The Hoop Consultants

What The Hoop Consultants does

The Hoop Consultants is a privately-held, sole-proprietorship basketball consulting firm founded around 1999 by Mike Procopio, a 25-year basketball industry veteran who served as Kobe Bryant's Strategic Game Management Coach (2009–2012, including two NBA championships), Director of Player Development for the Dallas Mavericks (2013–2019), Director of Basketball Operations at Attack Athletics (10 years under Tim Grover), and Scout for the Boston Celtics (4 years). The company sells a portfolio of digital products and services to individual players, coaches, and scouts globally — three tiered monthly memberships (Silver $50, Gold $150, Platinum $400) bundling Zoom consultations, game clip evaluations, direct messaging via the CoachNow app, and ebook discounts; position-specific ebooks and bundles ($9.99–$43.99) covering point guard, wing, post, shooting, and team development; one-time services such as individual and team game film breakdowns ($195–$400), player evaluations ($850), team speaking engagements ($299), and à la carte virtual consultations ($45–$150 per session); and a $48 FileMaker-based Online Video Catalog tool. The business is delivered through a WordPress/WooCommerce e-commerce storefront at hoopconsultants.com, with services rendered via Zoom worldwide, content distribution through the CoachNow app, and marketing driven by free newsletters, blog content, and the prominently featured Kobe Bryant testimonial. The GTM motion is direct-to-consumer and community-led, relying on Mike Procopio's personal brand and NBA track record for organic acquisition, with a free consultation booking as a lead-qualification step before conversion to paid offerings.

Name

The Hoop Consultants

Legal name

The Hoop Consultants

Website

https://hoopconsultants.com

Company type

Private

Operating status

Operating

Short description

The Hoop Consultants is a privately-held basketball consulting firm founded circa 1999 by ex-NBA coach Mike Procopio, selling tiered memberships ($50–$400/month), position-specific ebooks, game film breakdowns, player evaluations, and virtual coaching to players, coaches, and scouts worldwide.

Ownership category

akta.pro rank

Product category

Basketball Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

Keywords

• Basketball consulting services
• Player development training
• Game film analysis
• Coaching education programs
• Basketball training resources

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Membership Subscriptions: Recurring monthly subscription revenue from three-tier membership model (Silver $50/mo, Gold $150/mo, Platinum $400/mo). Memberships include consultations, game clip evaluations, film breakdowns, direct messaging, drill booklets, and newsletter access depending on tier.
2. Digital Products (Ebooks & Webinars): One-time purchase of digital ebooks covering player development topics (shooting, point guard, wing, post, team drills, stretch big, weak hand). Also includes online video courses/webinars. Individual ebooks priced $9.99–$29.99; bundles $32.99–$43.99.
3. Player Evaluations: One-time professional evaluation service for players at high school, college, and professional levels. Provides honest evaluation plus a development plan. Priced at $850 per evaluation.
4. Team Speaking Engagements: Paid presentations on player development topics delivered via Zoom to teams and coaching staffs. Priced at $299 per engagement.
5. Game Breakdowns (Individual & Team): One-time purchase professional game film analysis service. Individual player breakdowns (High School/AAU: $195, NCAA/FIBA: $250) and team breakdowns (High School/AAU: $300, College/FIBA: $400).
6. Virtual Consultations (À la carte): One-on-one Zoom consultation sessions for players, coaches, and scouts. Billed per session: 15 min $45, 30 min $85, 60 min $150.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Hoop Consultants provides basketball consulting, professional game film breakdown and analysis, virtual one-on-one consultations, multi-tiered membership subscriptions, and a library of position-specific digital ebooks and webinars. Offerings are targeted at individual basketball players, coaches, and scouts from high school through professional levels and delivered globally via the company's e-commerce website, Zoom, and the CoachNow app.

Product overview

The Hoop Consultants is a basketball consulting platform offering a multi-tiered membership program (Silver, Gold, Platinum) bundled with a digital product catalog of ebooks and video courses, plus game breakdown services and consulting. The core offering centers on basketball player development content across three membership tiers ranging from $50-$400/month, each including video consultation minutes, direct messaging, newsletter access, and game evaluation services. Beyond membership, the company sells individual ebooks ($9.99-$29.99) covering position-specific development (Point Guard, Wing, Post), shooting mechanics, team drills, and philosophy. Bundle packages combining multiple ebooks offer 20-25% savings. Game breakdown services at four levels ($195-$400) provide professional film analysis for individual players and teams. Consulting services include player evaluations ($850), team speaking engagements ($299), and virtual consultations by the minute. The Online Video Catalog ($48) serves as a standalone tool for video organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Silver Membership Monthly subscription tier ($50/month) for players and coaches providing one 15-minute Zoom consultation, ebook and class discounts, weekly direct messaging via the CoachNow app, multiple weekly game clip evaluations, exclusive webinar invitations, and free monthly drill e-booklets.
• Gold Membership Monthly subscription tier ($150/month) for players and coaches offering one 30-minute Zoom consultation, larger ebook/class discounts, three direct messages per week via the CoachNow app, exclusive film breakdown invitations, and ten game clip evaluations per week.
• Platinum Membership Premium monthly subscription tier ($400/month) offering two 30-minute Zoom consultations, the highest ebook/class discounts, eight direct messages per week via the CoachNow app, exclusive film breakdown invitations, fifteen game clip evaluations per week, and one full game breakdown per month.
• Player Evaluations One-time professional evaluation service ($850) for high school, college, and professional basketball players providing an honest assessment of strengths and weaknesses along with a personalized development plan.
• Team Speaking Engagement ('Hire Mike to Speak to Your Team') Paid Zoom presentation service ($299 per engagement) for teams and coaching staffs covering player development, professional mindset, skill sets, and routines, delivered by Mike Procopio with Q&A and a recorded session.
• Virtual Consultations (À la carte) One-on-one Zoom consultation sessions for players, coaches, and scouts covering player development programs, position-specific questions, off-court advice, and career guidance, billed per session ($45 / 15 min, $85 / 30 min, $150 / 60 min).
• High School/AAU Individual Game Breakdown Professional individual game film breakdown service ($195 per game) for high school and AAU players, evaluating offensive and defensive play, shot efficiency, defensive matchups, and footwork with possession-by-possession coaching feedback.
• NCAA/FIBA Individual Game Breakdown Professional individual game film breakdown service ($250 per game) for NCAA and FIBA level players providing professional evaluation of game efficiency and constructive feedback for improvement.
• High School/AAU Team Game Breakdown Professional team game film breakdown service ($300 per game) for high school and AAU teams, evaluating shot selection, execution, ball movement, spacing, and defensive technique.
• College/FIBA Team Game Breakdown Professional team game film breakdown service ($400 per game) for college and FIBA teams evaluating shot selection, execution, ball movement, player movement, offensive spacing, transition defense, and individual defensive technique, with a finished video edit and detailed report.
• Point Guard Workout Booklet Digital ebook covering point guard development, including mid-range spot shooting, off-the-dribble pull-ups, pick and roll offense, transition offense, finishing, cutting, and 3-point shooting.
• Building the Shot (Shooting Ebook) Digital shooting instruction ebook covering feet positioning, hand placement, balance, follow-through, shooting on the move, coming off screens, and building the shot from scratch.
• Developing a Stretch Big (Ebook) Digital ebook guiding the development of big men into stretch bigs, covering perimeter shooting, pick and pops, step-up screening, and use of floor space.
• On Court Point Guard Development (Ebook) Digital point guard workout ebook covering spot shooting, pull-ups off the dribble, pick and roll, floaters, 3-point shooting, and situational play including off-ball offense.
• On Court Post Player Development (Ebook) Digital ebook for post player development covering hook shots, footwork on the block, perimeter play, screening actions, running the floor, and cutting into space on penetration.
• On Court Wing Player Development (Ebook) Digital wing player development ebook covering warm-up shots, mid-range shooting, pin downs, shooting off the dribble, straight-line drives, screen and roll actions, and transition offense.
• Player Development (Philosophy Ebook) Digital philosophy ebook with 50 concepts on player development covering shooting, on-court and off-court development, routine importance, playing off the ball, situational development, and the mental game.
• Team Shooting Drills & Concepts (Ebook) Digital ebook of group workout drills designed for 6-12 players, covering warm-up lay-ups, transition shooting, footwork, dribble pull-ups, post entries, cuts, and dribble kicks.
• Weak Hand Development (Ebook) Digital weak-hand development program covering lay-ups, hooks, scoop shots, bank shots, floaters, and free throws, with over 100 daily weak-hand reps.
• Wing Workout (Ebook) Digital wing player development ebook covering mid-range spots, one and two dribble pull-ups, pin downs, ball handling, 3-point shooting, shots on the move, situational development, and transition offense.
• Wing / Building the Shot / Team Shooting Drills Bundle Three-book bundle combining the Wing Player Development, Building the Shot, and Team Shooting Drills ebooks at 25% savings, covering warm-up shots, pin downs, shooting off movement, pick and roll actions, and group workout concepts.
• All Position On Court Development Bundle Comprehensive bundle of the three positional workout ebooks (Point Guard, Wing, Post) at 20% savings, covering spot shooting, pick and roll, mid-range work, post moves, screening actions, and transition play.
• Post / Stretch Big / Team Development Shooting Drills Bundle Bundle covering post player workouts, stretch big training with perimeter shooting and pick and pops, and team shooting drills for mixed-position groups, offered at 20% savings.
• Shooting / Stretch Big / Team Shooting Drills Bundle Perimeter-focused bundle combining shooting development, stretch big play, and team shooting drills, designed for undersized post players transitioning to perimeter play, offered at 20% savings.
• Online Video Catalog One-time $48 FileMaker-based video organization database that lets coaches, players, and scouts create folders, add YouTube video links with notes, and access the catalog via FileMaker Pro desktop or FileMaker Go on iPad.

Quantifiable outcome

• Players developed at Dallas Mavericks moved from depth chart positions 9–12 to 5–7 over the course of Mike's tenure as Director of Player Development
• +2 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hoop Consultants