Taste of Paris LLC

What Taste of Paris LLC does

Taste of Paris LLC, doing business as Taste of Vail, is a 501(c)(6) nonprofit organization founded in 1990 that produces the annual Taste of Vail Wine + Food Festival in Vail, Colorado. The organization operates with a small core team (1-10 employees) supplemented by volunteers and partners with Think Big Media for PR/sponsorship coordination. The festival features over 25 curated events across a four-day window each April, including signature events (Opening Reception, Après Tasting & Chef Competition, Debut of Rosé, Grand Gala Tastings), educational seminars (Connoisseur Seminar Pass priced at $270 for 7 seminars), wine dinners ($175/person and up), a cocktail competition ($50/person), and a post-festival Wine Marketplace channel that connects participating wineries with consumers via five local Vail liquor stores.

The business model operates on three primary revenue streams: event ticket sales (signature passes, individual event tickets, and seminar packages sold via Eventbrite), sponsorships and partnerships structured in tiers (Connoisseur Partner, Lifestyle Partner, Automotive Partner, Strategic Partner, and GTM/Marketing Partner categories), and wine marketplace commissions. The festival draws 40+ wineries and 25+ chefs from local, national, and international markets each year, with anchor lodging partnerships at Four Seasons Resort Vail, Sonnenalp Hotel, The Sebastian, The Hythe, and Lodge Tower. The organization is governed by a board of directors and led by Executive Director Angela Mueller, with operations executed through her affiliated company Ren Event Productions.

The platform is event-driven rather than technology-driven: there is no proprietary software stack, no mobile application, no API, and no disclosed AI/ML capabilities. Distribution relies on the Squarespace-hosted website (tasteofvail.com), Eventbrite for ticketing, OpenTable for wine dinner reservations, Instagram and Facebook for social media, and email newsletters. The Wine Marketplace represents the only year-round commerce channel beyond the festival window. Operating geographies are restricted to Vail, Colorado, and the organization has no subsidiaries, no external investors, and no disclosed revenue figures.

Name

Taste of Paris LLC

Legal name

Taste of Vail

Website

https://tasteofvail.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Taste of Paris LLC (DBA Taste of Vail) is a 501(c)(6) nonprofit that produces an annual four-day wine and food festival in Vail, Colorado, featuring 25+ curated events, 40+ wineries, and 25+ chefs, with revenue from ticket sales, sponsorships, and a partner wine marketplace.

Ownership category

akta.pro rank

Product category

Food & Wine Festival Events

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Food, Wine & Beverage Festivals/Expos (MPAGAFAE)

akta.pro secondary industries

Culinary & Wine Travel Agencies (THAKAFAH), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Food wine festival
• Culinary events
• Wine tastings
• Alpine dining
• Winemaker dinners

Headquarters

HQ city

Vail

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event Ticket Sales: Primary revenue through signature event passes, individual event tickets, and seminar passes sold via Eventbrite platform.
2. Sponsorship & Partnerships: Custom partnerships, media partnerships, and accommodations partnerships with brands and organizations.
3. Wine Marketplace Sales: Third-party wine sales through integrated marketplace connecting wineries with consumers via local liquor stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Taste of Vail operates an annual multi-day food and wine festival in Vail, Colorado featuring signature tasting events, educational seminars with visiting chefs and sommeliers, winemaker dinners at local restaurants, a cocktail competition, and a Wine Marketplace that connects participating wineries with consumers via local liquor stores and online sales portals after the festival concludes.

Product overview

Taste of Vail is a 501(c)(6) nonprofit annual wine and food festival organization that produces a multi-day culinary event in Vail, Colorado. The core product is the Taste of Vail Wine + Food Festival, which operates on a modular ticketing model: guests can purchase a Signature Events Pass for full festival access to four signature events (Opening Reception, Apres Tasting, Debut of Rose, Grand Gala Tastings), or add individual experiences including the Connoisseur Seminar Pass for educational wine seminars, wine dinner reservations, and cocktail competitions. The festival also maintains a Wine Marketplace for direct wine purchases and offers partnership programs for brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Taste of Vail Wine + Food Festival An annual multi-day food and wine festival held in Vail, Colorado featuring signature tasting events, educational seminars, winemaker dinners, and a cocktail competition across multiple resort venues, targeted at wine enthusiasts, culinary tourists, and visiting hospitality sponsors.
• Educational Seminars Ticketed educational sessions led by visiting chefs and sommeliers covering wine and culinary topics, offered as part of the annual festival and accessible via the Connoisseur Seminar Pass or individual ticket purchase.
• Winemaker Dinners Multi-course dinners hosted at participating Vail restaurants pairing visiting winery offerings with chef-driven menus, available to festival attendees through individual ticket purchase and OpenTable reservations.
• Cocktail Competition

Quantifiable outcome

• Features 40+ wineries and 25+ chefs annually from local, national, and international talent
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• Summit ExpressminorGTM or Marketing PartnerTransportation partner providing airport shuttle services with 10% off shared rides to DEN and 5% off private rides to EGE for festival guests. Group code: ToV26
• Four Seasons Resort and Residences VailcoreStrategic or Co-development PartnerLuxury lodging partner and restaurant venue host for Tavernetta Vail and The Remedy restaurant events. Rates starting $750+
• Sonnenalp HotelcoreStrategic or Co-development PartnerLuxury lodging partner hosting Ludwig's Restaurant for kickoff dinner event with rates starting at $629
• Lodge TowerminorStrategic or Co-development PartnerLodging partner offering 15% discount for Taste of Vail guests, located 100 yards from Gondola One
• Lodge at LionsheadminorStrategic or Co-development PartnerLodging partner offering 10% discount off rack rate for festival attendees
• Think Big MediacoreGTM or Marketing PartnerPR/Sponsorship Coordinator firm handling public relations, partner activations, and social media coordination
• Buckhead MeatminorStrategic or Co-development PartnerPartner sponsoring the Après Tasting & Chef Competition event
• Wine SpectatorcoreGTM or Marketing PartnerMedia partner for The Duckhorn Portfolio seminar showcasing five icons of California wine
• Jackson Family WinescoreStrategic or Co-development PartnerFamily-owned winery collection presenting Southern Hemisphere seminar on Australian and South African estate expressions
• Media Publications NetworkcoreGTM or Marketing PartnerIn-kind media trade partnerships with local, regional, national, and international media publications for promotional coverage
• Duckhorn VineyardscoreStrategic or Co-development PartnerFeatured winery presenting Three Palms Merlot at seminar partnership with Wine Spectator
• Arietta WineminorStrategic or Co-development PartnerNapa Valley winery hosting exclusive dinner at Makoto Vail during festival
• Peay VineyardsminorStrategic or Co-development PartnerFeatured winery at kickoff dinner paired with local and guest chefs
• Pax WinesminorStrategic or Co-development PartnerNatural wine producer presenting Syrah Speaks seminar on cool-climate vineyard sites
• Garden Creek Ranch VineyardsminorStrategic or Co-development PartnerSonoma County winery presenting Legacy Winegrowing seminar on three generations of family viticulture
• Foley Family WinesminorStrategic or Co-development PartnerWinery portfolio partner for Northside Kitchen lunch event with Roth Estate winemaker Henry de Lambert

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Food Network / Food & Wine Magazine: Major culinary media brands that produce or co-produce competing festivals (e.g., Aspen Food & Wine Classic). Functions as an incumbent competitor with cross-platform media reach and broader resources than independent nonprofit festivals.
• Epcot International Food & Wine Festival: Long-running, large-scale food and wine festival at Walt Disney World's Epcot operated by a major incumbent. Comparable in theme (food and wine tastings, seminars) but operates at significantly greater scale with corporate backing.

Direct peers

• Charleston Wine + Food Festival: Multi-day culinary festival in Charleston featuring local and visiting chefs, winemakers, and mixologists. Comparable destination-driven food and wine event format with similar signature-event structure to Taste of Vail.
• South Beach Wine & Food Festival: Major annual food and wine festival in Miami Beach benefiting hunger-related causes, featuring celebrity chefs, tastings, and seminars. Directly comparable to Taste of Vail in event-driven culinary festival model and ticketed attendee experience.
• Naples Winter Wine Festival: High-end charity wine festival in Naples, Florida featuring vintner-led dinners, tastings, and auctions. Comparable premium culinary festival model with strong sponsor and patron economics, targeting an affluent attendee base similar to Vail's.
• New York Wine & Food Festival: Large urban food and wine festival hosted in New York City featuring tastings, chef demos, and seminars benefiting hunger relief. Operates a similar ticketed, multi-event, sponsor-supported model to Taste of Vail.
• Aspen Food & Wine Classic: The marquee alpine food and wine festival held annually in Aspen, featuring tastings, seminars, and chef events. Most directly comparable to Taste of Vail in format, audience (affluent culinary travelers), and sponsor-driven model.
• Pebble Beach Food & Wine: Annual luxury food and wine festival held in Pebble Beach, California, showcasing world-class chefs, winemakers, and sommeliers. Highly comparable multi-day, ticketed culinary event format with similar sponsor/partnership economics.

Others

• Ren Event Productions: Event production firm owned by Taste of Vail's Executive Director Angela Mueller, providing operational backbone to the festival. Related as an embedded production partner and management-services provider to the festival.
• Vail Resorts: Major alpine resort operator in Vail and Beaver Creek, providing the destination ecosystem (lodging, visitors, marketing) that Taste of Vail's festival leverages. Indirect but critical ecosystem enabler for the festival's audience pipeline.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TasteofVail
• Instagraminstagram.com/tasteofvail
• LinkedInlinkedin.com/company/taste-of-vail

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taste of Paris LLC