The Color Collaborative

Name

The Color Collaborative

Legal name

The Color Collaborative

Website

https://colorcollaborative.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Art Services

NAICS

Arts, Entertainment, and Recreation (71), Fine Arts Schools (611610), Independent Artists, Writers, and Performers (71151)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Community Arts, Culture & Creative Placemaking Enterprises (BPAGALAO)

akta.pro secondary industries

Arts Education & Community Arts Programs (BPAGAHAC), Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH)

Keywords

• Community mural creation
• Public art services
• Art education programs
• Youth mental health art
• Artist studio support

Headquarters

HQ city

Easthampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and Grants: As a 501(c)(3) nonprofit organization, The Color Collaborative relies on tax-deductible donations from individuals and grants from foundations and cultural councils to fund their operations and programs including multi-generational workshops, teacher training, and mental-health-informed mural design.
2. Mural Services: Fee-for-service mural design and creation working with organizations, municipalities, schools, companies, and private homeowners. Pricing varies based on mural size, level of detail, materials costs, and level of community engagement.
3. Art Classes and Workshops: Art education offerings including studio nights and workshops for artists, held at their shared studio space within Eastworks in Easthampton, MA.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Color Collaborative is a nonprofit public art organization that designs and creates community-engaged murals for organizations, municipalities, schools, and companies, transforming spaces while promoting mindfulness and mental health. It also operates the Imagined Worlds youth mental health art program using an art therapy-informed curriculum, delivers art education classes and workshops, and nurtures a shared artist studio community at Eastworks in Easthampton, MA.

Product overview

The Color Collaborative is a nonprofit public art organization offering community-engaged art services. Its core offerings include Murals (transforming spaces through vibrant mural design and creation), Education (art experiences and classes), and Artist Support (shared studio space). The organization also runs the Imagined Worlds program—a traveling youth mental health initiative that uses art therapy-informed curriculum to create murals with students. The Community Mural Process serves as their collaborative methodology guiding clients through vision gathering, design, community paint parties, and ribbon-cutting celebrations.

Differentiator

Problem solved

Functional benefit

Brands

• Imagined Worlds: A traveling youth mental health and public art initiative that utilizes an art therapy informed curriculum, asking students 'What would a world look like where you would feel happy and safe?'

Products and services

• Community-Engaged Murals Custom mural design and creation services for organizations, municipalities, schools, companies, and private homeowners, transforming spaces with vibrant murals that promote mindfulness and mental health.
• Imagined Worlds A traveling youth mental health and public art initiative that uses an art therapy-informed curriculum to engage students in creating community murals based on their own artwork, centered on the question "What would a world look like where you would feel happy and safe?"
• Art Education and Workshops Art experiences and classes providing hands-on learning environments where people of all ages and backgrounds create art, including workshops and classes held at the Easthampton, MA studio.
• Artist Studio and Community Support Shared studio space at Eastworks in Easthampton, MA that nurtures a group of artists known as 'The Art Band', hosting public studio nights and workshops for artists.

Quantifiable outcome

• Reached more than 3,000 students, teachers, and families
• +1 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• BBYO (B'nai B'rith Youth Organization)coreStrategic or Co-development Partner · 1 January 2024Multiple summer leadership camp mural projects including Orot mural (170 teens), Hineni mural (150+ teens), and Historic Mural Revitalization Project in Starlight, PA.
• City of Northampton Paradise City Cultural DistrictcoreStrategic or Co-development Partner · 1 January 2023Commissioning partner for the Fresh Valley mural at the E.J. Gare Parking Garage. The city collaborated on this 100-foot mural celebrating Northampton's landscape and harvest across seasons.
• Grow Food NorthamptoncoreStrategic or Co-development Partner · 1 January 2023Collaborated on Fresh Valley mural at the E.J. Gare Parking Garage, located adjacent to where the beloved Grow Food Northampton Farmer's Market happens weekly.
• Community Action Pioneer ValleyminorStrategic or Co-development Partner · 1 January 2023Collaborative partner on the Fresh Valley community mural project.
• Mass Cultural CouncilcoreStrategic or Co-development Partner · 1 January 2023Sponsorship and funding support for Fresh Valley mural and multiple other projects including First Fruits, JFK Middle School, Summit Academy, and Children's Museum at Holyoke murals.
• Royal TalensminorStrategic or Co-development Partner · 1 January 2023Sponsorship providing art supplies for the Fresh Valley mural project.
• Sinai TemplecoreStrategic or Co-development Partner · 1 January 2023Partner in First Fruits mural project with B'Yachad Hebrew School celebrating the Jewish holiday of Shavuot.
• Harold Grinspoon FoundationminorStrategic or Co-development Partner · 1 January 2023Funding partner for the First Fruits community garden mural project.
• Northampton Education FoundationcoreStrategic or Co-development PartnerFunding partner for Imagined Worlds mural at JFK Middle School.
• Amherst and Pelham Cultural CouncilcoreStrategic or Co-development PartnerLocal agency supported by Mass Cultural Council providing funding for Imagined Worlds mural at Amherst-Pelham Regional High School.
• Mead Art Museum at Amherst CollegecoreStrategic or Co-development PartnerCollaborated on Imagined Worlds circle murals at Summit Academy, providing student engagement and curriculum integration.
• Children's Museum at HolyokecoreStrategic or Co-development PartnerCollaborated on Imagined Worlds mural at 787 Dwight Street in Holyoke. Museum hosted youth workshops and provided community space for the project.
• Amherst BID (Business Improvement District)minorStrategic or Co-development PartnerPartner on Bistro 63 Mural Revitalization project in downtown Amherst, MA.
• UMass Isenberg School of ManagementcoreStrategic or Co-development PartnerMural project created through imagining sessions where students and staff layered colors, textures, and ideas exploring how Isenberg moves as a community.
• Kwench JuiceminorStrategic or Co-development PartnerCommissioned table top murals and curated art exhibition for grand opening in Amherst, MA featuring local artists Hani Rosenbaum, Maddie McDougall, and Mi Belitsky.
• EastworkscoreStrategic or Co-development PartnerShared studio space provider within the Eastworks building in Easthampton, MA that nurtures The Art Band artist collective.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Groundswell: New York-based nonprofit that creates community murals with youth and artists, addressing social issues. Closely aligned with The Color Collaborative's Imagined Worlds approach of youth-led, community-painted public art.
• The Laundromat Project: Community-arts nonprofit that engages residents in co-creating art in shared neighborhood spaces, with a racial-justice and wellbeing framing. Comparable model of community-engaged, place-based public art programming.
• Cityarts: NYC nonprofit producing community murals and public art projects with youth and residents, comparable in mission, scale, and youth-engagement focus to The Color Collaborative.
• Mural Arts Philadelphia: The largest public art program in the United States, producing community-engaged murals with social-impact themes across Philadelphia. Directly comparable to The Color Collaborative in mission, methodology, and target buyers (civic, educational, and community).

Others

• Mass Cultural Council: Massachusetts state cultural agency that funds The Color Collaborative. Acts as both funder and ecosystem peer, shaping the regional public-art funding landscape in which the company operates.
• MASS MoCA: Major contemporary art museum in North Adams, MA that has granted The Color Collaborative and operates community-engaged programming. Adjacent peer as a regional arts institution and indirect partner.

Emerging players

• Wall\Therapy: Rochester, NY mural program pairing local artists with community organizations and healthcare themes. Comparable community-health-and-mural overlap, though more festival-driven and less school-anchored than The Color Collaborative.
• PangeaSeed Foundation: International nonprofit using art to address social and environmental issues, including mural programs. Comparable art-as-impact thesis and nonprofit structure, though focused on ocean conservation rather than mental health.

Broad incumbents

• GoodSpace Murals: Commercial mural studio producing large-scale interior and exterior murals for brands, schools, and organizations. Comparable deliverable (custom murals for institutional buyers) though predominantly for-profit and less community-engaged.

Regional players

• Beautiful Solutions: Collaborative platform profiling community-led projects. Thematically related as an enabler of community-arts narratives, though not a direct mural-production competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/colorcollaborative

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Color Collaborative