The Guard Alliance Inc.

What The Guard Alliance Inc. does

The Guard Alliance Inc. is a privately held, nationwide security guard services company headquartered in Concord, California, founded in 2010. The company provides armed security guards, unarmed security guards, fire watch services, and roving patrol services with vehicles to commercial properties, construction sites, events, healthcare facilities, schools, residential properties, and other facilities. It directly operates in seven licensed states (California, Oregon, Washington, Texas, Georgia, Florida, Ohio) with hundreds of licensed guards under direct management, and extends coverage to all 50 states through a vetted partner network under unified contract terms, reporting standards, and dispatch systems.

The company's service delivery is supported by operational technology including GPS-verified mobile reporting with geofencing, digital activity reports with photo and video documentation delivered within 24 hours, and a 24/7 dispatch center. It carries $4 million in general liability, $1 million in commercial auto liability, and $1 million in workers' compensation coverage across all operating states. The enterprise customer base includes Amazon, Chevron, FedEx, CBRE, Apple, Disney, McDonald's, Cleveland Clinic, Clark Construction, Republic Services, UC Berkeley, and the Golden State Warriors.

The business operates on a quote-based professional services revenue model with pricing dependent on location, contract length, scope, number of guards, shift patterns, and armed versus unarmed deployment. There are no long-term contracts required. Sales are driven by a combination of direct enterprise field sales, inside sales through a central 800 number, and a website Request a Quote funnel with same-day follow-up. Marketing channels include content marketing, SEO-optimized local landing pages, email, and SMS outreach. The company is founder-owned with no disclosed external funding, acquisitions, or institutional investment.

Name

The Guard Alliance Inc.

Legal name

The Guard Alliance Inc.

Website

https://theguardalliance.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

The Guard Alliance Inc. is a privately held, nationwide security guard services company founded in 2010, providing armed and unarmed guards, fire watch, and vehicle patrol services to enterprise clients across commercial, construction, event, healthcare, and residential verticals in all 50 US states.

Ownership category

akta.pro rank

Product category

Security Guard Services

NAICS

Security Guards and Patrol Services (561612)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Manned Guarding & Site Security (Static Guards) (BPABAMAA)

akta.pro secondary industries

Mobile Patrol & Alarm Response (BPAKAAAB), Industrial & Critical Infrastructure Guarding (Utilities, Plants, Data Centers) (BPAKAAAD)

Keywords

• Armed security guards
• Unarmed security guards
• Fire watch services
• Mobile patrol security
• Commercial property security

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices49 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Security Guard Services: The Guard Alliance generates revenue through providing armed security guards, unarmed security guards, fire watch guards, and vehicle patrol services. Pricing depends on location, contract length, scope of work, number of guards, shift patterns, and whether armed or unarmed personnel are required. The company offers flexible services without long-term contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Guard Alliance Inc. is a nationwide security guard services company that deploys licensed armed and unarmed security guards, roving patrol officers with marked vehicles, and dedicated fire watch guards for construction, events, hot work, and fire-system outages. The Guard Alliance provides one vendor, one contract, one point of accountability for security staffing across all 50 states, with direct operations in seven licensed states and a vetted partner network covering the remaining geography.

Product overview

The Guard Alliance Inc. is a nationwide security guard services company offering a unified service portfolio centered on physical security personnel and operational support systems. The core offerings consist of Armed Security Guard Services, Unarmed Security Guard Services, Roving Patrol Security Services (with patrol vehicles), and Fire Watch Services (covering construction, events, hot work, and outage scenarios). These personnel-based services are supplemented by proprietary operational features including a GPS Monitoring System for real-time guard tracking with geofencing, Digital Activity Reports with incident logging and photo documentation delivered via client portal, and a 24/7 Dispatch Center for emergency response coordination. The company also provides industry-specific security solutions for commercial properties, construction sites, healthcare facilities, event venues, residential properties, and maritime operations across all 50 states with direct operations in California, Oregon, Washington, Texas, Georgia, Florida, and Ohio.

Differentiator

Problem solved

Functional benefit

Products and services

• Armed Security Guard Services

Quantifiable outcome

• Deployment within hours of request in direct-operations cities
• +2 more outcomes

Named customers12 records

Segments11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• APG Security: US security guard services company offering uniformed guarding, mobile patrol, and event security across multiple states. Comparable in service breadth and target customer segments.
• SOS Security: US-based contract security firm providing armed/unarmed guards, event security, and specialized services nationally. Comparable in service mix and enterprise orientation, with similar multi-vertical go-to-market.
• National Security Industries: US regional contract security provider serving commercial, industrial, and government clients with armed/unarmed guarding. Comparable as a similarly-scaled competitor competing for enterprise and government RFPs.
• St. Moritz Security Services: Mid-sized US contract security provider offering armed, unarmed, and concierge guarding plus technology-enabled tour/monitoring systems. Closely comparable in scale, service mix, and tech-augmented positioning relative to TGA.
• Brosnan Risk Consultants: US private security company offering uniformed guards, investigations, and risk consulting. Comparable as a mid-market national guard provider targeting commercial, residential, and high-profile clients.
• Whelan Security: US-based contract security firm providing uniformed guards, concierge, and patrol services to commercial, residential, and institutional clients. Comparable as a multi-state mid-market guard services competitor.

Broad incumbents

• Securitas AB: Global security services leader with major US footprint in manned guarding, mobile patrol, and remote guarding. Comparable as a multi-national competitor pursuing the same enterprise and multi-site customers with technology-enabled offerings.
• GardaWorld Security Services: Canadian-headquartered global security services firm with substantial US contract security operations. Comparable as a roll-up acquirer in the fragmented US manned guarding market and a direct competitor on enterprise RFPs.
• Allied Universal: Largest US contract security services provider offering manned guarding, electronic security, and integrated solutions across all 50 states. Directly comparable as the dominant incumbent TGA competes against for enterprise accounts like Amazon, Apple, and Disney.
• Prosegur Security: Global security provider offering manned guarding, cash logistics, and integrated security solutions with a US presence. Comparable as an international incumbent competing for enterprise and commercial property accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/theguardallianceinc

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Guard Alliance Inc.