SALTON APPLIANCES (1985) CORPORATION

What SALTON APPLIANCES (1985) CORPORATION does

Salton Appliances (1985) Corporation is a privately held, 100% Canadian-owned kitchen appliance company founded in 1945, headquartered at 3195A Chemin Bedford in Montréal (Côte-des-Neiges), Quebec. The firm designs and sells small countertop kitchen appliances, with manufacturing carried out abroad while all design, sales, marketing, and customer operations are handled domestically by Canadian staff. Its product portfolio spans beverage preparation (variable temperature kettles, espresso machines, coffee makers, milk frothers, grinders), cooking (induction and infrared cooktops, air fryers, toaster ovens, the Pizzadesso high-heat pizza oven, deep fryers, rice cookers, multi-cookers), food preparation (blenders, food dehydrators, mixers), and specialty appliances (waffle makers, fondue sets, raclette grills, warming trays). Two design-led sub-collections, NuRetro (retro digital) and Swan (Scandinavian-inspired Nordic), are positioned to access style-conscious consumer segments, and core specifications include features like a temperature-probe induction cooktop (60°C-240°C) and an air fryer/grill/dehydrator combination at 5.5L capacity.

The company runs a dual go-to-market: direct-to-consumer e-commerce through salton.com (with free shipping above $100 and a 6-month warranty extension on direct orders), and wholesale distribution through major Canadian retailers including Costco, supported by an outbound marketing stack spanning organic social (Instagram, Facebook, YouTube, X, Pinterest, TikTok, LinkedIn), blog content, email newsletter (with a first-order 10% coupon), an affiliate program via uppromote.com, and a recurring $100 CAD Review & Win gift-card sweepstakes. Products are listed at price points ranging from $14.99 (mug warmers) to $399.99 (Pizzadesso pizza oven), with most of the catalog concentrated in the $50-$150 mid-range. Geographies served include Canada and the United States. The company has disclosed no external funding, no parent company, no subsidiaries, and no M&A activity, and maintains product safety certification through accredited Canadian electrical safety bodies while disclosing California Proposition 65 / AB1200 warnings for US-bound SKUs.

Name

SALTON APPLIANCES (1985) CORPORATION

Legal name

Salton Appliances (1985) Corp.

Website

https://salton.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Salton Appliances is a Canadian-owned, 80-year-old kitchen appliance company that designs and sells small countertop appliances including kettles, coffee makers, air fryers, and induction cooktops via DTC e-commerce and major retailers in Canada and the United States.

Ownership category

akta.pro rank

Product category

Small Kitchen Appliances

NAICS

Small Electrical Appliance Manufacturing (335210), Small Electrical Appliance Manufacturing (33521), Household Appliance Manufacturing (3352)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro primary industry

Kitchen Countertop Appliances Retail (CRACADAA)

akta.pro secondary industry

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

Keywords

• Small kitchen appliances
• Countertop appliances
• Coffee makers kettles
• Air fryers ovens
• Canadian kitchen appliances

Headquarters

HQ city

Woodbridge

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Hardware Sales: One-time sale of small kitchen appliances directly to consumers through e-commerce and retail channels. Products include kettles, coffee makers, air fryers, induction cooktops, blenders, and specialty items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Salton Appliances (1985) Corporation designs, distributes and sells small kitchen countertop appliances for the home, including kettles, coffee makers, blenders, air fryers, toaster ovens, induction cooktops, rice cookers, grills, food prep tools and specialty items. The company sells its own branded products (Salton, NuRetro) and the Swan sub-brand through direct-to-consumer e-commerce at salton.com and through major Canadian retail chains.

Product overview

Salton Appliances (1985) Corporation is a Canadian-owned gourmet kitchen appliance company offering a diverse portfolio of countertop appliances. The company operates as a single unified product line sold directly to consumers through their e-commerce platform and major retailers. The product portfolio centers around core cooking and beverage preparation appliances including kettles (Variable Temperature Kettle, Temperature Control Kettle, NuRetro Digital Kettle, Compact Cordless Glass Kettle), coffee makers (Stainless Steel Digital Coffee Maker, Jumbo Java Coffee Maker, Barista+ Espresso Machine, NuRetro Digital Coffee Maker, 2-in-1 Single Serve Coffee Maker), blenders (Professional Grade Power Blender, Compact Power Blender), air fryers (Pizzadesso Pizza Oven/Air Fryer, Convectifry Toaster Oven, XL Air Fryer, Flip and Cook 3-in-1), and cooking appliances (Induction Cooktops, Rice Cookers, Grills, Waffle Makers). The company also offers specialized product lines including the NuRetro Collection featuring retro-inspired digital appliances with modern functionality, and the Swan Nordic Collection with Scandinavian-inspired design aesthetics. Additional categories include dehydrators, fondue sets, sandwich makers, warming trays, and various specialty treats makers. The portfolio emphasizes versatility, digital controls, and value pricing compared to competitors, positioning the brand as an accessible alternative to premium appliance brands.

Differentiator

Problem solved

Functional benefit

Brands

• NuRetro: Retro-inspired digital kitchen appliances collection combining vintage charm with modern technology. Available in Metallic Silver, Space Cherry, and Midnight Black finishes.
• Swan

Products and services

• NuRetro Collection A retro-inspired digital appliance line combining vintage aesthetics with modern technology, including the NuRetro Digital Kettle, Digital Toaster, Digital Coffee Maker, and Digital Air Fryer Toaster Oven, available in multiple color finishes.
• Pizzadesso Ultra High Heat Pizza Oven & Air Fryer Combo High-performance countertop pizza oven reaching temperatures over 800°F (430°C) with 15 pre-programmed cooking functions, 1800W power, 18L capacity, cast iron pizza stone, and multiple pizza programs.

Quantifiable outcome

• Pizzadesso pays for itself in under 3 months based on twice-weekly takeout dinner replacement
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Swan BrandminorOthersSwan is a brand sold through Salton, featuring Scandinavian-inspired kitchen appliances including the Nordic Collection with natural wood textures and soft neutral tones.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SaltonGroup
• YouTubeyoutube.com/c/saltonappliances
• Facebookfacebook.com/SaltonGroupNA
• LinkedInlinkedin.com/company/salton-appliances
• Instagraminstagram.com/saltongroup
• Pinterestpinterest.com/saltongroup
• TikToktiktok.com/@saltongroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SALTON APPLIANCES (1985) CORPORATION