MISSION JEUNESSE QUÉBEC (MJQ)

What MISSION JEUNESSE QUÉBEC (MJQ) does

Mission Jeunesse Québec (MJQ) is a non-profit organization headquartered in Mirabel, Québec, Canada, that delivers educational workshops directly into Quebec schools aligned with the Programme de formation de l'école québécoise (PFEQ), the province's official school curriculum. The workshops are explicitly designed to support curriculum objectives without imposing additional workload on teachers, focusing on student empowerment as "change agents," constructive engagement with social issues, and improvement of classroom climate.

The organization's product offering consists of three components: (1) Ateliers éducatifs — structured in-person workshops delivered by MJQ personnel at Quebec schools; (2) Tribune multimédia MJQ — a multimedia forum that gives students a platform to express themselves and propose constructive solutions to social challenges; and (3) a YouTube channel hosting over 100 educational videos that extends the workshop content digitally. The underlying "technology" is a content-delivery platform rather than a software product — there is no proprietary SaaS, no mobile app, no API, and no disclosed integrations.

The business model is not publicly disclosed. As a registered non-profit (organisme) with no apparent fees charged to schools and no published pricing, revenue is inferred to derive from government grants, provincial subsidies, charitable donations, or foundation funding, none of which are itemized in the available data. MJQ's go-to-market is direct field delivery to educational institutions in Québec — its sole operating geography — supplemented by organic social channels (Facebook, YouTube) for awareness and content distribution. The organization has been operating for approximately 15 years, is actively maintaining its digital presence (with a website rebuild underway as of 2026), and discloses no headcount, management team, partnerships, funding rounds, or financial figures.

Name

MISSION JEUNESSE QUÉBEC (MJQ)

Legal name

Mission Jeunesse Québec (MJQ)

Website

https://missionjeunessequebec.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Mission Jeunesse Québec (MJQ) is a Mirabel-based non-profit that delivers PFEQ-aligned educational workshops to Quebec schools and operates a multimedia platform and YouTube channel (100+ videos) enabling students to engage as change agents on social issues.

Ownership category

akta.pro rank

Headquarters

HQ city

Mirabel

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Not disclosed: Revenue model not explicitly disclosed in available source material. As a non-profit organization operating educational workshops for public schools, funding likely derives from government grants, subsidies, or donations rather than direct customer payments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Mission Jeunesse Québec delivers in-person educational workshops to Quebec schools that directly support the Programme de formation de l'école québécoise (PFEQ) without adding tasks for teachers. The organization complements the workshops with a multimedia forum platform (Tribune multimédia) and a YouTube channel hosting over 100 educational videos, enabling students to express themselves as agents of change on social issues.

Product overview

Mission Jeunesse Québec (MJQ) offers a unified educational program consisting of in-person workshops for Quebec schools aligned with the PFEQ curriculum, supplemented by a multimedia platform (Tribune multimédia) where students can express themselves as agents of change. The organization also provides supplementary video content through its YouTube channel with over 100 videos.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Kids Help Phone: Canada-wide youth support non-profit offering counseling and digital resources to young people. Comparable as a larger Canadian youth-serving non-profit using digital/multi-channel delivery to support youth well-being, though at a national scale beyond MJQ's Quebec focus.

Direct peers

• Tel-jeunes: Quebec non-profit youth support service offering help lines and youth engagement services for Quebec children and teens. Comparable as a Quebec-based non-profit organization serving youth development and well-being outcomes.
• Alloprof: Quebec non-profit providing free educational support services (homework help, tutoring, video content) to Quebec students. Comparable as a Quebec-based educational support organization delivering curriculum-aligned content directly to Quebec students.
• Junior Achievement Quebec: Quebec non-profit delivering classroom-based educational workshops for youth (entrepreneurship, financial literacy, work readiness). Comparable in workshop-based, school-channel delivery to Quebec students through a non-profit model.
• Roots of Empathy: Canadian non-profit running school-based programs focused on youth empathy, emotional development, and classroom climate. Closely mirrors MJQ's in-school, social-emotional development workshop model and non-profit structure.

Regional players

• YMCA Quebec: Quebec branch of a North American youth services and recreation network running youth development, leadership, and education programs. Comparable as a Quebec non-profit delivering youth programming including life skills and personal development, though through recreation/club channels rather than school workshops.
• Fondation Paul Gérin-Lajoie: Quebec-based educational non-profit foundation supporting education access and youth development. Comparable as a Quebec-focused education non-profit with similar mission and beneficiary population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCjTIoylzxT7SsjK_k6-5VKQ
• Facebookfacebook.com/missionjeunessequebec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MISSION JEUNESSE QUÉBEC (MJQ)