Tape A Tale
Tape A Tale is an Indian storytelling platform that runs ticketed live open-mic events across 25+ cities, sells online storytelling courses, and produces branded content for enterprise clients including Netflix and Amazon.
- Company typePrivate
- Founded2017
- HeadquartersLucknow, India
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Tape A Tale does
Tape A Tale Solutions Private Limited is an India-based storytelling platform founded in 2017 and headquartered in Gurugram (operational) and Lucknow (registered). The company operates a content and live-events platform that connects storytellers with audiences through live open-mic performances, online courses, and branded content partnerships. Its core offerings include the "Ghar" open-mic live event series (ticketed at ₹200–₹300 per attendee), the TAT School online course catalog priced between ₹999 and ₹2,199 per course, branded content production for enterprise clients, and artist management services for a roster of 25+ exclusive performers.
The business model spans both B2C and B2B revenue streams. On the consumer side, the company monetizes through ticketed live events distributed across 25+ Indian cities and through direct-to-consumer online courses on storytelling craft. Distribution is amplified through partnerships with Book My Show (entertainment ticketing) and District by Zomato (restaurant-venue discovery). On the enterprise side, the company generates revenue through branded content production and corporate workshops with clients including Netflix, Amazon, Zomato, Bumble, SBI Life, Nescafé, Jeevansathi, Nivea, and the Bill & Melinda Gates Foundation.
The platform has scaled primarily through bootstrapped growth, accumulating 2.5M YouTube subscribers, 5M+ social media followers, and over 100M video views. Tape A Tale has hosted 2,000+ live events and maintains an exclusive artist management roster. The founder, Kopal Khanna, leads a small team of 1–10 employees as Founder and CEO, with Shahriar Alam serving as Growth Manager. The company is privately held with no external funding rounds disclosed.
Tape A Tale firmographics
Firmographics- Name
- Tape A Tale
- Legal name
- Tape A Tale Solutions Private Limited
- Website
- https://tapeatale.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tape A Tale is an Indian storytelling platform that runs ticketed live open-mic events across 25+ cities, sells online storytelling courses, and produces branded content for enterprise clients including Netflix and Amazon.
- Ownership category
- akta.pro rank
Tape A Tale industry classification
Industry- Product category
- Storytelling Events and Creative Education
- NAICS
- Other Sound Recording Industries (512290), Independent Artists, Writers, and Performers (71151), Motion Picture and Video Industries (5121)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Community Theatre & Storytelling Festivals (MPAGAEAI)
- akta.pro secondary industries
- Live Podcast Recordings (MPAGACAJ), Audio Production & Podcasting (BPAFAIAE), Workshops & Masterclasses (Live, Audience-Facing) (MPAGACAM), Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)
Keywords
Where Tape A Tale is headquartered
LocationHeadquarters
- HQ city
- Lucknow
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Tape A Tale business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Live Event Ticketing: Sale of tickets for Ghar open mics and other live storytelling events across multiple cities in India. Tickets priced between ₹200-₹300 with venue partnerships for hosting.
- TAT School Online Courses: Sale of pre-recorded video courses on storytelling, public speaking, and content creation. Courses include Present with Power, Kahani Ki Kaksha, and Zero to Million, priced between ₹999-₹2199 with lifetime access.
- Branded Content & Corporate Workshops: Custom content creation and corporate workshop services for brand campaigns, leveraging their roster of exclusive storytellers and artists.
- Artist Management: Exclusive representation and management of storytellers and poets, providing brands and events access to curated artistic talent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ghar Open Mic Entry Ticket |
| Unit Pricing | Pay-as-you-go | Ghar Open Mic Entry Ticket (Nagpur) |
| One time/ perpetual license | Pay-as-you-go | Present with Power Course |
| One time/ perpetual license | Pay-as-you-go | Kahani Ki Kaksha Course |
| One time/ perpetual license | Pay-as-you-go | Zero to Million Course |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Tape A Tale product offering
Product offeringCore offering
Tape A Tale produces and curates live storytelling events (Ghar open mics across 25+ Indian cities, 4M Festival, Manch, Kahaniya Showcase) and sells access via tickets. It also sells self-paced online courses on storytelling, public speaking, and content creation through its TAT School learning platform, and offers B2B creative services including branded content campaigns, corporate workshops, and exclusive artist management for brands.
Product overview
Tape A Tale is a multi-platform storytelling ecosystem comprising a core storytelling content and events platform, an educational arm (TAT School), and multiple event IPs. The core Tape A Tale Platform provides artist management, branded content, phygital experiences, and corporate workshops, while Ghar, 4M Festival, Manch, and Kahaniya Showcase serve as live event and content IPs. TAT School extends the ecosystem with structured online courses (Present with Power, Kahani Ki Kaksha, Zero to Million) focused on storytelling, public speaking, and content creation skills. The platform has 5M+ followers, 100M+ views, 25+ exclusive artists, and 2000+ live events hosted.
Differentiator
Problem solved
Functional benefit
Brands
- TAT School: The learning arm of Tape A Tale, offering courses in storytelling, public speaking, writing, and content creation taught by industry experts.
- Ghar
- 4M Festival
- Manch
- Kahaniya Showcase
Products and services
- Tape A Tale Platform
- Ghar Open Mic Events
Quantifiable outcome
- 100M+ views generated across content platforms
- +4 more outcomes
Companies that use Tape A Tale
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Tape A Tale technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Tape A Tale partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Book My ShowcoreThird-party ticketing platform partnership for Ghar open mic events. Book My Show serves as a reseller for event tickets, expanding distribution reach to their established user base of event-goers across India.
- District by ZomatocoreTicketing partnership with Zomato's experiential events platform for Ghar open mic events. Enables ticket sales through District's platform alongside direct Tape A Tale sales.
- Nerds of Comedy StudiominorVenue partnership for hosting Ghar open mic events in Gurugram. Event spaces provided for community storytelling events.
- Venue Partners (25+ Cities)coreNetwork of venue partners across 25+ Indian cities hosting Ghar open mic events. Includes comedy clubs, cafes, studios, and event spaces in cities including Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Chandigarh, Hyderabad, Pune, Jaipur, Surat, Vadodara, Ahmedabad, Guwahati, Nagpur, Indore, Ranchi, Patiala, Dehradun, Banaras, and Noida.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Tape A Tale competitors and assessment
Company assessmentDirect peers
- Kuku FM: India-based audio content platform offering storytelling, podcasts, and audio courses with a paid subscription model. Comparable to Tape A Tale in the spoken-word audio and storytelling course space.
- Pocket Aces (FilterCopy, Dice Media): India-based digital entertainment company producing branded content, short-form video, and creator-led shows. Comparable to Tape A Tale in serving enterprise clients with story-driven branded campaigns.
- Terribly Tiny Tales: India-based storytelling platform that produces short-form written and audio stories, runs live events, and works with brands on content campaigns. Direct competitor to Tape A Tale in the Indian storytelling and branded content space.
- Arré: Indian digital content platform producing original video, audio, and branded storytelling content. Overlaps with Tape A Tale in audience demographics, content IP strategy, and brand partnership monetization.
- Humans of Bombay: Storytelling platform featuring personal stories from across India, with a large social following and branded content partnerships. Competes with Tape A Tale for audience attention, brand campaigns, and exclusive storyteller access.
Broad incumbents
- Unacademy: Large Indian edtech platform selling online courses across many subjects. Comparable to TAT School as a competing online course platform targeting Indian learners, though much broader in scope.
- Comedy Central India / Stage (Viacom18): Large media company producing comedy and live spoken-word programming in India, including open mic-style events. Overlaps with Tape A Tale's Ghar open mics and Manch event IP in live entertainment.
Emerging players
- YourQuote: Indian writing and storytelling community platform where creators publish short stories and poems. Comparable to Tape A Tale in the storytelling creator ecosystem, though more text-focused.
Others
- Book My Show: India's leading entertainment ticketing platform and a Tape A Tale distribution partner. Relevant as a channel partner for Ghar events and as a broader benchmark for live event ticketing in India.
Regional players
- Neel Kolhatkar / East India Comedy (ecosystem comparable): Indian comedy and storytelling collective running live shows and digital content. Comparable to Tape A Tale in the spoken-word live event and digital content ecosystem in India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Tape A Tale social profiles
Digital presenceTape A Tale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tape A Tale leadership team
Management profileNumber of profiles
Profiles2 records
Tape A Tale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tape A Tale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tape A Tale
What does Tape A Tale do?
Tape A Tale produces and curates live storytelling events (Ghar open mics across 25+ Indian cities, 4M Festival, Manch, Kahaniya Showcase) and sells access via tickets. It also sells self-paced online courses on storytelling, public speaking, and content creation through its TAT School learning platform, and offers B2B creative services including branded content campaigns, corporate workshops, and exclusive artist management for brands.
Is Tape A Tale a public or private company?
Tape A Tale is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tape A Tale founded?
Tape A Tale was founded in 2017. It employs 1 to 10 people.
Where is Tape A Tale based?
Tape A Tale is headquartered in Lucknow, India, in the Asia region.
How does Tape A Tale make money?
Four revenue lines are on record. Live Event Ticketing is the primary driver. The others are TAT School Online Courses, branded Content & Corporate Workshops and artist Management.
Who are Tape A Tale's main competitors?
Direct peers on record are Kuku FM, Pocket Aces (FilterCopy, Dice Media), Terribly Tiny Tales, Arré and Humans of Bombay. Broad incumbents are Unacademy and Comedy Central India / Stage (Viacom18). YourQuote is listed as an emerging player. Book My Show is listed as an others. Neel Kolhatkar / East India Comedy (ecosystem comparable) is listed as a regional player.
Does Tape A Tale have an API?
No public API is recorded for Tape A Tale.
What industry is Tape A Tale in?
Tape A Tale's product category is Storytelling Events and Creative Education. Its primary akta.pro industry code is MPAGAEAI, Community Theatre & Storytelling Festivals, with a secondary code of MPAGACAJ, Live Podcast Recordings. Its NAICS code is 512290 and its SIC code is 7900.