The Holland Children's Movement

What The Holland Children's Movement does

The Holland Children's Movement is a non-profit advocacy organization headquartered in Omaha, Nebraska, founded in 2013 by philanthropist Richard Holland to advance state-level policy for children and families. The organization concentrates exclusively on Nebraska legislative and policy issues, employing a small staff of 7-10 to conduct petition drives, deliver legislative testimony, run public education campaigns, and organize community engagement. Its operational scope is deliberately bounded to a single state, avoiding the overhead of multi-state expansion.

The Movement operates within a broader three-entity ecosystem: the Holland Children's Institute conducts non-partisan polling research on children and family policy issues (regularly surveying 600+ Nebraskans), and Family PAC functions as the affiliated political action committee. This structure allows the Movement to combine grassroots advocacy with data-driven messaging and political endorsement capabilities. The organization also produces the annual Honor Roll Awards, which score Nebraska state senators' voting records on children and family legislation, generating sustained media attention and legislator accountability.

The business model is exclusively donation-funded with no public financial disclosure. The organization does not sell products or services; its "revenue" is grant and donor contributions supporting advocacy operations. Its go-to-market is relationship-driven — coalition partnerships (e.g., Nebraska State Education Association), legislative engagement, and earned media coverage of its accountability programs. No technology products, software platforms, or digital revenue streams are part of the operating model.

Name

The Holland Children's Movement

Legal name

Holland Children's Movement

Website

https://hollandmovement.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Holland Children's Movement is a non-profit advocacy organization in Omaha, Nebraska, founded in 2013 to advance state-level policy for children and families. It employs 7-10 staff and operates through petition drives, legislative testimony, polling research, and coalition partnerships focused exclusively on Nebraska.

Ownership category

akta.pro rank

Product category

Non-profit Policy Advocacy

NAICS

Social Advocacy Organizations (8133), Human Rights Organizations (813311), Political Organizations (813940)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industries

Child Protection & Child Rights (BPAGABAG), Early Childhood & Child Development Policy Research (EDADADAJ)

Keywords

• Policy advocacy services
• Non-profit advocacy
• Legislative scorecards
• Civic engagement
• Community organizing

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The organization accepts donations through EveryAction platform to support advocacy activities for Nebraska children and families.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Holland Children's Movement is a non-partisan, non-profit advocacy organization that campaigns to ensure Nebraska children and families are prioritized in state budget and policy decisions. Its core work consists of strategic advocacy, public engagement campaigns, petition drives, legislative testimony, annual legislative scorecards, and the Honor Roll Awards program that recognizes supportive state senators.

Product overview

The Holland Children's Movement is a nonprofit advocacy organization focused on policy advocacy for Nebraska children and families. It is not a technology product company. The organization offers civic engagement tools including a petition platform (FastAction) for single-click advocacy actions, legislative scorecards tracking senator voting records, public policy research and positions, and a Working Families Plan outlining policy priorities. These are advocacy and civic engagement resources rather than commercial technology products or SaaS offerings.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 23 senators achieved perfect 100% scorecard ratings in 2019 legislative session
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Holland Children's InstitutecoreStrategic or Co-development PartnerSister organization that conducts annual polling of Nebraskans on policy issues. Provides research and data-driven foundation for advocacy positions. Organization was co-founded by Richard Holland alongside the Movement.
• Family PACcoreStrategic or Co-development PartnerPolitical action committee partner that enables the strategic positioning of the Movement to educate, advocate, and achieve public policy results for children and families.
• Nebraska Democratic PartyminorOthersPolitical organization referenced in historical context; Richard Holland was remembered as an advocate and friend to Nebraska Democrats.
• Nebraska State Education AssociationminorStrategic or Co-development PartnerState teachers union partnered with Holland Children's Movement to oppose legislation perceived as harmful to public schools.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Children's Defense Fund: National nonprofit advocating for children and families through policy research, public education, and legislative action — operates at much larger scale but pursues substantively similar advocacy objectives around child welfare, healthcare, and economic security.
• Nebraska Children's Home Society: Long-standing Nebraska nonprofit serving children and families through direct services and advocacy — comparable target beneficiary population and mission space, though it operates more as a service provider than a pure advocacy organization.
• Annie E. Casey Foundation (KIDS COUNT): National foundation producing data-driven research on child well-being and supporting state-level policy advocacy — comparable in its emphasis on data-driven child-and-family policy research and civic engagement.
• Center for Law and Social Policy (CLASP): National policy organization advancing policies for low-income children and families through research and advocacy — comparable in policy-research-driven approach to supporting economic security and opportunity for families.

Direct peers

• Nebraska Appleseed: Nebraska-based nonprofit that advocates for social and economic justice through policy research, public engagement, and legislative action — directly comparable in geography, scale, and non-partisan advocacy approach to the Holland Children's Movement.
• First Five Nebraska: Nebraska-focused early childhood policy advocacy organization working on children and family issues through research, coalition-building, and legislative engagement — closely aligned with the Movement's child-and-family policy focus.
• Voices for Children (Nebraska): Nebraska-focused child advocacy organization promoting public policies that improve the lives of children through research, education, and civic engagement — closely mirrors the Movement's children-and-families policy advocacy model.

Regional players

• Open Sky Policy Institute: Nebraska-based policy and fiscal research organization focused on budget and tax policy — overlapping with the Movement's mission to influence state budget and policy decisions for working families.

Emerging players

• State Voices: National civic engagement infrastructure network supporting state-level advocacy coalitions on voting rights and civic participation — overlapping with the Movement's civic participation, voting rights, and voter-mandate defense work.

Others

• Nebraska State Education Association: Nebraska teachers union that has partnered with the Movement on public-education advocacy — adjacent advocacy organization with shared interest in defending public schools and family-supporting policy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/HollandMovement
• Facebookfacebook.com/hollandchildrensmovement
• LinkedInlinkedin.com/company/holland-childrens-movement

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Holland Children's Movement