Temptation Tours, Inc.
Temptation Tours, Inc. is a private Maui tour operator founded in 1985 that runs small-group guided tours (max 8 guests) along the Road to Hana and other Maui sites via luxury Limo-Vans and helicopter combos, serving tourists and cruise ship passengers.
- Company typePrivate
- Founded1985
- HeadquartersKahului, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Temptation Tours, Inc. does
Temptation Tours, Inc. is a private, family-owned tour operator headquartered in Kahului, Maui, Hawaii, founded in 1985. The company provides small-group guided tours of Maui built around the famous Road to Hana route, using a fleet of luxury Limo-Vans that accommodate a maximum of 8 guests per vehicle. The Limo-Vans feature European leather seating, large panoramic windows, and air conditioning, and are paired with helicopter partnerships to enable air-land combo experiences. The company holds a State of Hawai'i CPCN-PUC 4580-C tour operator license and employs Hawaii State Certified Guides to narrate tours with cultural and historical context.
The product portfolio consists of seven core offerings: Hana Sky-Trek (helicopter + Limo-Van combo, $425-$465), Meet Your Guide to Hana ($219), Hana Ultimate ($279-$319, full-day with breakfast and three-course lunch), Premium Hana Picnic ($249-$279), Hana Cave-Quest ($259-$289, Ka'eleku Cavern exploration), Private Charter ($275-$295/hour, customizable itinerary), and Ship to Shore Excursions for cruise passengers. Most tours include meals, hotel/cruise port pickup and return, and entrance fees. The underlying "technology" is operational rather than digital: route expertise across the 617-curve, 54-one-lane-bridge Hana Highway, certified guide pool, and curated itineraries covering waterfalls, black sand beaches, lava tubes, and rainforest attractions.
Temptation Tours generates revenue through per-person ticket sales and hourly private charter rates, distributed primarily direct-to-consumer via the company website (temptationtours.com) and toll-free (1-800-817-1234) and local (808) 877-8888 phone lines, with online direct bookings offering $20-$40 savings versus retail. A Viator (TripAdvisor) channel partnership supplements direct sales by capturing cruise ship passengers. Customer segments are individual tourists visiting Maui and cruise ship passengers — there are no enterprise or B2B contracts. The company has accumulated over 1,000 five-star TripAdvisor reviews and a Travelers' Choice Award, and operates without external venture capital or institutional ownership.
Temptation Tours, Inc. firmographics
Firmographics- Name
- Temptation Tours, Inc.
- Legal name
- Temptation Tours, Inc.
- Website
- https://temptationtours.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Temptation Tours, Inc. is a private Maui tour operator founded in 1985 that runs small-group guided tours (max 8 guests) along the Road to Hana and other Maui sites via luxury Limo-Vans and helicopter combos, serving tourists and cruise ship passengers.
- Ownership category
- akta.pro rank
Temptation Tours, Inc. industry classification
Industry- Product category
- Guided Tour Services
- NAICS
- Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Land (487110)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Small-Group Escorted Tour Operators (THAKADAB)
- akta.pro secondary industries
- Adventure & Expedition Travel Agencies (THAKAFAB), Photography & Scenic Viewpoint Tours (THAJAAAI)
Keywords
Where Temptation Tours, Inc. is headquartered
LocationHeadquarters
- HQ city
- Kahului
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Temptation Tours, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Guided Tour Tickets: Per-person pricing for group tours including Road to Hana experiences, helicopter combos, and sightseeing adventures. Includes meals, guide services, and transportation in luxury vehicles.
- Private Charter: Hourly rate charter service for customized Maui experiences. Customers design their own tour itinerary with dedicated guide and vehicle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hana Sky-Trek - Helicopter + Limo-Van Combo |
| One time/ perpetual license | Pay-as-you-go | Meet Your Guide to Hana - Scenic Drive Tour |
| One time/ perpetual license | Pay-as-you-go | Hana Ultimate - Full-Day Road to Hana |
| One time/ perpetual license | Pay-as-you-go | Premium Hana Picnic - Rainforest Discovery |
| One time/ perpetual license | Pay-as-you-go | Hana Cave-Quest - Lava Tube Adventure |
| Unit Pricing | Pay-as-you-go | Private Charter - Custom Maui Experience |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Temptation Tours, Inc. product offering
Product offeringCore offering
Temptation Tours is a Maui-based tour operator that sells small-group guided sightseeing experiences along the Road to Hana and other Maui destinations. Its core offering consists of seven named tour packages — Hana Sky-Trek, Meet Your Guide to Hana, Premium Hana Picnic, Hana Cave-Quest, Hana Ultimate, Private Charter, and Ship to Shore Excursions — delivered via a fleet of luxury Limo-Vans (up to 8 guests each) staffed by Hawaii State Certified Guides, with helicopter partnerships enabling air-land combo itineraries. Most tours include meals and round-trip hotel or cruise port pickup, sold per person (or per hour for the Private Charter) primarily direct-to-consumer.
Product overview
Temptation Tours, Inc. is a tour operator offering guided tour experiences on Maui, Hawaii. The company operates a portfolio of Road to Hana tours and related Maui sightseeing experiences, primarily using a fleet of luxury Limo-Vans with professional Hawaii State Certified Guides. The core product lineup consists of seven distinct tour offerings: Hana Sky-Trek (helicopter and Limo-Van combo), Meet Your Guide to Hana, Premium Hana Picnic, Hana Cave-Quest, Hana Ultimate, Private Charter (customizable hourly rentals), and Ship to Shore Excursions. All group tours accommodate up to 8 guests per vehicle, with most including meals and all featuring air-conditioned luxury transportation with European leather seating.
Differentiator
Problem solved
Functional benefit
Products and services
- Hana Sky-Trek An air-land combo tour featuring a 36-minute helicopter flight over Hana and Haleakala Crater paired with a luxury Limo-Van ground tour of Maui's most secluded areas, narrated by Hawaii State Certified Guides. Sold at $465 retail / $425 online special per person plus taxes and fees; targets visitors seeking premium sightseeing that combines aerial and ground perspectives.
- Meet Your Guide to Hana A guided scenic driving tour along the Hana coast with a professional guide who assists with photography and navigates the 617 curves and 54 one-lane bridges. Includes scenic stops and cultural commentary; priced at $219 plus taxes and fees; targets budget-conscious visitors who want expert narration without the helicopter element.
- Premium Hana Picnic A rainforest discovery tour of the Road to Hana featuring waterfalls, exotic tropical flora, and lava seacliffs, with a premium picnic lunch included. Retail $279 / online $249 plus taxes and fees; targets visitors seeking nature immersion combined with a curated dining experience.
- Hana Cave-Quest A guided tour exploring the Ka'eleku Cavern lava tube in remote Hana, with opportunities for waterfall or ocean swimming. Retail $289 / online $259 plus taxes and fees; targets adventure-oriented visitors seeking caving and swimming experiences.
- Hana Ultimate A full-day ultimate Road to Hana experience with breakfast, three-course luncheon in Hana, visits to Wai'anapanapa State Park black sand beach, and guided sightseeing of waterfalls and coastal attractions. Retail $319 / online $279 plus taxes and fees; targets visitors wanting the most comprehensive Road to Hana itinerary.
- Private Charter A customized private touring experience allowing guests to design their own Maui adventure with a Hawaii State Certified Guide in a luxury Limo-Van (max 8 guests, no minimum). Priced at $295/hr retail / $275/hr online plus taxes and fees; targets families, small groups, and visitors wanting a flexible bespoke itinerary.
- Ship to Shore Excursions Tours designed specifically for cruise ship passengers, offering shore excursions from the Maui harbor with complimentary pickup and return service timed to the ship's schedule. Distributed via the Viator (TripAdvisor) marketplace; targets cruise passengers seeking a curated, port-time-efficient excursion.
Companies that use Temptation Tours, Inc.
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Temptation Tours, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Temptation Tours, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Viator (TripAdvisor)coreViator partnership allows Temptation Tours to reach cruise ship passengers and travelers booking through the Viator marketplace. Company has received Viator Badge of Excellence recognizing quality of experiences offered through the platform.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Temptation Tours, Inc. competitors and assessment
Company assessmentOthers
- Viator (Tripadvisor): Viator is the online marketplace and distribution partner where Temptation lists tours, providing access to cruise passengers and global travelers; not a direct competitor but a critical channel.
- Airbnb Experiences: Airbnb Experiences is a global marketplace for hosted activities and tours that competes for the same traveler mindshare and bookings as tour operators like Temptation Tours.
Broad incumbents
- Roberts Hawaii: Roberts Hawaii is the largest established tour and ground transportation operator across the Hawaiian Islands, offering Road to Hana and broader island tours; competes with Temptation but at greater scale and geographic breadth.
- Abercrombie & Kent: Abercrombie & Kent is a global luxury tour operator offering private guided experiences in Hawaii and worldwide; comparable in premium small-group positioning and aspirational customer base.
Direct peers
- Discover Hawaii Tours: Discover Hawaii Tours offers guided sightseeing tours across Hawaiian islands including Road to Hana excursions, serving a similar tourist and cruise passenger customer base as Temptation Tours.
- Hawaii Forest & Trail: Hawaii Forest & Trail is a Maui-based tour operator specializing in small-group nature, rainforest, and adventure experiences, comparable in premium small-group positioning and target audience to Temptation Tours.
- Polynesian Adventure Tours: Polynesian Adventure Tours operates guided island tours in Hawaii, including Road to Hana experiences on Maui, directly overlapping with Temptation's core offering and customer segment.
- Valley Isle Excursions: Valley Isle Excursions is a Maui-based tour operator offering Road to Hana and other island guided tours using small-group van formats, directly competing with Temptation Tours for the same tourist customer base.
Emerging players
- Blue Hawaiian Helicopters: Blue Hawaiian Helicopters is the largest helicopter tour operator in Hawaii and likely partner/competitor for the air component of Temptation's Hana Sky-Trek product, with overlapping premium tourism positioning.
- Maverick Helicopters: Maverick Helicopters is a major helicopter tour operator offering scenic flights in Hawaii and other destinations; relevant as a potential partner or competitor for premium air-land combo products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Temptation Tours, Inc. social profiles
Digital presenceTemptation Tours, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Temptation Tours, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Temptation Tours, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Temptation Tours, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Temptation Tours, Inc.
What does Temptation Tours, Inc. do?
Temptation Tours is a Maui-based tour operator that sells small-group guided sightseeing experiences along the Road to Hana and other Maui destinations. Its core offering consists of seven named tour packages — Hana Sky-Trek, Meet Your Guide to Hana, Premium Hana Picnic, Hana Cave-Quest, Hana Ultimate, Private Charter, and Ship to Shore Excursions — delivered via a fleet of luxury Limo-Vans (up to 8 guests each) staffed by Hawaii State Certified Guides, with helicopter partnerships enabling air-land combo itineraries. Most tours include meals and round-trip hotel or cruise port pickup, sold per person (or per hour for the Private Charter) primarily direct-to-consumer.
Is Temptation Tours, Inc. a public or private company?
Temptation Tours, Inc. is a private company. It is classified as family owned and is currently operating.
When was Temptation Tours, Inc. founded?
Temptation Tours, Inc. was founded in 1985. It employs 11 to 50 people.
Where is Temptation Tours, Inc. based?
Temptation Tours, Inc. is headquartered in Kahului, United States, in the North America region.
How does Temptation Tours, Inc. make money?
Two revenue lines are on record. Guided Tour Tickets are the primary driver. The others are private Charter.
Who are Temptation Tours, Inc.'s main competitors?
Others on record are Viator (Tripadvisor) and Airbnb Experiences. Broad incumbents are Roberts Hawaii and Abercrombie & Kent. Direct peers are Discover Hawaii Tours, Hawaii Forest & Trail, Polynesian Adventure Tours and Valley Isle Excursions. Emerging players are Blue Hawaiian Helicopters and Maverick Helicopters.
Does Temptation Tours, Inc. have an API?
No public API is recorded for Temptation Tours, Inc..
What industry is Temptation Tours, Inc. in?
Temptation Tours, Inc.'s product category is Guided Tour Services. Its primary akta.pro industry code is THAKADAB, Small-Group Escorted Tour Operators, with a secondary code of THAKAFAB, Adventure & Expedition Travel Agencies. Its NAICS code is 561520 and its SIC code is 7900.