Tails Of Valor

Canine-Assisted Rehabilitation Servicestailsofvalor.org

Tails of Valor is a Pennsylvania-based 501(c)(3) nonprofit providing free non-medicinal canine-assisted rehabilitation programs and trained service dogs to Veterans, Law Enforcement, and First Responders diagnosed with PTSI or TBI, funded through donations, sponsorships, and events.

Company typePrivate
Founded2014
HeadquartersCoopersburg, United States
Headcount1–10
GTM typeB2C
OfferingServices

What Tails Of Valor does

Tails of Valor, Paws of Honor Inc. is a Pennsylvania-based 501(c)(3) nonprofit organization founded in 2014 by Heather Lloyd, headquartered in Coopersburg, PA, with operations on a 19-acre training campus in Quakertown, PA. The organization delivers non-medicinal canine-assisted rehabilitation programs and trained service dogs free of charge to U.S. Veterans, Law Enforcement officers, and First Responders diagnosed with Post Traumatic Stress Injury (PTSI) and/or Traumatic Brain Injury (TBI). It does not receive federal funding and instead relies on individual donations, corporate sponsorships, fundraisers, merchandise sales, planned giving, event revenue, and volunteer labor.

The core offering is the patented Journey With A Purpose® rehabilitation program, which pairs clients with service dogs trained via a methodology combining positive reinforcement with controlled corrections; each dog receives 100+ real-world exposures, learns 30+ commands, and is taught 3+ tasks specific to its paired veteran, at a cost exceeding $25,000 per dog and a training period of up to 24 months. Each dog is named in honor of a fallen soldier, and puppies enter service from birth via the Whelping to Service program, which uses inmate handlers for early socialization. Companion offerings include the Community Canines facility-placement program (2025), the six-week Restorative Path wellness program integrating sound therapy, body-based recovery, mindfulness, and mentorship (February 2026), and the Paws of Honor graduate therapy-visit initiative.

Revenue is generated through individual donations via Network for Good, tiered corporate sponsorships (Puppy Scholarship, Our Journey Begins, TOV Paired Dog Team), branded merchandise (T-shirts at $25, hoodies at $35), community fundraisers, planned giving and bequests, and ticketed events such as the annual Gala ($125 general admission). The organization maintains Charity Navigator Four-Star status and a GuideStar Platinum Seal as of 2026, partners with the U.S. Department of Veterans Affairs and the Veterans Crisis Line for referrals, and is a member of the Association of Assistance Dog Integrators (AASI). It operates with a small core team led by Founder/Executive Director Heather Lloyd, President Brian Staub (Veteran), and Vice President Adrienne Frankel.

Tails Of Valor firmographics

Firmographics

Name: Tails Of Valor
Legal name: Tails of Valor, Paws of Honor Inc.
Website: https://tailsofvalor.org
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 1–10 employees
Short description: Tails of Valor is a Pennsylvania-based 501(c)(3) nonprofit providing free non-medicinal canine-assisted rehabilitation programs and trained service dogs to Veterans, Law Enforcement, and First Responders diagnosed with PTSI or TBI, funded through donations, sponsorships, and events.
Ownership category
akta.pro rank

Tails Of Valor industry classification

Industry

Product category: Canine-Assisted Rehabilitation Services
NAICS: Vocational Rehabilitation Services (62431), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Veterinary Services (54194)
SIC: Services-Health Services (8000), Services-Social Services (8300)
akta.pro primary industry: Veterinary Charity Clinics & Medical Aid (BPAGAIAD)
akta.pro secondary industry: DME, Mobility & Assistive Devices (Wheelchairs, Braces, Recovery Collars) (HLAMAFAN)

Keywords

Canine assisted therapy
Service dog training
Veteran rehabilitation programs
Nonprofit service dogs
PTSI TBI support

Where Tails Of Valor is headquartered

Location

Headquarters

HQ city: Coopersburg
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Tails Of Valor business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

Donations and Contributions: Individual donations through monthly or one-time gifts via Network for Good platform. Major source of funding for a nonprofit that does not receive federal funding.
Sponsorships: Corporate and individual sponsorships covering specific programs, events, or service animals in training. Includes Puppy Scholarship, Our Journey Begins, and TOV Paired Dog Team sponsorship tiers.
Merchandise Sales: E-commerce sales of branded merchandise including t-shirts, hoodies, long sleeves, and accessories through the online store.
Community Fundraisers: DIY fundraisers organized by community members for events like lemonade stands, poker runs, weddings, birthdays, and 5K runs.
Planned Giving: Bequests and estate planning donations that provide ongoing support for veterans and service animals.
Event Revenue: Ticket sales for events such as the annual Gala ($125 general admission) and other fundraising events.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Free Service Dogs for Veterans
Unit Pricing	Pay-as-you-go	Merchandise - T-shirts
Unit Pricing	Pay-as-you-go	Merchandise - Hoodies
Unit Pricing	Pay-as-you-go	Merchandise - Long Sleeve
Unit Pricing	Pay-as-you-go	Merchandise - 1/4 Zip
Unit Pricing	Pay-as-you-go	Gala Tickets
Other	One time	Puppy Scholarship Sponsorship
Other	One time	Our Journey Begins Sponsorship
Other	One time	TOV Paired Dog Team Sponsorship

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Tails Of Valor product offering

Product offering

Core offering

Tails of Valor® provides free, non-medicinal canine-assisted rehabilitation programs and trained service dogs to veterans, law enforcement, and emergency personnel diagnosed with Post Traumatic Stress Injury (PTSI) and/or Traumatic Brain Injury (TBI). The flagship offering is the patented Journey With A Purpose® program, where each dog receives over 100 exposures of everyday living, over 30 commands, and three tasks specific to the veteran they are paired with over up to 24 months of training. Complementary programs include The Restorative Path wellness program, Community Canines for facilities, and Paws of Honor therapy visits, all supported by donations, sponsorships, and merchandise sales.

Product overview

Tails of Valor® is a nonprofit organization providing canine-assisted therapy programs for Veterans, Law Enforcement, and Emergency Personnel. The core offering is the patented Journey With A Purpose® rehabilitation program, which pairs individuals with service dogs trained for PTSI/TBI support. Complementary programs include The Restorative Path (six-week wellness program), Community Canines (facility-based canine interventions), Paws of Honor (graduate therapy visitations), and Puppy Love Day (educational presentations). The organization operates a merchandise store selling branded apparel. All service dogs and programs are provided free of charge to qualified participants.

Differentiator

Problem solved

Functional benefit

Products and services

Journey With A Purpose® Service Dog Program

Quantifiable outcome

Dogs receive over 100 exposures to everyday living scenarios during training
+4 more outcomes

Companies that use Tails Of Valor

Customer profile

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Tails Of Valor technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Tails Of Valor partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered minor and core.

The Hero CompanyminorStrategic or Co-development PartnerLogo displayed on website footer indicating partnership or supporter relationship.
Gladiator TherapeuticsminorStrategic or Co-development PartnerLogo displayed on website footer. Gladiator Therapeutics provides Far Infrared Therapeutic Bed technology used in the wellness program.
US Department of Veterans AffairscoreStrategic or Co-development PartnerLogo displayed indicating partnership for veteran referrals and support services. VA healthcare system provides referrals to the program.
Candid GuideStarminorOthersGuideStar Platinum Seal holder, demonstrating nonprofit transparency and accountability standards.
Charity NavigatorminorOthersFour-Star Rating holder indicating strong financial health and accountability.
AASI (Association of Assistance Dog Integrators)minorStrategic or Co-development PartnerLogo displayed indicating membership or partnership in assistance dog organization. Dogs trained following ADA/AASI/TOV guidelines.
Veterans Crisis LinecoreStrategic or Co-development PartnerPartnership for suicide prevention and crisis support. Dial 988 then Press 1.
Mercy School for Special LearningminorGTM or Marketing PartnerCommunity Canines program partner providing therapeutic canine visits to students.
LVLEDOminorGTM or Marketing PartnerLogo displayed indicating local business or organization partnership.
Verus Pet FoodsminorChannel Partner/ Reseller/ DistributorPet food supplier providing food for puppies during training and graduates for one year.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Tails Of Valor competitors and assessment

Company assessment

Direct peers

Dogs for Our Brave: Nonprofit providing service dogs to veterans and first responders with PTSD and TBI. Directly comparable beneficiary segments (veterans and first responders) and free service-dog delivery model.
K9s For Warriors: The largest veteran service-dog nonprofit in the U.S., providing trained service dogs to veterans with PTSD/TBI at no cost. Directly comparable mission, beneficiary population, free-to-recipient model, and donation-funded structure.
Southeastern Guide Dogs: Nonprofit breeding, raising, and training guide and service dogs, including for veterans. Comparable free-to-recipient service-dog model with a puppy-raiser pipeline analogous to Tails of Valor's Whelping to Service.
Hero Dogs: Nonprofit training and placing service dogs with veterans and first responders with PTSD/TBI, with a regional campus model and donation-funded operations. Comparable mission and beneficiary profile.
America's VetDogs: National nonprofit (under Guide Dog Foundation) training and placing service dogs with veterans, first responders, and active-duty personnel. Comparable beneficiary segments, free service model, and nonprofit funding structure.
Paws for Purple Hearts: Nonprofit providing canine-assisted therapeutic interventions and service dogs for veterans and active-duty service members with PTSD/TBI. Directly comparable mission of canine-assisted therapy and rehabilitation.
Canine Companions for Independence: Large nonprofit providing trained service dogs to veterans and people with disabilities at no cost. Comparable free service-dog placement model, nonprofit structure, and multiple regional training centers.
NEADS World Class Service Dogs: Nonprofit training service dogs for veterans, children, and adults with disabilities, including PTSI support. Comparable program offering, regional campus model (Massachusetts), and donation-funded operations.
Patriot Paws: Nonprofit training and donating service dogs for disabled American veterans with mobility/mental health challenges. Closely comparable veteran service-dog focus, free-to-recipient delivery, and donation-based revenue.

Broad incumbents

Assistance Dogs International: Industry coalition accrediting assistance-dog organizations worldwide. Tails of Valor references AASI guidelines; ADI is the broader governance/standards body covering peer organizations and useful as an industry-adjacent comparator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Tails Of Valor financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Tails Of Valor leadership team

Management profile

Number of profiles

Profiles15 records

Tails Of Valor funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Tails Of Valor M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tails Of Valor

What does Tails Of Valor do?

Is Tails Of Valor a public or private company?

Tails Of Valor is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Tails Of Valor founded?

Tails Of Valor was founded in 2014. It employs 1 to 10 people.

Where is Tails Of Valor based?

Tails Of Valor is headquartered in Coopersburg, United States, in the North America region.

How does Tails Of Valor make money?

Six revenue lines are on record. Donations and Contributions are the primary driver. The others are sponsorships, merchandise Sales, community Fundraisers, planned Giving and event Revenue.

Who are Tails Of Valor's main competitors?

Direct peers on record are Dogs for Our Brave, K9s For Warriors, Southeastern Guide Dogs, Hero Dogs, America's VetDogs, Paws for Purple Hearts, Canine Companions for Independence, NEADS World Class Service Dogs and Patriot Paws. Assistance Dogs International is listed as a broad incumbent.

Does Tails Of Valor have an API?

No public API is recorded for Tails Of Valor.

What industry is Tails Of Valor in?

Tails Of Valor's product category is Canine-Assisted Rehabilitation Services. Its primary akta.pro industry code is BPAGAIAD, Veterinary Charity Clinics & Medical Aid, with a secondary code of HLAMAFAN, DME, Mobility & Assistive Devices (Wheelchairs, Braces, Recovery Collars). Its NAICS code is 62431 and its SIC code is 8000.