Stadssalon Zwolle

Name

Stadssalon Zwolle

Legal name

Stadssalon

Website

https://stadssalon.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Beauty Salon Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Classic/European Facials (HSALADAA)

akta.pro secondary industries

Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon) (HSALAIAK), Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK)

Keywords

• Facial skincare treatments
• Beauty salon services
• Skin improvement programs
• Professional skincare retail
• Cosmetic facial massage

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. In-salon facial and skincare treatments: Revenue generated from a wide range of facial treatments including wellness/relaxation treatments, skin improvement programs, bindweefselmassage, seasonal treatments, bridal arrangements, and pregnancy treatments. Treatments are priced individually or as packages (e.g., bridal arrangement at €300 for 4 treatments). Additional loose components (waxing, tinting) are add-ons.
2. E-commerce product sales (Webshop): Online sales of skincare products (cleansers, serums, day/night creams, eye creams, oils, masks), body care, makeup (Cent pur Cent), accessories (Kynd Mynded konjac sponges, washable cotton pads), and sun protection. Products are shipped within the Netherlands with free shipping from €50. Sold via Shopify-powered webshop.
3. Gift cards / Gift vouchers: Sale of gift vouchers in fixed denominations (€25, €50, €100) for treatments and products, providing both a revenue stream and a customer acquisition tool.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Stadssalon Zwolle is a beauty salon that provides professional facial treatments including skin improvement programs (for rosacea, acne, anti-aging, sensitive/dry skin), wellness and relaxation facials, bindweefselmassage, bridal and pregnancy treatments, and eyebrow/lash and waxing services. Alongside in-salon services, it operates a direct-to-consumer webshop retailing professional skincare lines (IK Skin Perfection, Image Skincare), Cent pur Cent makeup, and Kynd Mynded accessories, plus gift cards.

Product overview

Stadssalon Zwolle is a beauty salon in Stadshagen, Zwolle offering a comprehensive skincare and wellness platform. The core offering consists of professional facial treatments (huidverbetering and wellness) combined with an e-commerce component selling skincare and makeup products. The treatment portfolio includes specialized services like Image Skincare medical-grade facials (O2 Lift, Brighten Up), IK Skin Perfection natural treatments, connective tissue massage for anti-aging, bridal packages (€300), and pregnancy treatments (€80). The product line is organized around two premium skincare brands—Image Skincare (medical-grade with acids, vitamin C, retinol) and IK Skin Perfection (100% natural)—plus makeup (Cent pur Cent), accessories (Kynd Mynded konjac sponges and reusable cotton pads), body care, and sun protection. Additional services include eyebrow and eyelash treatments, seasonal specials, and gift cards (€25-€100). The entire operation runs on Shopify e-commerce and Salonized appointment booking platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Huidverbetering (Skin Improvement Treatments) Professional skin improvement treatments addressing rosacea, acne, pre- and anti-aging, and sensitive or dry skin, using phased treatment approaches with Image Skincare and IK Skin Perfection products for women with specific skin concerns.
• Wellness en Ontspanning (Wellness Treatments) Relaxation-focused facial treatments including #REFRESH ME (30 min, €40), #ME-TIME (50 min, €60), and #ME, MYSELF & I (60 min, €75) for stress relief and skin rejuvenation.
• Image Skincare Treatments Medical-grade skincare treatments featuring O2 Lift/Facelift (€99) with a fizzing oxygen mask delivering stem cells, peptides, and enzymes, plus Brighten up Facial (€95) for immediate glow, targeting skin aging, pigmentation, and skin freshness.
• IK Skin Perfection Treatments Treatments using the 100% natural IK Skin Perfection line without skin-unfriendly substances, including the IK Skin Perfect Start Treatment for first appointments with comprehensive skin analysis and personalized treatment plans, plus targeted programs for rosacea/redness.
• Bindweefselmassage (Connective Tissue Massage) Anti-aging facial massage that stimulates blood circulation and activates collagen and elastin production, offered as Basic (60 min, €65), Complete (75 min, €80), or a 4-treatment course within 4 weeks (€240, plus 10% product discount).
• Bridal Glow Arrangement Structured pre-wedding skincare package at €300 for 4 treatments spanning 8–12 weeks before the wedding, including intake & skin analysis, three facials, and a final glow treatment, with a 10% discount on accompanying product purchases.
• Zwangerschapsbehandeling (Pregnancy Treatment) 60-minute pregnancy-safe facial at €80 featuring surface and deep cleansing, eyebrow shaping, intensive hydrating mask with oil infusion, healthy reset massage, serum infusion, and a complimentary goodiebag.
• Wenkbrauwen & Wimpers (Eyebrow and Lash Treatments) Eyebrow shaping (waxing €12.50, tinting €12.50, wax & tint €27.50), eyelash tinting (€15), combined lash & brow tint (€27.50), and wax & tint plus lash tint (€37.50), plus waxing services for upper lip, chin, and jawline.
• Cadeaubonnen (Gift Cards) Gift vouchers available in €25, €50, and €100 denominations, valid for all treatments and products in the salon, orderable online with home delivery or pickup in Zwolle.
• Skincare Product Retail (Cleansers, Serums, Day & Night Creams, Eye Creams) E-commerce retail of professional skincare from IK Skin Perfection and Image Skincare, organized into cleansers (FOAM+, SILK+, SCRUB+), serums (RETINOL+, GLYCOL ACID+, MICROBIOME+), day & night creams (RELIFT+, HYAMAX+, RECOVER+, AHAMAX+, EXCM Cream+), and eye creams (EYE+).
• Cent pur Cent Make-up Complete makeup line including foundations, blushes, highlighters, eyeliners, mascaras, lipsticks, lip glosses, pencils, brushes, and prep/prime/fix products, retailed through the webshop.
• Kynd Mynded Konjac Sponges and Reusable Cotton Pads Natural facial cleansing sponges made from 100% plant-based konjac fibers (€9.95–€11.25) plus sustainable bamboo reusable cotton pads with holder (€34.95), retailed as zero-waste skincare accessories.
• Zonbescherming SPF (Sun Protection) Sun protection products including SUN SPF 50 (€29.95) and SUN STICK SPF 50 (€19.95) from IK Skin Perfection, marketed as essential to prevent sun-induced skin aging.
• Lichaamsverzorging (Body Care) Body care products including BOTANIC BODY 100% vegan bodylotion (€20.00), BUTTERLY CREAM body butter, MIMATCHA body scrub, and VEGAN AFTERSUN SPF (€26.95).

Quantifiable outcome

• Bridal Glow Arrangement: 4 treatments over 8-12 weeks achieve optimal skin condition on the wedding day, with 10% product discount as an added benefit
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• IK Skin PerfectioncoreStrategic or Co-development PartnerIK Skin Perfection is the primary professional skincare brand used in Stadssalon Zwolle's treatments and sold through the webshop. The brand specializes in 100% natural green cosmeceuticals and offers products for various skin concerns including sensitive skin, rosacea, acne, and anti-aging. The salon offers exclusive treatment programs using this brand and sells its full product range.
• Image SkincarecoreStrategic or Co-development PartnerImage Skincare is an American professional skincare brand known for medical-grade peelings, powerful formulas, and result-oriented products. The salon offers dedicated Image Skincare facials and peelings (O2 Lift Facelift, Brighten up Facial) and sells the brand's products. Image Skincare treatments target skin aging, pigmentation, and skin freshness.
• Kynd MyndedminorChannel Partner/ Reseller/ DistributorKynd Mynded is a brand of natural, sustainable skincare accessories (Konjac sponges, washable cotton pads) retailed by Stadssalon Zwolle. Products include konjac facial sponges in various formulations (reiniging, glowing with lavender, glowing with kurkuma), XL body sponges, and reusable bamboo cotton pads with holder.
• Cent pur CentminorChannel Partner/ Reseller/ DistributorCent pur Cent is a makeup brand sold at Stadssalon Zwolle. Product categories include foundation, blush, highlighter, eyeliner, mascara, eyebrow products, lip products, brushes, and prep/prime/fix products. The brand is marketed as part of the salon's comprehensive beauty offering.
• KRX AestheticsminorChannel Partner/ Reseller/ DistributorKRX Aesthetics is a Korean skincare brand mentioned alongside Image Skincare and IK Skin Perfection as a source of eye creams for the delicate skin around the eyes. Products target dark circles, puffiness, and fine lines.
• ShopifycoreTechnology or IntegrationShopify powers the Stadssalon Zwolle e-commerce webshop, providing the platform for online product sales, inventory management, and payment processing. Shopify is referenced in the privacy policy as the primary e-commerce infrastructure provider.
• SalonizedcoreTechnology or IntegrationSalonized provides the appointment booking widget used on the Stadssalon Zwolle website. It is also used for customer data management and invoicing after treatments at the location, as stated in the privacy policy.
• PostNLminorChannel Partner/ Reseller/ DistributorPostNL handles delivery of webshop orders within the Netherlands. If delivery is unsuccessful at the first attempt, PostNL leaves a note indicating the nearest pickup point.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Skin + Laser Clinics: Dutch aesthetic clinic chain providing skin treatments, facials, and laser services across multiple locations. Comparable in skin-focused service portfolio and Dutch consumer market to Stadssalon Zwolle.
• Huidtherapie Nederland: Network of Dutch skin therapists providing skin improvement treatments for conditions like rosacea, acne, and pigmentation. Comparable in therapeutic facial offerings and target customer segments to Stadssalon Zwolle.
• De Huidkliniek: Dutch chain of skin care clinics offering facials, peelings, and skin improvement programs with professional product lines. Closely comparable in service mix (skin improvement, facials) and Dutch consumer base to Stadssalon Zwolle.
• Beauty & Nails: Dutch beauty salon concept offering facials, brow and lash services, and skincare retail. Comparable service-plus-retail model targeting Dutch beauty consumers.

Broad incumbents

• Douglas: Largest beauty retailer in the Netherlands with broad assortment of skincare, cosmetics, and fragrance brands plus in-store services. Overlaps with Stadssalon's retail webshop offering and Dutch beauty consumer base.
• Dermalogica: Professional skincare brand with face-mapping consultations and a network of authorized skin therapists across the Netherlands. Comparable in professional-grade skincare positioning and skin analysis-led customer experience.
• Sephora: Global multi-brand beauty retailer with a Dutch online presence offering skincare, makeup, and beauty services. Competes for the same Dutch premium skincare consumer that Stadssalon serves via its webshop.
• ICI Paris XL: Major Dutch beauty and perfume retailer with nationwide stores and online channel selling premium skincare and cosmetics. Comparable retail channel competing for the same Dutch skincare consumer wallet.

Others

• Image Skincare: American professional skincare brand (medical-grade peelings, O2 Lift) and supplier partner of Stadssalon Zwolle. Comparable professional skincare treatment protocols and product philosophy, but operates as upstream supplier rather than direct service competitor.
• IK Skin Perfection: Dutch professional skincare brand (100% natural green cosmeceuticals) and primary supplier partner of Stadssalon Zwolle. Comparable in natural skincare positioning but functions as product supplier rather than salon operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stadssalon
• Instagraminstagram.com/stadssalonzwolle
• LinkedInlinkedin.com/company/stadssalon-zwolle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadssalon Zwolle