Stichting Haags Historisch Museum

What Stichting Haags Historisch Museum does

Stichting Haags Historisch Museum is a Dutch non-profit foundation (Stichting) established in 1986 that operates the municipal historical museum of The Hague, Netherlands. The foundation also manages Rijksmuseum de Gevangenpoort under a single legal entity (Stichting Haags Historisch Museum en Rijksmuseum de Gevangenpoort), with the two museums co-located at the Hofvijver in central The Hague and attracting approximately 110,000 visitors annually. The museum's core product is a curatorial collection of approximately 12,000-14,000 objects documenting the political, cultural, and social history of The Hague, including signature pieces such as Jan van Goyen's 17th-century city panorama 'Gezicht op Den Haag' and Lita de Ranitz's 'Het Grote Poppenhuis'. The collection is delivered through physical exhibitions, a public online database built on the Axiell Collections platform, themed walking tours, and school education programmes.

The foundation operates under an ANBI public-benefit designation with governance by a Raad van Toezicht and is led by directeur-bestuurder Tjeerd Vrij and Hoofd Financiën en P&O Robert Gravekamp. Its revenue model is a hybrid mix of recurring municipal subsidies from the City of The Hague, one-time admission fees, transaction fees for tours and educational programmes, and donations/sponsorships from individuals, corporates (e.g., Meerdervoort N.V., Van der Feltz Advocaten), and cultural funds. Distribution is primarily a single physical site at Buitenhof 33 (Sint Sebastiaansdoelen), supplemented by collection loans to partner institutions (Rijksmuseum van Oudheden, Museum Gouda) and off-site activations. The museum is currently closed for a major €17.7 million renovation and expansion funded by the City of The Hague, scheduled to reopen in spring 2027 with a new Tournooiveld entrance, expanded exhibition space, and sustainability upgrades; during closure it maintains a citywide programme of walking tours, lectures, school education, and behind-the-scenes video content. The foundation also convenes the Netwerk Erfgoed Haagse Migranten, a network of 50+ partner organizations co-creating exhibitions with the city's diverse communities.

Name

Stichting Haags Historisch Museum

Legal name

Stichting Haags Historisch Museum en Rijksmuseum de Gevangenpoort

Website

https://haagshistorischmuseum.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Haags Historisch Museum is a non-profit Dutch foundation operating the municipal historical museum of The Hague, presenting exhibitions, themed city walks, school programmes, and a public online collection of approximately 13,000 objects, currently closed for renovation through 2027.

Ownership category

akta.pro rank

Product category

Museum & Cultural Heritage Services

NAICS

Museums, Historical Sites, and Similar Institutions (712), Museums (71211), Historical Sites (712120)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

Keywords

• Historical museum exhibits
• Heritage walking tours
• Museum educational programs
• City history collections
• Community heritage networks

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Museum Admissions: Entry fees from visitors to the museum and special exhibitions. Currently suspended during renovation period.
2. Government Subsidies: The City of The Hague invests €17.7 million in the renovation and expansion of the museum building. The museum receives ongoing government funding as a cultural institution.
3. Tour and Activity Fees: Fees charged for walking tours (€8 per person for Jan van Goyen tours), guided tours, and educational programs.
4. Donations and Sponsorships: Support from individuals, companies, and cultural funds for the museum's furnishing, exhibitions, and programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Stichting Haags Historisch Museum operates a city history museum that displays permanent and temporary exhibitions tracing the political, cultural, and social history of The Hague. It offers guided walking tours, educational programs for schools, public events, and access to a curated collection of historical objects, artworks, and archival materials, and also operates a second museum site (Rijksmuseum de Gevangenpoort). The foundation earns revenue primarily through ticket sales, museum shop merchandise, educational program fees, donations, and government subsidies.

Product overview

Stichting Haags Historisch Museum operates as a municipal historical museum focused on documenting and presenting the history and heritage of The Hague, Netherlands. The museum's core offering centers on its collection of approximately 13,000 objects, accessible through an online Axiell Collections database and rotating exhibitions at its Sint Sebastiaansdoelen location (currently closed for renovation through 2027). The museum complements its collection with educational programs for schools, guided city walks, and the Netwerk Erfgoed Haagse Migranten—a co-creation network of over 50 partner organizations developing exhibitions with diverse community groups. Notable signature pieces include Jan van Goyen's monumental 'Gezicht op Den Haag' painting and Lita de Ranitz's elaborate 'Grote Poppenhuis' miniature house. The museum is undergoing major renovation from 2024-2027, with temporary exhibitions and city-based programming continuing during closure.

Differentiator

Problem solved

Functional benefit

Products and services

• Haags Historisch Museum Exhibitions
• Rijksmuseum de Gevangenpoort
• Guided Historical Walking Tours
• Educational Programs for Schools
• Public Events and Lectures
• Museum Shop

Quantifiable outcome

• Approximately 110,000 visitors annually across both museums
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Stichting Atrium City HallcoreStrategic or Co-development PartnerPartnership for displaying Jan van Goyen's famous painting 'Gezicht op Den Haag' in the Atrium of the city hall during the museum's renovation period. Includes climate-controlled display case and educational presentation.
• Gemeente Den Haag (Municipality of The Hague)coreStrategic or Co-development PartnerPrimary government funder investing €17.7 million in museum renovation. Partnership for city-wide programming including walking tours and educational activities during renovation.
• DP6 architectuurstudiocoreStrategic or Co-development PartnerArchitecture firm responsible for the renovation and expansion design of the museum building.
• Royal Woudenberg (Contractor)coreImplementation/ SI/ Consulting PartnerConstruction contractor responsible for implementing the renovation plans for the museum building.
• Meerdervoort N.V.minorOthersSponsor of the climate-controlled display case for Jan van Goyen's painting in the city hall Atrium.
• Van der Feltz AdvocatenminorOthersSponsor of the climate-controlled display case for Jan van Goyen's painting in the city hall Atrium.
• Rijksmuseum de GevangenpoortcoreStrategic or Co-development PartnerForms one foundation with the Haags Historisch Museum under 'Stichting Haags Historisch Museum en Rijksmuseum de Gevangenpoort'. Both museums are located at the Hofvijver and share administration, with combined annual visitor count of approximately 110,000.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Kunstmuseum Den Haag: Major art museum in The Hague's Museum Quarter offering modern and contemporary art collections. Comparable as a co-located peer in The Hague's cultural ecosystem competing for the same tourist, educational, and donor audiences.
• Mauritshuis: Iconic art museum in The Hague housing Vermeer's 'Girl with a Pearl Earring' and other Old Masters. Comparable as a premier Hofvijver-area cultural institution competing for tourist attention, sponsorship, and municipal support in the same city.
• Nederlands Openluchtmuseum: Netherlands Open Air Museum in Arnhem presenting Dutch cultural history through historical buildings, demonstrations, and educational programs. Comparable as a Dutch history/heritage museum with strong educational offerings and similar funding-mix reliance on government support.

Direct peers

• Rijksmuseum de Gevangenpoort: Sister museum under the same foundation ('Stichting Haags Historisch Museum en Rijksmuseum de Gevangenpoort'), co-located at the Hofvijver in The Hague. Directly comparable as a national history/heritage museum sharing administration, visitor flows, and the combined ~110,000 annual visitor base.
• Amsterdam Museum: Amsterdam's primary city-history museum, operating exhibitions, educational programs, and a city collection documenting Amsterdam's past. Closely comparable as a Dutch municipal history museum with a similar exhibition, education, and walking-tour program model.
• Verzetsmuseum: Dutch Resistance Museum in Amsterdam covering WWII occupation and resistance through immersive exhibitions and educational programs for schools. Comparable as a Dutch history museum with a strong school-education focus and city-walk extensions.
• Joods Historisch Museum: Amsterdam's Jewish Historical Museum presenting the history, culture, and religion of Jews in the Netherlands through exhibitions and educational programs. Comparable as a Dutch history-focused museum with strong community engagement and co-creation programming.

Regional players

• Escher in Het Paleis: The Hague museum dedicated to M.C. Escher's work, housed in a former royal palace. Comparable as a The Hague-based cultural attraction drawing similar tourist and school audiences to the same Museum Quarter.
• Museon: The Hague museum focused on people, culture, and the world with strong educational programming. Comparable as a The Hague-based cultural/educational museum competing for the same school groups, family visitors, and municipal cultural funding.

Others

• Haags Gemeentearchief: The Hague City Archives preserving municipal records, photographs, and maps documenting the city's history. Comparable as an adjacent heritage institution in The Hague, overlapping on collections, research resources, and educational programming partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/haags-historisch-museum

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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