Motorcycle Training Organization Inc.

What Motorcycle Training Organization Inc. does

Motorcycle Training Organization Inc. (MTO) is a registered not-for-profit organization founded in 2013 by Rob Copeland that delivers motorcycle licensing, safety training, and skills development courses to consumer riders in the Greater Toronto and Hamilton Area (GTHA). The company operates three physical training campuses — Sheridan College Brampton (Davis), Sheridan College Oakville (Trafalgar), and Humber College Etobicoke — and functions as the only nationally certified Canada Safety Council "Gearing Up" motorcycle training provider in the GTA. Its curriculum is Ontario Ministry of Transportation approved and covers the full licensing progression from M1 learner through M2 to full M licence, delivered via a combination of Thursday evening classroom sessions and weekend riding portions with a maximum 5:1 student-to-instructor ratio.

MTO sells seven distinct course products under a one-time, per-student pricing model: Class M2 (M1 to M2 Training) at $558+HST as the flagship 20-hour beginner program, Class M (M2 to M Training) at $454+HST as a 12-hour advanced on-road course, the Advanced Rider Course at $325+HST, a Three Hour Introduction at $150+HST, supplementary More M1X Riding Time at $275+HST, and two retest products ($50 and $125+HST). MTO provides motorcycles for beginner courses but requires students to supply their own bikes for advanced courses. The organization reports a 90%+ pass rate per weekend on its M1 to M2 riding tests and notes that graduates may be eligible for insurance discounts.

The go-to-market is direct-to-consumer, with all course registration conducted exclusively online through the MTO website (mto.training); the company explicitly does not accept phone or in-person bookings. Customer acquisition is driven by geographic SEO, an organic Facebook and Instagram presence, testimonials, and word-of-mouth from a growing graduate base, with minor referral relationships through Studio Cycle Group and the Brampton Motorcycle Association. MTO's talent base was formed by absorbing instructors from three discontinued college programs (Sheridan, Humber, Conestoga), bringing 120+ years of combined motorcycle training experience. The company is privately held with no disclosed funding rounds, no institutional investors, and no published revenue figures.

Name

Motorcycle Training Organization Inc.

Legal name

Motorcycle Training Organization Inc.

Website

https://mto.training

Company type

Private

Operating status

Operating

Short description

Motorcycle Training Organization Inc. is a registered not-for-profit and the only nationally certified Canada Safety Council motorcycle training provider in the Greater Toronto Area, delivering M1-to-M2 and M2-to-M licensing courses plus advanced rider training to consumer riders across three Ontario campuses.

Ownership category

akta.pro rank

Product category

Motorcycle Safety Training

NAICS

Other Technical and Trade Schools (611519)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)

Keywords

• Motorcycle safety training
• Rider education courses
• Motorcycle licensing programs
• Defensive riding instruction
• Graduated licensing training

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. M1 to M2 Training Course: The primary revenue stream. A 20-hour beginner motorcycle training course (Thursday classroom + weekend riding) that includes the riding test for the M2 licence and a Canada Safety Council student kit. Course fee is $558 plus HST (2026 season). This is a one-time fee per student with no recurring component.
2. M2 to M Training Course: A 12-hour advanced on-road training course for M2 licence holders upgrading to full M licence. Includes classroom theory, practical riding, and the road test. Course fee is $454 plus HST. Students must supply their own motorcycle.
3. Advanced Rider Course (ARC): A single-day advanced riding skills course for M2 or M licensed riders. Course fee is $325 plus HST. Students must supply their own motorcycle.
4. Three Hour Introduction: A low-cost, short-format introduction to motorcycling for complete beginners with no licence required. Course fee is $150 plus HST. Students who later enroll in the full M1 to M2 course receive a $40 credit.
5. More M1X Riding Time: Flexible supplemental riding time for recent CSC graduates, delivered on a standby wait-list basis. Course fee is $275 plus HST. MTO provides the motorcycle.
6. M1X Retest: A focused retest opportunity (Sunday afternoon, 1:00–5:00 p.m.) for students who previously took the M1X course and need to pass the riding test. Course fee is $50 plus HST.
7. M2X Retest: A focused retest opportunity for M2 riders who previously took the M2 to M course but did not pass the road test. Course fee is $125 plus HST.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Motorcycle Training Organization Inc. delivers Canada Safety Council "Gearing Up" certified motorcycle training courses covering Ontario's graduated licensing pathway from M1 through to full M licence. The portfolio includes beginner (M1 to M2), intermediate (M2 to M), advanced rider, introductory, supplemental practice, and retest courses. Sessions combine classroom theory with practical on-road and parking-lot instruction, and motorcycles/helmets are supplied for beginner and retest courses while advanced courses require students to bring their own bikes.

Product overview

Motorcycle Training Organization Inc. (MTO) is a registered not-for-profit organization offering a comprehensive suite of motorcycle training courses based on the Canada Safety Council's 'Gearing Up' curriculum—the only nationally certified motorcycle training program in the Greater Toronto Area. The product portfolio centers on a progressive licensing pathway: Class M2 (M1 to M2 Training) for complete beginners, Class M (M2 to M Training) for intermediate riders, and the Advanced Rider Course for licensed riders seeking advanced skills. Additional offerings include the Three Hour Introduction for curious newcomers, More M1X Riding Time as supplementary practice, and Retest for M2 and Retest for M options for course graduates who need re-examination. MTO provides motorcycles for beginner courses but requires students to supply their own bikes for advanced courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Class M2 – M1 to M2 Training

Quantifiable outcome

• Over 90% pass rate per weekend for M1 to M2 course riding tests
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sheridan College (Brampton - Davis Campus)coreStrategic or Co-development PartnerSheridan College's Brampton (Davis Campus) at 7899 McLaughlin Rd., Brampton serves as MTO's primary training location. MTO conducts Thursday evening classroom sessions and weekend riding portions at this campus. The relationship is central to MTO's operations, with MTO having joined after Sheridan's own motorcycle program was discontinued. The location offers quick access from Highway 401, 403, 407, 410, and Highway 10.
• Sheridan College (Oakville - Trafalgar Campus)coreStrategic or Co-development PartnerSheridan College's Oakville (Trafalgar Campus) at 1430 Trafalgar Rd., Oakville serves as a primary training location for MTO. MTO conducts Thursday evening classroom sessions and weekend riding portions at this campus. The relationship is central to MTO's operations, with MTO having joined after Sheridan's own motorcycle program was discontinued. Located north of the QEW, south of Upper Middle Road.
• Humber College (Etobicoke)coreStrategic or Co-development PartnerHumber College's Etobicoke campus (Queen's Plate Drive & Janda Court Parking Lot, across from Woodbine Mall) serves as a training location for M1 to M2 courses. MTO was joined by former Humber College instructors after Humber discontinued its motorcycle training program. Thursday night classroom sessions may also be held at this campus.
• Studio Cycle Group, TorontominorGTM or Marketing PartnerStudio Cycle Group is listed as a Course Sponsor and friend of MTO. As an inner-city boutique motorcycle dealership in Toronto providing sales, service, and accessories, Studio Cycle Group provides rental gear (helmets, jackets, gloves) for MTO courses. Contact: Sabina.
• Brampton Motorcycle AssociationminorGTM or Marketing PartnerThe Brampton Motorcycle Association is listed on MTO's 'Friends of MTO' page as a community link. It is a local motorcycle association serving the Brampton riding community.
• Canada Safety CouncilcoreStrategic or Co-development PartnerCanada Safety Council is the national certifying body for MTO's motorcycle training program under the 'Gearing Up' curriculum. MTO and its instructors are annually re-certified by the CSC. The CSC 'Gearing Up' program is the only nationally recognized motorcycle training certification in Canada, and MTO is the only nationally certified provider in the GTA.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Honda Canada Rider Training Centres: Honda operates motorcycle training programs across Canada through affiliated schools, offering entry-level and advanced rider training aligned with CSC curricula. Honda's brand recognition, dealer network, and OEM backing make it the most directly comparable peer to MTO in the GTA and nationally — a branded alternative whose expansion could compete head-on with MTO's positioning.

Regional players

• Safety Skills Inc. Safety Skills is a Saskatchewan-based motorcycle training organization delivering CSC 'Gearing Up' programs across the Prairies. It serves the same training curriculum, customer segments, and certification pathway as MTO but operates in a different geography, making it a regional peer rather than a direct GTA competitor.

Broad incumbents

• Canadian Automobile Association (CAA) Driving Schools: CAA operates driver education programs across Canada, including in Ontario, covering general road safety education. It competes for the same discretionary training dollars and licensing pathway positioning but is much broader than MTO's motorcycle-specific niche and serves a wider transportation safety mandate.
• Young Drivers of Canada: Young Drivers of Canada is a nationwide driving school chain offering beginner driver education across provinces. It serves a related but distinct customer (automobile vs. motorcycle) and overlaps with MTO on driver licensing training infrastructure, brand recognition, and consumer marketing channels.

Others

• BMW Motorrad Canada: BMW Motorrad Canada runs riding experience and skills programs for owners and enthusiasts, leveraging the BMW brand and dealer network. While not a direct GTA training competitor, it represents a branded OEM entrant that could expand into structured Ontario training and compete for the advanced rider segment.
• Yamaha Motor Canada: Yamaha operates the Yamaha Riding Academy in Canada for entry-level riders, including youth-focused programs. As a major motorcycle OEM with branded training infrastructure, Yamaha represents an ecosystem participant and potential branded competitor to MTO's beginner training funnel.
• Canada Safety Council: The Canada Safety Council is the national certifying body for MTO's 'Gearing Up' program and annually re-certifies MTO's instructors. As MTO's primary regulator and curriculum partner, CSC shapes the standards, certification requirements, and competitive landscape in which MTO operates.
• Brampton Motorcycle Association: The Brampton Motorcycle Association is a community partner listed on MTO's 'Friends of MTO' page, serving the local Brampton riding community. It is an ecosystem participant that supports MTO through referrals, community engagement, and grassroots visibility.
• Studio Cycle Group: Studio Cycle Group is a Toronto inner-city motorcycle dealership that provides rental gear (helmets, jackets, gloves) for MTO courses. As a course sponsor and ecosystem partner, it bridges MTO's training pipeline into motorcycle sales, gear, and ongoing rider engagement.
• Calabogie MotorSports Park: Calabogie MotorSports Park is an Ontario motorsport venue that operates track days, rider schools, and racing events. While focused on track-based riding rather than street licensing, it represents an adjacent training modality targeting experienced riders — a market segment where MTO's Advanced Rider Course also competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Motorcycle-Training-Organization-of-HaltonPeel-MTOhp/564686316947149
• Instagraminstagram.com/mtohp
• LinkedInlinkedin.com/company/motorcycle-training-organization-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorcycle Training Organization Inc.