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The Lead Agency (pty) Ltd

Full company profile

uuid00ynr9d

Namestring
The Lead Agency (pty) Ltd
Legal namestring
The Lead Agency (Pty) Ltd
Websiteurl
leadagency.co.za
Company typeenum
Private
Founded yearint
2018
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersCape Town, South Africa
HQ citystring
Cape Town
HQ countrystring
South Africa
HQ regionstring
Africa
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
digital marketing agency, Google Ads management, AI-powered SEO services, brand identity design, WordPress website development
Industry2 codes
1Lead Generation & Demand Generation (B2B/B2C)
CodeBPAFAAAKPrimaryYes
2B2B Demand Generation & Lead Nurture Agencies
CodeBPAFAKAAPrimaryNo
NAICS code2 codes
  • Advertising Agencies541810
  • Media Buying Agencies54183
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Digital Marketing Services
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Digital Marketing Services
TypeProfessional Services
Description

Comprehensive digital marketing agency services including SEO, Google Ads management, brand design, and website development. Revenue generated through project-based fees, retainer agreements, and ongoing service contracts.

leadagency.co.za
2Subscription Plans
TypeSubscription Recurring
Description

Monthly and yearly subscription tiers for ongoing digital marketing services and support. Starter tier at $9/month for basic services, Business tier at $29/month for expanded capabilities.

leadagency.co.za
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
Pricing details3 tiers
1Starter Plan - Basic digital marketing services
ModelSubscriptionBilling cadenceMonthly
Notes

$9/month - Includes 3 Social Media Accounts, Free Platform Access, 24/7 Customer Support. Entry-level tier for businesses starting with digital marketing.

leadagency.co.za
2Business Plan - Enhanced digital marketing capabilities
ModelSubscriptionBilling cadenceMonthly
Notes

$29/month - Expanded features and capabilities beyond Starter tier. Includes Social Media Account management and ongoing support.

leadagency.co.za
3Custom Enterprise Plans
ModelSubscriptionBilling cadenceAnnual
Notes

$49-$79/month for additional tiers. Annual billing options available with discounted rates. Custom pricing based on specific client requirements.

leadagency.co.za
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

The Lead Agency is a full-service digital marketing agency that delivers Google Ads campaign management, SEO (including AI-powered optimization for LLM and AI search results), WordPress website and landing page development, and brand strategy and design (logos, packaging, presentations, digital assets). It packages these services into project-based engagements, retainer agreements, and tiered monthly subscription plans, and serves clients across 7 countries with a primary focus on South African eCommerce and growth-stage businesses.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • 280% increase in ad conversions for clients
+4 more records
Product overview1 text field

The Lead Agency is a full-service digital marketing agency offering a unified suite of services centered on Google Ads management, AI-powered SEO, brand strategy and design, and WordPress website development. Their core offering combines SEO + AI-Powered services (including GEO for LLMs) with Google Ads campaigns and brand identity creation. Additional services include social marketing strategy, digital marketing development, and reporting and analysis. The agency operates on tiered pricing plans (Starter at $9/mo, Business at $29/mo) and serves international clients across 7 countries.

Product and service4 records
1Google Ads Management
CategoryDigital Marketing Services
2SEO + AI-Powered Services
CategoryDigital Marketing Services
3WordPress Website Development
CategoryDigital Marketing Services
4Brand Strategy & Design
CategoryDigital Marketing Services
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Recent move9 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers9 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI capability4 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles8 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Lead Agency (pty) Ltd

Digital Marketing Servicesleadagency.co.za

The Lead Agency (pty) Ltd firmographics

Firmographics
Name
The Lead Agency (pty) Ltd
Legal name
The Lead Agency (Pty) Ltd
Website
https://leadagency.co.za
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

The Lead Agency (pty) Ltd industry classification

Industry
Product category
Digital Marketing Services
NAICS
Advertising Agencies (541810), Media Buying Agencies (54183)
SIC
Services-Advertising Agencies (7311)
akta.pro primary industry
Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)
akta.pro secondary industry
B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

  • Digital marketing agency
  • Google Ads management
  • AI-powered SEO services
  • Brand identity design
  • WordPress website development

Where The Lead Agency (pty) Ltd is headquartered

Location

Headquarters

HQ city
Cape Town
HQ country
South Africa
HQ region
Africa

Offices1 record

Markets served

The Lead Agency (pty) Ltd business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. Digital Marketing Services: Comprehensive digital marketing agency services including SEO, Google Ads management, brand design, and website development. Revenue generated through project-based fees, retainer agreements, and ongoing service contracts.
  2. Subscription Plans: Monthly and yearly subscription tiers for ongoing digital marketing services and support. Starter tier at $9/month for basic services, Business tier at $29/month for expanded capabilities.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyStarter Plan - Basic digital marketing services
SubscriptionMonthlyBusiness Plan - Enhanced digital marketing capabilities
SubscriptionAnnualCustom Enterprise Plans

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

The Lead Agency (pty) Ltd product offering

Product offering

Core offering

The Lead Agency is a full-service digital marketing agency that delivers Google Ads campaign management, SEO (including AI-powered optimization for LLM and AI search results), WordPress website and landing page development, and brand strategy and design (logos, packaging, presentations, digital assets). It packages these services into project-based engagements, retainer agreements, and tiered monthly subscription plans, and serves clients across 7 countries with a primary focus on South African eCommerce and growth-stage businesses.

Product overview

The Lead Agency is a full-service digital marketing agency offering a unified suite of services centered on Google Ads management, AI-powered SEO, brand strategy and design, and WordPress website development. Their core offering combines SEO + AI-Powered services (including GEO for LLMs) with Google Ads campaigns and brand identity creation. Additional services include social marketing strategy, digital marketing development, and reporting and analysis. The agency operates on tiered pricing plans (Starter at $9/mo, Business at $29/mo) and serves international clients across 7 countries.

Differentiator

Problem solved

Functional benefit

Products and services

  • Google Ads Management
  • SEO + AI-Powered Services
  • WordPress Website Development
  • Brand Strategy & Design

Quantifiable outcome

  • 280% increase in ad conversions for clients
  • +4 more outcomes

Companies that use The Lead Agency (pty) Ltd

Customer profile

Named customers9 records

Segments4 records

Ideal customer profiles3 records

The Lead Agency (pty) Ltd technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

The Lead Agency (pty) Ltd partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

The Lead Agency (pty) Ltd competitors and assessment

Company assessment

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

The Lead Agency (pty) Ltd social profiles

Digital presence

The Lead Agency (pty) Ltd financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Lead Agency (pty) Ltd leadership team

Management profile

Number of profiles

Profiles8 records

The Lead Agency (pty) Ltd funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Lead Agency (pty) Ltd M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lead Agency (pty) Ltd

What does The Lead Agency (pty) Ltd do?

The Lead Agency is a full-service digital marketing agency that delivers Google Ads campaign management, SEO (including AI-powered optimization for LLM and AI search results), WordPress website and landing page development, and brand strategy and design (logos, packaging, presentations, digital assets). It packages these services into project-based engagements, retainer agreements, and tiered monthly subscription plans, and serves clients across 7 countries with a primary focus on South African eCommerce and growth-stage businesses.

Is The Lead Agency (pty) Ltd a public or private company?

The Lead Agency (pty) Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was The Lead Agency (pty) Ltd founded?

The Lead Agency (pty) Ltd was founded in 2018. It employs 1 to 10 people.

Where is The Lead Agency (pty) Ltd based?

The Lead Agency (pty) Ltd is headquartered in Cape Town, South Africa, in the Africa region.

How does The Lead Agency (pty) Ltd make money?

Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are subscription Plans.

Does The Lead Agency (pty) Ltd have an API?

No public API is recorded for The Lead Agency (pty) Ltd.

What industry is The Lead Agency (pty) Ltd in?

The Lead Agency (pty) Ltd's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAK, Lead Generation & Demand Generation (B2B/B2C), with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.

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