TBWA\Latvia

What TBWA\Latvia does

TBWA Latvia is a privately held, full-service advertising agency headquartered in Riga, Latvia, operating as part of the global TBWA advertising network under the brand "The Disruption® Company." The agency employs approximately 17 people across creative, strategy, account management, production, and social media functions, led by Chief Creative Officer and Chairman Kaspars Eglītis and Client Services Director and Board Member Kristīne Kalniņa. Its core offering is built around TBWA's proprietary Disruption® methodology — a strategic and creative framework for developing brand communications that challenge category conventions — supported by integrated service pillars covering strategy, creative development, and full production capabilities across ATL (Above-the-Line), BTL (Below-the-Line), PR, digital, and POS (Point-of-Sale) channels.

The agency serves a roster of enterprise and government clients including McDonald's, Luminor Latvija, Lidl, TET, Riga International Airport (RIX), IF P&C Insurance, Olainfarm, Mežpils, Ministry of Welfare, Latvijas Loto, Latvijas Dzelzceļš, Concordia, Alfa, Decco Centrs, Accenture, PTAC, Venipak, Squalio, The Latvian Institute, and Absolut/Pernod Ricard. Campaigns span brand launches, product marketing, employer branding, social and safety campaigns, and corporate communications. The agency has received multiple regional advertising awards across 2020–2025, including Adwards, Mi:t&links Baltic Communication Awards, and Golden Egg Awards, primarily for Luminor, McDonald's, Accenture, Riga International Airport, and Pernod Ricard campaigns.

TBWA Latvia generates revenue through professional services engagements — including project-based work and retainer agreements — with pricing determined by client, scope, and engagement type. No public pricing is disclosed. The go-to-market model is sales-led, relying on direct pitches, RFPs, and ongoing enterprise client relationships. The agency operates principally in Latvia within the broader Baltic region, leveraging its global TBWA network affiliation for methodology and cross-border client servicing while maintaining local market execution.

Name

TBWA\Latvia

Legal name

TBWA Latvia

Website

https://tbwa.lv

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

TBWA Latvia is a Riga-based, full-service advertising agency and part of the global TBWA network, serving enterprise and government clients in Latvia with strategy, creative, and production services built around the proprietary Disruption® methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Services: Revenue generated from providing comprehensive advertising services including strategy, creative development, production (ATL and BTL), and PR services to corporate and government clients on a project and retainer basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

TBWA\Latvia is a full-service advertising agency based in Riga, Latvia, delivering strategy, creative, and production services across ATL, BTL, PR, digital, and POS channels. The agency operates as part of the TBWA global advertising network and applies the proprietary Disruption® methodology to develop brand-disrupting campaigns for enterprise and government clients in the Baltic region.

Product overview

TBWA\Latvia is a full-service advertising agency operating under The Disruption® Company umbrella. The agency's offering centers on its proprietary Disruption® methodology, supported by integrated service pillars: Strategy (market research and positioning), Creative (campaign development across all formats), Production (ATL, BTL, PR, and digital execution), and specialized campaign work across Digital and POS channels. As a TBWA network member, the agency leverages global brand methodologies while delivering locally relevant campaigns for clients including McDonald's, Luminor, Lidl, Accenture, and Riga International Airport.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Strategy Services Strategic brand and communications planning services for enterprise and government clients, grounded in the proprietary Disruption® methodology. Designed for CMOs, brand managers, and marketing directors seeking competitive brand positioning.
• Creative Campaign Development End-to-end creative concepting and campaign execution, spanning ATL (above-the-line), BTL (below-the-line), PR, digital, and POS (point-of-sale) communications. Delivered for enterprise clients across retail, banking, F&B, and public-sector verticals.
• Production Services In-house production of advertising assets across all media channels, including print, broadcast, digital, and in-store materials. Operated by an in-house producer to ensure quality control and integrated delivery for client campaigns.
• Disruption® Methodology Proprietary TBWA strategic framework applied to brand challenges, focused on identifying and executing brand-disrupting ideas that deliver measurable competitive advantage. Licensed to TBWA\Latvia through the global TBWA network.

Quantifiable outcome

• RIX Airport Symphony campaign achieved 2+ million views
• +4 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TBWA Global NetworkcoreStrategic or Co-development PartnerTBWA Latvia is part of the global TBWA advertising network, providing access to proprietary methodologies (Disruption®), international best practices, and global client relationships while maintaining local market operations.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TBWALATVIJA
• Instagraminstagram.com/tbwalatvia
• LinkedInlinkedin.com/company/tbwa-latvia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TBWA\Latvia