What Telbix Pty. Ltd. does

Telbix Pty. Ltd. is an Australian wholesale lighting company founded in 1990 and headquartered at Factory 1, 93-99 Blair Street, Broadmeadows, Victoria. The company designs and distributes a comprehensive range of indoor and outdoor lighting products—including ceiling lights, pendant lights, table and floor lamps, indoor wall lighting, downlights, globes, and outdoor fittings—exclusively through authorized distributors and leading lighting retailers across Australia. Telbix operates a B2B-only model with no direct-to-consumer sales; it maintains a purpose-built trade showroom in Broadmeadows for distributor and end-client engagement and has introduced a virtual showroom tour for remote product exploration.

The product portfolio is built around LED lighting technology with proprietary features such as 3CCT (Three Colour Temperature) LED systems, dimmable fixtures, rechargeable portable lamps, touch-sensitive controls, and step-dimming capability on oyster lights. Solar-powered outdoor lighting extends the range into external applications. Products span a wide price band from $5.41 to $6,826.36 AUD at recommended retail price, covering commodity components (E27/E14/GU10/G9 globes, LED modules) through to statement chandeliers and trade-specific fittings. Style and room-based merchandising categories (Modern, Minimalist, Scandi, Coastal/Hamptons, Traditional, Industrial, Mid-century, Contemporary, Vintage; by room from living room to outdoor patio) suggest a design-led, trend-aware positioning rather than pure commodity supply.

Telbix generates revenue through wholesale hardware sales to authorized distributors, who can apply for 30-day trading accounts online; RRP is publicly disclosed on the website, but wholesale pricing is restricted to account holders. With a reported headcount in the 1-10 range, operations appear lean, likely relying on third-party manufacturing while concentrating brand, design, and distribution functions in-house. No funding rounds, M&A activity, partnerships, or institutional ownership have been disclosed, and the company appears to be founder- or family-owned. Revenue, ownership structure, and cap table details are not publicly disclosed.

Name

Telbix Pty. Ltd.

Legal name

Telbix Pty. Ltd.

Website

https://telbix.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Telbix Pty. Ltd. is an Australian wholesale lighting company founded in 1990 that designs and distributes indoor and outdoor LED lighting through authorized distributors and retailers across Australia, serving residential and commercial markets.

Ownership category

akta.pro rank

Product category

Lighting Products

NAICS

Electric Lighting Equipment Manufacturing (3351), Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

akta.pro secondary industries

Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse) (CRAIAHAG)

Keywords

• Wholesale lighting supplies
• Indoor lighting fixtures
• Outdoor lighting solutions
• LED lighting products
• Designer lighting wholesale

Headquarters

HQ city

Broadmeadows

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Lighting Product Sales: Telbix generates revenue through wholesale sales of lighting products to authorized distributors and resellers. Products include ceiling lights, pendant lights, lamps, wall lights, downlights, globes, and outdoor lighting. The company sells directly to distributors who then resell to end consumers through retail and online stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Telbix Pty. Ltd. designs, sources, and wholesales a comprehensive range of indoor and outdoor designer lighting products — including ceiling lights, pendant lights, lamps, wall lighting, downlights, globes, and outdoor fixtures — to authorized distributors and retailers across Australia. The company operates as a major supplier of domestic lighting with over 30 years of established expertise since 1990.

Product overview

Telbix Pty. Ltd. is an Australian wholesale lighting company established in 1990, operating as a major supplier of domestic lighting to the Australian market. The company offers a comprehensive portfolio of lighting products distributed through authorized retailers. Their product ecosystem spans Ceiling Lights (close to ceiling, oyster lights, batten fix, spotlights, track lighting), Pendant Lights (single pendants, multi pendants, LED pendants, linear pendants, chandeliers), Lamps (table lamps, floor lamps, touch lamps, desk/study lamps, bedside lamps, rechargeable lamps), Indoor Wall Lighting (wall lights, picture lights, vanity/bathroom lights, gypsum lights, stair lights, acoustic lights), Downlights (gimble/tiltable, recessed, surface mounted, frames/modules), Globes (E27, E14, GU10, G9, LED modules), Outdoor Lighting (garden lights, bollard lights, inground/deck lights, exterior wall lights, security lights), and Trade products. Products are also organized by style (Modern, Minimalist, Scandi, Coastal/Hamptons, Traditional, Industrial, Mid-century, Contemporary, Vintage) and by room (living room, bedroom, dining room, kitchen, bathroom, home office, entryway/hallway, outdoor). Telbix operates exclusively as a wholesaler through a network of authorized distributors across Australia, with a dedicated trade showroom in Broadmeadows, VIC.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceiling Lights Indoor ceiling lighting range including close to ceiling lights, oyster lights, batten fix lights, spotlights, and track lighting, designed for residential and commercial interiors. Sold wholesale to authorized distributors.
• Pendant Lights Indoor pendant lights available as single pendants, multi pendants, LED pendants, linear pendants, and chandeliers, finished in glass, timber, rattan, and metal. Sold wholesale to authorized distributors.
• Lamps Portable and stationary lamps including table lamps, floor lamps, touch lamps, desk/study lamps, bedside lamps, and rechargeable lamps for task and ambient lighting. Sold wholesale to authorized distributors.
• Indoor Wall Lighting Wall-mounted indoor lighting including wall sconces, picture lights, vanity/bathroom lights, gypsum lights, stair lights, and acoustic wall lights. Sold wholesale to authorized distributors.
• Downlights Recessed and surface downlights including gimble/tiltable, recessed, surface mounted, and frames/modules for precision interior lighting. Sold wholesale to authorized distributors.
• Globes Replacement and compatible light globes including E27, E14, GU10, G9, and LED modules for various lighting applications. Sold wholesale to authorized distributors.
• Outdoor Lighting Exterior lighting including garden lights, spike lights, bollard lights, inground/deck lights, exterior wall lights, coach lights, bunker lights, security lights, and post lights. Sold wholesale to authorized distributors.
• Trade Selection Trade-specific lighting products including downlights, track lighting, battens, oyster/surface lights, accessories, and drivers/transformers for professional installers. Sold wholesale to authorized distributors and trade accounts.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Beacon Lighting: Australia's largest specialty lighting retailer and wholesaler, with both retail and trade distribution arms. Comparable to Telbix because both serve the Australian residential and commercial lighting market through broad product ranges and distributor networks.
• Brilliant Lighting: Australian lighting wholesaler offering indoor and outdoor lighting across residential and commercial segments. Comparable to Telbix because both operate B2B wholesale models in Australia with overlapping product categories (pendants, downlights, outdoor).
• Havit Lighting: Australian wholesale lighting brand with a strong outdoor and architectural lighting range. Comparable to Telbix because both are wholesale-distributed lighting brands operating across indoor and outdoor categories in Australia.
• Domus Lighting: Australian designer and wholesale lighting supplier offering decorative and architectural fixtures. Comparable to Telbix because both target the residential and commercial trade segments in Australia with designer-led product portfolios.
• Mercator Lighting: Australian wholesale lighting supplier covering indoor, outdoor, and ceiling fan categories. Comparable to Telbix because both operate B2B wholesale models serving Australian distributors with broad residential lighting ranges.
• Cougar Lighting: Australian-owned wholesale lighting company offering decorative and functional lighting. Comparable to Telbix because both are Australia-based wholesale suppliers serving distributors with similar indoor lighting categories.

Regional players

• Lighting Corporation Australia: Australian lighting supplier focused on commercial, industrial, and architectural applications. Comparable to Telbix because both serve the Australian commercial trade channel with specialized lighting fixtures.
• Masson For Light: Australian designer lighting wholesaler offering decorative indoor and outdoor ranges. Comparable to Telbix because both are Australia-based design-led wholesale lighting brands targeting residential and trade customers.
• Eglo Lighting (Australia): Austrian-headquartered global lighting brand with Australian distribution. Comparable to Telbix because it competes in the same Australian decorative and functional lighting categories through local wholesalers and retailers.

Broad incumbents

• Signify (Philips Lighting): Global lighting leader (owner of Philips, Hue) with broad residential and professional portfolios. Comparable to Telbix because it competes across the same Australian indoor and outdoor lighting categories, especially in LED and connected lighting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/telbix

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telbix Pty. Ltd.