RareKind Enterprise Inc.

What RareKind Enterprise Inc. does

RareKind Enterprise Inc. (legally Rarekind People Pty Ltd, ACN 613 523 176) is an Australian privately held recruitment and human resources consulting firm founded in 1986 and headquartered in Newcastle, New South Wales. The company operates five physical offices across Australia (Newcastle headquarters, Central Coast, Western Sydney, Hunter Valley, and Brisbane) and employs over 60 specialist consultants organised across four recruitment verticals: Engineering & Industrial, Executive, Professional, and Tech. Core services include permanent placement, temporary staffing and labour hire, HR consulting (policy development, employment contracts, culture strategy, compliance audits, change management), and career transition/outplacement support. The company generates revenue through transaction fees on permanent placements and professional-services fees for HR consulting, labour hire, and outplacement, all priced on a quote-based, negotiated per-engagement model with no public pricing tiers. Distribution is sales-led and direct, with specialist consultant teams engaging enterprise clients across multiple sectors while a self-service job portal and TikTok/Instagram/LinkedIn/Facebook presence support candidate acquisition.

The firm's go-to-market targets Australian businesses ranging from large enterprises (CNH Industrial, Sony, Mars, NSW Government, Hello Fresh, ARTC, Western Sydney University, Coal Services) to SMEs and individuals seeking roles. Notable technical components include a proprietary pre-recorded video interview platform that allows candidates to record responses via webcam or mobile device for asynchronous culture and capability fit assessment, and a Temp Resources Portal providing policy documentation to placed workers. The company maintains an active social and content marketing presence and uses industry event participation (e.g., The Melt ENGAGE) as part of its candidate and client engagement strategy.

In July 2022, Rarekind acquired Edge Personnel, marking its first expansion beyond New South Wales into Queensland and broadening its labour hire capability. Ownership remains concentrated among founders and senior management led by Managing Director Geoff Crews, alongside Directors Scott Henshaw (Major Contracts), John Gallagher (Risk Management), and Paul Sneddon (Executive and IT). The company has no disclosed external institutional investors, parent company, or funding rounds. The business operates as a traditional specialist recruitment agency augmented by light proprietary technology, with no public revenue disclosure.

Name

RareKind Enterprise Inc.

Legal name

Rarekind People Pty Ltd

Website

https://rarekind.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Rarekind is an Australian privately held recruitment and HR consulting firm founded in 1986, operating across five offices in NSW and Queensland with 60+ specialist consultants serving enterprise, SME, and individual clients in Engineering & Industrial, Executive, Professional, and Tech verticals.

Ownership category

akta.pro rank

Product category

Recruitment & Human Resources Services

NAICS

Employment Placement Agencies (561311), Executive Search Services (561312), Temporary Help Services (561320), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

akta.pro secondary industries

Executive & Leadership Direct Hire (BPACAFAB), Sales, Marketing & Customer Success Direct Hire (BPACAFAD)

Keywords

• Recruitment services
• Labour hire
• HR consulting
• Executive search
• Temporary staffing

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Recruitment and Placement Services: Permanent placement fees for matching candidates to client organisations across Engineering, Industrial, Executive, Professional, and Tech sectors.
2. Labour Hire and Temporary Staffing: Providing temporary workers to host employers with ongoing placement management, payroll, and compliance handling.
3. HR Consulting Services: Advisory services including policy development, employment contracts, culture strategy, compliance audits, and change management.
4. Outplacement Services: Career transition and outplacement support for organisations undergoing workforce changes.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Rarekind is a recruitment and HR services agency that places candidates into permanent, contract, and temporary roles across Engineering & Industrial, Executive, Professional, and Tech verticals. The firm also delivers human resources consulting covering policy development, employment contracts, culture strategy, compliance audits, performance management, and change management, alongside career transition and outplacement support for organisations undergoing workforce changes.

Product overview

Rarekind is a recruitment and HR services company operating as a unified platform combining multiple service lines. The core offering consists of Recruitment Services (spanning Engineering & Industrial, Executive, Professional, and Tech verticals) alongside HR Consulting capabilities. Additional services include Career Transition & Outplacement support, Labour Hire for temporary staffing, and a Job Search Platform for candidate job applications. The company also offers a Video Interview Service as part of its recruitment process. All services are delivered through Australian offices in Newcastle, Central Coast, Western Sydney, Hunter Valley, and Brisbane. On July 1, 2022, Rarekind acquired Edge Personnel, marking its expansion beyond New South Wales.

Differentiator

Problem solved

Functional benefit

Products and services

• Recruitment Services Full-service recruitment placing candidates into permanent and contract roles across Engineering & Industrial, Executive, Professional, and Tech verticals, with sourcing, screening, interviewing, and placement delivered by specialist consultants.
• HR Consulting Human resources advisory for businesses covering policy development, employment contract drafting, culture audits, performance management frameworks, change management, and compliance support.
• Career Transition & Outplacement Career transition and outplacement support for organisations undergoing workforce reductions, providing departing employees with resume assistance, interview coaching, and job search guidance.
• Labour Hire Temporary staffing service supplying industrial, trade, and labour workers to host employers across multiple Australian locations, with ongoing placement management, payroll handling, and compliance administration.
• Executive Search Senior-level executive recruitment service matching senior management, C-suite, and General Manager candidates with corporate clients, led by the Director - Executive and IT practice.
• Engineering & Industrial Recruitment Specialist recruitment vertical placing engineering, manufacturing, construction, and industrial workers across Australian operations, with safety and compliance focus.
• Tech Recruitment Technology sector specialist recruitment covering software development, IT infrastructure, and emerging tech talent for regional and metro clients, including placements such as Senior Software Designer roles.
• Professional Recruitment White-collar professional placement service covering administration, finance, HR, sales, marketing, and supply chain roles across multiple industry sectors.

Quantifiable outcome

• 38 years of finding extraordinary people with proven track record in candidate placement

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor.

• Edge PersonnelminorChannel Partner/ Reseller/ Distributor · 1 July 2022Acquired Edge Personnel on July 1st 2022, marking Rarekind's first expansion beyond NSW. Edge Personnel was a loyal, hardworking business built on long-term relationships and personalised service, focusing on business culture and partnerships rather than traditional commission-based models.
• ARTCminorOthersAustralian Rail Track Corporation - Listed as a client/partner organisation that Rarekind provides recruitment services to.
• CNH IndustrialminorOthersAgricultural and construction equipment manufacturer. Listed as a client organisation with testimonials provided by their talent acquisition team.
• SonyminorOthersListed as a client partner where Rarekind has placed candidates in technology and software roles.
• Western Sydney UniversityminorOthersEducational institution client partner for recruitment services.
• Hello FreshminorOthersMeal kit delivery company listed as a client partner for recruitment services.
• MarsminorOthersMultinational confectionery and pet care company listed as a client partner.
• NSW GovernmentminorOthersGovernment client partner for recruitment services across NSW.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Randstad Australia: Major international staffing and recruitment group operating across Australia in industrial, professional, and executive placement. Direct peer to Rarekind given overlapping service lines (permanent placement, temp/labour hire) and shared multi-sector model.
• Chandler Macleod: Established Australian recruitment and workforce solutions provider spanning temporary, contract, and permanent placement across industrial, professional, and executive roles. Direct peer with comparable multi-vertical Australian model and labour-hire capability.
• Robert Half Australia: Specialist professional and executive recruitment firm with strong Australian presence in finance, accounting, technology, and office support. Direct peer in the Professional and Executive verticals where Rarekind competes for similar white-collar and senior mandates.
• Drake Australia: Long-established Australian recruitment and HR services group offering permanent, temporary, and labour-hire solutions across commercial and industrial sectors. Comparable multi-decade Australian peer with overlapping labour-hire and HR advisory services.
• Michael Page Australia: Global recruitment specialist with strong Australian footprint in professional, executive, and technology permanent placement. Closely comparable to Rarekind's Professional, Executive, and Tech verticals in target customer and fee-per-placement economics.
• Trojan Recruitment Group: Australian recruitment specialist focused on blue-collar, industrial, trades, and labour-hire placements nationally. Comparable to Rarekind's Engineering & Industrial and labour-hire offerings, especially in NSW and resource-region coverage.
• Hays Australia: Global recruitment firm with deep Australian operations across multiple verticals including industrial, professional, and executive search. Most directly comparable large-scale multi-vertical recruitment competitor to Rarekind in the Australian market.
• Hudson Australia: Specialist recruitment firm operating in Australia across permanent, contract, and temporary placements in professional, technology, and executive search. Comparable to Rarekind's Tech, Executive, and Professional recruitment verticals with similar fee-per-placement model.
• People2people: Australian-owned recruitment firm offering temporary, contract, and permanent placement across office support, professional, and executive roles. Comparable mid-sized Australian peer with a similar relationship-led, multi-vertical go-to-market.

Broad incumbents

• Adecco Australia: Global staffing leader with broad Australian coverage across temporary, contract, and permanent placement across virtually all industries. Functions as a broad incumbent against which Rarekind's specialist verticals and regional focus must compete for enterprise mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rarekind.people
• LinkedInlinkedin.com/company/forsythes-recruitment-hr
• Instagraminstagram.com/rarekind.people
• TikToktiktok.com/@rarekindpeople

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RareKind Enterprise Inc.