Farmstead 1868

What Farmstead 1868 does

Farmstead 1868 is a privately held, founder-owned wellness and agritourism brand based in Cazenovia, New York. The company cultivates lavender on its farm and converts it into lavender-infused skincare products, artisanal gourmet goods, and gift items, while also operating the farm as an agritourism destination for wellness experiences and direct on-site retail. Founder Monica Cody established the formal business entity, Farmstead 1868 LLC, with the brand name referencing a historical 1868 farm origin.

The company's product portfolio comprises three core offerings: lavender skincare, gifts and gourmet goods, and farm visit experiences. Underlying operations center on lavender cultivation, skincare product formulation, and gourmet goods production, all sourced from the on-site farm. Distribution is vertically integrated through two channels: a company-owned e-commerce storefront for direct-to-consumer shipping and an on-site farm store serving visitors to the Cazenovia location.

Revenue mechanics rely on one-time product sales (skincare and gourmet goods) via e-commerce and farm-store purchases, supplemented by agritourism transaction revenue from farm visits. The go-to-market blends community-led agritourism engagement with direct-to-consumer e-commerce. No institutional funding, wholesale partnerships, or third-party retail relationships are recorded, and the company operates with a 1-10 person team, indicating a bootstrapped, founder-led operating model.

Name

Farmstead 1868

Legal name

Farmstead 1868 LLC

Website

https://farmstead1868.com

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

1–10 employees

Short description

Farmstead 1868 is a founder-owned wellness and agritourism brand in Cazenovia, New York that cultivates lavender and sells lavender skincare, gifts, and gourmet goods directly to consumers via its own e-commerce site and on-site farm store.

Ownership category

akta.pro rank

Product category

Natural Skincare & Artisan Farm Goods

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Production-Crops (100), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Herb Farming (Basil, Parsley, Cilantro, Mint, Dill) (AFAGADAK)

akta.pro secondary industries

Dried Herbs & Herb Blends (AFAJANAC), Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Lavender skincare
• Artisan gourmet goods
• Agritourism experiences
• Natural wellness products
• Farm gifts

Headquarters

HQ city

Cazenovia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Sales (Skincare & Gourmet Goods): Direct-to-consumer sales of lavender-based skincare products, gifts, and gourmet food goods through e-commerce and on-site farm store.
2. Agritourism & Farm Visits: Revenue from hosting visitors to the Cazenovia farm for wellness experiences, farm tours, and on-site retail purchases.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Farmstead 1868 cultivates lavender on its Cazenovia, New York farm and converts it into a vertically integrated product line of lavender-infused skincare, artisanal gift items, and gourmet food goods. The company also welcomes visitors to the farm for agritourism experiences that combine farm tours with on-site retail purchases of the same lavender-derived products.

Product overview

Farmstead 1868 is a diversified wellness and agritourism brand based in Cazenovia, New York. The company operates as a unified farm-to-consumer business offering lavender-based skincare products, gourmet goods and gift items, and agritourism farm visit experiences. Originally starting as a lavender farming experiment, the brand has grown into a multi-faceted offering where lavender cultivation supports both product manufacturing (skincare) and visitor engagement (farm visits), creating an integrated wellness and agritourism experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Lavender Skincare Skincare products made from lavender grown on the Farmstead 1868 farm in Cazenovia, New York, featuring lavender-infused formulations for wellness and personal care, sold directly to health-conscious individual consumers.
• Gifts and Gourmet Goods Artisan gift items and gourmet food goods produced from the farm's harvest and locally sourced ingredients, sold through the company website and on-site farm store to individual consumers.
• Farm Visits (Agritourism Experience) Agritourism experience in Cazenovia, New York, where visitors tour the lavender farm, engage with lavender cultivation, participate in wellness activities, and purchase products on site.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Burt's Bees: Large natural personal care brand with farm- and nature-derived positioning across skincare, lip care, and gifts. Comparable as a mass-market natural skincare incumbent whose brand narrative Farmstead 1868 emulates at a smaller, single-farm scale.
• Aesop: Premium botanical skincare and fragrance brand with refined apothecary positioning and selective retail distribution. Comparable as a premium botanical-skincare competitor seeking similar upscale wellness consumers.
• Sundial Brands (SheaMoisture): Natural and ingredient-led personal care brand emphasizing authentic sourcing narratives. Comparable as a natural personal care competitor with a similar farm- and ingredient-story-driven brand architecture.
• Dr. Bronner's: Family-run natural personal care company with strong brand storytelling and vertically aligned sourcing ethos. Comparable as a values-driven natural personal-care peer competing for similar wellness-oriented consumers.
• L'Occitane en-Provence: Global skincare and wellness brand built around lavender and Provençal botanical ingredients with broad retail and DTC distribution. Highly comparable as the dominant incumbent in lavender-based personal care, against which Farmstead 1868 differentiates via single-farm authenticity.
• Weleda: Natural cosmetics and body care brand using botanical and plant-derived ingredients, including lavender. Comparable as a global botanical-skincare incumbent that competes for the same wellness-focused consumer as Farmstead 1868.

Emerging players

• Stonewall Farm: Working farm and agritourism destination offering farm visits, educational experiences, and on-site retail in the Northeast US. Comparable as a regional agritourism farm peer combining on-site experiences with product sales.

Direct peers

• Fragrant Isle Lavender Farm: Lavender-focused agritourism farm with on-site shop, cafe, and lavender-derived products. Comparable as a direct lavender farm peer combining cultivation, retail, and visitor experiences.
• Pelindaba Lavender (on San Juan Island): Farm-grown lavender brand producing skincare, culinary, and home products with on-site agritourism retail. Comparable as a direct lavender farm-to-product peer with a similar integrated offering.
• Dr. Hauschka: Premium natural and botanical skincare brand with rhythmic, plant-based formulations and a curated retail footprint. Comparable as a direct competitor in natural/botanical skincare targeting wellness-focused consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/farmstead1868

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmstead 1868