Craft Metrics Inc.

What Craft Metrics Inc. does

Craft Metrics Inc. is a Canadian sensor analytics company headquartered in British Columbia that builds fermentation monitoring and pasteurization hardware and software for craft beverage producers worldwide. Founded in 2015 by Luke Cyca — a brewer who concurrently established Dominion Cider — the company serves breweries, cideries, wineries, meaderies, and distilleries with a vertically integrated stack of industrial-grade Bluetooth receivers, the third-party Tilt Hydrometer floating specific-gravity sensor, a proprietary Pasteurization Computer, and a tiered subscription cloud platform.

The core technical offering centers on custom Bluetooth receivers that the company states are approximately 40 times more sensitive than consumer smartphone Bluetooth, addressing the connectivity and reliability limitations that have constrained wireless fermentation monitoring in production environments. The flagship proprietary product is the Pasteurization Computer, priced at $378 USD, which automates and logs pasteurization cycles for small and mid-sized producers. Cloud-side, the platform aggregates gravity and temperature telemetry, applies data smoothing, and exposes historical batch records and dashboards through a subscription service.

The business model is direct-to-consumer e-commerce paired with a four-tier subscription cloud service priced between $9 and $239 CAD per month, generating upfront hardware revenue plus recurring software ARR. The company operates with a 5-person core team, has no disclosed institutional venture funding, received a Canadian Agricultural Partnership grant in 2019, and holds FCC certification for its hardware, supporting a customer base of hundreds of producers across more than 30 countries.

Name

Craft Metrics Inc.

Legal name

Craft Metrics Inc.

Website

https://craftmetrics.ca

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Craft Metrics Inc. is a Canadian sensor analytics company that builds industrial-strength Bluetooth receivers, fermentation monitoring hardware, and a tiered subscription cloud platform for craft breweries, cideries, wineries, and distilleries worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans (Cloud Service): Monthly subscription plans (CAD $9-$239/month) that provide cloud-based data collection, visualization, real-time monitoring, alerts, and historical trend access from Craft Metrics sensors. Plans scale by device count (1-100), user count (1-10), and data retention (1-5 years).
2. Hardware Sales: One-time purchase of sensors, receivers, and monitoring equipment including Tilt Hydrometers, Tilt receivers, and Pasteurization Computers. Hardware is required to connect to the subscription cloud service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Craft Metrics sells a sensor analytics platform for craft beverage producers, pairing proprietary industrial Bluetooth receivers and a dedicated Pasteurization Computer with a cloud-based subscription service. The platform automates gravity and temperature monitoring during fermentation, sends real-time SMS/email alerts, and provides dashboards, historical trends, and recipe reproducibility tools. Hardware is sold one-time and the cloud subscription is mandatory, with tiers ranging from a $9 CAD/month Home Brewery plan to a $239 CAD/month Pro Brewery plan.

Product overview

Craft Metrics offers a sensor analytics platform for the craft beverage industry, combining hardware sensors with cloud-based subscription software. The core offering consists of the Craft Metrics Cloud Service subscription tiers (Home, Nano, Micro, Pro) paired with sensors including the Tilt Hydrometer, Tilt Receiver, and Pasteurization Computer. The platform monitors equipment, environmental conditions, and fermentation data, providing dashboards, alerts, and data analysis. The Pasteurization Computer ($378 USD) is a dedicated product for measuring pasteurization units in bottles and cans, while the Tilt-based fermentation monitoring system uses industrial-grade bluetooth receivers to overcome signal challenges from stainless steel fermenters.

Differentiator

Problem solved

Functional benefit

Brands

• Craft Metrics Pasteurization Computer: Measurement device that accumulates pasteurization units (PU) at 10-second intervals for craft beverage producers
• Craft Metrics Cloud Service

Products and services

• Pasteurization Computer A measurement device for craft beverage producers that uses a temperature probe to measure continuous internal bottle temperature and accumulates pasteurization units (PU) at 10-second intervals, only counting PU above the 60°C reference temperature. Stored temperatures and PU plots are reviewable from the Craft Metrics app. Priced at $378 USD as a one-time purchase, shipped from Canada.
• Tilt Receiver An industrial-strength Bluetooth receiver that is up to 40 times more sensitive than typical smartphones, tablets, or Raspberry Pi computers, capable of penetrating stainless steel fermenters. Can be mounted on fermenter tops or ceilings, with multiple receivers working together for wide-area coverage.
• Tilt Hydrometer A Bluetooth-enabled digital hydrometer (by Baron Brew Systems) for continual monitoring of gravity and temperature during fermentation. Craft Metrics provides industrial-strength receivers for commercial brewery use with stainless steel fermenters.
• Craft Metrics Cloud Service Cloud-based subscription service that collects data from all Craft Metrics sensors, providing real-time data display, mobile/email alerts for alarm conditions, and historical trend viewing from computer or smartphone. Available in four tiers (Home Brewery $9, Nano Brewery $29, Micro Brewery $99, Pro Brewery $239 CAD/month) that scale by device count (1-100), user count (1-10), and data retention (1-5 years). Required to make the hardware functional.

Named customers32 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

One partnership is on record.

• Tilt (Baron Brew Systems)coreTechnology or IntegrationCraft Metrics provides industrial-strength solutions for integrating Tilt Hydrometers into commercial craft breweries. They developed receivers 40x more sensitive than smartphones to penetrate stainless steel fermenters, multi-device identification beyond the 8-color limit, and data smoothing algorithms. Tilt Hydrometers are sold through the Craft Metrics store.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• iSpindel: iSpindel is an open-source, DIY digital hydrometer that competes for the same fermentation-monitoring use case as the Tilt/Craft Metrics stack. Hobbyists can self-build iSpindel, but it lacks the industrial-grade receiver and managed cloud offering Craft Metrics provides for commercial breweries.

Direct peers

• Anton Paar: Anton Paar manufactures CarboQC, DMA density meters, and other process instruments widely used in breweries and beverage labs to measure gravity, specific gravity, and dissolved CO2 during fermentation — directly addressing the same fermentation-monitoring problem Craft Metrics solves, but with bench/lab-grade lab instrumentation at much higher price points.
• Tilt (Baron Brew Systems): Baron Brew Systems makes the Tilt Hydrometer that is core to Craft Metrics' offering. They are simultaneously the company's primary integration partner and a potential competitor if they expand into commercial-grade receivers or cloud dashboards themselves.

Broad incumbents

• Emerson (Rosemount): Emerson's Rosemount line provides industrial measurement and analytical instrumentation (temperature, pressure, flow, level) commonly deployed in beverage and brewery process control. They serve the same industrial monitoring need but with broader, non-specialized products at enterprise scale.
• Mettler Toledo: Mettler Toledo is a major manufacturer of process measurement instruments (density, gravity, pH, temperature) used across beverage and pharmaceutical production, including brewing applications. They overlap with Craft Metrics on the measurement-instrument side at much larger enterprise scale.
• Pentair: Pentair provides beverage processing equipment and process monitoring/filtration solutions to commercial breweries and beverage producers. Their process monitoring offerings address adjacent needs to Craft Metrics' sensor analytics platform, but at industrial scale and across water/filtration, not gravity/temperature fermentation.
• Bühler Group: Bühler supplies process technology, instrumentation, and quality-control systems for brewing and beverage production. They serve large industrial beverage customers with end-to-end process solutions, overlapping with Craft Metrics' fermentation/pasteurization monitoring niche at much larger scale.
• Siemens Process Automation: Siemens supplies industrial automation, process instrumentation, and brewery-specific control systems (e.g., BRAUMAT) used by larger beverage producers. They compete at the high end of the same process-monitoring opportunity Craft Metrics addresses for craft producers.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craft Metrics Inc.