What Stump Up For Trees does

Stump Up For Trees is a registered charity headquartered at 7A Nevill Street, Abergavenny (with a community tree nursery in Bettws), operating across South Wales and the Bannau Brycheiniog (Brecon Beacons). It works directly with upland farmers and landowners to convert least-productive farmland into native broadleaf woodland, combining tree planting with hedgerow restoration, shelterbelts, and habitat corridors to deliver carbon sequestration, biodiversity gains, natural flood management, and improved soil and water quality. Its services include the Trees on Farms programme, a Community Tree Nursery that grows native broadleaf saplings from locally collected seed (enabling seed-to-tree traceability), the Cradle for Nature research site, the Bryn Arw Common Pilot Plant (the largest single native woodland creation project in Wales in winter 2020-21 at 135,000 trees), and a secondary-school educational outreach programme. The organization is governed by a Board of five trustees and led operationally by a small team of roughly five staff.

The organization's go-to-market is community-led: farmer-facing engagement is the primary motion, supplemented by corporate volunteering days, partnerships with FTSE 100 donors such as Admiral Group and brands like Neptune, hospitality micro-donation schemes (Room for Trees, Meetings For Good), and grant funding from bodies including the National Lottery Community Fund and Brecon Beacons Local Nature Partnership. Revenue is constituted entirely of individual donations (via JustGiving), corporate sponsorships and volunteering contributions, and grants, with no commercial product pricing. As of March 2026 the charity had planted over 500,000 native broadleaf trees, around half of its stated one-million-tree target for South Wales and the Bannau Brycheiniog.

Name

Stump Up For Trees

Legal name

Stump Up For Trees

Website

https://stumpupfortrees.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Stump Up For Trees is a community-led Welsh charity that partners with upland farmers and landowners to plant native broadleaf trees, restore hedgerows, and deliver biodiversity and natural flood management across South Wales and the Bannau Brycheiniog, funded by donations, corporate sponsorships, and grants.

Ownership category

akta.pro rank

Product category

Environmental & Woodland Restoration Services

NAICS

Support Activities for Forestry (11531), Forest Nurseries and Gathering of Forest Products (1132)

SIC

Forestry (800)

akta.pro primary industry

Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE)

akta.pro secondary industries

Replanting, Infilling & Stand Rehabilitation (AFAMACAI), Tree Protection & Browsing Control (Guards, Fencing, Repellents) (AFAMACAH), Site Preparation (Clearing, Scarification, Mounding, Ripping) (AFAMACAD)

Keywords

• Woodland creation services
• Tree planting charity
• Community reforestation
• Agroforestry programs
• Biodiversity restoration

Headquarters

HQ city

Abergavenny

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Public donations through JustGiving platform for tree planting projects
2. Corporate Sponsorships: Corporate partners fund woodland creation, provide employee volunteering, and make regular donations (e.g., Neptune planting a tree for each tree used in furniture)
3. Room for Trees Initiative: Hospitality sector micro-finance: hotels donate £1 per room night plus guests optionally add £1.50 to bills, monthly donations made to charity
4. Grant Funding: Funding from National Lottery Community Fund, Brecon Beacons Local Nature Partnership (£15,000 connector grant), and other foundations
5. Mission Performance Partnership: Unit of Environmental Investment (UEI) based on carbon emissions invested into the organisation

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Stump Up For Trees is a community-based registered charity that works with upland farmers and landowners in South Wales and the Bannau Brycheiniog (Brecon Beacons) to plant native broadleaf trees on farmland. It operates a Community Tree Nursery growing trees from locally collected seeds, runs the Bryn Arw Common Pilot Plant (135,000 native broadleaf trees), and delivers the Cradle for Nature research site plus educational programmes in secondary schools. The charity's goal is to plant one million native broadleaf trees while creating biodiversity corridors, supporting natural flood management, and sequestering carbon.

Product overview

Stump Up For Trees is a community-based charity focused on woodland creation and ecological restoration in South Wales and the Bannau Brycheiniog (Brecon Beacons). Their offerings include tree planting programs through their Trees on Farms initiative, a Community Tree Nursery, the Bryn Arw Common Pilot Plant project, Cradle for Nature research site, an educational program taking tree planting into schools ('Stump in School'), corporate volunteering opportunities, and an online shop for merchandise. The organization works with upland farmers and landowners to designate unproductive land for tree planting, emphasizing native broadleaf trees and biodiversity corridors. Their core mission is to plant one million trees while creating habitats, improving water quality, managing floods naturally, and sequestering carbon.

Differentiator

Problem solved

Functional benefit

Brands

• Room for Trees: An innovative initiative enabling the hospitality sector to actively participate in ecological restoration of their landscapes. Establishments donate per room sold, with an optional guest donation, totalled monthly and donated to Stump Up For Trees.
• Meetings For Good

Products and services

• Trees on Farms Programme Core service for upland farmers and landowners in South Wales: collaborative planning and delivery of native broadleaf tree planting on the least agriculturally productive land, including ongoing maintenance and monitoring to establish new woodlands, hedgerows, and shelterbelts.
• Community Tree Nursery Nursery operation that grows native broadleaf trees from locally collected seeds, enabling seed-to-tree traceability and supplying planting projects across South Wales.
• Bryn Arw Common Pilot Plant Largest flagship woodland creation site: 135,000 native broadleaf trees planted on Bryn Arw Common in the Bannau Brycheiniog, with ongoing ecological monitoring and management.
• Cradle for Nature

Quantifiable outcome

• Planted over 500,000 native broadleaf trees across south-east Wales
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bannau Brycheiniog National Park AuthoritycoreStrategic or Co-development Partner · 1 September 2024Key partner in 'Traditional Boundaries of Wales' hedgerow restoration project. Provided connector grant funding for Seed to Tree programme. Co-developed projects including wild apple tree planting for species recovery.
• Admiral Group PLCcoreGTM or Marketing PartnerFTSE 100 company based in Wales. Funded over 10ha of new woodland creation providing carbon sequestration, natural flood management within the Usk catchment, and ecological restoration. Employee teams regularly volunteer at tree nursery and planting sites, contributing over 1,000 hours of community volunteering.
• NeptunecoreGTM or Marketing PartnerDesign-led furniture company committed to planting a tree for every tree used in their furniture. Customers can add donations to orders, matched by the brand. Neptune featured SUFT in their Autumn 2023 Stories magazine and hosted management team on planting site.
• St David's Hotel, CardiffminorGTM or Marketing PartnerIHG hotel group property partnering through 'Meetings For Good' initiative. For every meeting booked under this package, they donate to Stump Up For Trees. Part of sustainable meetings approach balancing in-person interactions with environmental responsibility.
• Thirty 4/7minorGTM or Marketing PartnerWelsh communications and PR company sponsoring SUFT as part of work with renewable developers. Team keen to play part in tackling nature emergency through enhancing local biodiversity in South Wales.
• Room for Trees Hospitality PartnerscoreGTM or Marketing PartnerInitiative enabling hospitality sector to actively participate in ecological restoration. Hotels donate £1 per room night plus optional guest donation of £1.50. Contributed to planting of over 7,000 trees. Key partners include Gliffaes Hotel, The Angel Hotel, and Abergavenny Hotel (Caradog Hotels group).
• The Woodland TrustminorStrategic or Co-development PartnerCollaboration on woodland creation visits and knowledge sharing. Partnership on visits to Howgill Fells and Uplands For Everyone conference.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Earthwatch Europe: European environmental charity engaging citizens and corporates in conservation projects including tree planting and biodiversity monitoring. Comparable as a corporate- and volunteer-engagement model around ecological restoration.

Direct peers

• Trees for Life: UK-based charity focused on rewilding the Caledonian Forest through community volunteer tree planting. Directly comparable as a community-led, donation-funded native tree planting charity with volunteer events and a tree-planting mission in a defined geographic region.
• Trees for Cities: UK charity planting urban trees with corporate partnerships and volunteer engagement. Comparable as a donation- and corporate-funded planting charity using similar community planting methodology, though focused on urban rather than upland environments.
• Forest of Marston Vale Trust: UK community forest charity with a multi-million-tree planting target across a defined English region. Directly comparable as a community-led charity planting native trees toward a long-term headline target via landowner engagement.

Broad incumbents

• Forestry and Land Scotland: Scottish public body managing national forests and woodland creation. Comparable activity around large-scale native tree planting and reforestation, though publicly funded and operating as a government agency rather than a charity.
• The Tree Council: UK umbrella charity championing trees through campaigns, education, and community planting grants. Comparable mission around tree planting and education, though operating as a grant-making and advocacy body rather than direct planter.
• Plantlife: UK wild plant and habitat conservation charity. Comparable as a UK conservation charity working on biodiversity, habitats, and ecological restoration, though broader in scope than a tree-planting specialist.
• The Woodland Trust: The UK's largest woodland conservation charity, planting and protecting trees across the country. Already a documented partner of Stump Up For Trees; comparable as the sector incumbent with overlapping mission (native tree planting, land acquisition, advocacy) but operating at national scale rather than community-embedded.
• The Wildlife Trusts: UK federation of 46 wildlife trusts managing nature reserves and habitat creation. Comparable as a community-led environmental charity network engaged in habitat restoration and conservation; broader than tree planting.

Regional players

• Coed Cymru: Wales-based organization promoting native tree planting and sustainable woodland management on farms. Already a partner (employs SUFT's Woodland Creation Officer); directly comparable as a Welsh farmer-facing woodland organization.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Stumpupfortrees
• Facebookfacebook.com/StumpUpForTrees
• Instagraminstagram.com/stumpupfortrees_
• LinkedInlinkedin.com/company/stump-up-for-trees

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stump Up For Trees