatherings in a modern industrial event venue with in-house bar services.
- Ownership category
- akta.pro rank
The Lowlands industry classification
Industry- Product category
- Event Venue Services
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Venue & Banquet Hall Catering (THAFAIAC)
- akta.pro secondary industry
- Hotel Bars & Rooftop Bars (CRANACAL)
Keywords
Where The Lowlands is headquartered
LocationHeadquarters
- HQ city
- Saint Paul
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Lowlands business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Venue Rental: The primary revenue stream is venue rental for events including weddings, corporate gatherings, and social celebrations. Rental includes use of the space, built-in bars, furniture, parking, and venue manager oversight.
- Bar Service: In-house bar program featuring beer, wine, and craft cocktails. Clients can choose open bar, cash bar, or combined options. Bar staffing and glassware are included with the service.
- Event Planning Services: Hourly event planning assistance at $100/hour for clients needing help coordinating vendors and event details.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Venue rental with full amenities |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Lowlands product offering
Product offeringCore offering
The Lowlands is a repurposed 1929 industrial building in Saint Paul, Minnesota, operating as a two-level event venue. It rents its spaces for weddings, corporate events, and social celebrations, with capacity for up to 250 seated or 400 cocktail-style guests. Venue rental includes custom wooden tables and chairs, built-in bars on both levels, bar staffing and glassware, a dedicated venue manager, on-site security (up to 200 guests), and free parking. Add-on services include an in-house bar program with beer, wine, and craft cocktails, hourly event planning assistance at $100/hour, in-house AV packages, and a curated list of preferred catering partners.
Product overview
The Lowlands is a single physical venue (a repurposed 1929 industrial building) offering event rental services rather than a software product. The venue comprises two levels: the Upper Level serves as the primary event space for ceremonies, receptions, and meetings; the Lower Level houses the Ladyslipper Lounge with its signature terrarium bar. Supporting spaces include Green Rooms for bridal party preparation, in-house bars on both levels, and outdoor terrace and patio areas. The venue's core offering is venue rental inclusive of tables, chairs, built-in bars, bar staffing, glassware, a dedicated venue manager, security (up to 200 guests), and parking. Additional services include event planning assistance, in-house AV packages, and a curated catering partners program. The venue accommodates up to 250 seated guests and 400 cocktail-style.
Differentiator
Problem solved
Functional benefit
Brands
- The Ladyslipper Lounge: The lower-level bar at The Lowlands, featuring comfortable lounge seating, a unique living terrarium, and thoughtfully designed bar. This elegant lounge space is used for cocktail hours, receptions, and social gatherings.
Products and services
- Venue Rental (Upper and Lower Levels) Rental of the two-level repurposed industrial venue space for events. Includes custom wooden dining tables and chairs for up to 275 guests, custom wooden hightop tables, built-in bars on both levels, bar staffing and glassware, a dedicated venue manager, security for up to 200 guests, and free on-site parking. Accommodates up to 250 seated guests or 400 cocktail-style. Suited for weddings, corporate events, and social celebrations.
- In-House Bar Service Full bar program featuring beer, wine, and craft cocktails at the built-in bars on both levels of the venue. Clients can choose open bar, cash bar, or combined options. Bar staffing and glassware are included. Locally sourced products are featured where possible.
- Event Planning Services Hourly event planning assistance priced at $100/hour for clients needing help coordinating vendors and event details. Acts as a point of contact for vendors and ensures event elements are coordinated. Available for weddings, corporate events, and social gatherings.
- In-House AV Packages Audio-visual packages to support meetings, presentations, and announcements. Both package pricing and a la carte options are available. Designed to enable corporate meetings and presentations in the upper level space.
Quantifiable outcome
- Accommodates up to 250 seated guests or 400 cocktail-style attendees
- +2 more outcomes
Companies that use The Lowlands
Customer profileSegments3 records
Ideal customer profiles3 records
The Lowlands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Lowlands partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- BrasacorePreferred catering partner specializing in Southern U.S., Caribbean, and Mexican inspired cuisine using fresh, locally sourced ingredients including natural meats, organic eggs, beans, and fair trade coffee & teas.
- ChowgirlscorePreferred catering partner known for hand-crafted fare and cocktails using fresh, seasonal ingredients. Strong relationships with local farmers, artisans, breweries, and distilleries with commitment to sustainability.
- Crave CateringcoreFull-service catering company specializing in chef-driven menus, elevated presentation, and seamless event execution for weddings, corporate events, and social gatherings.
- D'Amico HospitalitycorePreferred catering partner known for innovative, award-winning chefs and highly trained service team specializing in fine dining experiences.
- The Deco CateringcoreLeading caterer in the Twin Cities with over 40 years of experience offering wide variety of dishes to accommodate diverse tastes and preferences.
- Eat Your Heart Out CateringminorChef-led catering team from Minnesota's best restaurants and band backstage kitchens, cooking from scratch with commitment to sharing success across team and supporting food-insecure children.
- Food Gallery CateringminorLocal, woman-owned boutique catering company based in Minneapolis with decades of restaurant and catering industry experience.
- Green Mangos CateringminorUpscale family owned and operated catering company based in Minneapolis focused on elevated experiences with thoughtfully prepared food and excellent service.
- Event Planners NetworkcoreNetwork of 12+ preferred event planners including Ashley Skeie, Bre My Guest, Champagne and Lace, De Vasco's Daughters, Dos Goats, Events By Melod, Kastina & Co., Laine Palm, Lasting Impressions, Pink Peony Weddings and Events, SERCE Events, and Style-Architects who recommend The Lowlands to their clients.
- Photographer Networkminor9 preferred photographers including Ali Leigh, James Wolf, Jordan Van Zante, Joe & Jen, Kelly Russo, Katherine Bow, and Sarah Ascanio who regularly shoot events at the venue.
- Florist Networkminor9 preferred florists including Apricot Floral, Artemesia Studios, Cosmos Floral, Ergo Floral, Haute House Studios, Lilia Flower Boutique, Maven Styling, Rose Imaginative, and Sadie's Couture Floral.
- AV Partnerscore4 preferred AV partners: Algorithm (projection mapping, audio, video), AVEX (audio, video, lighting), AV For You (audio, video, lighting), and IMAV (audio, video, lighting, installs).
- Entertainment PartnersminorPreferred entertainment vendors including Adagio DJ, BennyNord, Instant Request, GenerationNOW, Omaur Bliss, The Riverside Hitmen (band), Tornado Jally, and Up Event Group (DJ services).
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
The Lowlands competitors and assessment
Company assessmentDirect peers
- The Depot Minneapolis: Historic warehouse event venue in downtown Minneapolis hosting weddings, corporate events, and galas. Directly comparable to The Lowlands as a Twin Cities industrial/historic venue with bar service and catering coordination.
- Aria: Minneapolis event venue offering modern industrial spaces for weddings and corporate events. Comparable to The Lowlands as a repurposed event space with in-house bar and catering partner network.
- Calhoun Beach Club: Minneapolis event venue hosting weddings, corporate events, and social gatherings with in-house bar and catering services. Comparable to The Lowlands in scale, event offerings, and target customer segments.
- The Earle Brown Heritage Center: Brooklyn Park, MN event venue hosting weddings, corporate meetings, and conferences. Comparable to The Lowlands as a Twin Cities event venue with full-service offerings, AV capabilities, and catering partnerships.
- 317 on Rice Park: Saint Paul event venue in the historic Landmark Center area, hosting weddings, corporate events, and social gatherings. Comparable to The Lowlands as a Saint Paul venue with bar service and event planning support.
Regional players
- Minnesota History Center: Saint Paul institution hosting weddings, corporate events, and galas in historic and distinctive spaces. Comparable to The Lowlands as a Twin Cities venue leveraging historical character for premium event positioning.
- The Saint Paul Hotel: Historic luxury hotel in Saint Paul offering wedding and corporate event spaces with in-house catering and bar services. Comparable to The Lowlands as a premium Saint Paul event venue, though it combines lodging with events.
- The Marquette Hotel: Minneapolis hotel with event space for weddings, corporate meetings, and galas. Comparable to The Lowlands as a Twin Cities venue offering event services with bar and catering, though it also provides lodging.
Others
- NewStudio Architecture: Twin Cities design firm involved in adaptive reuse of historic buildings. Tangentially related to The Lowlands as a participant in the renovation/repurposing of historic Twin Cities properties for modern commercial use.
- All Occasions Event Rental: Twin Cities event rental company providing tables, chairs, tents, and decor for events. Adjacent to The Lowlands as an event infrastructure provider operating in the same regional market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Lowlands social profiles
Digital presenceThe Lowlands financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lowlands leadership team
Management profileNumber of profiles
Profiles3 records
The Lowlands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lowlands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lowlands
What does The Lowlands do?
The Lowlands is a repurposed 1929 industrial building in Saint Paul, Minnesota, operating as a two-level event venue. It rents its spaces for weddings, corporate events, and social celebrations, with capacity for up to 250 seated or 400 cocktail-style guests. Venue rental includes custom wooden tables and chairs, built-in bars on both levels, bar staffing and glassware, a dedicated venue manager, on-site security (up to 200 guests), and free parking. Add-on services include an in-house bar program with beer, wine, and craft cocktails, hourly event planning assistance at $100/hour, in-house AV packages, and a curated list of preferred catering partners.
Is The Lowlands a public or private company?
The Lowlands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Lowlands founded?
The Lowlands was founded in 2021. It employs 1 to 10 people.
Where is The Lowlands based?
The Lowlands is headquartered in Saint Paul, United States, in the North America region.
How does The Lowlands make money?
Three revenue lines are on record. Venue Rental is the primary driver. The others are bar Service and event Planning Services.
Who are The Lowlands's main competitors?
Direct peers on record are The Depot Minneapolis, Aria, Calhoun Beach Club, The Earle Brown Heritage Center and 317 on Rice Park. Regional players are Minnesota History Center, The Saint Paul Hotel and The Marquette Hotel. Others are NewStudio Architecture and All Occasions Event Rental.
Does The Lowlands have an API?
No public API is recorded for The Lowlands.
What industry is The Lowlands in?
The Lowlands's product category is Event Venue Services. Its primary akta.pro industry code is THAFAIAC, Venue & Banquet Hall Catering, with a secondary code of CRANACAL, Hotel Bars & Rooftop Bars. Its NAICS code is 722410 and its SIC code is 5810.