Sniff Dog Hotel Llc

What Sniff Dog Hotel Llc does

Sniff Dog Hotel LLC is a privately held, boutique dog care company founded in 2008 in Portland, Oregon by co-founders Corey and Jamie. The company operates two physical locations in the Portland metropolitan area — a flagship in NW Portland and a second site in Beaverton near the Nike headquarters corridor — providing overnight boarding, supervised daycare, Play + Enrichment (P.E.) programs, grooming and spa services, self-wash stations, and an online retail shop selling branded merchandise and e-gift cards. Service architecture relies on third-party infrastructure rather than proprietary technology: reservations are managed through the Gingrapp portal, and pet owners can view dogs in real time via Nest-powered live webcams during business hours.

The business model combines transactional pay-as-you-go pricing with a monthly recurring membership program. Boarding is priced $60–$130 per night by suite tier and location, daycare at $40 (half-day) to $65 (P.E.) per day, and memberships at $550–$1,199 per month for unlimited access. Add-on à la carte services (training sessions, daily pupdates, agility, extra play, late checkout) and stay packages with volume discounts (buy 10 nights get 1 free) drive incremental revenue per visit, while the City of Noses merchandise line channels 25% of sales to the Dearest Creatures animal rescue partnership. Customer acquisition runs through direct-to-consumer channels: the company website, Instagram and Facebook presence, email newsletter, and word-of-mouth referrals from a long-tenured customer base.

The company targets premium-segment urban and suburban dog owners in the Portland metro who seek boutique hospitality for their pets rather than basic kennel boarding. Customer segmentation emphasizes dog owners in the Portland metro (geographic), working pet parents needing recurring weekday care (persona), and affluent pet enthusiasts willing to pay for spa services and branded merchandise (persona). After 16+ years of operation, the company remains founder-led, with no disclosed institutional funding, parent company, or M&A activity, and positions itself on small-group play matching, low dog-to-staff ratios, 24/7/365 staffing, and community-oriented brand building.

Name

Sniff Dog Hotel Llc

Legal name

Sniff Dog Hotel LLC

Website

https://sniffdoghotel.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Sniff Dog Hotel LLC is a privately held, boutique dog care company operating two locations in the Portland, Oregon metro, offering overnight boarding, daycare with P.E. enrichment, grooming, and an online retail shop for premium-segment urban and suburban dog owners.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (812910), Pet Care (except Veterinary) Services (81291), Pet and Pet Supplies Retailers (459910)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM)

akta.pro secondary industries

Luxury / Premium Dog Daycare (HSANAFAI), Overnight Kennel Boarding (Dogs) (HSANADAA), Small-Group / Structured Dog Daycare (HSANAFAD), Enrichment-Focused Dog Daycare (HSANAFAF), Full-Day Dog Daycare (HSANAFAA)

Keywords

• Pet boarding services
• Dog daycare
• Pet grooming spa
• Pet hotel hospitality
• Dog enrichment programs

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Overnight Boarding: Core revenue stream from overnight dog boarding services at two locations (Portland and Beaverton). Pricing varies by suite type from $60-$130 per night, with holiday surcharges of $10/night and 3-night minimums during peak periods. Additional revenue from à la carte add-ons such as daily pupdates ($8), agility sessions ($25), and extra play time ($30).
2. Dog Daycare & Enrichment: Daycare services offered as half-day ($40) or full-day ($50) options, with P.E. (Play + Enrichment) sessions at $65. Revenue accelerated through package sales (5, 10, or 20-pack options with 5-15% discounts) and monthly membership subscriptions ($550-$1,199/month for unlimited access).
3. Grooming & Spa Services: Professional grooming services including full grooms ($80-$130+) and bubble baths ($45-$95+), plus add-on services like nail trims ($22), ear cleaning ($14), and tooth-brushing ($14). Self-wash stations at Portland location provide $18 per use revenue.
4. Retail & Merchandise: E-commerce shop selling branded merchandise including apparel (t-shirts $25-$28, hoodies $40-$70), accessories (beanies $20, totes $18), dog items, and e-gift cards ($25-$500). The City of Noses merchandise line generates donations to Dearest Creatures animal rescue.
5. Membership Subscriptions: Monthly recurring memberships offering unlimited daycare or P.E. access with automatic billing on the 1st of each month. Tiers range from $550/month for individual unlimited daycare to $1,199/month for dual-dog P.E. family plans. Includes perks like free nail trims and self-wash access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sniff Dog Hotel is a boutique dog care company operating two physical locations (NW Portland and Beaverton, Oregon) that provides overnight boarding in tiered private suites, supervised daycare with playgroup matching, professional grooming and spa services, and structured enrichment (P.E.) programming. The company also sells branded merchandise and offers recurring monthly memberships with unlimited daycare or enrichment access.

Product overview

Sniff Dog Hotel is a boutique dog care company operating two locations (NW Portland and Beaverton, Oregon) with a modular service portfolio. The core offerings include Daycare & Enrichment (half-day and full-day sessions with playgroup matching), Overnight Boarding at both locations (with tiered suite options ranging from Classic/Standard rooms to premium Treehouse/Presidential suites), and Grooming & Spa services (full groom, bubble bath, self-wash station). The product suite also includes a Retail Shop (online merchandise including apparel and accessories), Memberships (monthly subscription plans with unlimited daycare/P.E. access and perks), and add-on services such as Playgroup Consultations, Webcams, Rooftop Retreats, and a La Carte extras (bully sticks, Kongs, daily pupdates, agility sessions). The company also partners with Dearest Creatures animal rescue through its City of Noses merchandise line, donating 25% of related sales. Booking is managed through the Gingrapp portal platform.

Differentiator

Problem solved

Functional benefit

Brands

• City of Noses: Sniff's first full-time collaboration project created to support the well-being of Portland's pets and the people who adore them. Partners with Portland pet organizations and donates 25% of City of Noses MERCH sales to Dearest Creatures animal rescue.

Products and services

• Daycare & Enrichment Supervised dog daycare offered as half-day ($40) or full-day ($50) sessions, with small-group play matched by temperament, size, and energy level. Includes optional P.E. (Play + Enrichment) add-on with guided activities and a report card with photos, available to dog owners in the Portland metro area.
• Overnight Boarding (Portland) Luxury overnight dog boarding at the NW Portland flagship with private suites, 24/7 staffing, and a rooftop play area. Room tiers include Standard rooms ($60-65), View Suite ($100), Family Suite ($110), and Presidential Suite ($140+) with floor-to-ceiling windows and city views.
• Overnight Boarding (Beaverton) Luxury overnight dog boarding at the Beaverton location with deluxe suites and personalized play. Room tiers include Classic ($68), Junior Suite ($90), Penthouse Suite ($120), and Treehouse Suite ($130) with peek-a-boo windows, webcam access, and tempered-glass individual rooms.
• Grooming & Spa Professional dog grooming at both Portland and Beaverton locations. Services include Full Groom ($80-$130+), Bubble Bath ($45-$95+), Self Dog Wash ($18 at Portland), and add-ons such as Pawdicure ($30), Brush-Out ($25+), Nail Trim ($22), Ear Cleaning ($14), and Tooth-Brushing ($14).
• Shop & Merchandise Online retail shop selling branded merchandise and gift cards, including e-Gift Cards ($25-$500), t-shirts ($25-$28), human hoodies ($40-$70), dog hoodies ($40), crewnecks ($42), oversized hoodies ($60), beanies ($20), tote bags ($18), and stickers ($1-$3). Includes City of Noses merchandise line with 25% of sales donated to Dearest Creatures animal rescue.
• Memberships Monthly recurring membership plans with automatic billing, including Unlimited Daycare ($550/month), Unlimited P.E. ($685/month), Unlimited Family Daycare for two dogs ($963/month), and Unlimited P.E. Family for two dogs ($1,199/month). Includes perks such as standing reservations, free nail trims, loyalty rewards enrollment, and 25% off a second dog.
• Playgroup Consultation Guided $25 introduction to group play that assesses dog temperament, energy level, and play style to ensure placement in the appropriate playgroup; fee is waived when scheduled during a boarding stay.
• Boarding Add-Ons (A La Carte) Individually priced add-on services available to boarding guests including Bully Stick Treat ($8), Snack Filled Kong ($8), Orthopedic Bed ($12), Daily Pupdate photo ($8), One-On-One Play Session ($18), Group Agility ($25), Extra Play daycare ($30), and Rooftop Retreat ($20 at Portland).

Quantifiable outcome

• 24/7/365 staffing ensures dogs are never left alone overnight
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• Dearest Creatures Animal RescueminorStrategic or Co-development PartnerCity of Noses is Sniff Dog Hotel's collaboration initiative with Dearest Creatures animal rescue. The partnership raises funds to save dogs from overcrowded shelters and abusive situations and unite them with forever families in the Pacific Northwest. 25% of all City of Noses merchandise sales go directly to support this organization. The partnership includes limited edition products like the Fran Club T-Shirt where all profits support the rescue.
• House DoggeminorStrategic or Co-development PartnerHouse Dogge is a manufacturer supplying premium dog hoodies sold through Sniff Dog Hotel's retail shop. Products are crafted from soft, blended cotton/poly fleece with customizable options for dog sizes. Sniff resells these products with their own branding and customization services.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Camp Bow Wow: National dog daycare and boarding franchise offering full-day play, overnight stays, and enrichment services—directly comparable service mix to Sniff with scale advantages and similar premium franchise positioning.
• PetSuites of America: Multi-location pet resort offering boarding, daycare, grooming, and training; comparable full-service pet hospitality operator with broader geographic presence.
• Dogtopia: Dog daycare franchise with open-play environments, webcams, and structured playgroups; closely mirrors Sniff's daycare/enrichment core offering with similar subscription model and tech-enabled transparency.
• Pet Paradise: Pet resort chain combining boarding, daycare, grooming, and enrichment with premium accommodations; comparable full-service, multi-vertical pet hospitality model to Sniff.
• Wag Hotels: Upscale multi-location dog hotel chain offering luxury suites, daycare, grooming, and 24/7 care—an almost direct conceptual analog to Sniff's premium "dog hotel" positioning.
• The Dog Stop: Dog daycare, boarding, grooming, and retail franchise with multi-location operations; offers the same integrated service portfolio as Sniff with franchise-driven geographic expansion.
• Best Friends Pet Hotel: Upscale pet boarding hotel chain with daycare, grooming, and spa services; directly competes in the boutique pet hotel category with similar service tiering and premium positioning.
• K9 Resorts Luxury Pet Hotel: Luxury pet hotel franchise with suite-style boarding, daycare, and spa services; directly comparable premium positioning, suite-based overnight model, and small-group play approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/108068325887989
• Instagraminstagram.com/sniffdoghotel
• LinkedInlinkedin.com/company/sniff-dog-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sniff Dog Hotel Llc