MEET4IMPACT

Name

MEET4IMPACT

Legal name

#MEET4IMPACT

Website

https://meet4impact.global

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

MEET4IMPACT is a Montreal-based non-profit that provides social impact strategy, measurement, and legacy consulting to destinations, associations, and event organizers worldwide using its proprietary BE Impactful Framework.

Ownership category

akta.pro rank

Product category

Social Impact Consulting for Business Events

NAICS

Business Support Services (5614), Environmental Consulting Services (541620)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

akta.pro secondary industries

Training, Enablement & Talent Development Summits (THAHAMAH), Meetings & Group Travel Management (Corporate/MICE) (THALANAH)

Keywords

• Event impact consulting
• Social impact measurement
• Business events strategy
• Sustainable event consulting
• Legacy planning

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Consulting Services: Direct consulting engagements with destinations, associations, and event organizations to develop impact strategies, measurement frameworks, and legacy planning.
2. Training and Education: Capacity building programs, masterclasses, and educational content delivery including the Impact Masterclass on Impact Strategy and Measurement through GDS-Academy.
3. Project Collaborations: Collaborative projects with partners (VisitFlanders, GDS-Movement, ICCA, Destination Canada) on impact measurement and social legacy development.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

MEET4IMPACT provides consulting, capacity-building, and impact measurement services for the business events industry. Its core offerings span four service paths — Impact Seeker (impact measurement of past events), Impact Catalyser (social impact strategy building), Impact Maker (event legacy planning), and Impact Explorer (customized education) — all underpinned by the proprietary BE Impactful Framework based on Community Capitals Theory. The organization also offers the ImpactAIQ tool, Theory of Change methodology, and the Impact Strategy and Measurement Masterclass through GDS-Academy.

Product overview

MEET4IMPACT is a non-profit organization offering a suite of social impact services for the business events industry. The core offerings include four distinct service paths: Impact Seeker (impact measurement for past events), Impact Catalyser (strategy building), Impact Maker (event legacy planning), and Impact Explorer (capacity building and education). These are underpinned by the proprietary BE Impactful Framework, which uses the Community Capitals Theory to measure social value across eight capitals. The organization also provides the ImpactAIQ tool (developed with Gevme) for designing, measuring, and communicating event impact, and organizes the annual Impact Day conference event in partnership with VISITFLANDERS and GDS-Movement.

Differentiator

Problem solved

Functional benefit

Brands

• Impact Explorer: Capacity building and education service guiding organizations through custom curricula to gain knowledge and confidence in driving meaningful social impact.
• Impact Catalyser
• Impact Maker
• Impact Seeker

Products and services

• Impact Seeker Impact measurement service that supports organizations to measure the impact generated by past events, providing valuable data to demonstrate change and inform strategies for future growth. Includes Impact Assessment capabilities.
• Impact Catalyser Consultancy service offering Social Impact Strategy Building to help organizations develop effective impact management and measurement strategies, unite under one vision, and create regenerative and sustainable action plans.
• Impact Maker Event Legacy Planning service that assists organizations in building and implementing detailed plans for the impact and legacy of upcoming events, creating positive change in the community and organization.
• Impact Explorer Capacity building and Education service that guides organizations through a custom curriculum tailored to their needs, helping teams gain knowledge and confidence to drive meaningful social impact.
• ImpactAIQ A tool developed by MEET4IMPACT and Gevme to help organizations design, measure, and communicate the impact of their events. Available for exploration at Impact Day events.
• Impact Strategy and Measurement Masterclass A masterclass produced in partnership with GDS-Movement, launched as part of the GDS-Academy, designed to support DMOs worldwide in developing impact strategies and implementing measurement processes.
• Impact Day Annual conference event organized in collaboration with VISITFLANDERS Convention Bureau and GDS-Movement, dedicated to exploring and enhancing the impact of business events on global communities.

Quantifiable outcome

• 50 professionals from DMOs and convention centers trained in impact management through masterclass series
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered core, key, media partner, technology partner, award winner and supporting partner.

• VisitFlanders Convention BureaucoreStrategic or Co-development Partner · 26 November 2021Three-year collaborative partnership (since 2021) to develop social impact measurement strategy for Flanders' events. Co-developed new event legacy and impact methodology with 5 pilot projects. Joint Impact Day 2024 event in Bruges.
• GDS-Movement (Global Destination Sustainability Movement)coreStrategic or Co-development Partner · 9 June 2021Long-term strategic partnership for developing and delivering impact measurement training and programs. Produced Impact Masterclass for GDS-Academy. Collaborate on GDS-Forum and Impact Day events. Joint Impact Award program.
• ICCA (International Congress and Convention Association)coreStrategic or Co-development Partner · 9 June 2021Strategic and certificate partner for GDS-Academy. Co-developed ICCA Association Impact Masterclass. Collaborative work on ICCA Congress 2024 legacy strategy. ICCA represents over 1,100 member companies in 92 countries.
• European Cities Marketing (ECM)coreStrategic or Co-development PartnerStrategic and certificate partner for GDS-Academy. ECM links professionals from over 115 major cities in 36 countries for knowledge exchange and networking.
• Destination CanadacoreStrategic or Co-development PartnerMulti-year Legacy and Impact Study analyzing 16 events across Canada (2018-2024). Study aims to uncover beyond-tourism benefits including knowledge exchange, innovation, and socio-economic development.
• GainingEdgecoreStrategic or Co-development PartnerPartner in Destination Canada Legacy Study and ICCA Association Impact Masterclass. Gary Grimmer of GainingEdge serves as seasoned moderator for Association Events Seminars.
• Abu Dhabi Convention BureaukeyStrategic or Co-development PartnerEngaged MEET4IMPACT and GDS-Movement for ICCA Congress 2024 impact and legacy strategy. Partnership with ADNEC and Abu Dhabi Department of Culture & Tourism.
• Business Events Sydney (BESydney)keyStrategic or Co-development PartnerCollaborative development of Australia's first social impact program for measuring social, innovation, and knowledge benefits of international conventions. Two-phase strategy including workshops, masterclass, and Theory of Change.
• VisitBritain Business EventskeyStrategic or Co-development PartnerPhase 1 (2022): Co-designed VisitBritain Business Events Legacy and Impact Toolkit for UK DMOs. Phase 2 (2023): Delivered five-part masterclass series with GDS-Movement.
• FIEXPO Latin AmericakeyStrategic or Co-development PartnerSustainability integration partnership with GDS-Movement. Formed dedicated sustainability team. 60% single-use plastics reduction target. Collaboration spans Panama, Costa Rica, Colombia, and Uruguay.
• IntermodakeyStrategic or Co-development PartnerSustainability and Legacy Project partnership with GDS-Movement, Meet in Guadalajara, Expo Guadalajara Oficial, and Guadalajara Convention & Visitors Bureau. 40-year fashion industry leader advancing sustainability practices.
• Kuala Lumpur Convention Centre (KLCC)keyStrategic or Co-development PartnerLegacy Impact workshop collaboration exploring how conferences can create lasting societal change through case studies and impact frameworks.
• The Icebergmedia partnerGTM or Marketing PartnerMedia partner providing storytelling support for projects including Destination Canada Legacy Study, FIEXPO coverage, and industry news dissemination. Video documentation of outcomes and insights.
• EASL (European Association for the Study of the Liver)keyStrategic or Co-development PartnerFirst association-led legacy project for 2022 International Liver Congress at ExCeL London. Social impact projects: 'Be nice to your liver' awareness campaign and 'Love your liver' fibroscan track.
• Explore EdmontonkeyStrategic or Co-development PartnerResponsible Events Program Manual (REP Manual) development with support from GDS-Movement and ConnectSeven Group. Stakeholder engagement and communication strategy development.
• Tourisme MontréalkeyStrategic or Co-development PartnerPilot project on AIDS 2022 conference to generate measurable social impact. Collaboration with local organizing committee to reduce stigma and democratize treatment access.
• MT LabkeyStrategic or Co-development PartnerMT Lab is premier incubator for innovation in tourism, culture and entertainment in North America. MEET4IMPACT serves as facility host at their Montreal location and collaborates on sustainable tourism consulting projects.
• Gevmetechnology partnerTechnology or IntegrationCo-developed ImpactAIQ tool with Gevme to help organizations design, measure, and communicate the impact of their events.
• Conferlimedia partnerGTM or Marketing PartnerConference matchmaking platform featuring MEET4IMPACT team members on podcasts discussing impact vs legacy in events industry.
• Copenhagen Convention Bureau (Wonderful Copenhagen)award winnerStrategic or Co-development PartnerWinner of 2024 GDS-Movement & #MEET4IMPACT Impact Award for Copenhagen Legacy Lab framework that empowers congresses to deliver positive long-term change.
• ConnectSeven Groupsupporting partnerTechnology or IntegrationPartner in Edmonton's Responsible Events Program development alongside GDS-Movement.
• PROMTUR PANAMAkeyStrategic or Co-development PartnerFirst destination in Latin America to champion sustainability vision for FIEXPO Latin America partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tourism Cares: Non-profit peer advancing social impact in travel and tourism through programming, research, and member services. Comparable mission and audience (DMOs, associations, suppliers) to MEET4IMPACT.
• GDS-Movement (Global Destination Sustainability Movement): Direct peer and primary strategic partner. GDS-Movement is the leading destination-level sustainability movement for the meetings industry, co-developing the masterclass and Impact Day programs with MEET4IMPACT and serving overlapping DMO and convention bureau clients.
• MeetGreen: Direct peer providing sustainable event consulting, training, and supply-chain advisory. Competes for similar association and corporate event organiser budgets focused on environmental and social performance.
• Positive Impact: Direct peer offering sustainability consulting, education, and tools for the events industry. Overlaps with MEET4IMPACT on event impact measurement and ESG advisory for meetings, associations, and venues.
• Wonderful Copenhagen (Copenhagen Legacy Lab): DMO peer that operates the Copenhagen Legacy Lab for measuring legacy of congresses. Won the 2024 GDS-Movement & #MEET4IMPACT Impact Award; directly comparable on legacy framework methodology.

Emerging players

• EarthCheck: Sustainability certification and advisory for travel, tourism, and events. Comparable on impact measurement, advisory, and benchmarking for destinations and event organisers.
• Tourism Declares: Industry initiative where tourism organisations commit to climate action and sustainability. Adjacent mission to MEET4IMPACT on industry-wide ESG transformation, though focused on climate rather than broader social impact.
• Event Sustainability Toolkit (Bioregional): Provides toolkits and advisory for event sustainability. Overlaps with MEET4IMPACT's Impact Explorer and Impact Catalyser services for corporate and association events.

Others

• Gevme: Event technology vendor and co-development partner for MEET4IMPACT's ImpactAIQ tool. Adjacent as an infrastructure/enablement player serving association and event organisers.
• SKIFT / IMEX (Meetings Industry Publications): Industry media and research organisation whose "Meetings With Meaning" report featured MEET4IMPACT's Theory of Change. Ecosystem enabler in the business events space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Meet4impact
• LinkedInlinkedin.com/company/meet4impact

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEET4IMPACT