Benny & Co.

What Benny & Co. does

Benny & Co. operates a Quebec-based rotisserie chicken and spare ribs restaurant chain that has been family-owned since its founding in 1960 by the eight Benny brothers, with the current brand officially launched by Jean Benny in 2006 and now spanning four family generations with 35 active family members. The company runs more than 80 restaurants across Quebec and Ontario offering dine-in, takeout, drive-thru, and delivery, supported by a central three-hour slow-roasting technique, air-chilled hormone-free chicken, and a menu that includes chicken meals, ribs, sandwiches, poutines, salads, kids' meals, sides, and desserts.

Revenue is generated through restaurant sales (dine-in, takeout, delivery, group orders, gift cards, and the Mon B&CO loyalty program), franchise fees and royalties from new locations in markets such as Saint-Georges de Beauce, Saint-Raymond/Pont-Rouge, Sorel, and Shawinigan, and grocery product sales of frozen and refrigerated chicken items (nuggets, tenders, drumsticks, wings, ribs, bites, tournedos, sauces, and bundles) through major Quebec retailers IGA, Metro, Super C, and Maxi. Distribution is multi-channel, combining company-owned and franchise restaurants, the benny-co.com website and Mon B&CO mobile app, third-party delivery platforms (Skip The Dishes, Uber Eats, DoorDash), grocery retail, a mobile food truck for events, and a youth-focused foundation funded by kids' menu purchases.

The technology stack is operationally focused rather than technically differentiated: a proprietary slow-roasting cooking method, a mobile loyalty app powered by Firebase, GA4, Bloomreach Engagement, and Antavo Loyalty Cloud, and AI-driven personalization for promotional targeting within the loyalty program. The company employs more than 2,450 people across its network, maintains an 80% Quebec and 90%+ Canadian supply chain, and is privately held with no disclosed external institutional investment.

Name

Benny & Co.

Legal name

Benny & Frères Inc.

Website

https://benny-co.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Benny & Co. is a privately held, Quebec-based family-owned rotisserie chicken and ribs restaurant chain operating 80-plus locations across Quebec and Ontario, founded in 1960 and now in its fourth generation, also selling grocery products through IGA, Metro, Super C, and Maxi.

Ownership category

akta.pro rank

Product category

Rotisserie Chicken Restaurants

NAICS

Poultry Processing (311615), Meat and Meat Product Merchant Wholesalers (42447), Other Food Manufacturing (3119)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI)

akta.pro secondary industries

Frozen Meal Kits & Skillet Bags (CRADADAK), Poultry Wholesale (Whole Birds, Parts) (AFAIADAC)

Keywords

• Rotisserie chicken restaurants
• Fast casual dining
• Frozen chicken products
• Loyalty program app
• Restaurant franchise

Headquarters

HQ city

Blainville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Sales (Dine-in, Takeout, Delivery): Primary revenue stream from 80+ company and franchise restaurants offering rotisserie chicken, ribs, sandwiches, poutines, salads, and other menu items. Revenue generated from dine-in customers, takeout orders, and direct delivery services.
2. Franchise Fees and Royalties: The company expands through franchise model, with franchisees paying initial fees and ongoing royalties to operate Benny & Co. locations. Each restaurant operated by franchisee generates recurring revenue through royalty arrangements.
3. Grocery Product Sales: Benny & Co. sells prepared food products (chicken nuggets, drumsticks, wings, ribs, tournedos, BBQ sauce) through major grocery retailers including IGA, Metro, Super C, and Maxi, enabling customers to prepare Benny & Co. meals at home.
4. Gift Card Sales: Sale of gift cards (cartes-cadeaux) through website and in-restaurant, generating float revenue and driving future customer acquisition.
5. Loyalty Program Points Redemption: Mon B&CO loyalty program where members accumulate points (1 point per dollar) and redeem at 50 points = CA$1.00 value, driving repeat purchases and customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Benny & Co. operates a chain of rotisserie chicken and spare ribs restaurants offering dine-in, takeout, delivery, group-order catering, and mobile food truck services. The brand also sells a line of frozen and prepared grocery chicken products (nuggets, drumsticks, wings, ribs, bites, tournedos, sauces) through major Quebec grocery retailers for at-home preparation.

Product overview

Benny & Co. is a Quebec-based rotisserie chicken restaurant chain operating over 80 locations across Quebec and Ontario, founded in 1960 by the Benny family. The company operates in two main business segments: restaurant dining/takeout/delivery services and grocery products sold at major retailers (IGA, Metro, Super C, Maxi). The restaurant menu centers on rotisserie chicken cooked using a three-hour slow-roasting technique, spare ribs, chicken strips/wings, sandwiches, poutines, and salads, supported by sides, desserts, and beverages. The grocery line includes frozen chicken products (nuggets, tenders, drumsticks, bites in various flavors), cheese products, rib products, sauces, and multi-item meal bundles. The company also operates a loyalty program (Mon B&CO) via mobile app, offers franchise opportunities, provides food truck event catering, and supports youth through the Benny & Co. Foundation for Youth.

Differentiator

Problem solved

Functional benefit

Brands

• Mon B&CO. Mobile loyalty application and membership program offering points accumulation, rewards redemption, personalized promotions, and two-tier status levels (Apprentice and Rôtisseur) for frequent customers.

Products and services

• Rotisserie Chicken Meals
• Spare Ribs
• Chicken Strips and Wings
• Sandwiches and Wraps
• Poutines
• Salads
• Kids' Menu (Menu Bambin)
• Chicken Nuggets (Croquettes de Poulet)
• Squeaky Nuggets (Pépites Squick-Squick)
• Chick'n Fried D-Sticks
• Rock'n Ribz
• Chick'n Bites Pickle Flavor
• Chick'n Bites Nashville Style
• Chick'n Tournedos
• BBQ Sauce
• Full-On Feast (Le Festin d'Groupe)
• Mon B&CO Loyalty Program
• Franchise Program
• Food Truck Catering
• Group Orders / Catering
• Gift Cards (Cartes-cadeaux)

Quantifiable outcome

• 80% of products sourced from Quebec suppliers; 90%+ from Canada
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• IGA, Metro, Super C, Maxi (Grocery Retailers)coreChannel Partner/ Reseller/ DistributorBenny & Co. grocery products (chicken nuggets, drumsticks, wings, ribs, tournedos, BBQ sauce, veggie fingers) are distributed through major Quebec grocery retailers IGA, Metro, Super C, and Maxi, enabling at-home meal preparation with Benny & Co. quality products.
• Skip The Dishes, Uber Eats, DoorDashminorChannel Partner/ Reseller/ DistributorThird-party food delivery aggregators extend Benny & Co.'s delivery coverage to addresses outside the company's direct delivery radius, increasing accessibility for customers.
• Local Quebec Producers (Fromagerie St-Guillaume, Laitues Mirabel, Serres Royales, Mejicano)coreStrategic or Co-development PartnerBenny & Co. partners with local Quebec producers for ingredients: Fromagerie St-Guillaume for Swiss cheese, Laitues Mirabel for leaf lettuce, Serres Royales for cherry tomatoes, and Mejicano for tortillas. Recipe collaborations with local chefs like Bob le Chef and Lucie-Rose Lévesque.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• St-Hubert: Quebec-based rotisserie chicken and ribs restaurant chain, now operated by Recipe Unlimited. Most direct competitor to Benny & Co. with similar product positioning (rotisserie chicken, ribs, poutine) in overlapping Quebec geographies.
• Swiss Chalet: Canadian rotisserie chicken chain owned by Recipe Unlimited. Competes with Benny & Co. in Ontario and Quebec with comparable menu categories including rotisserie chicken, ribs, and family meals.
• Mary Brown's Chicken: Canadian chicken-focused QSR chain with 200+ locations. Comparable fried/roasted chicken offering with similar family-meal positioning and grocery product extensions.
• Rôtisseries Benny: Former sister brand to Benny & Co., now owned by Foodtastic. Operates rotisserie chicken restaurants in Quebec under nearly identical naming, creating direct confusion and competitive overlap with Benny & Co.
• Au Coq: Quebec rotisserie chain owned by Foodtastic, originating from the same Benny family roots as Benny & Co. Direct competitive overlap in the Quebec rotisserie category.

Broad incumbents

• KFC Canada: Global chicken QSR incumbent with deep Canadian penetration. Competes for the same chicken-occasion customer as Benny & Co. but at a broader price point and scale.
• Recipe Unlimited: Canadian restaurant company owning St-Hubert, Swiss Chalet, Harvey's and other banners. As the parent of Benny & Co.'s closest direct competitors, it represents a strategic threat and a comparable operating platform for the broader Canadian casual dining sector.
• Popeyes Louisiana Kitchen: International chicken QSR chain specializing in spicy fried chicken. Overlaps with Benny & Co. on the chicken-occasion customer and competing for share of chicken QSR spend in Canada.

Others

• Costco Wholesale Canada: Sells rotisserie chicken at scale through warehouse club retail. While not a restaurant competitor, Costco's grocery rotisserie chicken competes for at-home chicken-occasion consumption, a category where Benny & Co.'s grocery line also plays.

Emerging players

• Nando's Canada: Flame-grilled peri-peri chicken chain with growing Canadian presence. Comparable specialization in a single protein category with proprietary cooking technique, similar in concept to Benny & Co.'s rotisserie differentiation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BennyetCo
• Instagraminstagram.com/bennyetco
• Pinterestpinterest.ca/bennyetco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benny & Co.