Can-Am

What Can-Am does

Can-Am is the on-road vehicle brand of BRP (Bombardier Recreational Products), a Canadian multinational powersports manufacturer publicly traded on the Toronto Stock Exchange under DOO. Founded in 1973 as a motorcycle division of Bombardier, discontinued in the 1980s, and revived in 2007 with the Spyder 3-wheel platform, Can-Am today produces a lineup of three-wheel vehicles (Spyder RT, Spyder F3, Ryker, Canyon) and, since 2024, all-electric motorcycles (Pulse naked, Origin dual-sport). Core technology centers on BRP's proprietary Rotax engine platforms, the distinctive 3-wheel vehicle architecture combining motorcycle dynamics with car-like stability, and the electric powertrain introduced with the Pulse and Origin models. The LinQ modular accessory system creates an aftermarket revenue stream anchored to the vehicle purchase.

Can-Am serves individual consumers across North America (US and Canada), reaching them through an authorized dealer network combined with a digital storefront featuring Build & Price configuration tools and a Find a Dealer locator. Pricing spans from $6,599 for entry-level Ryker 3-wheel vehicles to $11,499 for the Origin electric dual-sport, with a secondary revenue stream from parts, accessories, and apparel sold through the Can-Am Shop. Revenue is generated entirely through one-time hardware sales with no recurring subscription component. Marketing is built around experiential engagement (test rides, events), community-building programs (Women of On Road, Can-Am Community), and multi-channel social presence. Customer acquisition is augmented by the Learn to Ride program, which pairs licensing support with a $500 rebate for newly licensed 3-wheel riders.

Name

Can-Am

Legal name

BRP (Bombardier Recreational Products)

Website

https://canamonroad.com

Company type

Private

Founded year

1973

Operating status

Operating

Short description

Can-Am is the on-road vehicle brand of BRP, producing 3-wheel vehicles (Spyder, Ryker, Canyon) and all-electric motorcycles (Pulse, Origin) for North American consumers. It sells through an authorized dealer network and digital configurators at prices ranging from $6,599 to $11,499.

Ownership category

akta.pro rank

Product category

Powersports Recreational Vehicles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industries

E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), Scooter & Moped Manufacturing (ICE) (IMACAEAC), Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Powersports vehicles
• Three-wheel motorcycles
• Electric motorcycles
• On-road vehicles
• Recreational motor vehicles

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Vehicle Sales: Can-Am generates revenue primarily through the sale of 3-wheel vehicles and electric motorcycles at various price points. 2026 pricing starts at $10,999 for the Pulse and $11,499 for the Origin. 2025 Ryker models start at $6,599. One-time purchase model with no recurring revenue component.
2. Accessories, Parts & Clothing: Secondary revenue stream from selling accessories, parts, and apparel through the Can-Am Shop. LinQ accessories are highlighted as a product line. Dealers and the online shop serve as distribution points for these add-on purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Can-Am designs, manufactures, and distributes on-road recreational vehicles under BRP, including 3-wheel motorcycles (Ryker, Spyder F3, Spyder RT, Canyon series) and electric motorcycles (Can-Am Pulse naked bike and Can-Am Origin dual-sport). Vehicles are priced from $6,599 for entry-level 2025 Ryker models to $11,499+ for premium 2026 electric motorcycles, sold through an authorized dealer network complemented by online Build & Price configuration tools and an accessories, parts, and apparel shop.

Product overview

Can-Am is a vehicle brand under BRP (Bombardier Recreational Products) offering a lineup of powerful electric motorcycles and three-wheel vehicles. The product portfolio includes two electric motorcycle models (Can-Am Pulse naked bike and Can-Am Origin dual-sport), and multiple 3-wheel vehicle models (Ryker series, Spyder F3 series, Spyder RT series, and Canyon). The lineup spans from entry-level 3-wheel vehicles starting at $6,599 to premium electric motorcycles starting at $10,999, with accessories and parts available through the Can-Am Shop.

Differentiator

Problem solved

Functional benefit

Brands

• Can-Am On-Road: Product category encompassing 3-wheel vehicles and electric motorcycles for on-road use.
• Can-Am Off-Road
• Spyder
• Ryker

Products and services

• Can-Am Pulse All-electric naked motorcycle with premium design for individual on-road riders seeking emission-free, sustainable transportation; 2026 model year starting price $10,999.
• Can-Am Origin All-electric dual-sport motorcycle for individual on-road and light off-road riders seeking emission-free riding with versatility; 2026 model year starting price $11,499.
• Spyder RT Sea-to-Sky Luxury touring 3-wheel vehicle with new Mars Red Metallic color, refined wheels, and exclusive vehicle cover for individual riders seeking premium long-distance touring comfort and style.
• Spyder F3 Limited Special Series Premium 3-wheel vehicle featuring new Mars Red Metallic color, new wheels, and new LED fog lights for enhanced visibility for individual riders seeking sophisticated performance with premium features.
• Spyder F3-S Sport-focused 3-wheel vehicle featuring Circuit Yellow Metallic color with sportier features matching its performance capabilities for individual riders seeking thrilling handling.
• Can-Am Ryker Rally Adventure-oriented 3-wheel vehicle designed for rally-style riding for individual riders seeking off-pavement excitement and accessibility.
• Can-Am Ryker Entry-level 3-wheel vehicle providing accessible on-road riding for new riders and value-conscious individuals; 2025 models starting at $6,599 with various promotions available.
• Can-Am Canyon 3-wheel vehicle model with promotional offers providing savings up to $2,500 on select 2025 models for individual consumers.
• LinQ Accessories Modular quick-attach accessory system for Can-Am vehicles enabling fast installation of LinQ-compatible accessories and parts for individual vehicle owners.

Quantifiable outcome

• 2026 Can-Am Pulse starting at $10,999 and Origin starting at $11,499 — competitive electric motorcycle pricing bringing electric mobility within reach of more riders
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights4 records

Others

• BRP (Bombardier Recreational Products): Can-Am's parent company — Canadian multinational that also produces Ski-Doo snowmobiles, Sea-Doo watercraft, and Can-Am off-road vehicles (ATVs/side-by-sides). Relevant as the corporate parent providing manufacturing scale, dealer infrastructure, and capital backing to the Can-Am on-road brand.

Broad incumbents

• Harley-Davidson: Iconic American motorcycle manufacturer with broad portfolio including the LiveWire electric motorcycle line. Competes with Can-Am on on-road electric motorcycles (LiveWire vs. Pulse/Origin) and through Harley-Davidson Trike three-wheel offerings vs. Can-Am Spyder/Ryker.
• Honda Motorcycles: Global motorcycle OEM with extensive on-road motorcycle portfolio and emerging EV motorcycles (EM series). Competes with Can-Am across the entire on-road two-wheel segment and represents a deep-pocketed threat as it expands its electric lineup.
• Triumph Motorcycles: British heritage motorcycle manufacturer with traditional on-road portfolio and recently announced TE-1 electric motorcycle project. Competes with Can-Am on premium on-road positioning and represents a credible future EV competitor.
• Yamaha Motor: Major global motorcycle manufacturer with broad two-wheel portfolio and active EV development (TY-E trials, NEO's). Competes with Can-Am across multiple on-road segments and brings substantial R&D and dealer scale to the EV transition.

Emerging players

• Campagna Motors: Canadian manufacturer of the T-Rex three-wheel vehicle and V13R roadster. Competes with Can-Am in the niche three-wheel on-road segment with a more boutique, performance-oriented positioning vs. Can-Am's broader 3-wheel portfolio.

Direct peers

• Energica Motor Company: Italian premium electric motorcycle manufacturer offering sport and touring EV models. Directly competes with Can-Am Pulse at the premium end of the consumer electric motorcycle market with similar performance positioning and price tiers.
• Polaris Slingshot: Polaris's three-wheeled open-air road vehicle (Slingshot) directly competes with Can-Am's Ryker and Spyder lineup in the three-wheel on-road category, targeting similar enthusiast buyers seeking motorcycle-like experiences with enhanced stability.
• Zero Motorcycles: California-based electric motorcycle manufacturer producing naked, dual-sport, and sport models. Directly competes with Can-Am Pulse (naked) and Origin (dual-sport) in the premium consumer electric motorcycle segment with overlapping price points and target buyers.
• LiveWire Group: Harley-Davidson spinoff focused exclusively on premium electric motorcycles. Directly competes with Can-Am Pulse and Origin in the electric naked/standard motorcycle space with comparable premium positioning and performance characteristics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CanAm3Wheel
• Facebookfacebook.com/CanAm3Wheel
• Instagraminstagram.com/canam3wheel
• TikToktiktok.com/@canam3wheel
• Xx.com/CanAmOnRoad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Can-Am