Sea Safari Cruises

Name

Sea Safari Cruises

Legal name

PT. Safari Megah Sejahtera Indonesia

Website

https://seasafaricruises.com

Company type

Private

Founded year

1988

Operating status

Operating

Ownership category

akta.pro rank

Product category

Liveaboard Cruise Services

NAICS

Scenic and Sightseeing Transportation, Water (48721)

SIC

Water Transportation (4400)

akta.pro primary industry

Small-Ship Expedition Cruises (Under ~500 Guests) (THAEADAC)

Keywords

• Liveaboard diving cruises
• Phinisi vessel charters
• Scuba diving trips
• Indonesian marine tourism
• Private yacht charters

Headquarters

HQ city

Denpasar

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Liveaboard Trip Packages: Core revenue from multi-day liveaboard diving and leisure cruise packages. Pricing based on trip duration (ranging from 2D/1N to 25D/24N), destination, and cabin type. Packages include meals, diving (for diving trips), and accommodation.
2. Private Charters: Exclusive vessel charter for private groups, offering full vessel capacity booking for custom itineraries.
3. Onboard Add-ons: Additional revenue from onboard purchases including beverages, souvenirs, gear rental, laundry, diving courses, massage services, and crew gratuities.
4. Nitrox and Equipment Rental: Nitrox fills (EAN 29-32%) and diving equipment rental for guests who need gear or enhanced breathing gas.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sea Safari Cruises operates a fleet of three traditional Indonesian phinisi vessels (Cheng Ho, Sea Safari VI, Sea Safari 8) offering multi-day liveaboard diving cruises, leisure cruises, and private charters across Indonesia's premier marine destinations including Raja Ampat, Komodo National Park, Banda Sea, Alor, and Wakatobi. The all-inclusive packages combine accommodation, meals, diving (for certified divers), and onboard amenities aboard Ulin-ironwood vessels built in-house with modern safety and navigation systems.

Product overview

Sea Safari Cruises operates a fleet of three traditional Indonesian phinisi vessels — Cheng Ho (14 cabins/26 guests), Sea Safari VI (10 cabins/20 guests), and Sea Safari 8 (12 cabins/26 guests) — offering liveaboard diving cruises, leisure voyages, and private charters across Indonesia's marine destinations including Raja Ampat, Komodo National Park, Banda Sea, Alor, Wakatobi, and surrounding islands. The company was founded in 1988 and provides integrated experiences combining scuba diving, snorkeling, island exploration, and cultural tours with traditional Indonesian hospitality aboard authentic wooden phinisi schooners built from Ulin (Ironwood).

Differentiator

Problem solved

Functional benefit

Products and services

• Cheng Ho (Vessel) Traditional phinisi vessel with 14 air-conditioned cabins (26-guest capacity), renovated in 2020. Features include a large restaurant and bar area, outdoor lounge, sun deck, dive deck, and Jacuzzi. Based in Labuan Bajo, operating across Labuan Bajo, Bali, and the Banda Ambon Sea. Available for shared trips and private charters.
• Sea Safari VI (Vessel) Liveaboard vessel with 10 ensuite fully air-conditioned cabins (20-guest capacity). Based in Sorong, West Papua, traversing Raja Ampat Islands, Banda Sea, Alor, and Wakatobi. Available for shared trips and private charters.
• Sea Safari 8 (Vessel) Phinisi Buginese Schooner with 12 ensuite air-conditioned cabins (26-guest capacity). Features include a large restaurant and bar area, outdoor lounge, sun deck, dive deck, camera station, and Jacuzzi. Based in Sorong, operating across Raja Ampat, Cenderawasih Bay, and surrounding islands. Available for shared trips and private charters.
• Liveaboard Diving Cruises Guided multi-day scuba diving voyages to Indonesia's premier dive destinations including Raja Ampat, Komodo National Park, Banda Sea, Alor, Wakatobi, and more. Includes certified dive masters, equipment rental, and Nitrox availability. For certified scuba divers holding certifications from SSI, CMAS, NAUI, PADI or equivalent with minimum 30 logged dives.
• Private Charter Exclusive vessel charter for private groups, offering personalized itineraries for leisure, family trips, weddings, and special events aboard traditional phinisi vessels. Full vessel capacity booking for custom itineraries.
• Leisure Cruises Non-diving multi-day liveaboard voyages featuring snorkeling, island exploration, cultural tours, and scenic cruising through Indonesia's archipelago destinations including Raja Ampat, Komodo, Morotai, Alor, Sumbawa, South Halmahera, and Ambon Banda Sea. For non-diving travelers seeking authentic Indonesian maritime experiences.

Quantifiable outcome

• Over 35 years of operating experience in Indonesian liveaboard cruising
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Arenui Liveaboard: Luxury Indonesian liveaboard offering small-ship diving and leisure cruises across Raja Ampat, Komodo, Banda Sea, and Alor. Direct competitor to Sea Safari with similar vessel size, target market, and Indonesian route network.
• Blue Manta Liveaboard: Indonesia-focused dive liveaboard operating routes across Raja Ampat, Komodo, Banda Sea, and Alor. Comparable fleet size and target customer to Sea Safari Cruises.
• Silolona Sojourns: Luxury traditional Phinisi yacht offering private and shared cruises across the Indonesian archipelago. Comparable vessel heritage, market positioning, and itinerary geography to Sea Safari.
• Amira Liveaboard: Premium Indonesian liveaboard serving divers in Raja Ampat, Komodo, and Triton Bay. Comparable vessel capacity and luxury liveaboard positioning to Sea Safari.
• Mermaid Liveaboards: Operates multiple Indonesia-focused dive liveaboards (Mermaid I, II, and others). Direct competitor serving the same certified-diver segment across overlapping destinations like Komodo, Raja Ampat, and Banda Sea.
• Tiger Blue: Traditional Indonesian Phinisi liveaboard offering diving cruises in Komodo, Alor, and surrounding waters. Closely comparable vessel type, route geography, and customer profile to Sea Safari.
• SY Indo Siren (Siren Fleet): Indonesia-based dive liveaboard (part of the wider Siren Fleet) operating in Komodo, Raja Ampat, and Banda Sea. Direct competitor in the certified-diver liveaboard market.
• Calico Jack Liveaboard: Indonesia dive liveaboard operating in Komodo, Raja Ampat, and the Banda Sea. Comparable size, target market, and route network to Sea Safari Cruises.
• Emperor Divers Indonesia: Multi-vessel dive liveaboard operator with strong Indonesia presence (Raja Ampat, Komodo, Banda Sea). Comparable fleet-based liveaboard model targeting certified international divers.

Broad incumbents

• Wakatobi Dive Resort: Established luxury dive operator in Wakatobi (one of Sea Safari's key destinations). Competes for the same high-end diving customer across an overlapping destination, though via a land-based resort model rather than liveaboard.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/seasafaricruises

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea Safari Cruises