Telefono Rosa

What Telefono Rosa does

Telefono Rosa (legal name: Associazione Nazionale Volontarie del Telefono Rosa - Onlus) is an Italian non-profit association founded in 1988 by Maria Gabriella Carnieri Moscatelli, headquartered at Viale Giuseppe Mazzini 73, Rome. It is Italy's first anti-violence association dedicated to supporting women and minors who are victims of domestic violence, gender-based violence, stalking, and psychological or economic abuse. The organization delivers its services free of charge through a multi-channel model: a 24/7 national telephone helpline (including the publicly managed number 1522 and direct line +39 06.37.51.82.82), a network of seven antiviolence centers (Centri Antiviolenza) in Rome and province, two confidential shelter houses (Case Rifugio) with 8 and 12 bed capacity respectively, and one semi-autonomy house (Casa di Semiautonomia) for women transitioning to independent living. Free legal consultations (criminal, family, and minor law) and psychological support are delivered by professional lawyers and psychologists alongside trained volunteer operators.

The technology underlying service delivery is fundamentally human-led and voice-based, comprising telephone infrastructure, websites, and social media channels (Facebook, Instagram, Twitter/X, LinkedIn, YouTube). The organization has no disclosed AI/ML capabilities, APIs, or proprietary software products. Revenue is generated through individual donations (Dona Ora campaign), the Italian 5x1000 tax contribution mechanism, corporate partnerships (most notably Scarpe&Scarpe's 'Scelta D' project which raised 270,000 euros and placed 6 women in employment), EU co-funded projects (Erasmus+ 'Up&Up'), and government contracts for managing the 1522 national hotline. Telefono Rosa operates as a national network with branches across multiple Italian regions (Lazio, Lombardy, Campania, Sicily, Calabria, plus Turin, Verona, Perugia, Bronte, Ceccano), reaching approximately 25,000 students through its school prevention program and having helped roughly 500,000 women cumulatively since 1988. In January 2025, Antonella Faieta succeeded founder Carnieri Moscatelli as president.

Name

Telefono Rosa

Legal name

Associazione Nazionale Volontarie del Telefono Rosa - Onlus

Website

https://telefonorosa.it

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Telefono Rosa is an Italian non-profit founded in 1988 providing free anti-violence helplines, legal and psychological support, shelters, and prevention programs for women and minors. It manages the national 1522 hotline and operates centers across Italy.

Ownership category

akta.pro rank

Product category

Anti-violence and Victim Support Services

NAICS

Individual and Family Services (6241), Child and Youth Services (624110), Social Assistance (624)

SIC

Services-Social Services (8300)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industry

Protection Services (GBV, Child Protection, Legal Aid) (BPADADAH)

Keywords

• Anti-violence services
• Women's support
• Domestic violence
• Victim assistance
• Gender-based violence

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations from Individuals: Individual donations from the public are a primary revenue stream. The association actively solicits donations through its website with a 'Dona Ora' (Donate Now) campaign.
2. 5x1000 Tax Contribution: Italian taxpayers can allocate 5x1000 of their tax payment to Telefono Rosa, providing a steady stream of unrestricted funding.
3. Corporate Partnerships and Sponsorships: Companies such as Scarpe&Scarpe, Motorola, and Samsung support Telefono Rosa through fundraising initiatives and donations. Scarpe&Scarpe's 'Scelta D' project has collected 270,000 euros for the association.
4. Project-Based EU and Institutional Funding: Telefono Rosa participates in European projects co-funded by the EU Erasmus Plus Programme (e.g., 'Up&Up' project) and receives institutional support from government bodies including the Department for Equal Opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Telefono Rosa is a non-profit association (Onlus) that provides free anti-violence support services to women and minors experiencing physical, psychological, sexual, and economic violence, abuse, and stalking. Its core offerings include a 24/7 telephone helpline, anti-violence centers (Centri Antiviolenza), and shelters/refuges for victims.

Product overview

Telefono Rosa is a nonprofit association founded in 1988, providing a coordinated suite of services for women and minors affected by gender-based violence. The core offering consists of a 24/7 national telephone helpline (1522 and +39 06.37.51.82.82) complemented by seven Anti-Violence Centers (Centri Antiviolenza), two confidential Shelter Houses (Case Rifugio), and one Semi-Autonomy House (Casa di Semiautonomia) in Rome and province. Free psychological and legal consultations are delivered through teams of psychologists and lawyers. The portfolio also includes prevention and education projects such as the school program 'Le donne un filo che unisce mondi e culture diverse,' the 'NonMiViolare' smartphone safety initiative, and the 'Scelta D' employment integration project with Scarpe&Scarpe. The organization also convenes an annual Ambassador Gala to recognize supporters.

Differentiator

Problem solved

Functional benefit

Products and services

• 24/7 Telephone Helpline A free, round-the-clock telephone helpline providing immediate support, information, and safety planning for women and minors experiencing violence, abuse, or stalking.
• Anti-Violence Centers (Centri Antiviolenza) Physical centers where women and minors can receive in-person counseling, legal advice, psychological support, and social assistance to escape violent situations.
• Shelters and Safe Houses Safe accommodation for women and minors fleeing abusive situations, providing temporary housing along with protective and rehabilitative support services.

Quantifiable outcome

• 500,000 women helped since 1988
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MotorolacoreStrategic or Co-development Partner · 8 November 2024Motorola collaborated with Telefono Rosa on the 'NonMiViolare' project, an education initiative on responsible smartphone use to combat revenge porn, involving the sports world and awareness campaigns.
• Scarpe&ScarpecoreStrategic or Co-development Partner · 1 May 2024Scarpe&Scarpe supports Telefono Rosa through the 'Scelta D' (dire. agire. Reagire) project, which has raised 270,000 euros through customer donations in 130+ stores. The partnership provides employment and training opportunities for women exiting violence at Scarpe&Scarpe stores, and Telefono Rosa conducts training for Scarpe&Scarpe's 1,300 employees on gender violence awareness.
• AC MonzaminorStrategic or Co-development Partner · 10 November 2023AC Monza partnered with Telefono Rosa and Motorola during a Serie A match to raise awareness about violence against women, with players wearing special jerseys 'giving voice' to victims.
• Embassy of Mexico in ItalyminorStrategic or Co-development Partner · 8 September 2020Telefono Rosa and the Embassy of Mexico signed a protocol of understanding to support Mexican women in Italy who are victims of violence, providing legal and psychological assistance through Telefono Rosa's services and creating a referral network.
• President of the Italian Republic (Sergio Mattarella)coreOthers · 13 May 2019A delegation of Telefono Rosa's Board of Directors, led by President Maria Gabriella Carnieri Moscatelli, was received by President of the Republic Sergio Mattarella, representing institutional recognition and high-level advocacy for the anti-violence cause.
• PFE S.p.A.minorStrategic or Co-development Partner · 8 March 2019PFE S.p.A. established a partnership with Telefono Rosa on International Women's Day 2019, running through to November 25 (International Day for the Elimination of Violence Against Women), supporting the association's activities.
• UIL (Unione Italiana del Lavoro)minorStrategic or Co-development Partner · 11 December 2017UIL and Telefono Rosa signed a protocol of understanding establishing a listening center for Mobbing & Stalking against all forms of violence, combining union resources with Telefono Rosa's anti-violence expertise.
• Samsung ItaliaminorStrategic or Co-development Partner · 26 October 2016Samsung collaborated with Telefono Rosa on the 'Women Run The Show' project, supported by the Department for Equal Opportunities and the Ministry of Labor, promoting women's empowerment.
• AlitaliaminorStrategic or Co-development Partner · 8 March 2013Alitalia celebrated International Women's Day 2013 by operating two flights (Rome-Milan and Milan-Rome) with an all-female crew, who wore Telefono Rosa pins and distributed mimosa branches to raise awareness about violence against women.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Fondazione Pangea Onlus: Italian non-profit providing shelters, legal aid, and reintegration services for women victims of violence. Direct peer in service offering and beneficiary population, competing for the same institutional and donor funding pools.
• Differenza Donna: Differenza Donna is a major Italian anti-violence organization operating anti-violence centers, shelters, and a national helpline, and is a member of D.i.Re. Comparable to Telefono Rosa in mission, service mix (hotline + centers + shelter), and target beneficiaries in Italy.
• D.i.Re - Donne in Rete contro la violenza: D.i.Re is the largest Italian network of anti-violence centers, coordinating dozens of member organizations across Italy. It directly competes with Telefono Rosa for institutional funding, EU grants, and government contracts (including potential hotline management), serving the same beneficiary population with overlapping service offerings.

Broad incumbents

• Refuge (UK): Refuge is the UK's largest domestic violence charity operating the National Domestic Abuse Helpline, refuges, and advocacy services. Comparable in mission and service model to Telefono Rosa at a larger scale, providing a benchmark for institutional funding and national-scale operations.
• National Domestic Violence Hotline (US): The US National Domestic Violence Hotline operates a 24/7 national helpline with referral services, advocacy, and education — directly paralleling Telefono Rosa's hotline 1522 mandate, though at a much larger funding and scale base.
• Women's Aid (UK): Women's Aid is a UK federation coordinating domestic violence services, refuges, and prevention campaigns. Comparable to Telefono Rosa as a national coordinating body for anti-violence services, with stronger federated funding and policy influence.

Emerging players

• ActionAid Italia: Italian branch of the global ActionAid federation, focused on women's rights, gender-based violence prevention, and economic empowerment in developing countries. Adjacent peer with overlapping mission areas, particularly around international GBV prevention and women's economic empowerment programming.

Others

• Fondazione Milan - Insieme contro la violenza sulle donne: AC Milan Foundation runs anti-violence awareness and education campaigns through football, partnering with organizations like Telefono Rosa. Comparable as a sports-driven anti-violence initiative leveraging brand visibility, though not a direct service-delivery peer.

Regional players

• Centro Antiviolenza Vedove Alda Merini: Among the broader Italian anti-violence center ecosystem (typically member of D.i.Re), these regional centers offer comparable hotline, shelter, and legal/psychological services in specific Italian municipalities, competing for local government contracts and regional grants.
• AIED - Associazione Italiana per l'Educazione Demografica: AIED is an Italian non-profit addressing women's health, family planning, and gender issues through counseling and education centers. Adjacent peer serving overlapping beneficiary populations (women in distress) with related but not identical services (no GBV specialization).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/telefonorosanaz?lang=it
• YouTubeyoutube.com/user/telefonorosaonlus
• Facebookfacebook.com/telefonorosa/?locale=it_IT
• LinkedInlinkedin.com/company/telefono-rosa
• Instagraminstagram.com/telefonorosa_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telefono Rosa