Spark Entertainment Group

What Spark Entertainment Group does

Spark Entertainment Group is a Chicago-based boutique wedding and event entertainment company founded by Duerell Jones (DJ D. Jones). The company provides DJ performances, live musicians, and hybrid entertainment experiences for wedding couples, corporate clients, and private event hosts across downtown Chicago, the North Shore, western suburbs, Milwaukee, and select destination markets nationally and internationally (Turkey, Argentina, South Korea, France, Mexico). Its portfolio spans the Spark DJ Experience (starting at $2,400), the Rich Rockstars DJ-and-live-drums duo, the Spark Hybrid Allstars (DJ + sax + drums + guitar) flagship format, a founder-level DJ D. Jones signature service, and a curated collective of additional DJs (Madrid Perry, DJ Pharaoh, Gemini Jones, DJ Sik Wit It, DJ Johnny, DJ Calvin) and professional musicians (sax, guitar, violin, percussion, vocals).

The business operates on a direct-to-consumer, inquiry-driven sales model averaging 200+ events per year with limited dates accepted to preserve quality. Pricing is event-based: weddings start at $2,400, most couples invest $4,000-$5,000, and founder/hybrid tiers carry premium pricing. Marketing is concentrated on the company website, WeddingWire (217 reviews at 5.0 stars), and social media; no paid acquisition, content marketing, or formal referral program is disclosed. Beyond core entertainment, the company sells Spark Photo Booth, PhotoBot (an AI-driven roaming photo booth), professional A/V services, bespoke entertainment creation, and bespoke music curation. Corporate clients include Louis Vuitton, Ferrari, Dior, Tesla, Coca-Cola, Hennessy, Red Bull, McDonald's, Expedia, Meta, Nike, Vogue, and GQ.

The technology footprint is intentionally minimal: there is no proprietary platform, and the single technology-augmented offering is PhotoBot. Operationally, Spark uses online planning accounts for music selection, employs formally trained A/V technicians, maintains 1M liability insurance per event, and applies backup equipment and sick-day replacement policies. The company is privately held with no disclosed funding rounds, acquisitions, parent entity, or external institutional investment, and operates under a boutique, capacity-constrained growth posture.

Name

Spark Entertainment Group

Legal name

Spark Entertainment Group

Website

https://sparkentertainmentgroup.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Spark Entertainment Group is a Chicago-based boutique wedding and event entertainment company providing DJ performances, live musicians, and hybrid entertainment experiences for wedding couples, corporate clients, and private event hosts across Chicago and select destination markets.

Ownership category

akta.pro rank

Product category

Event Entertainment Services

NAICS

Musical Groups and Artists (711130), Musical Groups and Artists (71113), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party DJ, Music & Audio Services (HSACACAI)

akta.pro secondary industries

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

Keywords

• Wedding DJ services
• Live music entertainment
• Hybrid band performances
• Event photo booth services
• Corporate A/V production

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Wedding Entertainment Services: Event-based service revenue from wedding celebrations. Pricing varies by format (DJ only, musician enhanced, or hybrid), talent selection (founder-level DJ D. Jones, signature brands, or collective DJs), production requirements, travel, and customization. Standard packages range 6-7 hours. Additional time available a la carte. Deposits are non-refundable but convertible to credit within 12 months.
2. Corporate Event Entertainment: Corporate DJ services, A/V equipment rental and operation, photo booth services, and bespoke entertainment creation for corporate events including product launches, holiday parties, networking events, and team celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Spark Entertainment Group is a Chicago-based boutique entertainment company that provides DJ services, live musicians, hybrid band performances (DJ combined with live instruments such as sax, drums, and guitar), photo booth experiences, and A/V production for weddings and corporate events. The company curates a roster of talent and offers tiered packages alongside bespoke custom entertainment curation for clients nationwide and internationally.

Product overview

Spark Entertainment Group is a Chicago-based boutique wedding and event entertainment company offering a tiered portfolio of DJ-led and hybrid entertainment experiences. The core offering is the Spark DJ Experience (premium DJ-led celebration), which serves as the foundation for three experience tiers: DJ-led only, musician-enhanced (add sax, guitar, violin, percussion, or vocals), and hybrid formats combining DJs with live musicians. Signature brands include DJ D. Jones Founder Signature (founder-level bespoke service), Rich Rockstars (DJ + live drums duo), and Spark Hybrid Allstars (flagship DJ + sax + drums + guitar format). The company also maintains a collective of DJs (Madrid Perry, DJ Pharaoh, Gemini Jones, DJ Sik Wit It, DJ Johnny, DJ Calvin) available for bookings. Beyond weddings, services include corporate event DJ services, A/V production, Spark Photo Booth, PhotoBot, bespoke entertainment creation, and bespoke music curation. All experiences are priced starting at $2,400 with most couples investing $4,000-$5,000.

Differentiator

Problem solved

Functional benefit

Brands

• Rich Rockstars: A luxury DJ and live drums duo built around DJ D. Jones and Perry Donta'e, featuring high energy concert-style celebration with sharper pulse and stronger visual performance.
• Spark Hybrid Allstars
• Spark DJ Experience

Quantifiable outcome

• 1400+ celebrations completed
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Scratch Weddings: Boutique wedding DJ company offering curated DJ services and live music for weddings with similar premium positioning. Closest direct competitor given its focus on upscale weddings, multiple format options, and emphasis on talent quality over volume agency model.

Broad incumbents

• AEG Presents: Live entertainment and venue operator with touring, festivals, and corporate event capabilities. Comparable to Spark in delivering DJ and live music experiences but on a national/international scale across a much wider portfolio of event types.
• The Knot Worldwide: Parent of WeddingWire, the directory where Spark has its 217 5.0-star reviews. Operates the dominant wedding vendor marketplace and planning platform, broadly overlapping with Spark's customer acquisition channel rather than direct service competition.
• Peerspace: Marketplace for booking event venues, film locations, and meeting spaces. Adjacent incumbent that overlaps with Spark in the high-end private and corporate event buyer journey, though Spark is a service provider inside venues rather than a venue marketplace itself.
• Eventbrite: Self-service event ticketing and management platform used by event hosts including entertainment providers. Overlaps with Spark indirectly as part of the broader event services ecosystem where corporate and private event buyers plan and source entertainment.
• Live Nation Entertainment: Global live entertainment company promoting concerts, festivals, and tours. Overlaps with Spark's corporate event entertainment business at the high end (artist appearances, branded events) but operates at far greater scale across a much broader portfolio.
• WeddingWire: Wedding vendor marketplace and lead generation platform, now part of The Knot Worldwide. Spark's primary third-party discovery channel for wedding couples; functions more as a partner/feeder than a competitor but shapes pricing and visibility dynamics.

Others

• Greenvelope: Digital invitation and event communication platform serving weddings and corporate events. Adjacent technology provider that supports similar event hosts but does not compete in entertainment services; occasionally bundled with event vendors in wedding planning workflows.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sparkentertainmentgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spark Entertainment Group