South River Gun Club, Inc.

What South River Gun Club, Inc. does

South River Gun Club, Inc. is a privately-held membership shooting club and public shooting facility located on 67 acres at 5205 Highway 212 N in Covington, Georgia. Founded in 1956 (originally as Gate City Gun Club) and acquired in 1986 by Leonard L. Evans, Jr. — owner of Evans Companies (Evans Tool & Die, Inc.) of Conyers, Georgia — the club has operated at its current site for 52 years and serves a base of over 900 individual members. The facility offers 11 trap fields, 5 skeet fields, 22 action shooting pits, a 25/50 yard bullseye pistol range, and a rifle range with shooting points at 50, 100, 200, and 300 yards, supplemented by a clubhouse, pro shop, and 54-space RV camping area.

The core product is access to a diversified shooting sports infrastructure spanning rifle, pistol, trap, skeet, and action shooting disciplines, including SASS-affiliated Cowboy Action matches, NRA-format High Power Rifle competitions, Bullseye Pistol, Defensive Pistol, and 3 Gun events. The club has hosted the Georgia State Trapshoot for 21 consecutive years and runs the Area VI USPSA Championships, giving it a regional tournament-hosting role. Underlying technology consists of physical range infrastructure — automatic Pat Traps and Canterbury Voice Release Systems for clay targets, NRA-format target arrays, and embedded Google Calendar scheduling — with no software platform beyond standard payment processing.

The business model combines recurring subscription revenue (annual membership at $372/year plus a $500 non-refundable new-member service fee) with usage-based revenue streams: per-round trap/skeet fees ($5–$6 member, $9.50 non-member), tournament entry fees, guest day passes ($40/day), pro shop retail (reloading supplies, ammunition, cleaning supplies), and clubhouse food and beverage. Members must also hold current NRA membership (club code XC010053), reinforcing a 100% NRA-affiliated membership base. Distribution is primarily direct via website and on-site, with no third-party resellers.

Name

South River Gun Club, Inc.

Legal name

South River Gun Club, Inc.

Website

https://southrivergunclub.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

South River Gun Club, Inc. is a privately-held, 900+ member shooting club and public trap/skeet facility on 67 acres in Covington, Georgia, offering rifle, pistol, trap, skeet, and action shooting with on-site pro shop, clubhouse, and RV camping.

Ownership category

akta.pro rank

Product category

Recreational Shooting Range Facility

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industry

Hunting & Fishing Lodges (Sporting Lodges) (THAGAIAJ)

Keywords

• Shooting range facility
• Trap and skeet
• Competitive shooting matches
• Firearms club membership
• Outdoor recreation shooting

Headquarters

HQ city

Covington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership at $372 per year (April to April) with $500 non-refundable new member service fee. Members receive access to all rifle/pistol ranges at no additional cost and reduced rates on trap/skeet.
2. Trap and Skeet Fees: Per-round fees for clay target shooting. Member rates: $6.00 single round, $5.50 for 25-round card, $5.00 for 50-round card. Non-member rate: $9.50 per round. School-related rate: $7.00 per round.
3. Tournament and Match Fees: Bullseye Pistol matches $20 for registered matches. High Power Rifle matches limited to 32 competitors. Cowboy Action matches monthly on third Saturday.
4. Pro Shop Sales: Full-service pro shop selling reloading supplies, shotgun shells, cleaning supplies, and shotshell reloaders. Items not in stock can be ordered.
5. Clubhouse Food and Beverage: Clubhouse serves hot food, snacks, and soft drinks. Open everyday for shooters and visitors.
6. Guest Fees: Members can bring guests for rifle/pistol ranges at $40 per day per person.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

South River Gun Club operates a membership-based rifle and pistol shooting club with public access to trap and skeet facilities on its 67-acre Covington, Georgia site. Annual memberships ($372/year) provide 7-day access to all rifle and pistol ranges plus reduced rates on clay target sports, while the general public can shoot trap and skeet at $9.50/round on three scheduled days per week. The club also hosts competitive shooting programs (bullseye pistol, high power rifle, cowboy action, defensive pistol), major tournaments (Georgia State Trapshoot for 21 years running, Area VI USPSA Championships), and operates an on-site pro shop, clubhouse food service, and 54-space RV camping area.

Product overview

South River Gun Club is a premier membership shooting club and public shooting facility located in Covington, Georgia. The club offers a comprehensive range of shooting sports including trap and skeet (11 trap and 5 skeet fields), action shooting (22 pits), bullseye pistol (25/50 yard range), and rifle shooting (50, 100, 200, and 300 yards). The facility includes a Pro Shop selling reloading supplies, shotgun shells, and cleaning supplies, along with a clubhouse serving food and a 54-space camping area for large events. The club hosts various competitive programs including Bullseye Pistol, High Power Rifle, Cowboy Action Shooting, and Defensive Pistol, and runs annual tournaments including the Georgia State Trapshoot (21 years), 3 Gun, and Area VI USPSA Championships. Membership provides 7-day access to rifle/pistol ranges with reduced rates on clay target sports.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Membership Program Annual membership at $372/year (April to April) with a $500 non-refundable new-member service fee. Members receive 7-day-a-week, 365-day-a-year access (9am until dark) to all rifle and pistol ranges, reduced trap/skeet rates (as low as $5.00/round), and inclusion of immediate household family members. NRA membership is required for all members.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• National Rifle Association (NRA)coreStrategic or Co-development PartnerSouth River Gun Club is a 100% NRA membership club, requiring all members to hold current NRA membership. The club links to NRA membership recruitment page with club-specific recruiter code (XC010053). This partnership ensures all members are aligned with NRA standards and provides access to NRA resources and events.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Big Cedar Lodge: Missouri-based sporting resort with on-site shooting ranges, fishing, and outdoor activities that mirrors South River's destination-event model (tournaments + lodging), though in a different region.

Direct peers

• Black Wing Shooting Center: Premier private shooting facility in Minnesota offering multi-discipline ranges (trap, skeet, rifle, pistol) plus retail and instruction — closely comparable to South River's full-service membership-plus-public model.
• NRA Whittington Center: National multi-discipline shooting facility in New Mexico operated by the NRA, with rifle, pistol, shotgun, and archival ranges — directly comparable in scale and NRA-aligned community positioning.

Broad incumbents

• Academy Sports + Outdoors: Multi-state sporting-goods retailer with firearms, ammunition, and shooting-sports accessories that competes for the same household shooting-sports wallet as South River's pro shop.
• Cabela's: Outdoor sporting-goods retailer owned by Bass Pro with a strong hunting/shooting merchandise footprint and range/event programs in select stores; comparable on the pro shop and event side.
• Bass Pro Shops: National sporting-goods retailer operating many in-store ranges and tracking/trapshooting events; overlaps South River on shooting-sports retail and event hosting, though it does not run membership clubs.

Others

• National Shooting Sports Foundation (NSSF): Trade association for the firearms and shooting-sports industry; sets participation, safety, and event standards that govern clubs like South River — adjacent/ecosystem rather than a direct competitor.
• National Rifle Association (NRA): Civil-rights and shooting-sports organization that South River is a 100% member club of; comparable ecosystem participant that channels members and event standards to clubs like South River.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/south-river-gun-club-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South River Gun Club, Inc.