The Agency Dallas Park Cities Llc

What The Agency Dallas Park Cities Llc does

The Agency Dallas Park Cities LLC is a boutique luxury real estate brokerage operating in the Park Cities submarket of Dallas, Texas. Founded in January 2023 by Damon and Megan Williamson, the firm operates as an independently owned franchisee of The Agency, a global luxury real estate brand. Its service lines include luxury residential resale brokerage, a Land + Ranch division, and new development sales and marketing across the Dallas-Fort Worth metropolitan area. The firm works with fewer than 54 agents and, per company claims, has achieved the highest per-agent productivity among major Dallas luxury brokerages, surpassing $1 billion in cumulative closed sales volume within approximately three years of operation.

The firm's business model is a pass-through commission brokerage. Agents retain the majority of commission revenue from each transaction, with the local franchise retaining a split plus any franchise fees that flow to the parent brand. Pricing is transaction-based at standard Dallas luxury commission rates (typically 5-6% on the seller side, split between sides). The franchise arrangement grants access to The Agency's global referral network spanning 165 offices across 15 countries, providing cross-border deal flow and a marketing infrastructure that would be costly for an independent shop to replicate. The firm's go-to-market is principally agent-driven, with brand marketing, developer relationships, and intra-network referrals supplementing direct agent sourcing.

The underlying business is relationship-intensive and asset-light. There is no proprietary technology stack disclosed; the firm's competitive position rests on brand affiliation, agent productivity, and global referral reach rather than platform differentiation. Multiple industry awards (RealTrends, D Magazine, Real Producers) and named new development assignments function as the primary visible signals of traction and pipeline. The customer base is composed of high-net-worth individuals and developer clients, with no disclosed enterprise concentration.

Name

The Agency Dallas Park Cities Llc

Legal name

The Agency Dallas Park Cities LLC

Website

https://txrootsglobalre.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

The Agency Dallas Park Cities LLC is a boutique luxury real estate brokerage in Dallas, Texas, founded in 2023 as a franchisee of The Agency. It serves high-net-worth clients with residential, land, ranch, and new development services across the Dallas-Fort Worth metro.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

akta.pro secondary industry

Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD)

Keywords

• Luxury real estate brokerage
• Residential property sales
• New development marketing
• Land and ranch properties
• Buyer representation services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission (Transaction-Based): Standard real estate brokerage commission on closed transactions; the vast majority of commission income flows to agents while the parent brand retains a small fraction to cover overhead, marketing, and growth spend.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Agency Dallas Park Cities LLC is an independently owned luxury real estate brokerage founded in 2023, providing full-service residential sales, buyer and seller representation, and new development marketing across the Dallas-Fort Worth metroplex. The firm operates a specialized Land + Ranch Division for Texas land and ranch properties, and markets multiple named new-construction luxury developments. Services are delivered through a team of fewer than 54 agents with access to The Agency parent brand's global referral network of 165 offices across 15 countries.

Product overview

The Agency Dallas operates as a unified luxury real estate brokerage offering comprehensive residential brokerage services alongside specialized divisions. The core offering includes full-service luxury residential brokerage with innovative marketing strategies, complemented by a dedicated Land + Ranch Division for Texas property clients. The company maintains an online property search platform via MLS integration and offers property valuation services. Additionally, the company markets multiple named new development projects including The Ruston (condominiums), Azalea Hollow, The Heights, City Park Place (townhomes), Graham Hart, Park Hill, and Canyon Lake Ranch, representing both residential and land/ranch property developments across the Dallas-Fort Worth metroplex.

Differentiator

Problem solved

Functional benefit

Brands

• Land + Ranch Division: A specialized division of The Agency Dallas focused on connecting people with Texas land and ranch properties.

Products and services

• Luxury Residential Brokerage Full-service luxury residential real estate brokerage representing buyers and sellers of high-end properties throughout the Dallas-Fort Worth metroplex, including Park Cities, Preston Hollow, Highland Park, University Park, Lakewood, Bluffview, and Devonshire.
• Land + Ranch Division Specialized brokerage division connecting buyers and sellers of Texas land, ranch, and outdoor properties with the goal of delivering the quintessential Texan real estate experience.
• The Ruston (New Development) Luxury condominium development in the NewPark District/The Cedars neighborhood of Dallas, marketed by The Agency Dallas.
• Azalea Hollow (New Development) Luxury development community in Midlothian, Texas, marketed by The Agency Dallas.
• The Heights (New Development) Luxury development in the Oak Lawn area of Dallas, marketed by The Agency Dallas.
• City Park Place (New Development) Luxury townhome community in McKinney, Texas, marketed by The Agency Dallas.
• Graham Hart (New Development) Luxury development community in the Dallas-Fort Worth area, marketed by The Agency Dallas.
• Park Hill (New Development) Luxury development community in Colleyville, Texas, marketed by The Agency Dallas.
• Canyon Lake Ranch (New Development) Premier community offering over 100 acres with panoramic views of Canyon Lake Ranch and Lake Lewisville, 30 miles north of Dallas, marketed by The Agency Dallas.

Quantifiable outcome

• Surpassed $1 billion in closed sales volume in first 3 years with fewer than 54 agents — highest per-agent productivity of any major Dallas luxury brokerage

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Agency (Parent Brand)coreStrategic or Co-development Partner · 1 January 2023The Agency Dallas is an independently owned franchisee of The Agency, a luxury real estate brand originating in Los Angeles. The partnership provides access to The Agency's global referral network of 165 offices across 15 countries, proprietary marketing resources, and brand recognition associated with the reality TV show 'Buying Beverly Hills.'

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Briggs Freeman Sotheby's International Realty: Long-standing Dallas luxury brokerage affiliated with the Sotheby's International Realty network. Direct peer serving the same Park Cities and Preston Hollow luxury market, with comparable high-touch service model and international referral access.
• Allie Beth Allman & Associates: Dallas-based luxury residential brokerage serving Park Cities, Highland Park, and Preston Hollow. Direct competitor for the same HNW buyer and seller pool in the core neighborhoods The Agency Dallas targets.
• Engel & Völkers: International luxury-focused real estate franchise with U.S. offices including in Texas. Comparable as a competing boutique luxury franchise leveraging a global referral network and premium brand positioning against The Agency Dallas.
• Dave Perry-Miller Real Estate: Established Dallas luxury real estate firm serving Park Cities, Lakewood, and Highland Park. Direct peer competing for the same HNW clients and luxury listings across DFW's most affluent neighborhoods.
• The Agency Beverly Hills: Flagship and original office of The Agency brand that The Agency Dallas franchises under. Most directly comparable as a sister brokerage operating under the same brand, global referral network, and luxury go-to-market.

Broad incumbents

• Compass: National tech-enabled residential brokerage with major Dallas presence. Comparable because it competes for the same luxury agent talent pool in DFW and was the source of a recruited agent group that helped launch The Agency Dallas.
• Sotheby's International Realty: Global luxury real estate franchise network with extensive Dallas-area affiliates. Comparable as a competing luxury brand offering international referral reach, marketing resources, and a similar franchisee business model to The Agency Dallas.
• Coldwell Banker Realty: Major established national real estate brokerage with significant DFW presence. Comparable because it competes for both agents and luxury listings in the same neighborhoods, though with a much broader portfolio and less luxury specialization.
• Berkshire Hathaway HomeServices: Large national real estate franchise network with significant Dallas-Fort Worth coverage. Comparable as a competing franchise model offering luxury-tier agents global brand resources and referral capabilities.
• Keller Williams Realty: Largest real estate franchise by agent count in North America with deep DFW roots. Comparable as a competing franchise network competing for luxury agent recruiting and high-end listings, though with a much broader non-luxury focus.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/theagency.dallas
• Xx.com/theagencydfw
• Facebookfacebook.com/theagencydallastx
• LinkedInlinkedin.com/company/the-agency-dallas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Agency Dallas Park Cities Llc