The Greater Give

What The Greater Give does

The Greater Give is a 501(c)(6) nonprofit organization incorporated in Wisconsin and founded in 2017 by Dan and Patti Rashke, with a stated mission to increase U.S. charitable giving by 1% of GDP. The organization's primary activity is policy advocacy for the bipartisan Everyday Philanthropist Act (H.R. 4002), a federal bill it originated that would create Flexible Giving Accounts (FGAs) — a pre-tax payroll deduction mechanism allowing employees to direct up to $2,700 annually to vetted 501(c)(3) charities while reducing employer payroll taxes. It also runs an employer-education program targeting small and medium businesses (10–1,000 employees), providing toolkits, case studies, sample documents, and webinars to help these employers implement workplace giving initiatives.

The organization's product surface is non-commercial and built around content and lightweight digital tools rather than a unified software platform. Notable offerings include the FGA Tax Calculator and Employer Saving Calculator for employees and employers, workplace giving program frameworks covering paid volunteer hours, dollars-for-doers, disaster relief, employee crisis funds, and philanthropy committees, an employer resources toolkit, a General News mailing list, and The Greater Give Network — a membership network connecting like-minded businesses. The Everyday Philanthropist® is a registered trademark used to brand the movement.

The revenue model is a recurring membership-dues structure typical of 501(c)(6) trade/advocacy associations: members pay non-refundable annual dues for a 12-month term with prospective adjustments at renewal. Distribution and go-to-market are community-led, relying on coalition endorsements (National Taxpayer's Union, America's Charities, Community Health Charities, Wisconsin Philanthropy Network), direct employer outreach, social-media-driven advocacy (#EverydayPhilanthropist), and partnerships with prospective implementation vendors such as TASC, GiveBack, and the Give Back Foundation. The organization operates with a small team of 1–10 employees; no pricing, revenue, or membership-count figures are publicly disclosed.

Name

The Greater Give

Legal name

The Greater Give, Inc.

Website

https://thegreatergive.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Greater Give is a Wisconsin-based 501(c)(6) nonprofit that advocates for the Everyday Philanthropist Act (H.R. 4002) — a federal bill creating Flexible Giving Accounts — and educates small and medium employers on workplace philanthropy programs.

Ownership category

akta.pro rank

Product category

Workplace Giving Advocacy

NAICS

Social Advocacy Organizations (8133), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

akta.pro secondary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

Keywords

• Workplace giving programs
• Charitable giving advocacy
• Employer philanthropy education
• Nonprofit policy advocacy
• Flexible giving accounts

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership Dues: The Greater Give operates as a 501(c)(6) nonprofit organization under Wisconsin state law. Members pay annual dues for participation in the network. The organization collects membership dues (non-refundable) for a 12-month period, with renewal contingent on payment of then-current annual dues. The Greater Give may increase or decrease annual dues, with increases applied prospectively.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Greater Give is a nonprofit advocacy organization that educates employers on workplace philanthropy, advocates for the bipartisan Everyday Philanthropist Act (H.R. 4002) to create Flexible Giving Accounts (pre-tax payroll deductions for employee charitable giving), and operates a membership network connecting like-minded businesses. The organization provides employer resources, tax savings calculators, workplace giving program frameworks, and policy advocacy materials aimed at increasing charitable giving in the United States.

Product overview

The Greater Give is a nonprofit organization operating primarily as an advocacy and educational platform rather than a software technology company. Its core offering revolves around the Everyday Philanthropist Act—a legislative initiative proposing Flexible Giving Accounts (FGAs)—supplemented by workplace giving program guidance, tax calculators for employees and employers, and an employer resources toolkit. The organization provides informational tools (Flexible Giving Account Calculator, Employer Saving Calculator), workplace giving program frameworks, advocacy resources, and a membership network. There is no unified software platform; instead, the offerings are distinct programs, calculators, and educational materials focused on promoting charitable giving through workplace initiatives and public policy advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• Everyday Philanthropist®: A registered trademark and movement concept promoted by The Greater Give to empower everyday, working Americans to give back to their communities regardless of their status or income level.

Products and services

• The Greater Give Network Membership network connecting like-minded businesses to foster a culture of shared responsibility in the workplace through corporate giving programs. Members pay annual non-refundable dues for a 12-month period to participate in the network and gain access to advocacy, resources, and community.
• Workplace Giving Programs A structured suite of corporate giving initiatives for employers, including paid volunteer hours, dollars-for-doers programs, company-sponsored events, disaster relief donations, employee crisis funds, and philanthropy committees. Designed to help employers implement and scale workplace giving programs.
• Flexible Giving Account Calculator An interactive online calculator enabling employees to estimate potential income tax savings from contributing a portion of their paycheck to a Flexible Giving Account for charitable donations to 501(c)(3) organizations.
• Employer Saving Calculator An interactive online calculator that helps employers determine potential payroll tax savings based on employee participation in Flexible Giving Accounts, considering average annual income, FGA contribution amounts, and the number of participating employees.

Quantifiable outcome

• Increase charitable giving by 1% of GDP, adding hundreds of billions to the charitable sector
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• National Taxpayer's Union (NTU)coreStrategic or Co-development PartnerThe National Taxpayer's Union, one of the largest tax policy think tanks, has officially endorsed the Everyday Philanthropist Act. NTU is a credible thought leader in tax legislation space and their endorsement represents significant support for the bill. Their vote of confidence validates the organization's advocacy work.
• America's CharitiescoreGTM or Marketing PartnerAmerica's Charities is among the public supporters of the Everyday Philanthropist Act and the organization's mission to increase charitable giving through workplace giving initiatives.
• Community Health CharitiescoreGTM or Marketing PartnerCommunity Health Charities has publicly supported the Everyday Philanthropist Act and the movement to increase charitable donations through the Flexible Giving Account model.
• Wisconsin Philanthropy NetworkminorGTM or Marketing PartnerWisconsin Philanthropy Network has garnered public support for the Everyday Philanthropist Act and the organization's efforts to increase workplace charitable giving.
• TASCcoreImplementation/ SI/ Consulting PartnerTASC (Total Administrative Services Corporation) is referenced as a potential third-party administrator for Flexible Giving Accounts. TASC would offer FGAs to its customers should the Everyday Philanthropist Act become law. TASC will not charge for implementation and management of FGAs, consistent with their current Universal Benefit Account practices.
• Give Back FoundationminorStrategic or Co-development PartnerThe Give Back Foundation is mentioned as a partner for administering employee crisis funds. When a crisis fund operates through the Give Back Foundation, contributions are tax-deductible and employees don't pay taxes on grants received. The foundation appoints committees for client companies.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Network for Good: Provides workplace giving, donation, and CRM software to nonprofits and employers running employee-giving programs. Comparable as a workplace-giving technology provider adjacent to The Greater Give's employer-tools strategy.
• Candid: Provides data and research on nonprofits, foundations, and grants, including tools used by donors and grantmakers. Partial overlap with The Greater Give's mission of informing employers and employees about charitable-giving options.

Direct peers

• America's Charities: National nonprofit that connects workplace giving donors with member charities through employer campaigns and CSR partnerships. Directly comparable to The Greater Give in mission (increasing workplace giving) and constituency (employers + nonprofits), and is an active partner of The Greater Give on H.R. 4002.
• Community Health Charities: Federated workplace-giving nonprofit focused on health-cause charities, raising funds through employee payroll deduction campaigns at U.S. employers. Highly comparable in workplace-giving model and employer-network GTM, and a public supporter of the Everyday Philanthropist Act.
• National Council of Nonprofits: Network of state and regional nonprofit associations that advocates for the charitable sector in federal and state policy. Comparable peer in nonprofit-sector advocacy and coalition-building, with similar policy-driven mission.
• Charities Aid Foundation America: Operates workplace giving, donor-advised funds, and cross-border giving infrastructure for U.S. employers and individuals. Comparable as a workplace-giving infrastructure provider with overlapping employer and donor audiences.
• BBB Wise Giving Alliance: Evaluates national charities for accountability and trustworthiness, producing reports used by workplace-giving donors and employers. Comparable as an infrastructure organization supporting employer/employee charitable-giving decisions.
• Independent Sector: National membership organization of nonprofits, foundations, and corporate giving programs that advocates for policy change and convenes the charitable sector. Comparable as a policy advocacy and coalition-building peer operating in the philanthropic-policy space.

Broad incumbents

• Council on Foundations: National membership association for grantmaking foundations and corporate-giving programs, providing policy advocacy, research, and member education. Comparable as a peer in the philanthropic-policy and CSR advocacy space, though serving larger foundation members.
• United Way Worldwide: The largest U.S. federated workplace-giving organization, running annual employee-giving campaigns at thousands of employers. Broad incumbent in the same workplace-giving space The Greater Give targets; overlap in donor base and employer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thegreatergive
• LinkedInlinkedin.com/company/the-greater-give

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Greater Give