Sports Design Group, Llc

What Sports Design Group, Llc does

Sports Design Group, LLC is a privately held professional services firm founded in 2006 in McKinney, Texas, by Richard McDonald RLA. The firm specializes in the design and construction installation management of outdoor athletic facilities, including natural and synthetic turf athletic fields, running tracks with field events, tennis courts, and supporting amenities. It delivers its work through two primary service lines — Design Services and Construction Management — supplemented by specialty expertise in Natural Turf, Synthetic Turf, and Running Tracks. The company positions itself as an end-to-end provider, taking projects from layout planning and surface specification through to installation oversight.

The firm operates a B2B enterprise go-to-market motion, targeting athletic directors, facilities managers, and procurement officers at professional sports organizations, colleges and universities, and K-12 school districts and municipal parks departments. Projects are secured through direct relationship-based business development and institutional RFP processes. Pricing is project-specific with no standardized tiers disclosed. Marquee clients include the Dallas Cowboys and Notre Dame Stadium, alongside a broad roster of Texas school districts including Beaumont ISD, Brock ISD, Cedar Hill High School, College Station ISD, Gatesville ISD, Grapevine-Colleyville ISD, HEB ISD, and Liberty Hill High School.

The company remains privately held under founder ownership with no institutional investors, no disclosed funding history, no identified parent company, and no documented M&A activity. Operating geographies are concentrated in Texas, with limited public evidence of expansion outside the state. There is no digital product, no software platform, no API surface, and no AI/ML capability disclosed; the entire value proposition is built on the founder's design credentials, domain specialization accumulated since 2006, and the relationship-based project pipeline.

Name

Sports Design Group, Llc

Legal name

Sports Design Group, LLC

Website

https://www.sportsdesigngroup.net

Company type

Private

Operating status

Operating

Short description

Sports Design Group, LLC is a McKinney, Texas-based professional services firm that designs and manages construction of outdoor athletic facilities — including natural and synthetic turf fields, running tracks, and tennis courts — for professional sports teams, colleges and universities, and K-12 school districts.

Ownership category

akta.pro rank

Product category

Athletic Facility Design and Construction Management Services

NAICS

Landscape Architectural Services (54132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports & Recreation Facility Construction (Stadiums, Arenas, Community Centers) (IMAFACAI)

akta.pro secondary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Athletic field design
• Construction management services
• Synthetic turf installation
• Natural turf fields
• Running track design

Headquarters

HQ city

Mckinney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Design and Construction Management Services: Project-based professional services revenue from providing design consultation and construction project management for outdoor athletic facilities including fields, running tracks, tennis courts, and related amenities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sports Design Group, LLC provides professional design and construction management services for outdoor athletic facilities, including design consultation, surface selection guidance, and project management for natural turf fields, synthetic turf fields, running tracks with field events, and tennis courts. Engagements are project-based and target professional sports organizations, colleges and universities, and K-12 schools and parks.

Product overview

Sports Design Group offers a unified set of athletic field design and construction management services. The core portfolio includes Design Services for planning outdoor sports facilities, Construction Management for overseeing installation, and specialty surface services covering Natural Turf, Synthetic Turf, and Running Tracks. The firm serves diverse clients including professional sports organizations, colleges and universities, and schools and parks. All services are delivered as professional consulting offerings rather than packaged software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services Professional athletic field design services including layout planning, surface selection consultation, and facility design specifications for outdoor sports facilities, delivered to professional sports organizations, colleges, universities, and schools and parks.
• Construction Management Project management and construction installation oversight for athletic facilities, ensuring successful execution from groundbreaking to completion for natural and synthetic surfaced athletic fields, running tracks, tennis courts, and related amenities.
• Natural Turf Design and consultation for natural grass athletic fields, including grass species selection, irrigation systems, and maintenance planning for outdoor athletic facilities.
• Synthetic Turf Design and consultation for artificial/synthetic turf athletic fields, including infill materials, drainage systems, and performance surface specifications for outdoor athletic facilities.
• Running Tracks Design services for running tracks with field events facilities, including surface materials, lane specifications, and event zone layouts for colleges, universities, schools, and parks.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Market position

Strengths1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Design Group, Llc