Sportalis Gmbh

What Sportalis Gmbh does

Sportalis GmbH is a Cologne-based sports agency founded in 2000 by Managing Director Jens Hoffmann, a graduate sports scientist (Diplomsportwissenschaftler). The company specializes in services for municipal sports administration in Germany, offering an integrated portfolio that combines proprietary software, event organization, and consulting services targeted at city and municipal governments (Kommunen). Operating with a small team (1-10 employees), Sportalis serves municipalities primarily in Baden-Württemberg and Nordrhein-Westfalen, with deep operational roots in the Baden region.

The company's product portfolio is anchored by its proprietary "sovys" software platform, which comprises two modules: the sovys Sportportal (Sportwegweiser), a web-based searchable directory of local sports offerings filtered by location, sport type, day of week, and proximity; and the sovys Hallenbelegung (Sportstättenbelegung), a facility occupancy management module that auto-generates booking plans from registered offerings and supports GDPR-compliant public availability display and Excel-based billing exports. Complementing the software, Sportalis plans and executes mass-participation sports events including badenova bewegt (a children's sports event program developed in 2006 held annually in four cities), Galanacht des Sports (an annual athlete recognition gala), Schülersportevents, Breitensportevents, Festival des Sports, Mission Olympic events, and Skatenights.

Sportalis generates revenue through three primary streams: subscription-based licensing of sovys software modules to municipal administrations, professional services fees for sports event planning and execution, and consulting engagements around sports award ceremonies (Sportlerehrungen) and sport development planning (Sportentwicklungsplanung). Pricing is quote-based and negotiated individually per municipal client, with sales conducted directly via website inquiry forms and phone outreach. The company counts Stadt Freiburg (Sportreferat), Sportkreis Stuttgart, Stadt Lahr, Sportkreis Freiburg, and energy company badenova among its named reference customers and partners.

Name

Sportalis Gmbh

Legal name

Sportalis GmbH

Website

https://sportalis.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportalis GmbH is a Cologne-based sports agency that provides German municipalities with consulting, proprietary sovys sports administration software (Sportportal and Hallenbelegung modules), and event organization services including badenova bewegt and Galanacht des Sports.

Ownership category

akta.pro rank

Product category

Municipal Sports Services

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

akta.pro secondary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Municipal sports consulting
• Sports event management
• Sports administration software
• Facility booking software
• Athlete recognition events

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Sports Event Planning and Execution: Planning and conducting sports events for municipal partners including Breitensportevents, Schülersportevents, Festival des Sports, Mission Olympic events, openings, and Skatenights. Revenue generated through service fees for event design, organization, and execution.
2. Software Licensing (sovys Modules): Licensing of sovys software modules (Sportportal, Hallenbelegung) to municipal administrations. The software addresses recurring municipal sports administration problems including citizen access to sports information and facility management.
3. Sports Award Events and Consulting: Consulting and event execution services for municipal sports awards ceremonies (Sportlerehrungen), including brand development, sponsor acquisition, graphic design, and event delivery. Also encompasses general consulting on sport development planning.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Sportalis GmbH is a German sports agency that sells consulting, proprietary municipal sports administration software (sovys Sportportal and Hallenbelegung modules), and end-to-end event organization services to city and municipal administrations. The company identifies sport development problems jointly with municipal partners, then delivers practical software, event, and consulting solutions targeting citizen access to sports and municipal facility management.

Product overview

Sportalis GmbH offers a unified platform of sovys software modules (Sportportal and Sportstättenbelegung) complemented by professional event services. The sovys software helps municipal sports administrations provide citizens with transparent access to sports offerings and venue scheduling. The company's services include the planning and execution of sports events such as badenova bewegt and athlete recognition ceremonies like the Galanacht des Sports. The sovys modules are designed to address recurring challenges in sports administration identified in sports development plans.

Differentiator

Problem solved

Functional benefit

Brands

• sovys: Software solutions for municipal sports management, including Sportportal and Hallenbelegung (facility occupancy) modules.
• badenova bewegt
• Galanacht des Sports

Products and services

• sovys Sportportal Web-based sports portal module sold to municipal administrations, enabling citizens to search and filter sports offerings (clubs, facilities, programs) by location, sport type, day of week, and proximity to residence.
• sovys Sportstättenbelegung (Hallenbelegung) Facility occupancy management module licensed to municipal administrations; automatically generates facility booking plans from registered sports offerings and supports GDPR-compliant public display of availability and Excel export for billing.
• badenova bewegt Annual mass children's sports event program for grades 1–6 featuring a giant rotating sports landscape with running-card-based participation; co-developed with energy partner badenova and held in Freiburg, Offenburg, Lörrach, and Lahr.
• Galanacht des Sports Annual athlete recognition gala event for municipal sports, including brand development, sponsor recruitment, graphic design, and on-site event execution; commissioned by Sportkreis Freiburg in 2008.
• Sportevents (Breitensportevents, Schülersportevents) End-to-end planning and execution of municipal mass sports events, school sports events, and signature programs including Festival des Sports, Mission Olympic, openings, and Skatenights.
• Municipal Sport Development Consulting Consulting service for municipal sport development planning (Sportentwicklungsplanung): joint problem identification with municipal actors followed by design and implementation of practical solutions spanning software and events.

Quantifiable outcome

• 75,000 children moved through sports programs
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Stadt LahrcoreStrategic or Co-development Partner · 1 January 2018City of Lahr partnered with sportalis to develop a family sports festival as part of the Landesgartenschau 2018. The successful pilot project was subsequently established as a permanent annual event continuing in cooperation with sportalis.
• badenovacoreStrategic or Co-development Partner · 1 January 2006badenova is a regional energy company (energy provider in Baden) that co-sponsors the badenova bewegt children's sports events. Sportalis developed this event concept in 2006 and continues annual execution in partnership with badenova, local sports offices, and sports clubs in four cities (Freiburg, Offenburg, Lörrach, Lahr).
• City of Freiburg (Sportamt)coreStrategic or Co-development PartnerLong-standing partnership with Freiburg's sports office for sports events, sport development planning, and Sportportal implementation. Primary reference customer since 2000.
• Sportkreis FreiburgcoreStrategic or Co-development PartnerSportkreis Freiburg commissioned sportalis in 2008 to develop the Galanacht des Sports (Gala Night of Sports), an athlete recognition event that has become a major societal event for the city's sports and society.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Planungsgruppe Prof. Dr. Michael Koch: Established German consultancy producing sport development plans (Sportentwicklungspläne) and citizen surveys for municipalities — a core upstream service Sportalis also delivers. Comparable on buyer (Kommunen), methodology, and reference-customer-driven sales model.
• IKVS Institut für Kommunale Sportverwaltung: Specialized German institute focused on advising municipal sport administrations on sport development planning and sport-administration processes. Most directly comparable to Sportalis's Sportentwicklungsplanung consulting practice and sovys-style municipal tooling.

Broad incumbents

• AKDB (Anstalt für Kommunale Datenverarbeitung in Bayern): Major municipal IT service provider for Bavarian and other German Kommunen, offering portal, facility-management, and Verwaltungsdigitalisierung software. Represents the type of scaled public-sector IT vendor that could bundle sport-portal capabilities.
• Rödl & Partner: International professional services firm with German public-sector and sport-sector advisory practices. Comparable on consulting into German municipalities and sport-related entities, but operates at far larger scale across multiple service lines.
• MACH AG: German vendor of public-sector software covering administrative workflows for municipalities. Comparable on the sovys side as an established software provider to Kommunen; however, MACH operates across the full administrative process spectrum rather than specializing in sport.
• IKU GmbH (Institut für Kommunale Management und Politik): German consulting firm advising municipalities on management, governance, and administrative modernization. Overlaps with Sportalis on the consulting/strategy side of municipal sport development, though with a broader administrative scope.
• Kienbaum: Large German HR and management consultancy with a sports-sector practice advising sports organizations and public entities. Overlaps with Sportalis on sport advisory work but at much broader scale and with a wider service portfolio.

Emerging players

• ISPO Group: Munich-based sports industry network and event organizer (ISPO Munich and other sports-business platforms). Comparable on the sports-event and ecosystem side, though operating at much larger B2B industry-event scale rather than municipal-sport delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sportalis-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportalis Gmbh