Texas True Tax®
Texas True Tax® is a San Antonio-based boutique property tax consulting firm that represents residential, commercial, and business personal property owners in appraisal protests across 32 Texas counties on a 25% contingency fee basis.
- Company typePrivate
- Founded-
- HeadquartersSan Antonio, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Texas True Tax® does
Texas True Tax® is a privately held boutique property tax consulting firm headquartered in San Antonio, Texas, founded by Anne Englert, a licensed Senior Property Tax Consultant (TDLR #SENIOR PTC 12736) with eight years of experience. The firm represents residential, commercial, and business personal property (BPP) owners in appraisal protests across 32 Texas counties, providing Notice of Appraised Value review, protest filing, evidence preparation (using PIE for residential and SPICE documentation for commercial), and direct representation at Appraisal Review Board (ARB) hearings. Complementary services include exemption filing, out-of-county coordination, and arbitration when ARB outcomes are unsatisfactory.
The firm operates on a contingency fee model, charging 25% of realized tax savings (the difference between Notice of Appraised Value and Final Appraised Value times the prior-year tax rate) with no upfront cost and no fee if no reduction is achieved; exemption filings are provided at no charge. Go-to-market is a hybrid sales-led and community-led motion: clients are acquired through a self-serve digital intake workflow built on JotForm (Client Agreement, Appointment of Agent, PIE/SPICE uploads, exemption updates), supplemented by free community workshops where the firm supplies AV equipment and hosts promote events to generate word-of-mouth referrals. Technology is intentionally lightweight — there is no proprietary platform, no app, no API, and no disclosed AI capabilities — with the firm's principal assets being the founder's license, established CAD and ARB relationships, a registered Texas True Tax® trademark, and multi-year client evidence files.
The company is founder-owned with no institutional investment, 1–10 employees, no parent company or subsidiaries, and no disclosed funding history. Coverage spans major Texas markets including Bexar (San Antonio), Harris (Houston), and Tarrant (Fort Worth) counties, with the largest operational concentration in Bexar County. All service delivery is personally led by Anne Englert, who is also a certified mediator, arbitrator, and notary public.
Texas True Tax® firmographics
Firmographics- Name
- Texas True Tax®
- Legal name
- Texas True Tax
- Website
- https://texastruetax.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Texas True Tax® is a San Antonio-based boutique property tax consulting firm that represents residential, commercial, and business personal property owners in appraisal protests across 32 Texas counties on a 25% contingency fee basis.
- Ownership category
- akta.pro rank
Texas True Tax® industry classification
Industry- Product category
- Property Tax Consulting
- NAICS
- Offices of Real Estate Appraisers (53132)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro industry
- Tax Assessment Appeal & Property Tax ConsultingBusiness & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Valuation & Appraisal ServicesReal Estate Valuation Review & Litigation/Dispute Support AdvisoryBusiness & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Advisory & Consulting (Investment, Strategy)
Keywords
Where Texas True Tax® is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Texas True Tax® business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Property Tax Protest Contingency Fees: Primary revenue stream is contingency-based fees at 25% of tax savings achieved for clients. Clients pay nothing if no reduction in property valuation is obtained. This aligns the firm's incentives with client outcomes and eliminates upfront cost barriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Contingency Fee - 25% of Tax Savings |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Texas True Tax® product offering
Product offeringCore offering
Texas True Tax® is a boutique property tax consulting firm that represents Texas property owners in protesting annual property tax appraisals. The firm provides end-to-end protest services including Notice of Appraised Value review, Notice of Protest filing, evidence assembly (using PIE for residential and SPICE for commercial), and Appraisal Review Board (ARB) hearing representation across residential, commercial, and business personal property segments. Services are offered on a contingency fee basis (25% of tax savings) with no upfront costs.
Product overview
Texas True Tax® is a boutique property tax consulting firm offering a unified protest representation service with distinct practice areas for residential, commercial, and business personal property tax matters. The core service includes annual appraisal review, protest filing, evidence preparation (using PIE/SPICE documentation frameworks), and ARB hearing representation. The company operates on a contingency fee model (25% of tax savings) with no upfront costs. Additional services include exemption filing, correction filings for errors, and arbitration support when formal hearings are unsuccessful. All services are delivered personally by founder Anne Englert, a licensed Senior Property Tax Consultant.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Tax Protest Services
Quantifiable outcome
- No fee unless property valuation is reduced - contingency-based model aligns firm incentives with client outcomes
Companies that use Texas True Tax®
Customer profileSegments3 records
Ideal customer profiles3 records
Texas True Tax® technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Texas True Tax® partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Plateau WildlifeminorCommunity partner featured on company website under 'Friends & Partners & Passions' section. Nature/wildlife organization based in Texas. No formal partnership terms described.
- Paint JoyminorCommunity partner featured on company website under 'Friends & Partners & Passions' section. Art/organization based in Texas. No formal partnership terms described.
- Teofoto MediaminorCommunity partner featured on company website under 'Friends & Partners & Passions' section. Photography/media organization. No formal partnership terms described.
- FCITXminorCommunity partner featured on company website under 'Friends & Partners & Passions' section. Texas-based organization. No formal partnership terms described.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Texas True Tax® competitors and assessment
Company assessmentBroad incumbents
- Winstead PC: Texas-based business law firm with a real estate and property tax advisory practice. Comparable on commercial property tax consulting within a broader professional services platform.
- Bickerstaff Heath Delgado Acosta LLP: Texas law firm with significant property tax practice representing school districts, counties, and property owners. Comparable on property tax advisory and ARB/litigation work, though with broader public-sector exposure.
- McCreary Veselka Bragg & Allen: Texas-based law firm with a property tax practice handling ARB hearings, protests, and litigation for commercial and residential owners. Comparable property tax protest services delivered through a broader legal offering.
- Perdue Brandon Fielder Collins & Mott: Established Texas-based law firm with a dedicated property tax practice representing commercial and BPP clients. Comparable property tax protest and ARB representation services, though delivered through a broader legal practice.
Direct peers
- O'Connor & Associates: Largest independent Texas property tax consulting firm offering residential, commercial, and BPP protest representation on contingency. Most directly comparable competitor given overlapping Texas geography, contingency model, and multi-vertical coverage.
- Property Tax Assistance Co. Texas property tax protest firm offering residential and commercial representation on contingency. Comparable on contingency fee model, ARB representation, and Texas-only customer base.
- Hearn & Hearn Property Tax Consultants: Boutique Texas property tax protest firm providing residential and commercial representation on contingency. Comparable boutique positioning, contingency pricing, and Texas market focus.
- Texas Property Tax Consultants: Texas-focused property tax protest firm serving residential and commercial owners with ARB representation. Comparable on target customer, service scope, and Texas-only geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Texas True Tax® social profiles
Digital presenceTexas True Tax® financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texas True Tax® leadership team
Management profileNumber of profiles
Profiles1 record
Texas True Tax® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texas True Tax® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texas True Tax®
What does Texas True Tax® do?
Texas True Tax® is a boutique property tax consulting firm that represents Texas property owners in protesting annual property tax appraisals. The firm provides end-to-end protest services including Notice of Appraised Value review, Notice of Protest filing, evidence assembly (using PIE for residential and SPICE for commercial), and Appraisal Review Board (ARB) hearing representation across residential, commercial, and business personal property segments. Services are offered on a contingency fee basis (25% of tax savings) with no upfront costs.
Is Texas True Tax® a public or private company?
Texas True Tax® is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Texas True Tax® founded?
Texas True Tax® was founded in -1. It employs 1 to 10 people.
Where is Texas True Tax® based?
Texas True Tax® is headquartered in San Antonio, United States, in the North America region.
How does Texas True Tax® make money?
One revenue line is on record: property Tax Protest Contingency Fees.
Who are Texas True Tax®'s main competitors?
Broad incumbents on record are Winstead PC, Bickerstaff Heath Delgado Acosta LLP, McCreary Veselka Bragg & Allen and Perdue Brandon Fielder Collins & Mott. Direct peers are O'Connor & Associates, Property Tax Assistance Co., Hearn & Hearn Property Tax Consultants and Texas Property Tax Consultants.
Does Texas True Tax® have an API?
No public API is recorded for Texas True Tax®.
What industry is Texas True Tax® in?
Texas True Tax®'s product category is Property Tax Consulting. Its primary akta.pro industry code is BPAJAKAK, Tax Assessment Appeal & Property Tax Consulting, with a secondary code of BPAJANAK, Real Estate Valuation Review & Litigation/Dispute Support Advisory. Its NAICS code is 53132 and its SIC code is 6531.