SupporTerre

What SupporTerre does

SupporTerre is a French non-profit association (loi 1901), founded in 2017 and headquartered at 29 rue Corentin Bourveau in the Doulon quarter of Nantes. Its purpose is to make sport more responsible through three interconnected activities: a physical second-hand sports equipment shop and donation counter (La Recyclerie du Sport, opened 2019), event-based environmental awareness stands using six+ custom-built pedagogical games, and a paid accompaniment programme for amateur sports clubs, event organizers, and local authorities on sustainable development in sport.

The organization operates with 1–10 employees supplemented by service civique volunteers and community contributors. Underlying capabilities are operational rather than technological: a manual collection-sorting-resale workflow covering 30+ sports disciplines, with merchandise classified by condition under a color-code system and priced at approximately 40–60% below new retail through cash, card, Moneko local currency, and gift cards. The awareness stack includes original games such as Capitaine Déchets, En piste!, Deuxième Manche, Baby-foot du réemploi, Juicyclette, and Eau Taquet. No proprietary software platform, API, or digital product is disclosed; distribution extends via a single Leboncoin storefront and intermittent exterior sales at markets and festivals across the Pays de la Loire region.

Revenue mechanics combine diversified streams: per-transaction retail sales of donated second-hand sports articles, recurring annual club adhesion fees processed via HelloAsso, fee-for-service accompaniment and consulting engagements, and project-based funding from institutional partners including ADEME, the Région Pays de la Loire, the Agence Nationale du Sport (Impact 2024 laureate), Nantes Métropole (Défi Éco-Événements), and corporate partners such as the FC Nantes Foundation. The association also hosts the RNSR national network secretariat and animates the Club des Référents within the Sport en Transitions regional programme, anchoring its role as a convening body for zero-waste sport in France.

Name

SupporTerre

Legal name

Association Supporterre

Website

https://supporterre.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

SupporTerre is a Nantes-based French non-profit association founded in 2017 that promotes responsible sport through a sports recyclerie, awareness stands, and accompaniment services for sports clubs across the Pays de la Loire region.

Ownership category

akta.pro rank

Product category

Sports Sustainability Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

akta.pro secondary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Sports equipment reuse
• Circular economy sport
• Secondhand sports shop
• Sport sustainability consulting
• Environmental awareness events

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Sales of second-hand sports articles: The Recyclerie du Sport collects donated and unsold sports equipment, sorts and values it, and resells it at solidarity prices to individuals. Revenue is generated per-transaction through retail sales at the physical boutique, an online leboncoin storefront, and exterior sales events.
2. Club membership/adhesion fees: Sports clubs pay an annual adhesion fee to join SupporTerre and access the accompaniment programme (collective workshops, personalized support, training). This generates recurring membership revenue and cements the customer relationship for accompaniment services.
3. Customized accompaniment and training services: SupporTerre provides fee-for-service accompaniment to clubs, event organizers, and local authorities on eco-responsibility in sport. Services include collective workshops, the Défi Éco-Événements metropolitan programme, bespoke consulting, and Sustainable Development modules delivered in higher education institutions. These are billed as individualized or contractualized engagements.
4. Corporate and institutional partnerships / subsidies: SupporTerre receives support from institutional funders including ADEME, the Region Pays de la Loire (appels à projet Économie circulaire), the Ans / Agence Nationale du Sport (Impact 2024 laureates), and local municipalities. This funding underwrites project-based work including communication redesign, event accompaniment, and the Sport en Transitions regional programme.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

SupporTerre runs three core activities: La Recyclerie du Sport, a secondhand sports equipment donation counter and solidarity boutique in Nantes; Stands de sensibilisation, event-based awareness activities using in-house pedagogical games on sustainable sport; and Accompagnement, structured workshops and consulting that help sports clubs, event organizers, and municipalities integrate eco-responsibility into their operations.

Product overview

SupporTerre operates as a unified social enterprise centered on circular economy for sports equipment. The organization functions around three interconnected core offerings: La Recyclerie du Sport (a secondhand sports equipment shop and donation center), Stands de sensibilisation (event-based awareness activities with educational games), and Accompagnement des acteurs du sport (support and training services for sports organizations). These activities are supported by sub-products including online sales via Leboncoin, external pop-up sales events, a newsletter (La Causerie), and participation in the regional Sport en Transitions platform. Founded in 2017 and based in Nantes, SupporTerre positions itself as a key actor in making sports more responsible and accessible through social and environmental actions.

Differentiator

Problem solved

Functional benefit

Products and services

• La Recyclerie du Sport A secondhand sports equipment donation counter and solidarity boutique opened in 2019 in the Doulon quarter of Nantes, collecting, sorting, valuing, and reselling donated or unsold sports articles at roughly 40–60% below new retail prices for individuals and families.
• Stands de sensibilisation (Awareness Activities) Event-based awareness stands combining sport-themed environmental education with six+ in-house pedagogical games (Capitaine Déchets, En piste!, Deuxième Manche, Baby-foot du réemploi, Juicyclette, Eau Taquet), delivered at sporting, school, ESS, and public events across Pays de la Loire.
• Accompagnement des acteurs du sport Support, training, and consulting services for amateur and professional sports clubs, event organizers, and territorial actors on Sustainable Development integration, including collective workshops, personalized support, the Métropole Défi Éco-Événements programme, and 'Sport et Développement Durable' training modules.
• Ventes extérieures (Exterior Sales) Pop-up mobile sales events where the association sets up temporary sales stands to resell secondhand sports equipment and collect donations at markets, festivals, sporting events, and community forums across the Pays de la Loire region.
• Boutique en ligne Leboncoin (Leboncoin Online Storefront) Online sales channel via a Leboncoin storefront profile used by SupporTerre to resell secondhand sports articles to individual buyers beyond the physical boutique catchment.

Quantifiable outcome

• 10+ tonnes of sports articles collected and kept in circulation since 2019
• +6 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• CRDS Pays de la Loire (Conférence Régionale du Sport)coreStrategic or Co-development Partner · 1 January 2023SupporTerre was commissioned by the CRDS (Conference Régionale du Sport) of Pays de la Loire to co-write an eco-responsibility roadmap for sports actors across the region, as part of the Projet Sportif Territorial (PST) 2022–2027. SupporTerre also launched a large online survey with CRDS to gather indicators from sports stakeholders. CRDS was created following the ANS (Agence Nationale du Sport) in 2021 and brings together sports actors from four colleges: State, local authorities, sports movement, and economic sector.
• Réseau National Sport et Réemploi (RNSR)coreStrategic or Co-development Partner · 1 January 2023SupporTerre hosts the secretariat of the RNSR, a national network of 8 sports recycleries and ressourceries (Nantes/SupporTerre, Lille/Recyclerie ReSport, Rennes/L'équipière, Montpellier/Lezprit Réquipe, Clermont/FairePlay!, Strasbourg/Ecovestiaire, Toulouse/HexEco, Metz/La Recyclerie du Sport Lorraine). The network meets to share best practices, mutualize skills, and be recognized as key actors in zero-waste sport in France. SupporTerre organized the first RNSR seminar in January 2023 at CREPS Pays de la Loire.
• Sport en Transitions (Pays de la Loire programme)coreStrategic or Co-development Partner · 1 January 2022SupporTerre is a key partner in the Sport en Transitions regional programme for Pays de la Loire. The association animates the Club des Référents (network of sustainability referents) within the programme and co-organizes events such as the Biennale 2025 Sport en Transition at the CREPS. The platform www.sport-transitions.fr provides resources and networking for sports actors seeking RSE/RSO guidance.
• Vingt Mille Lieues (communication agency)minorImplementation/ SI/ Consulting Partner · 1 January 2022Nantes-based communication agency engaged to redesign the association's logo, overall visual identity, and new website, completed in August 2022. Project co-funded by ADEME and Region Pays de la Loire.
• FC Nantes FoundationminorStrategic or Co-development Partner · 1 January 2022Through its partnership with the FC Nantes Foundation, SupporTerre was able to offer Fair-Play trophies and equipment prizes (in yellow and green — the club's colors) to winning teams at the UFOSTREET 2022 event organized by UFOLEP 44.
• Association AliséeminorStrategic or Co-development PartnerSupporTerre partnered with Association Alisée to co-facilitate an accompaniment workshop on resource optimization (energy, heating, electricity, water) for sports clubs in January 2024. Alisée contributed expertise in energy/resource management, complementing SupporTerre's Sustainable Development in sport focus.
• Réseau Eco-ÉvénEMENT (REEE / Reeve)coreStrategic or Co-development PartnerSupporTerre partners with the Réseau Eco-Événement (Reeve) as part of Nantes Métropole's Défi Éco-Événements. The Reeve provides the framework and methodology for eco-event certification, while SupporTerre delivers on-the-ground accompaniment to event organizers on waste, mobility, food, and energy dimensions.
• CROS Pays de la Loire (Comité Régional Olympique et Sportif)coreStrategic or Co-development PartnerSupporTerre holds regular interactions with the CROS, including animating the Club des Référents of Sport en Transitions at CROS premises and co-organizing events such as the Olympic Day. The CROS serves as a key institutional gateway to sports clubs across the region.
• OMS de Nantes (Office Municipal des Sports)coreStrategic or Co-development PartnerSupporTerre co-organized a development sustainability evening with the OMS de Nantes at the H Arena, gathering ~40 club representatives from Nantes and the metropolis. The OMS facilitates introductions to clubs and promotes SupporTerre's accompaniment services.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Emmaüs: Large established French federation of second-hand and recyclerie organizations. Comparable to SupporTerre as a non-profit operating secondhand collection and resale, but at much greater scale and across all product categories rather than sport-specific.
• Decathlon: Largest French sporting goods retailer, which has launched its own circular-economy initiatives (second-life product lines, repair services, donation partnerships). Comparable as a sports-industry actor addressing equipment reuse and sustainability, though operating at vastly different scale and as a for-profit commercial enterprise.

Direct peers

• La Recyclerie du Sport Lorraine: Sports reemploi organization in Metz and RNSR member. Directly comparable as a regional sports recyclerie addressing waste and accessibility issues in the Lorraine amateur sports community.
• HexEco: Sports recyclerie based in Toulouse and member of the RNSR network alongside SupporTerre. Comparable as a regional operator focused on secondhand sports equipment reuse and environmental sensibilisation in amateur clubs.
• Ecovestiaire: Strasbourg-based sports equipment reemploi organization and RNSR member. Directly comparable in mission and structure to SupporTerre, serving the Alsace region's amateur sports ecosystem.
• FairePlay!: Sports recyclerie in Clermont-Ferrand and RNSR network member. Operates the same secondhand sports equipment collection and resale model with club-focused sensibilisation as SupporTerre.
• Lezprit Réquipe: Sports reemploi organization in Montpellier and RNSR member. Directly comparable as a regional sports recyclerie running collection, resale, and club sensibilisation in southern France.
• Recyclerie ReSport: A sports-focused recyclerie based in Lille and a fellow RNSR member alongside SupporTerre. Operates the same three-activity model (secondhand sales, sensibilisation, club accompaniment) under a comparable non-profit structure, making it the closest functional peer.
• L'équipière: Sports equipment recyclerie in Rennes and member of the RNSR network hosted by SupporTerre. Shares the same circular-economy-for-sport positioning and operates an analogous retail + sensitization model in another French region.

Others

• Réseau Eco-événement (Reeve): National eco-event certification network partnered with SupporTerre to deliver Défi Éco-Événements in Nantes Métropole. Comparable as an adjacent sustainability-in-sport organization with an overlapping target audience (event organizers, federations) rather than as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/supporterre
• Instagraminstagram.com/supporterre
• Facebookfacebook.com/supporterre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SupporTerre