The Goliath Project

What The Goliath Project does

The Goliath Project is a 501(c)(3) nonprofit organization (EIN 85-1297666) founded in 2022 by Logan Flannery and Taylor Flannery, headquartered in Minnesota. The organization funds personal training sessions, gym memberships, athletic gear, nutrition support, and sports psychology services for youth cancer survivors seeking to return to competitive or recreational sports. Its service population consists of student-athletes recovering from pediatric and adolescent cancers, with named recipients spanning diagnoses including Burkitt's lymphoma, Hodgkin's Lymphoma, T-cell Acute Lymphoblastic Leukemia, Ewing's Sarcoma, and mucinous adenocarcinoma. The organization operates a community-led go-to-market: athletes are nominated through the website, vetted, and matched with local trainers and gyms across Minnesota communities including Wabasha, Mankato, Alexandria, Farmington, and the Twin Cities, with early reach into Pennsylvania.

The underlying "technology" is service coordination rather than software — a referral-and-matching workflow executed by a small leadership team (three named individuals: Founder/President Logan Flannery, Co-founder Taylor Flannery, and Director of Development Kaitlyn Langston) and a network of partner gyms such as ETS Performance and Success Fitness and Training. The organization maintains no proprietary platform, app, or API; its digital footprint consists of a Squarespace-hosted website, Better World donation processing, Facebook and Instagram accounts, an email newsletter, and an e-commerce merchandise storefront.

Revenue is generated through three streams: (1) individual donations accepted one-time, weekly, or monthly with suggested tiers of $10, $20, $30, and $40 via Better World and direct forms; (2) branded merchandise sales (hoodies, crewnecks, t-shirts, hats, snapbacks, UNRL/Carhartt/Adidas items) priced $25–$88; and (3) institutional contributions from corporate and foundation partners including the Thielen Foundation, Scheels (Eden Prairie), Dahmen Family Foundation, Make-A-Wish Minnesota, and the Coalition Against Childhood Cancer (CAC2). Pricing is donation- and merchandise-based; no software licensing or service contracts apply, consistent with the nonprofit's charitable status.

Name

The Goliath Project

Legal name

The Goliath Project

Website

https://goliathproject.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Goliath Project is a Minnesota-based 501(c)(3) nonprofit, founded in 2022, that fully funds personal training, gym memberships, athletic gear, and sports psychology for youth cancer survivors returning to sports, funded by donations, merchandise sales, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Nonprofit Youth Cancer Survivor Athletic Support Services

NAICS

Voluntary Health Organizations (813212), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Vocational Rehabilitation Services (6243)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Sports-Specific Group Conditioning (HSADABAK)

Keywords

• Youth cancer survivor support
• Athletic recovery services
• Nonprofit personal training
• Pediatric cancer athletics
• Charitable survivor rehabilitation

Headquarters

HQ city

Prior Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Donations: The organization accepts one-time, weekly, and monthly donations through its Better World platform and direct donation forms. Suggested amounts include $10, $20, $30, $40 with custom amount options. Donors can also opt to cover processing fees.
2. Merchandise Sales: The organization sells branded merchandise including apparel (hoodies, t-shirts, sweatshirts), headwear (hats, snapbacks), and accessories through its online store. Products range from $25 to $88.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Goliath Project is a 501(c)(3) nonprofit that fully funds personal training sessions, gym memberships, athletic gear, nutrition support, and sports psychology services for youth cancer survivors working to return to competitive or recreational sports. Nominated athletes are paired with partner gyms and trainers in Minnesota to rebuild strength, endurance, and confidence lost during cancer treatment. The organization supplements this service with branded merchandise sales and donation-driven fundraising.

Product overview

The Goliath Project is a 501(c)(3) nonprofit organization that operates primarily as a support services organization rather than a technology product company. Its main offering is a Youth Cancer Survivor Athletic Support Program that fully funds personal training sessions, gym equipment, nutrition support, and sports psychology services for youth cancer survivors. Additionally, the organization sells branded merchandise (The Goliath Project Merch) including apparel and accessories through its online store to raise funds. The Athlete Spotlight Program showcases survivor stories. The organization does not operate a software platform, SaaS product, or API-based technology offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Cancer Survivor Athletic Support Program Fully funded personal training sessions, gym memberships, athletic gear, nutrition support, and sports psychology services delivered to nominated youth cancer survivors to help them rebuild strength, endurance, and confidence and return to sports after cancer treatment.
• The Goliath Project Branded Merchandise Online storefront selling branded apparel (Face Your Giants hoodie $35, crewneck $30, Carhartt and Adidas hoodies $30-$50, UNRL performance wear $42-$88) and headwear (hats and snapbacks $25) to raise funds for the nonprofit's mission.

Quantifiable outcome

• The Goliath Project has supported 12+ youth cancer survivors featured on their Athlete Spotlight page, helping them return to sports including football, basketball, volleyball, hockey, and cheerleading.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Thielen FoundationcoreGTM or Marketing PartnerFounded by Minnesota Vikings wide receiver Adam Thielen and his wife Caitlin. The Thielen Foundation provides generous donations to support local youth and provide resources to help them achieve their dreams. They chose to support The Goliath Project's mission to empower student athletes to confidently return to their sports.
• ScheelscoreGTM or Marketing PartnerWorld's Largest All Sports Store retailer. Scheels Eden Prairie has been extremely generous in their support by funding and supplying gear for athletes as they begin their journey with a personal trainer. The partnership provides athletic equipment and gear to support survivor training programs.
• Dahmen Family FoundationminorGTM or Marketing PartnerDedicated organization committed to making a positive impact through the game of golf. This collaboration supports The Goliath Project's newest recipient who found a love for golf during cancer treatment. Provides dedicated support for this athlete's recovery journey.
• CAC2 (Coalition Against Childhood Cancer)minorStrategic or Co-development PartnerOrganization connecting nonprofits and organizations across the country with the primary goal of providing research, resources and community to families impacted by pediatric cancer. The Goliath Project is a member of CAC2, connecting with an extensive network of resources for children and families.
• Make-A-Wish MinnesotaminorStrategic or Co-development PartnerTeamed up with Make-A-Wish Minnesota to help grant a special wish. For wish child Nyaija (16-year-old diagnosed with lymphoma who loves sports and swimming), The Goliath Project provided a grant covering the cost of a personal trainer for a year plus athletic gear starter kit.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Livestrong Foundation: National nonprofit supporting cancer survivors with navigation, fertility, and rehabilitation resources. Comparable as a cancer-survivor support organization with a physical-recovery component, though operating at much broader scale and an adult-focused beneficiary base.
• St. Jude Children's Research Hospital: Leading pediatric cancer treatment and research institution. Comparable as a major pediatric cancer organization with overlapping survivor-support programs (e.g., St. Jude LIFE, school programs), though at substantially greater scale and treatment-oriented rather than sport-reintegration focused.
• CureSearch for Children's Cancer: National nonprofit funding pediatric cancer research and providing patient/family support resources. Comparable in the pediatric cancer support space, with overlap through shared networks like CAC2.
• Alex's Lemonade Stand Foundation: Large, established pediatric cancer nonprofit funding research and family support nationwide. Comparable in mission scope (childhood cancer support), but operates at significantly greater scale and breadth than Goliath's athlete-recovery focus.
• National Pediatric Cancer Foundation: National nonprofit dedicated to funding research and treatment for childhood cancer. Comparable as a pediatric-cancer-focused nonprofit, though its core activity is research funding rather than survivor athletic reintegration.
• Ronald McDonald House Charities: Large nonprofit providing housing and family-support services to families of seriously ill children receiving treatment. Comparable in supporting children with cancer and their families, but at a vastly larger scale and broader service scope than Goliath.

Direct peers

• First Descents: Nonprofit providing outdoor adventure experiences for young adults impacted by cancer and other serious health conditions. Directly comparable in the niche of using physical activity/adventure to support young cancer survivors' recovery, though with an older beneficiary age range than Goliath.
• Stupid Strong Foundation: Pediatric cancer nonprofit focused on funding research and supporting families affected by childhood cancers, particularly gastric and gastrointestinal cancers. Comparable as a smaller, mission-narrow pediatric cancer nonprofit with similar donor-driven revenue model.
• Love Your Melon: Apparel-funded nonprofit that gives hats to children battling cancer and has funded pediatric cancer research. Directly comparable as a Minnesota-based pediatric cancer nonprofit using branded merchandise and corporate partnerships to fund mission-aligned support for children with cancer. Already listed as a partner on The Goliath Project's website.
• Make-A-Wish Foundation: National nonprofit granting wishes to children with critical illnesses. Directly comparable as a pediatric-illness support organization serving children with cancer; Goliath has already executed a joint grant with Make-A-Wish Minnesota covering a year of personal training for a wish child.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thegoliathproject
• Instagraminstagram.com/the.goliath.project
• LinkedInlinkedin.com/company/the-goliath-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Goliath Project