ALEXANDRA MARINE & GENERAL HOSPITAL FOUNDATION

What ALEXANDRA MARINE & GENERAL HOSPITAL FOUNDATION does

The Alexandra Marine & General Hospital Foundation is a registered Canadian charitable organization (CRA Registration #89060 1248 RR0001) headquartered at 120 Napier St, Goderich, Ontario, that exists to fund medical equipment, capital improvements, and patient-focused programs for Alexandra Marine & General Hospital (AMGH). Because the Ontario government does not fund hospital equipment, the foundation raises essentially 100% of AMGH's medical technology capital from the community through a diversified revenue model: one-time and recurring donations (Compassion Crew monthly giving), planned/legacy gifts, tribute and memorial donations, signature events (Alexandra Rose Long Table Dinner, Hometown Health Radiothon, Cowbell Open), third-party community fundraisers, and corporate partnerships (Tim Hortons Smile Cookie Week, Cowbell Brewing Co.). It is governed by a 10-member board of directors and operates with a small staff led by Executive Director Kimberley Payne.

The foundation's current strategic focus is the Magnetic Moments capital campaign, launched in August 2025 with an official kickoff on December 2, 2025, targeting $6,500,000 over two years to bring the first MRI machine to Huron County — with London X-Ray Associates contracted to read images remotely via the Southwestern Ontario Diagnostic Imaging Network. As of May 2026, $2,596,089 had been raised, supported by major multi-year pledges from Britespan Building Systems ($500K), COAST Development ($250K), Central Huron Municipality ($250K), and HuronTel ($200K), alongside mass-donor grassroots events. The foundation also funded the November 2024 installation of a new 3D Tomosynthesis mammography machine and is completing a three-phase Mental Health Unit renovation by mid-autumn 2026.

The foundation serves a catchment of approximately 61,000 Huron County residents plus Bruce County referrals, with the underlying hospital operating at meaningful scale: 140,000 lab tests, 16,639 emergency visits, 1,481 surgeries, and 3,000 mammograms annually. It is a member of the Huron Health System alongside partner hospitals, and follows Imagine Canada's Ethical Fundraising Code, the AFP/AHP/CASE Donor Bill of Rights, and PIPEDA data-protection requirements.

Name

ALEXANDRA MARINE & GENERAL HOSPITAL FOUNDATION

Legal name

Alexandra Marine and General Hospital Foundation

Website

https://amghfoundation.ca

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

The Alexandra Marine & General Hospital Foundation is a registered Canadian charity headquartered in Goderich, Ontario, that raises community donations to fund medical equipment, capital projects, and patient programs at Alexandra Marine & General Hospital, currently leading a $6.5M MRI capital campaign.

Ownership category

akta.pro rank

Product category

Healthcare Philanthropy / Hospital Fundraising

NAICS

Voluntary Health Organizations (813212)

SIC

Hospital & Medical Service Plans (6324)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

Keywords

• Healthcare philanthropy
• Hospital fundraising
• Capital campaigns
• Planned giving
• Community donations

Headquarters

HQ city

Goderich

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: The foundation raises funds entirely through donations from individuals, businesses, community organizations, and government bodies. Revenue is used to fund hospital equipment, facility improvements, and patient-focused programs. All funding is charitable in nature.
2. Special Events Revenue: Foundation-organized events such as the Alexandra Rose Long Table Dinner, Cowbell Open Golf Tournament, and Radiothon generate event revenue. Gross revenue from foundation events reported as $400,212.
3. Third-Party Event Revenue: Community-organized third-party events (e.g., Rally Fore the Cure, pub crawls, lemonade stands) contribute to fundraising. Third-party events raised $61,515.
4. Monthly Giving (Compassion Crew): Monthly donor program providing recurring donations to support ongoing hospital needs. Compassion Crew monthly donors contributed $8,376.
5. Planned and Legacy Gifts: Bequests in wills, gifts of life insurance, and other estate-planned gifts support long-term hospital funding.
6. Tribute and Memorial Gifts: Donations made in memory of or in honor of individuals. Tribute gifts totaled $21,311.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The AMGH Foundation is a registered Canadian charity that raises funds through individual donations, monthly giving (Compassion Crew), planned/legacy gifts, tribute donations, and signature community events to purchase medical equipment and fund facility upgrades at Alexandra Marine & General Hospital in Goderich, Ontario. Its current flagship initiative is the $6.5 million Magnetic Moments MRI Campaign to bring the first MRI machine to Huron County, supplemented by ongoing annual equipment funding ($795,000 in 2024-25) and a multi-phase Mental Health Unit renovation.

Product overview

The Alexandra Marine & General Hospital Foundation is a charitable organization that raises funds for equipment, facility improvements, and patient-focused programs at the local hospital. The Foundation operates multiple fundraising campaigns including the current Magnetic Moments MRI campaign ($6.5M goal) and past campaigns like the All In Campaign. Its product portfolio includes various donation programs (one-time, monthly Compassion Crew, planned/legacy giving, memorial, and honor gifts), signature events (Alexandra Rose Long Table Dinner, Hometown Health Radiothon), corporate partnerships (Cowbell Brewing Co., Tim Hortons Smile Cookie Week), community third-party events, and financial planning tools (Giftabulator). The Foundation does not manufacture or sell products; it provides charitable giving services and community engagement programs to fund regional healthcare.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnetic Moments MRI Capital Campaign Two-year capital campaign to raise $6.5M to purchase and install an MRI machine at Alexandra Marine & General Hospital in Goderich — the first MRI in Huron and Bruce Counties. Aimed at reducing travel distances and wait times for regional residents.
• One-Time Donation Program

Quantifiable outcome

• Over $2.5M raised toward MRI campaign (as of May 2026)
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Together for Tomorrow Business PartnersminorGTM or Marketing Partner · 1 July 2026Seven Huron County businesses joined the Together for Tomorrow initiative (July 1–August 31, 2026), promoting featured products with $1 donated per qualifying purchase toward the MRI campaign. Part of the broader Magnetic Moments fundraiser ecosystem.
• Cowbell Brewing Co.coreGTM or Marketing Partner · 30 June 2026Cowbell Brewing Co. launched a summer fundraising initiative (July 1–August 31, 2026) supporting the Magnetic Moments Campaign. Five cents from every Cowbell beer, cider, Hijinx seltzer, and Twelve Apostles product sold at Goderich LCBO and Bayfield LCBO, plus ten cents from every pint sold at participating licensees, is donated. President Natasha Fritzley leads the partnership. Licensees include Beach Street Station, Paddy O'Neil's, Steve and Mary's on the Square, The Park House, Goose and Gander Brewhouse, Goderich Sunset Golf Club, and The Maitland.
• Tim Hortons GoderichcoreGTM or Marketing Partner · 15 May 2026Tim Hortons Goderich (Huron Road location, co-owner Alison Jeffries) raised $20,370 during Smile Cookie Week (April 27–May 3, 2026), with 10,129 cookies sold across two locations. Funds support the Magnetic Moments MRI campaign. 54 volunteers joined team members to decorate cookies.
• London X-Ray AssociatescoreTechnology or Integration · 1 January 2026London X-Ray Associates has been partnering with AMGH since 2007 for x-rays, CT scans, and ultrasounds. All 23 of their radiologists signed the letter of support for the MRI proposal to the Government of Ontario. They will read MRI images remotely once the machine is operational.
• Southwestern Ontario Diagnostic Imaging NetworkcoreTechnology or Integration · 1 January 2026AMGH participates in the Southwestern Ontario Diagnostic Imaging Network's regional Picture Archiving and Communication System (PACS). Digital images are read remotely by radiologists, enabling advanced diagnostic services without on-site specialist presence.
• Huron Health SystemcoreStrategic or Co-development Partner · 1 January 2026AMGH is part of the Huron Health System — a partnership of two hospitals and healthcare services bordering the shores of Southern Lake Huron. Huron Health System President and CEO is Jimmy Trieu. The foundation is a committed member organization of Huron Health System.
• Shoreline Classics FM and Zehrs GoderichminorGTM or Marketing Partner · 10 October 2025Shoreline Classics FM (99.7 FM) and Zehrs Huron Road hosted the annual Hometown Health Radiothon. Shoreline broadcast live from inside the store while donors called in. Partnered with Jayden Mechanical. Raised $62,000 toward the $70,000 goal for the new MRI machine.
• McGee Motors of GoderichminorGTM or Marketing Partner · 18 July 2025McGee Motors of Goderich served as the platinum sponsor of the inaugural Cowbell Open Charity Golf Tournament, which raised $20,000 for AMGH Foundation. 128 attendees and 18 local businesses participated as sponsors.
• Rally Fore the Cure HuronminorGTM or Marketing Partner · 22 June 2025Rally Fore the Cure Huron held its annual charity golf tournament at Bluewater Golf Course near Bayfield, raising over $13,357.85 — the largest donation in the tournament's 24-year history — supporting AMGH's mammography program and the new 3D Tomosynthesis mammography machine installed November 2024.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SickKids Foundation: Hospital foundation for The Hospital for Sick Children in Toronto. Operates one-time, monthly, planned giving, and signature event fundraising campaigns at much larger scale, but follows the same community/hospital-foundation model as AMGH.
• Royal Victoria Regional Health Centre Foundation: Foundation for Royal Victoria Regional Health Centre in Barrie, Ontario. Comparable as a regional hospital foundation in a growing but geographically contained catchment, with similar reliance on community-driven capital campaigns for diagnostic equipment.
• Sunnybrook Foundation: The fundraising arm of a major Ontario hospital (Sunnybrook Health Sciences Centre). Like AMGH Foundation, it is a registered Canadian hospital foundation running multi-million-dollar capital campaigns and donor programs to fund equipment and research.
• UHN Foundation (Toronto General & Western Hospital Foundation): University Health Network's fundraising entity, supporting major Toronto hospitals. Comparable in mission (fundraising for hospital equipment, research, and capital) and in offering one-time, monthly, planned, and tribute giving plus signature galas.
• Southlake Regional Health Centre Foundation: Foundation supporting Southlake Regional Health Centre in Newmarket, Ontario. Comparable mid-size regional hospital foundation running multi-million-dollar capital campaigns, signature events, and monthly/planned giving programs for community-funded equipment.

Regional players

• Grand River Hospital Foundation: Foundation serving Grand River Hospital in Kitchener-Waterloo. Comparable in running multi-year capital campaigns and community event fundraising for a mid-size Ontario hospital, with similar reliance on corporate partnerships and signature galas.
• London Health Sciences Foundation: Hospital foundation serving London, Ontario — the tertiary-care referral destination for Huron County MRI patients today. Operates capital campaigns and donor programs in the same Southwestern Ontario healthcare ecosystem where AMGH competes for donor mindshare.
• St. Joseph's Health Care Foundation (London): Foundation for St. Joseph's Health Care London. Operates in the same regional Southwestern Ontario healthcare network as AMGH and London Health Sciences, sharing potential major-gift donor pools and event sponsorship markets.
• Stratford General Hospital Foundation: Foundation serving Huron Perth Healthcare Alliance hospitals including Stratford General — currently one of the regional alternatives Huron County residents travel to for diagnostics. Closest geographic peer and likely direct competitor for regional major-gift donors.
• Children's Health Foundation (London): Children's hospital foundation in Southwestern Ontario sharing the same donor geography as AMGH. Operates similar community event, third-party, and corporate partnership fundraising programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/amghfoundation
• Instagraminstagram.com/amghfoundation
• LinkedInlinkedin.com/company/alexandra-marine-and-general-hospital-foundation

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ALEXANDRA MARINE & GENERAL HOSPITAL FOUNDATION