The Game Box Group B.v.
The Game Box Group B.V. operates a chain of arcade gaming venues across the Netherlands using a rechargeable Playcard payment and ticket-redemption system, serving families, children's birthday parties, corporate groups, and casual walk-in gamers.
- Company typePrivate
- Founded2017
- HeadquartersKerkrade, Netherlands
- Headcount—
- GTM typeB2C
- OfferingServices
What The Game Box Group B.v. does
The Game Box Group B.V. is a privately held Dutch operator of arcade gaming venues, incorporated as a besloten vennootschap (BV) in 2017 and headquartered at Euregiopark 14, Kerkrade, Netherlands (KVK 67447430). The company runs five or more physical arcade halls across the Netherlands — including Hoofddorp, Apeldoorn, Almere, Den Bosch, and Maastricht — each offering 35–50+ arcade and redemption games, and references operations in Germany. Locations are free-entry with pay-per-play and host pre-booked group events.
The company's core technology is the Playcard, a rechargeable stored-value card (€2 refundable deposit) that customers tap on game readers to play; won tickets are credited digitally to the card and can be redeemed against a catalog of over 300 prizes. Registered cards can be linked to an online account at registreer.thegamebox.nl, where customers purchase play credit (speeltegoed) and arrangements via a webshop processed by Mollie.com (iDeal/Creditcard), and browse the online Prijzen Store. The website is built on concrete5 and is instrumented with Google Analytics, Google Ads, and Hotjar.
Revenue is generated through multiple channels: usage-based playcard credit loading (minimum recharge €8.49, 12-month validity from last use), fixed-price party arrangements (Little Gamer €9.99–€18.99 per child; Business Party €19.99–€29.99 per person, minimum 5 persons), webshop sales, and gift-card playcards. Primary customer segments are families with young gamers, children's birthday parties, corporate groups for team events, and individual casual gamers. The business is currently undergoing a brand and platform transition from The Game Box to Gamestate, with customer credit balances, tickets, and VIP statuses being migrated to the new network.
The Game Box Group B.v. firmographics
Firmographics- Name
- The Game Box Group B.v.
- Legal name
- The Game Box Group BV
- Website
- https://thegamebox.nl
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- The Game Box Group B.V. operates a chain of arcade gaming venues across the Netherlands using a rechargeable Playcard payment and ticket-redemption system, serving families, children's birthday parties, corporate groups, and casual walk-in gamers.
- Ownership category
- akta.pro rank
The Game Box Group B.v. industry classification
Industry- Product category
- Family Entertainment Centers
- NAICS
- Amusement Arcades (713120), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)
- akta.pro secondary industries
- Game Subscription & Membership Services (BPAMAKAD), Gaming Subscriptions, Gift Cards & Top-Ups Retail (CRACAFAG)
Keywords
Where The Game Box Group B.v. is headquartered
LocationHeadquarters
- HQ city
- Kerkrade
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
The Game Box Group B.v. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Playcard Credit Loading (Usage-Based): Customers purchase a Playcard for €2 (refundable deposit) and load credit at the kiosk or cash desk. Credits are used to play arcade games. Minimum recharge is €8.49. Both play balance and ticket balance are valid for 12 months from last use.
- Party Arrangements (Fixed-Price Packages): Pre-packaged gaming sessions sold to groups and individuals. Includes Little Gamer packages for children (€9.99–€18.99 per child) and Business Party packages for corporate groups (€19.99–€29.99 per person). Arrangements include playcard and specified game time.
- Webshop Sales: Online sales of play credit (speeltegoed) and arrangements through the company's webshop. Products are valid at all locations for one year from last use. Payments processed via Mollie.com (iDeal/Creditcard). Playcard required to redeem purchased items.
- Gift Cards: Playcards can function as gift cards, purchased at the cash desk, allowing recipients to use the value for gaming sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Playcard — reusable card for playing games, €2 deposit (refundable) |
| Unit Pricing | Pay-as-you-go | Business Party — 1 hour unlimited play with 750 tickets |
| Unit Pricing | Pay-as-you-go | Business Party — 2 hours unlimited play with 1500 tickets |
| Unit Pricing | Pay-as-you-go | Little Gamer — unlimited arcade play for children aged 13 and under |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Game Box Group B.v. product offering
Product offeringCore offering
The Game Box Group BV operates a chain of physical arcade gaming venues across the Netherlands offering free entry and access to the latest arcade and redemption games. Customers play using a rechargeable Playcard (€2 deposit, minimum €8.49 top-up) with earned tickets digitally credited to the card and redeemable for over 300 prizes. The company sells fixed-price party arrangements including the Little Gamer package for children and Business Party packages for corporate groups, complemented by an online webshop for play credit and event purchases.
Product overview
The Game Box is an arcade entertainment chain operating multiple locations across the Netherlands. Its core offering consists of arcade and redemption games accessible via the Playcard — a rechargeable card-based payment system. The Play & Win system rewards players with digital tickets stored on the Playcard, which can be exchanged for prizes from a catalog of over 300 items. Supplementary products include event arrangements (Little Gamer, Business Party) and a GIFTCARD variant. The company also operates a Webshop and an online Prijzen Store, both tied to registered Playcard accounts. All locations offer wheelchair accessibility and free entry, with gaming available via pay-per-play credits or fixed-price arrangements.
Differentiator
Problem solved
Functional benefit
Products and services
- Playcard A rechargeable stored-value card (€2 refundable deposit) used as the payment mechanism across all The Game Box arcade locations. Players load credit at the kiosk or cash desk (minimum €8.49 top-up) and tap the card on game readers to play. Earned tickets are credited digitally to the same card. Balances are valid for 12 months from last use.
- Play & Win (Tickets and Prizes) A ticket-based reward redemption program where players earn virtual tickets on arcade and redemption games based on performance. Tickets are stored digitally on the Playcard and can be exchanged for prizes from a catalog of over 300 items, ranging from tech gadgets to toys. Prizes above 25,000 ticket points require a registered Playcard and reservation; prizes above 30,000 ticket points are by order only.
- Little Gamer (Kids Party) A fixed-price unlimited arcade play package for children aged 13 and under. Priced at €9.99 per child for 60 minutes and €18.99 per child for 120 minutes. Includes a Playcard but does not earn tickets or prizes. Valid daily until 20:00. Claw machines, VR attractions, and coin pushers are excluded.
- Business Party A team event package for corporate groups of 5 or more persons offering unlimited gaming at a fixed per-person price. The 60-minute package costs €19.99 per person and includes the Playcard plus 750 tickets; the 120-minute package costs €29.99 per person and includes the Playcard plus 1,500 tickets. Booked through an external reservation and payment system.
- GIFTCARD (Playcard as Gift Card) A Playcard variant sold at the cash desk as a gift certificate, redeemable at any The Game Box location for gaming sessions and play credit.
- Webshop (Speeltegoed Store) An online store at registreer.thegamebox.nl where customers can purchase play credit (speeltegoed) and event arrangements linked to a registered Playcard profile. Payments are processed via Mollie.com (iDeal and Creditcard). Purchased credit and arrangements are valid at all The Game Box locations for one year from last use.
- Prijzen Store (Online Prize Catalog) An online catalog accessible to registered Playcard holders displaying the full range of prize options (300+ items) available for ticket redemption. Allows customers to browse and reserve prizes in advance.
Quantifiable outcome
- Guaranteed minimum 750 tickets per child on Little Gamer arrangement
- +2 more outcomes
Companies that use The Game Box Group B.v.
Customer profileSegments5 records
Ideal customer profiles4 records
The Game Box Group B.v. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Game Box Group B.v. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Mollie.comcoreMollie.com is used as the external payment processor for the company's webshop. Customers are redirected to Mollie's checkout page for iDeal and Creditcard transactions. Transaction confirmation codes are sent from [email protected].
- Autoriteit Persoonsgegevens (Dutch Data Protection Authority)minorThe company's privacy policy references the Autoriteit Persoonsgegevens (Dutch Data Protection Authority) as the supervisory authority for GDPR compliance and the body where users can file privacy complaints.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
The Game Box Group B.v. competitors and assessment
Company assessmentOthers
- Sacoa: Global provider of cashless debit card systems for amusement and family entertainment centers. The Game Box's transaction confirmations are sent from a sacoacard.com domain, indicating Sacoa is the underlying Playcard technology provider — a key enabling partner in the operating model.
Direct peers
- Gamestate: Largest arcade and family entertainment chain in the Netherlands, and the brand The Game Box is converting to. Operates a comparable Playcard-based cashless system with redemption games, prize catalogs and party packages across multiple Dutch locations — making it the closest operational and brand peer.
- Playce (formerly Toto Coins): Direct Dutch competitor operating arcade and family entertainment centers with cashless card payment systems, ticket redemption and group party packages. Highly comparable on geography, target customer and operating model.
- Lucky Coin: Dutch arcade and amusement center operator running redemption gaming and prize machines with stored-value card systems. Comparable mid-sized competitor in the same Dutch market.
Broad incumbents
- Dave & Buster's: Large US-listed operator of entertainment centers combining arcade gaming with food and beverage, using a proprietary Power Card cashless system analogous to The Game Box's Playcard. Comparable on cashless gaming venue concept, though at much larger scale and with F&B integration.
- Main Event Entertainment: US family entertainment operator offering arcade gaming, laser tag, bowling and group events. Comparable on the corporate group/team event use case (Business Party equivalent) and the broader family entertainment venue format.
- Chuck E. Cheese: US family entertainment center chain combining arcade redemption games with party packages targeted at children and families. Closest comparable on the kids' birthday party and family-outing use cases that anchor The Game Box's Little Gamer segment.
Emerging players
- Family Entertainment Group (Helix Leisure): US-based operator and technology provider in the family entertainment and amusement sector, running FECs and supplying arcade systems. Comparable as a multi-site redemption arcade operator with integrated card-based payment technology.
Regional players
- Hopah: German and Central European operator of indoor gaming and amusement venues with redemption and arcade games. Comparable European redemption-arcade operator with similar group event and party arrangements.
- Namco Amusements (UK): UK and European operator of arcades and family entertainment centers with cashless card systems, prize redemption and party packages. Comparable redemption-arcade concept but focused on UK/Iberian geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Game Box Group B.v. social profiles
Digital presenceThe Game Box Group B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Game Box Group B.v. leadership team
Management profileNumber of profiles
The Game Box Group B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Game Box Group B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Game Box Group B.v.
What does The Game Box Group B.v. do?
The Game Box Group BV operates a chain of physical arcade gaming venues across the Netherlands offering free entry and access to the latest arcade and redemption games. Customers play using a rechargeable Playcard (€2 deposit, minimum €8.49 top-up) with earned tickets digitally credited to the card and redeemable for over 300 prizes. The company sells fixed-price party arrangements including the Little Gamer package for children and Business Party packages for corporate groups, complemented by an online webshop for play credit and event purchases.
Is The Game Box Group B.v. a public or private company?
The Game Box Group B.v. is a private company. It is classified as unknown and is currently operating.
When was The Game Box Group B.v. founded?
The Game Box Group B.v. was founded in 2017.
Where is The Game Box Group B.v. based?
The Game Box Group B.v. is headquartered in Kerkrade, Netherlands, in the Europe region.
How does The Game Box Group B.v. make money?
Four revenue lines are on record. Playcard Credit Loading (Usage-Based) is the primary driver. The others are party Arrangements (Fixed-Price Packages), webshop Sales and gift Cards.
Who are The Game Box Group B.v.'s main competitors?
Sacoa is listed as an others. Direct peers are Gamestate, Playce (formerly Toto Coins) and Lucky Coin. Broad incumbents are Dave & Buster's, Main Event Entertainment and Chuck E. Cheese. Family Entertainment Group (Helix Leisure) is listed as an emerging player. Regional players are Hopah and Namco Amusements (UK).
Does The Game Box Group B.v. have an API?
No public API is recorded for The Game Box Group B.v..
What industry is The Game Box Group B.v. in?
The Game Box Group B.v.'s product category is Family Entertainment Centers. Its primary akta.pro industry code is MPAEAJAD, Amusement/Redemption Arcade Machines (Ticket & Prize), with a secondary code of BPAMAKAD, Game Subscription & Membership Services. Its NAICS code is 713120 and its SIC code is 7900.