Tender Loving Care, Inc.
Tender Loving Care, Inc. operates three licensed childcare campuses in Tracy, California, providing year-round infant, preschool, and school-age care for children six weeks to twelve years using the Core Knowledge curriculum and a recurring weekly tuition model.
- Company typePrivate
- Founded2004
- HeadquartersTracy, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Tender Loving Care, Inc. does
Tender Loving Care, Inc. is a privately-held early childhood education and childcare provider operating three licensed campus locations in Tracy, California: Traina (1219 Whispering Wind Drive), Monticello (1001 Cambridge Place), and Parker (2324 Parker Ave, the headquarters). Founded in 2004, the company delivers year-round care for children aged six weeks through twelve years, organized into infant/toddler care (1:4 teacher ratio, available at Parker and Monticello), preschool/Pre-K (1:12 ratio), before/after school care (1:14 ratio), and summer camp. Instructional content is delivered through the Core Knowledge Preschool Program, a sequenced curriculum spanning physical, social-emotional, language, cognitive, and creative development domains. All facilities are state-licensed, regularly inspected, and staffed by personnel holding a minimum of 12 ECE units plus pediatric CPR and First Aid certification, with site directors averaging 11-20+ years of tenure.
The revenue model is recurring weekly tuition, with rates tiered by age, full-day versus half-day scheduling, and weekly attendance pattern. Published tuition spans $175/week for school-age before/after care for one child up to $400/week for full-day infant care, supplemented by a $125 non-refundable annual registration fee and ancillary charges for late payments ($20/child), returned checks ($50), late pickups ($25 per child per 15 minutes), and vacation holding ($25). TLC accepts Family Resource and Referral subsidized tuition and offers discounted rates to permanent employees of Tracy Unified School District (TUSD) and Jefferson Unified School District (JUSD). Distribution is entirely direct-to-consumer and local: enrollment occurs in-person at each campus with site directors, supported by a company website, parent testimonials, community reputation built over twelve consecutive years as Best of the Best Preschool Childcare Center in Tracy, and supervised transportation to most TUSD schools from the Parker location. Geographic scope is limited to a single California city with no disclosed expansion beyond Tracy.
Tender Loving Care, Inc. firmographics
Firmographics- Name
- Tender Loving Care, Inc.
- Legal name
- Tender Loving Care
- Website
- https://tenderlovingcaretracy.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tender Loving Care, Inc. operates three licensed childcare campuses in Tracy, California, providing year-round infant, preschool, and school-age care for children six weeks to twelve years using the Core Knowledge curriculum and a recurring weekly tuition model.
- Ownership category
- akta.pro rank
Tender Loving Care, Inc. industry classification
Industry- Product category
- Childcare and Early Childhood Education Services
- NAICS
- Child Care Services (624410), Child Care Services (62441), Child Care Services (6244)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Nursery School Wraparound Care (Extended Hours) (EDACACAG)
Keywords
Where Tender Loving Care, Inc. is headquartered
LocationHeadquarters
- HQ city
- Tracy
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Tender Loving Care, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Weekly Tuition Payments: Primary revenue stream from weekly tuition fees charged for childcare services across different age groups. Tuition rates vary by age (infants, toddlers, preschool, school-age), care type (full-day vs half-day), and attendance frequency (5 full days vs other schedules). Weekly payments due on first day of attendance.
- Registration Fees: Non-refundable registration fee of $125 per child, due upon enrollment and renewed annually at the start of each anniversary month.
- Late Fees and Charges: Late payment fees ($20 per child), returned check charges ($50 per check), late pick-up charges ($25 per child per 15 minutes), and vacation holding fees ($25).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Weekly | Infants (6 weeks - 12 months) - Full Day Program |
| Unit Pricing | Weekly | Toddlers (12 months - 24 months) - Full Day Program |
| Unit Pricing | Weekly | Infants (6 weeks - 12 months) - Half Day Program |
| Unit Pricing | Weekly | Toddlers (12 months - 24 months) - Half Day Program |
| Unit Pricing | Weekly | Preschool Not Potty Trained - 5 Full Days |
| Unit Pricing | Weekly | Preschool Not Potty Trained - 5 Half Days |
| Unit Pricing | Weekly | Preschool Potty Trained - 5 Full Days |
| Unit Pricing | Weekly | Preschool Potty Trained - 5 Half Days |
| Unit Pricing | Weekly | School Age (TK-12 years) - Before & After School |
| Unit Pricing | Weekly | School Age (TK-12 years) - Full Day/School Breaks/Summer |
| Unit Pricing | Weekly | Mixed Care - 1 F/T Pre & 1 Before/After School |
| One time/ perpetual license | Annual | Registration Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Tender Loving Care, Inc. product offering
Product offeringCore offering
Tender Loving Care provides year-round licensed childcare and preschool services for children from 6 weeks through 12 years of age across three campus locations in Tracy, California. Service offerings include Infant/Toddler Care, Preschool/Pre-K Programs, Before/After School Care, Full Day and Half Day Programs, and a Summer Camp Program, all delivered under the Core Knowledge Preschool Curriculum framework.
Product overview
Tender Loving Care (TLC) is a childcare and preschool center operating three facilities (Traina, Monticello, and Parker) in Tracy, California. The company offers a unified childcare service portfolio consisting of Full Day and Half Day Programs for children ages 6 weeks to 12 years. The core offerings include Infant/Toddler Care, Preschool/Pre-K Programs, Before/After School Care, and a Summer Camp Program. All programs utilize the Core Knowledge Curriculum, an academically-focused educational approach that balances academic learning with social-emotional development. TLC operates Monday through Friday from 6:00 AM to 6:00 PM and has been recognized as the Best of the Best Preschool Childcare Center in Tracy for twelve consecutive years.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Day Program
Quantifiable outcome
- Children demonstrating rapid developmental progress including vocabulary, color recognition, days of week, and counting skills
- +3 more outcomes
Companies that use Tender Loving Care, Inc.
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Tender Loving Care, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tender Loving Care, Inc. partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Tender Loving Care, Inc. competitors and assessment
Company assessmentBroad incumbents
- Learning Care Group: Operator of multiple U.S. childcare brands (Childtime, La Petite Academy, Tutor Time, etc.). Comparable as a multi-site licensed childcare provider serving infants through school-age with curriculum focus.
- KinderCare Learning Companies: Largest U.S. private childcare and early education provider with national footprint. Comparable as a multi-site licensed childcare operator serving infants through school-age, though at vastly greater scale than TLC.
- Bright Horizons Family Solutions: Publicly traded provider of early childhood education and care, including employer-sponsored centers. Comparable in operating licensed infant-through-preschool programs with curriculum-driven differentiation.
- La Petite Academy: National licensed childcare provider offering infant care, preschool, and before/after school programs. Comparable in operating licensed multi-site centers with structured early childhood curricula.
- Childtime Learning Centers: National childcare brand under Learning Care Group serving infants through school-age. Comparable in tiered weekly tuition, age-banded programs, and before/after school care offerings.
Direct peers
- Primrose Schools: National franchise of accredited private early childhood education schools using a proprietary Balanced Learning curriculum. Highly comparable to TLC in its use of a branded, structured curriculum and multi-age offerings.
- The Learning Experience: National early childhood education franchise serving infants through kindergarten with proprietary curriculum. Comparable in serving the same age cohorts and tiered tuition model with full-day preschool at mid-market prices.
- The Goddard School: Premier franchise of private early childhood education schools using a play-based curriculum. Comparable to TLC in its premium-brand positioning, age-range coverage, and curriculum-driven differentiation.
Regional players
- Stratford School: California-based private school chain offering preschool through middle school with STEM and language enrichment. Comparable as a regional California operator offering accredited preschool with curriculum differentiation.
Emerging players
- Guidepost Montessori: National Montessori early childhood education network with a growing footprint of licensed centers. Comparable as an enrollment-driven early education brand competing for the same preschool parenting cohort.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tender Loving Care, Inc. social profiles
Digital presenceTender Loving Care, Inc. compliance and trust
Trust signalCompliance2 records
Tender Loving Care, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tender Loving Care, Inc. leadership team
Management profileNumber of profiles
Profiles4 records
Tender Loving Care, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tender Loving Care, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tender Loving Care, Inc.
What does Tender Loving Care, Inc. do?
Tender Loving Care provides year-round licensed childcare and preschool services for children from 6 weeks through 12 years of age across three campus locations in Tracy, California. Service offerings include Infant/Toddler Care, Preschool/Pre-K Programs, Before/After School Care, Full Day and Half Day Programs, and a Summer Camp Program, all delivered under the Core Knowledge Preschool Curriculum framework.
Is Tender Loving Care, Inc. a public or private company?
Tender Loving Care, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tender Loving Care, Inc. founded?
Tender Loving Care, Inc. was founded in 2004. It employs 1 to 10 people.
Where is Tender Loving Care, Inc. based?
Tender Loving Care, Inc. is headquartered in Tracy, United States, in the North America region.
How does Tender Loving Care, Inc. make money?
Three revenue lines are on record. Weekly Tuition Payments are the primary driver. The others are registration Fees and late Fees and Charges.
Who are Tender Loving Care, Inc.'s main competitors?
Broad incumbents on record are Learning Care Group, KinderCare Learning Companies, Bright Horizons Family Solutions, La Petite Academy and Childtime Learning Centers. Direct peers are Primrose Schools, The Learning Experience and The Goddard School. Stratford School is listed as a regional player. Guidepost Montessori is listed as an emerging player.
Does Tender Loving Care, Inc. have an API?
No public API is recorded for Tender Loving Care, Inc..
What industry is Tender Loving Care, Inc. in?
Tender Loving Care, Inc.'s product category is Childcare and Early Childhood Education Services. Its primary akta.pro industry code is EDACACAG, Nursery School Wraparound Care (Extended Hours). Its NAICS code is 624410 and its SIC code is 8351.