The Art Museum of Eastern Idaho

What The Art Museum of Eastern Idaho does

The Art Museum of Eastern Idaho (TAM) is a 501(c)3 nonprofit art museum and visual arts education center founded on October 19, 2002, and located at 300 S. Capital Avenue in downtown Idaho Falls, Idaho. The museum operates across approximately 8,000 sq ft of pre-expansion space featuring five galleries, with a 2026-launched capital campaign underway to add 14,000 sq ft of new Education Center facilities (five classrooms, a library, and expanded exhibition space) for a planned total of 22,000 sq ft. TAM presents rotating exhibitions of regional, national, and international artists, holds a Permanent Collection focused on Idaho and regional artists, and runs a Museum Artist Group of more than 100 members who participate in Open Studio figure sessions and group shows.

TAM's programs span all ages: youth classes (Artistic Adventures, Saturday Mud Club ages 4–9, Tweens on the Wheel ages 10–14), multi-day summer art camps, teen leadership programming (Teens @ TAM Leadership Council, Youth Group Nights), adult classes and workshops (Beginning Drawing, Beginning Watercolor, Clay Studio, gouache and linocut workshops, Makers Night), and an Educators Workshop that offers optional Boise State University credit. The ARTworks outreach program brings hands-on art lessons to 600+ classrooms and 15,000+ students cumulatively across six eastern Idaho school districts.

Revenue is generated through a diversified mix: tiered admission ($5–$20), eight membership tiers ($40–$960, with NARM reciprocal privileges at 1,000+ museums at Supporting level and above), class and camp tuition, $800 facility rentals, community access programs (Blue Star Museums, Foster the ARTs, Tribal Memberships, Library Pass Program, scholarships), fundraising events (Beaux Cadeaux holiday market, ART of Golf tournament), corporate sponsorships (INL via Battelle, Idaho Environmental Coalition, Bank of Commerce), and an endowment established through the Idaho Community Foundation in 2016.

Name

The Art Museum of Eastern Idaho

Legal name

The Art Museum of Eastern Idaho

Website

https://theartmuseum.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

The Art Museum of Eastern Idaho is a 501(c)3 nonprofit art museum and education center in Idaho Falls that presents rotating exhibitions, serves 15,000+ students annually across six school districts, and operates youth and adult art classes, memberships, and event rentals.

Ownership category

akta.pro rank

Product category

Art Museum / Cultural Institution

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA), Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA), Arts Education & Community Arts Programs (BPAGAHAC)

Keywords

• Art museum operations
• Visual arts education
• Museum exhibitions
• Art classes workshops
• Community arts programs

Headquarters

HQ city

Idaho Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Admission Fees: Ticket sales for museum entry with tiered pricing for adults, seniors, youth, and families. Free admission for children 5 and under, Shoshone-Bannock tribal members, and on first Saturdays.
2. Membership Subscriptions: Annual membership tiers ranging from Individual ($40) to Director ($960), with benefits including free admission, discounts, NARM reciprocal privileges, and exclusive access to Museum Artist group.
3. Educational Classes and Workshops: Revenue from art classes for children, teens, and adults including clay studio, drawing, watercolor, summer camps, and specialized workshops. Pricing varies by program type and membership status.
4. Facility Rentals: Event venue rental for weddings, receptions, parties, and corporate events. Entire facility rental at $800 for private/commercial events with additional staffing and setup fees.
5. Donations and Sponsorships: Tax-deductible contributions from individuals, corporate sponsorships for exhibits and programs, and capital campaign donations for Education Center expansion.
6. Capital Campaign Donations: Capital campaign for Education Center expansion along South Capital Avenue, adding three stories with additional classrooms, exhibition space, and river views.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

The Art Museum of Eastern Idaho operates as a 501(c)3 nonprofit art museum presenting rotating art exhibitions across five galleries featuring regional and national artists, and provides comprehensive visual arts education for all ages. Offerings include art classes, workshops, summer camps, a school outreach program (ARTworks), memberships, facility rentals, and community access programs designed to eliminate financial barriers to arts participation.

Product overview

The Art Museum of Eastern Idaho operates as a 501(c)3 nonprofit art museum and art education center offering a unified portfolio of cultural and educational services. The core offering consists of rotating art exhibitions displayed across five galleries, complemented by extensive art education programs including youth classes (Artistic Adventures, Mud Club, Tweens on the Wheel, Summer Art Camps), adult classes (Beginning Drawing, Beginning Watercolor, Clay Studio, Open Studio), and the ARTworks outreach program bringing lessons to schools. Additional services include membership programs, facility rentals, community access initiatives (Foster the ARTs, Blue Star Museums, Library Pass), special events (Beaux Cadeaux, ART of Golf Tournament, Makers Night), and a major Education Center expansion project adding 14,000 sq ft to the facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Exhibits Rotating art exhibitions featuring regional, national, and international artists displayed across five galleries for general visitors, families, and school groups.
• Beginning Adult Art Classes Foundational art instruction for adults including Beginning Drawing and Beginning Watercolor courses, priced $25 for members and $35 for non-members per session.
• Clay Studio Ceramics instruction covering wheel throwing, hand-building, and glazing techniques for ages 16 and up, with sessions priced $35 members/$45 non-members.
• Open Studio Figure Sessions Monthly figure-drawing sessions with live models at $10 per session, exclusively for Museum Artist members with pre-registration required.
• Adult Classes and Workshops Comprehensive adult art education including workshops such as the Educators Workshop ($75 members/$90 non-members) and Exploring Gouache with Sally Cannon Ellis ($200 members/$225 non-members).
• Youth Art Classes Art education programs for youth including Artistic Adventures (ages 6-12), Saturday Mud Club (ages 4-9) at $20 members/$30 non-members, and Tweens on the Wheel (ages 10-14) at $25 members/$35 non-members.
• Summer Art Camps

Quantifiable outcome

• Reached over 15,000 students through ARTworks program
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Idaho Arts CommissioncoreStrategic or Co-development PartnerState arts agency providing grants and recognition. Listed as program sponsor for exhibits and educational programming.
• National Endowment for the Arts (NEA)coreStrategic or Co-development PartnerFederal arts agency supporting Blue Star Museums program and general museum operations. Listed as program sponsor for ARTour and ARTworks education programs.
• Idaho Environmental CoalitioncoreStrategic or Co-development PartnerEnvironmental organization sponsoring youth programs and museum operations. Also sponsors ART of Golf tournament.
• Idaho National Laboratory (INL)coreStrategic or Co-development PartnerNational laboratory providing corporate sponsorship support for museum education programs through Battelle Energy Alliance.
• Bank of CommercecoreStrategic or Co-development PartnerLocal bank sponsoring ARTour program, Urban Idaho exhibit, and museum operations. Multiple-year supporter.
• Green Kids ClubminorStrategic or Co-development PartnerSponsor of the Society of Animal Artists exhibition and Congressional Art Competition.
• Congressman Mike SimpsoncoreStrategic or Co-development PartnerU.S. Representative sponsoring the annual Congressional Art Competition for high school students in Idaho's 2nd Congressional District.
• City of Idaho FallscoreStrategic or Co-development PartnerCity government that was a major building fund contributor when museum opened in 2002. Continues partnership for community access programs.
• Eastern Idaho Public LibrariescoreChannel Partner/ Reseller/ Distributor16+ eastern Idaho libraries including Idaho Falls Public Library, Bonneville County Library District branches, Madison Library, and others participate in Library Pass Program allowing patrons to check out museum passes.
• Eagle Rock Art GuildcoreStrategic or Co-development PartnerLocal art organization holding annual Spring Shows at TAM. Guild member since museum founding; co-sponsors educational programming.
• Pinecrest Golf CourseminorStrategic or Co-development PartnerVenue partner for annual ART of Golf tournament fundraising event. Coordinates green fees for tournament participants.
• Shoshone-Bannock TribescoreStrategic or Co-development PartnerMuseum recognizes Shoshone-Bannock artists as the first artists of the region. Provides free family memberships to tribal members and free museum admission.
• Boise State UniversityminorStrategic or Co-development PartnerBSU offers 1-2 course credits for TAM's Educators Workshop professional development program.
• Idaho Environmental CoalitioncoreStrategic or Co-development PartnerSponsor of annual ART of Golf tournament supporting museum operations and community programs.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Brinton Museum: Regional art and Western heritage museum in Big Horn, Wyoming. Comparable as a smaller regional museum emphasizing Western American art with education and event programs in a rural Mountain West setting.
• Northwest Museum of Arts and Culture: Regional museum in Spokane, Washington, covering art, history, and regional culture. Comparable as a Pacific Northwest regional museum offering exhibitions and educational programs, though with broader historical scope.
• Yellowstone Art Museum: Regional art museum in Billings, Montana, featuring contemporary art and educational programming. Comparable as a peer-sized Mountain West art museum operating exhibitions, classes, and community programs from a single facility.
• Sun Valley Museum of Art: Regional art museum in Ketchum, Idaho, presenting exhibitions and education programs. Directly comparable as a similarly-sized Idaho-based art museum with educational outreach, though located in a resort-driven market.
• Boise Art Museum: Idaho's flagship art museum in Boise, offering rotating exhibitions and art education. Closely comparable as another Idaho-based regional art museum with similar exhibitions and education programming, though serving the larger Treasure Valley market.

Broad incumbents

• Denver Art Museum: Major regional art museum with extensive education and community access programs. Comparable in mission and programming mix, though operating in a much larger metropolitan market with substantially greater resources.
• Smithsonian American Art Museum: National American art museum with comprehensive collections and free public programs. Comparable category-wise, but operates at vastly greater scale and with federal funding unavailable to TAM.
• Crystal Bridges Museum of American Art: Major American art museum in Bentonville, Arkansas, with extensive education programming and free admission. Comparable as an art museum with deep education/community programs, but operates at substantially greater scale.

Others

• Eagle Rock Art Guild: Local Idaho Falls art organization holding annual Spring Shows at TAM since the museum's founding. Adjacent organization with deep collaborative ties; not a direct competitor but a peer-level arts community stakeholder.
• Idaho Arts Commission: State arts agency providing grants and recognition to TAM. Adjacent funder/ecosystem partner rather than competitor; useful peer for understanding the state-level arts funding landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@idahoartmuseum
• LinkedInlinkedin.com/company/the-art-museum-of-eastern-idaho

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Art Museum of Eastern Idaho