Ssu Ag

What Ssu Ag does

SSU Ag (Sveriges Socialdemokratiska Ungdomsförbund) is the official youth wing of Sweden's Social Democratic Party and the LO trade union confederation, founded in 1917 and headquartered in Stockholm. It operates as a membership-based non-profit political youth organization serving young people in Sweden from age 13, with free membership sign-up via ssu.se. The organization functions as a community-led movement, recruiting members through digital channels (Instagram, TikTok, Facebook, YouTube, Twitter/X) and through its network of 26 district offices organized into four regions (Syd, Norr, Väst, Öst) and municipal-level local clubs across the country.

The digital product surface comprises three components: (1) the Rosen mobile app (iOS/Android) for on-the-go member engagement including local group chat, event discovery, and news; (2) the SSU+ web platform (plus.ssu.se) providing account management, member directory, local activity feeds, and voting/digital tools for officials; and (3) the SSU Webbutik e-commerce storefront selling branded merchandise (t-shirts, hoodies, sweatshirts, caps, posters, accessories) priced 249-599 SEK, fulfilled print-on-demand in FSC-certified packaging. Underlying technology is standard digital infrastructure: WordPress-based CMS, Google Analytics, Google Tag Manager, Facebook/Snapchat/Twitter/Instagram pixels, Zendesk for support, Scrive for membership e-signatures, and BankID for member and donation authentication.

SSU does not generate commercial revenue in the conventional sense. Membership is free (freemium model with no fees). Income derives from one-time merchandise sales through the web shop, recurring monthly donations processed via BankID/autogiro at preset tiers of 100/250/500 SEK (minimum 25 SEK), and likely institutional support from its parent party and LO. The organization is GDPR-compliant with a named Data Protection Officer, and has collective labor agreements with Fremia, Handels, and Akavia. The customer base is a horizontally segmented youth demographic rather than enterprise customers, with no named logos or B2B revenue anchors disclosed.

Name

Ssu Ag

Legal name

Sveriges Socialdemokratiska Ungdomsförbund

Website

https://ssu.se

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

11–50 employees

Short description

SSU Ag (Sveriges Socialdemokratiska Ungdomsförbund) is Sweden's social democratic and LO youth federation, founded in 1917, serving young Swedes aged 13+ via free membership, 26 district offices, digital platforms (Rosen app, SSU+), and merchandise sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Merchandise Sales: SSU operates an e-commerce web shop selling branded merchandise including t-shirts, hoodies, sweatshirts, caps, posters, and accessories. Products are print-on-demand and shipped in FSC-certified packaging. Prices range from 249-599 SEK per item.
2. Donations: SSU accepts monthly donations from supporters through their donation portal, with preset amounts (100, 250, 500 SEK) or custom amounts. Donations are processed via BankID/autogiro.
3. Membership: Free membership available to young people from age 13. Members receive access to events, training, and the member platform Rosen.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

SSU (Sveriges Socialdemokratiska Ungdomsförbund) is the official youth wing of Sweden's Social Democrats and the Swedish Trade Union Confederation (LO). The organization recruits young members from age 13, provides political education and training, runs political campaigns, and organizes events through 26 district organizations across Sweden. It is funded primarily through donations and merchandise sales via its e-commerce web shop.

Product overview

Ssu Ag (Sveriges Socialdemokratiska Ungdomsförbund) operates a digital membership organization with three main service offerings: the SSU+ member platform for account management and member engagement, the Rosen mobile app for on-the-go access to groups and local activities, and a web shop selling branded merchandise. The organization is a political youth federation affiliated with the Social Democrats and LO, focused on youth activism and political advocacy rather than commercial technology products.

Differentiator

Problem solved

Functional benefit

Brands

• Rosen: SSU's mobile membership app for iOS and Android where members can join groups, chat with SSU members and Social Democrats locally, see events, and stay updated.

Products and services

• Rosen Mobile App Mobile application for SSU members to join groups, chat with local SSU members and Social Democrats, view events and news, and stay updated on activities.
• SSU+ (SSU Plus) Digital membership platform enabling account registration, login, member directory access, local activity feeds, voting features, and digital tools for SSU officials.
• SSU Webbutik (Web Shop) Online merchandise store selling branded apparel including t-shirts, hoodies, sweatshirts, caps, accessories, and posters featuring political slogans and campaign merchandise.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Two partnerships are on record, tiered core.

• Socialdemokraterna (The Social Democrats)coreOthersSSU is the official youth wing of the Social Democratic Party (Socialdemokraterna). The party's member register is administered by Socialdemokraterna, meaning member data is shared with the parent party. SSU has representation and influence within the party's decision-making structures.
• LO (Landsorganisationen i Sverige - Swedish Trade Union Confederation)coreOthersSSU is also the youth wing of LO, Sweden's largest trade union confederation. SSU has collective agreements with Fremia, Handels, and Akavia for its employees.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Ung Vänster: Youth organization of the Swedish Left Party (Vänsterpartiet). Comparable membership-based, ideologically-driven youth federation operating in the same Swedish political ecosystem with similar district structures, campaigns, and youth political education programs.
• Centerpartiets Ungdom (CUF): Youth wing of the Swedish Centre Party. Comparable as a national Swedish party-affiliated youth federation with local chapters, political training, and advocacy programming targeting the same young demographic.
• Moderata Ungdomsförbundet (MUF): Official youth wing of the Swedish Moderates (conservative party). Directly comparable as a national Swedish political youth federation with district structures, member engagement, and political training programs targeting the same 13–30 demographic from the opposing political bloc.
• Liberala Ungdomförbundet (LUF): Youth wing of the Swedish Liberal People's Party. Directly comparable national Swedish political youth organization with similar member engagement, district presence, and political education mandate.
• Kristdemokratiska Ungdomsförbundet (KDU): Youth wing of the Swedish Christian Democrats. Directly comparable as a Swedish party-affiliated youth federation operating in the same political ecosystem with similar grassroots and advocacy structures.
• Sverigedemokraternas Ungdomsförbund (SDU): Youth wing of the Sweden Democrats. Comparable as a Swedish national political youth federation competing for the same 13–30 demographic with district organizations, training, and advocacy.

Others

• Young European Socialists (YES): Pan-European umbrella for social-democratic youth organizations including SSU's European engagement. Adjacent rather than directly competing — represents the supranational network that SSU participates in and draws programmatic influence from.

Regional players

• Junge Union (JU): Youth organization of Germany's CDU/CSU. Comparable as a large European national political youth federation with district structures, political training programs, and a similar membership-and-campaign model.
• Socialistisk Folkepartis Ungdom (SFU): Danish youth wing of the Socialist People's Party. Comparable Nordic social-democratic-aligned political youth organization with similar grassroots mobilization and political education model, operating in a neighboring market.
• Arbeidernes Ungdomsfylking (AUF): Youth wing of the Norwegian Labour Party (Arbeiderpartiet), sister social-democratic organization to SSU. Highly comparable in mission, structure, and activities, and the historical context for SSU's 22 juli award commemorating the 2011 Utøya attack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ssu_sverige
• YouTubeyoutube.com/ssu1917
• Facebookfacebook.com/ssusverige
• Instagraminstagram.com/ssu
• TikToktiktok.com/@ssu
• LinkedInlinkedin.com/company/ssusverige

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ssu Ag