Sticklers 4 Details, Inc.

What Sticklers 4 Details, Inc. does

Sticklers 4 Details, Inc. is a family-owned professional auto detailing company founded in 2000 by Nic Vecchio in Fort Collins, Colorado, and now operated alongside his son Nick Vecchio as President. The business runs a single physical shop at 3501 South Mason Street and serves individual car and truck owners across Northern Colorado, including Fort Collins, Loveland, Severance, Timnath, and Windsor, with secondary work for large Fort Collins car dealerships and a stated specialty in Tesla ceramic coatings.

The service portfolio is built around ceramic coatings offered in Good/Better/Best tiers, a four-tier detail package ladder (Express $265, Interior $295, Shine & Protect $325, Deluxe $375), and standalone services such as paint correction, headlight restoration ($150), odor removal, European steam cleaning, and GlassParency glass coating. Core technology consists of professional-grade, environmentally safe cleaning products, hot-vapor European steam cleaning, and proprietary-feeling ceramic and glass coating installations rather than any software platform. The company also retails a branded line of consumable cleaning and protection products (BEAD MAKER, BRAKE BUSTER, CARPET BOMBER, DREAM MAKER, TRUE VUE, LEATHER TREATMENT, NATURAL FINISH DRESSING, PEARL Auto Shampoo, TERMINATOR) through its own storefront.

Revenue is generated entirely through per-vehicle, quote-based professional services, gift card sales, and retail product sales under a direct-to-consumer model with no subscription or contract structure. Distribution is exclusively through the Fort Collins shop, phone bookings, a website contact form, and local-SEO landing pages targeting surrounding towns. Marketing relies on content (website, blog), organic social (Instagram, Facebook), and review management on Google, Yelp, and Facebook. Pricing scales with vehicle size, condition, and tier of coating selected.

Name

Sticklers 4 Details, Inc.

Legal name

Sticklers 4 Details, Inc.

Website

https://sticklers4details.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Sticklers 4 Details is a family-owned, Fort Collins–based professional auto detailing shop founded in 2000, offering ceramic coatings, interior and exterior detail packages, paint correction, and related services to car and truck owners across Northern Colorado.

Ownership category

akta.pro rank

Product category

Auto Detailing Services

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

Keywords

• Auto detailing services
• Ceramic coating application
• Paint correction services
• Interior car cleaning
• Vehicle surface protection

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Auto Detailing Services: One-time service fees for interior and exterior detailing, paint correction, headlight restoration, odor removal, and other automotive cosmetic services. Pricing varies by vehicle size and condition.
2. Ceramic Coatings: Premium ceramic coating applications with tiered pricing (Good, Better, Best) based on protection level and vehicle condition requirements.
3. Gift Cards: Prepaid gift cards available for purchase, creating float revenue prior to service delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sticklers 4 Details operates a professional auto detailing shop that delivers interior and exterior vehicle cleaning, paint correction, ceramic coatings, headlight restoration, odor removal, European steam cleaning, and GlassParency™ glass coating to car and truck owners in Northern Colorado. The company uses professional-grade, environmentally safe cleaning products, techniques, equipment, and methods, and also sells a line of branded car care retail products.

Product overview

Sticklers 4 Details is a professional auto detailing service company offering a comprehensive suite of automotive appearance and protection services. The core service portfolio includes ceramic coatings (offered in Good, Better, Best tiers), exterior and interior detailing packages (Deluxe, Interior, Shine & Protect, Express), paint correction, headlight restoration, odor removal, European steam cleaning, and GlassParency glass coating. The company also sells a line of professional-grade cleaning and protection products including BEAD MAKER Paint Protectant, BRAKE BUSTER Wheel Cleaner, CARPET BOMBER Cleaner, DREAM MAKER Gloss Amplifier, TRUE VUE Glass Cleaner, LEATHER TREATMENT, NATURAL FINISH Dressing, PEARL Auto Shampoo, and TERMINATOR Spot & Stain Remover. The company serves the Northern Colorado market from its Fort Collins location.

Differentiator

Problem solved

Functional benefit

Products and services

• Deluxe Detail Package Interior & exterior detailing package including degreasing, pH balanced hand wash, vacuum, European steam cleaning, stain pre-treatment, clay bar, paint sealant, UV protectant application, leather cleaning and conditioning, and trim/tire dressing. Starting price $375.
• Interior Detailing Package Interior-only detailing including vacuum, European steam cleaning, carpet and upholstery shampoo, UV protectant application, and door jamb cleaning. Starting price $295.
• Shine & Protect Exterior Package Exterior detailing with pH balanced hand wash, clay bar, machine polish, and 8-12 month ceramic spray sealant. Starting price $325.
• Express Detail Package Basic hand wash and dry, basic vacuum, panel wipe down, 3-month paint sealant, rim/tire/wheel well dressing, and streak-free window cleaning. Starting price $265.
• Ceramic Coatings Professional ceramic exterior coatings providing hydrophobic protection, UV resistance, chemical resistance, and long-term gloss retention. Offered in Good, Better, and Best tiers with varying levels of scratch resistance and thermal resistance, lasting 2-7 years.
• Exterior Detail Eco-friendly hand wash and hand dry, environmental contaminant removal, exterior trim dressing, tire and wheel well dressing, and wheel face cleaning.
• Interior Detail Professional interior detailing including thorough vacuum, European steam cleaning of vinyl and hard plastics, UV protectant application, and leather cleaning and conditioning. Starting price $295.99.
• Paint Correction Clear coat leveling, swirl mark and scratch removal, marring and webbing elimination to restore vehicle paint to original condition, 'more brilliant than when vehicle was new.'
• Headlight Restoration Detailed cleaning of foggy headlight plastic, scratch removal, discoloration removal, and increased headlight brightness. Starting price $150.
• Odor Removal Professional odor elimination services including cigarette odor removal, bacteria removal, and unwanted odor minimization.
• European Steam Cleaning Hot vapor cleaning using bacteria-killing green chemicals for stain removal, odor elimination, bacteria elimination, and cleaning of upholstery, carpet, plastics, vinyl, and leather.
• GlassParency™ Glass Coating Professional glass coating installation providing super-smooth glass surface, water repelling properties, increased visibility in rain and snow, reduced night glare, protection against hard water staining, and claimed 34% increase in driver reaction time.
• BEAD MAKER Paint Protectant Quick spray paint protection product using binding polymer monomer technology for water beading and long-lasting finish; safe for wet or dry application on all exterior surfaces.
• BRAKE BUSTER Total Wheel Cleaner Unique cleaning gel that adheres to wheel surfaces and penetrates dirt deposits to safely remove brake dust, oil, dirt, stains, and light corrosion from premium quality wheels.
• CARPET BOMBER Carpet & Upholstery Cleaner Citrus-based biodegradable cleaner using water-based solvents to dissolve grease and lift dirt from carpet, vinyl, engines, wheel wells, and painted surfaces.
• DREAM MAKER Gloss Amplifier Exterior show spray developed for McCall Detailing Team that amplifies gloss of single stage and clear coated paint; safe for all existing protection including Bead Maker.
• TRUE VUE Glass Cleaner Concentrated water-based glass cleaner that removes road film, smoke, and dirt; dilutable from 4:1 to 10:1 ratio.
• LEATHER TREATMENT Performance leather conditioner and protectant that revives leather and infuses interiors with lasting scent; ideal for reconditioning dry, weathered automotive leather seats.
• NATURAL FINISH DRESSING Conditioner that softens, preserves, and protects all vinyl or rubber surfaces with UV sunscreen and a natural low-gloss finish.
• PEARL Auto Shampoo Environmentally friendly, pH balanced, 100% biodegradable auto shampoo safe for all washing applications with good foam stability and lubricity.
• TERMINATOR Spot & Stain Remover Blend of dry and wet cleaning chemicals and degreasers that quickly removes spots and stains; available in aerosol and liquid format.
• Sticklers 4 Details Gift Cards Prepaid gift cards available for purchase, allowing recipients to redeem detailing services; creates float revenue prior to service delivery.

Quantifiable outcome

• Increases driver's reaction time up to 34% with GlassParency™ glass coating
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Maaco: Largest franchised auto body paint and repair network in North America. Compares on the paint-restoration side of the business (paint correction overlaps with refinishing) though Maaco's core is collision repair, making it a broader automotive paint-services incumbent rather than a pure detailing competitor.
• Turtle Wax Pro: Long-established US car-care brand with a professional detailing products and services line including ceramic coatings. Comparable on the consumer-detailing products adjacency and on broad consumer awareness of detailing services, but primarily a product/brand incumbent rather than a service operator like Sticklers 4 Details.
• Caliber Collision: Largest US collision repair chain with paint, body, and refinishing services across 1,800+ locations. Comparable on automotive paint-restoration capabilities (paint correction, refinishing) as a broad incumbent; not focused on consumer cosmetic detailing but competes for paint-related service dollars.

Emerging players

• Spiffy: On-demand mobile car wash and detailing service operating across multiple US markets. Comparable as a multi-location auto detailing services provider targeting consumer car owners with professional detailing, ceramic-style protection, and interior cleaning. Differs in its mobile-only delivery model versus Sticklers 4 Details' shop-based model.
• MobileWash: On-demand mobile car wash and detailing platform serving California and select US markets. Comparable service offering (interior/exterior detailing, ceramic-style protection) with delivery via mobile app, presenting an alternative channel to traditional shop-based detailers like Sticklers 4 Details.
• Dr. Beasley's: Automotive care products company selling detailing and ceramic coating products direct to consumer and detailer channels. Comparable on the consumer-product revenue stream (Bead Maker, Brake Buster etc.) and on ceramic coating expertise, though it does not operate retail service shops.

Direct peers

• DetailXPerts: National mobile auto-detailing franchise network offering interior and exterior detailing, ceramic coatings, paint correction, and odor removal across dozens of US markets. Most directly comparable given shared service mix (detailing + ceramic coatings + paint correction) and focus on consumer and dealership customers.
• Ceramic Pro Americas: Franchise network of certified ceramic coating installers in the US and globally. Highly comparable as a multi-location provider of premium ceramic coatings — the same high-margin service line Sticklers 4 Details emphasizes as a 'Tesla Ceramic Coating Expert'.

Others

• Chemical Guys: Major automotive detailing products brand and retailer serving both prosumer and professional detailers. Adjacent comparable on the consumer-product side of Sticklers' business and on influencing consumer awareness of premium detailing and ceramic coatings, though not a direct service competitor.

Regional players

• Tidal Wave Auto Spa: Southeast-US-based express car wash and detailing chain with 200+ locations. Comparable as a multi-location auto detailing services operator with ceramic-coating upgrades, though geographically concentrated in a different US region than Sticklers 4 Details' Northern Colorado footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sticklers4detailsfc
• Instagraminstagram.com/sticklers4details
• LinkedInlinkedin.com/company/sticklers-4-details-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sticklers 4 Details, Inc.