Swingset &Toy Warehouse

What Swingset &Toy Warehouse does

Swingset & Toy Warehouse is a privately held independent dealer of premium outdoor play equipment founded in 1984 and headquartered in Upper Saddle River, New Jersey. The company operates three large-format retail showrooms — Freehold, Flemington, and Upper Saddle River — with 34-35 indoor and outdoor full-size displays each, plus a fourth Pine Brook showroom announced as coming soon. Its catalog spans swing sets (cedar, vinyl, custom, and space-saver configurations), trampolines (Springfree, AlleyOOP, Jump Sport, PowerSpring, and in-ground North Trampolines), basketball systems (Goalrilla, Goalsetter, Silverback), outdoor sheds, commercial playground equipment, and surfacing/accessory lines, supported by the Level Dry patented leveling block accessory.

The business operates a sales-led go-to-market combining in-person showroom evaluation, an e-commerce site (swingsetwarehouse.com), and direct phone ordering, with revenue generated from one-time product sales (average tickets $4K-$10K, ranging up to $18K+ for premium vinyl builds), professional installation services, recurring maintenance and relocation services, and a consumer financing arrangement with Wells Fargo Bank, N.A. The primary customer segment is New Jersey residential families purchasing backyard playground solutions, with a secondary commercial/institutional segment serving schools, daycares, and municipalities. The firm self-describes as one of the largest independent premium outdoor play equipment dealers in the country.

Distribution and brand are built on 40+ years of continuous NJ operation, broad brand partnerships (Backyard Adventures, Eastern Jungle Gym, Woodplay, Star Quality, Springfree, Goalrilla, Goalsetter, AlleyOOP, North Trampolines), and a full lifecycle service model spanning site preparation, installation, annual maintenance, warranty support, and moves. The company has 1-10 disclosed employees, no disclosed external funding, no M&A activity, and no public revenue disclosure, operating as a tightly held private business.

Name

Swingset &Toy Warehouse

Legal name

Swingset & Toy Warehouse

Website

https://swingsetwarehouse.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Swingset & Toy Warehouse is a 40-year-old independent New Jersey dealer selling cedar and vinyl swing sets, trampolines, basketball systems, sheds, and surfacing through three showrooms plus installation and maintenance services.

Ownership category

akta.pro rank

Product category

Outdoor Playground Equipment Retail

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Outdoor & Ride-On Toys Retail (CRALAFAC)

Keywords

• Outdoor playground equipment
• Backyard swing sets
• Residential trampoline retail
• In-ground basketball systems
• Playground surfacing products

Headquarters

HQ city

Upper Saddle River

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time sales of swing sets, trampolines, basketball systems, sheds, playground surfacing, and accessories. Products include cedar and vinyl swing sets, various trampoline brands, and outdoor storage solutions.
2. Professional Installation Services: Installation and yard preparation services for swing sets, trampolines, and basketball systems throughout New Jersey. Includes site leveling, anchoring, and safety inspections.
3. Maintenance Services: Ongoing maintenance packages including hardware tightening, oil swing hangers, spot sanding, carpenter bee hole repairs, safety inspections, and brush-on staining.
4. Wells Fargo Financing: Partnership with Wells Fargo to offer installment payment plans for customers, enabling higher-ticket purchases through credit financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Swingset & Toy Warehouse is an independent outdoor play equipment retailer that sells swing sets (cedar, vinyl, custom, and space saver models), trampolines, in-ground basketball systems, outdoor storage sheds, playground surfacing, and related accessories. The company operates three New Jersey showrooms where customers can view full-size displays in person, purchases are fulfilled via professional installation crews, and recurring revenue is generated through maintenance and swing set relocation services. Wells Fargo credit financing is offered on qualifying purchases.

Product overview

Swingset & Toy Warehouse is an independent dealer of outdoor play equipment operating since 1984, serving New Jersey families through showroom locations in Freehold, Flemington, and Upper Saddle River. The company offers a comprehensive portfolio of physical goods organized into core product categories: swing sets (comprising Cedar Playgrounds, Custom Vinyl Sets, Stock Vinyl Playsets, and Space Saver models), Trampolines (including Springfree, Alley Oop, Jump Sport, PowerSpring, and North Trampoline brands), Basketball Systems (Goalrilla and Goalsetter), Commercial Playground Equipment, Outdoor Sheds (vinyl and wood), and Playground Surfacing materials. The portfolio extends to accessories and add-ons including Level Dry leveling blocks, Slides, Hardware, Swing Set Accessories, Trampoline Accessories, and Basketball Accessories. Services include professional installation, maintenance programs, and relocation services, with financing options through Wells Fargo. The company positions itself as a full-solution provider combining products, installation, and ongoing support for backyard playgrounds.

Differentiator

Problem solved

Functional benefit

Products and services

• Swing Sets

Quantifiable outcome

• 40+ years in business serving NJ families
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and secondary.

• Backyard AdventurescoreChannel Partner/ Reseller/ DistributorMajor manufacturer brand sold through the company. Cedar playground manufacturer offering combo sets with features including tree houses, trapeze bars, monkey bars, fireman's pole, rock walls, and tire swings.
• Eastern Jungle GymcoreChannel Partner/ Reseller/ DistributorCedar playground and space saver swing set manufacturer. Products include the Eastern Jungle Gym Classic and various space-saving designs for smaller yards.
• Springfree TrampolinecoreChannel Partner/ Reseller/ DistributorPremium springless trampoline manufacturer. Products feature elimination of springs, moved frame for safety, shock-absorbent mat, and cushioned net enclosure. Various sizes and shapes available.
• GoalrillacoreChannel Partner/ Reseller/ DistributorFounded 1991, dedicated to high-performance basketball hoops. In-ground basketball goals designed to last up to 15 years with pro-level performance mirroring NCAA and NBA goals.
• GoalsettercoreChannel Partner/ Reseller/ DistributorCompetition-grade basketball hoops with patented internal Compression Height Adjustment Mechanism. Made in USA with Signature, Extreme, and Elite Plus Series options.
• Star Quality SwingsetscoreTechnology or IntegrationCustom vinyl playground design partnership through Star Quality's online design center. Customers can design their own customizable vinyl playground and the company facilitates the sale and installation.
• AlleyOOP TrampolinessecondaryChannel Partner/ Reseller/ DistributorTrampoline brand featuring PowerBounce adjustable shock absorption and Variable Bounce technology for different ages, weights and skill levels.
• WoodplaysecondaryChannel Partner/ Reseller/ DistributorCedar playground manufacturer brand carried by the company.
• North TrampolinessecondaryChannel Partner/ Reseller/ DistributorIn-ground trampoline manufacturer. Various sizes including 12'x8', 14' round, 15'x10', and 17'x12' models with enclosure nets and weather covers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rainbow Play Systems: Manufacturer and direct seller of cedar and vinyl swing sets and backyard playground systems. Highly comparable as a competitor and potential supply partner in the same residential outdoor play equipment category.
• Swing Kingdom: Vinyl swing set manufacturer that sells both direct and through regional dealers, directly competing in the premium backyard playset segment that anchors Swingset & Toy Warehouse's assortment.
• Backyard Adventures: Cedar playground manufacturer that sells via a dealer network — already a brand partner of Swingset & Toy Warehouse — making it both a supplier and a channel competitor in premium swing sets.
• Woodplay: Cedar playset manufacturer distributing through regional dealers. Comparable assortment, customer base, and dealer economics to Swingset & Toy Warehouse's core swing set business.
• Eastern Jungle Gym: Cedar playground and space-saver swing set manufacturer and dealer. Closely comparable product mix, including compact sets for smaller yards that overlap with Swingset & Toy Warehouse's Space Saver line.
• Star Quality Swingsets: Custom vinyl playset manufacturer with an online design center. Direct overlap with Swingset & Toy Warehouse's Custom Vinyl Sets offering and a current supply partner.
• Springfree Trampoline: Premium springless trampoline brand selling direct and through select dealers. Directly comparable on the trampoline product line and customer demographic.
• Goalrilla: In-ground residential basketball goal manufacturer selling through dealers and direct. Comparable on basketball systems, installation services, and premium buyer profile.

Broad incumbents

• KidKraft: Larger outdoor toy and children's furniture brand offering playsets and swing sets through mass and online retail. Overlaps in residential outdoor play but competes via big-box rather than specialty showroom model.
• Lifetime Products: Broad outdoor products manufacturer with swing sets, basketball systems, and sheds. Comparable product categories but distributed through mass retail rather than a premium specialty showroom channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swingset &Toy Warehouse